Rolling Start

What Rolling Start does

Rolling Start, Inc. is a community-based nonprofit Center for Independent Living (CIL) incorporated in October 1977 and headquartered at 1955 Hunts Lane in San Bernardino, California, with a secondary office in Victorville serving the High Desert region. The organization delivers the federally designated core CIL services (information and referral, independent living skills training, individual and systems advocacy, peer support, and transition services) to approximately 1,500 consumers per year across 33,000 square miles covering San Bernardino, Inyo, and Mono Counties. Beyond the five core services, Rolling Start operates specialized programs including an Assistive Technology Device Lending Library with a reuse program, the QuickMatch Personal Assistant Services Registry (a self-service searchable database at QuickMatch.org/rsi), CalAIM Community Supports contracts with IEHP, Molina Healthcare, and Anthem Blue Cross, a Traumatic Brain Injury Services Program launched in September 2022 under a two-year grant, the Disability Disaster Access and Resources (DDAR) program, the Voice Options speech-device program, employment and vocational support services, and the co-founded Aging and Disability Resource Connection (ADRC) of San Bernardino County. Governance follows a consumer-control model in which people with disabilities directly staff and lead the organization.

The underlying technology layer is intentionally modest: QuickMatch functions as a searchable web-based registry, the Assistive Technology Device Lending Library operates as a physical-device reuse program, and virtual programming is delivered over Zoom. There is no proprietary AI/ML capability, no API or SDK surface, and no mobile application. The organization maintains a multi-platform social presence (Facebook, Instagram, YouTube, Bluesky, Threads, TikTok, X) and a Constant Contact email newsletter. Rolling Start does not disclose pricing because services are provided at no cost to consumers.

The business model is grant and contract funded, with no fee-for-service pricing. Primary funding sources are federal grants from the Administration for Community Living (ACL), state funding from the California Department of Rehabilitation (DOR), county funding from the San Bernardino County Department of Aging and Adult Services (DAAS), CalAIM Community Supports contracts with three Medi-Cal managed-care plans, individual and corporate donations (including a PayPal donation channel), and event sponsorship from corporate donors such as Edison International, Target, Popeye's Louisiana Kitchen, and Texas Roadhouse. Distribution is dual-channel: in-person at the two offices and via home/community visits, complemented by virtual programming and the QuickMatch online registry. Go-to-market is community-led and direct-to-consumer, with referrals flowing from healthcare plans, government agencies, and community partners including the ADRC, Inland Caregiver Resource Center, Connect IE, and 211.

Name

Rolling Start

Legal name

Rolling Start, Inc.

Website

https://rollingstart.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Rolling Start, Inc. is a federally designated nonprofit Center for Independent Living established in 1977 that delivers disability services including independent living skills training, assistive technology lending, personal assistant matching, advocacy, and CalAIM community supports to approximately 1,500 consumers per year across San Bernardino, Inyo, and Mono Counties in California.

Ownership category

akta.pro rank

Product category

Disability and Independent Living Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Post-Secondary Transition Planning & Coordination (EDAKANAA)

Keywords

• Independent living services
• Disability advocacy
• Assistive technology lending
• Center for independent living
• Personal assistant registry

Headquarters

HQ city

San Bernardino

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Government Grants and Contracts: Primary funding from government sources including Administration for Community Living (ACL), California Department of Rehabilitation (DOR), San Bernardino County Department of Aging and Adult Services (DAAS), and CalAIM Community Supports contracts with health plans.
2. Donations: Individual and corporate donations through PayPal to support programs and services for people with disabilities in the community.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Rolling Start, Inc. is a nonprofit Center for Independent Living that provides free independent living services, advocacy, peer support, assistive technology lending, personal care assistant matching (QuickMatch), employment support, housing assistance, transition services, and disaster preparedness resources to people with disabilities across San Bernardino, Inyo, and Mono Counties in California. Services are delivered through two physical offices and virtual programming, funded primarily by government grants and CalAIM Community Supports contracts with Medi-Cal health plans.

Product overview

Rolling Start, Inc. is a community-based nonprofit Center for Independent Living that offers a comprehensive portfolio of disability services rather than a unified software product. The organization provides core Independent Living Services including the Five Core Services (Information and Referral, Peer Support, Advocacy, Independent Living Support, and Transition Services), supplemented by specialized programs such as the Assistive Technology Device Lending Library (with a Reuse Program), QuickMatch Personal Assistant Services Registry, CalAIM community supports, Traumatic Brain Injury Services, Disability Disaster Access & Resources, and Employment/Vocational Support. Services are delivered through two physical offices in San Bernardino and Victorville, with virtual/hybrid options for many programs.

Differentiator

Problem solved

Functional benefit

Brands

• QuickMatch: A Personal Assistant Services registry for RSI consumers - a searchable database of individuals who want to work as private Personal Care Assistants.
• Aging and Disability Resource Connection (ADRC) of San Bernardino County

Products and services

• Independent Living Services (Five Core Services) Bundle of core Center-for-Independent-Living programs providing Independent Living Skills Training, Information and Referral, Systems and Individual Advocacy, Peer Support/Social Gathering, and Transition & Diversion Services to people with disabilities seeking to live independently in the community.
• Assistive Technology Device Lending Library Lending program that provides assistive technology devices including wheelchairs, walkers, shower chairs, transfer benches, bathroom commodes, crutches, canes, portable A/C units, threshold ramps, and PPE supplies to individuals with disabilities at no cost through a reuse program.
• QuickMatch Personal Assistant Services Registry Searchable online database (QuickMatch.org/rsi) connecting consumers who need Personal Care Assistants with available caregivers who match their search criteria for daily living activities such as bathing, dressing, toileting, and cooking.
• CalAIM Community Supports California's 5-year Medi-Cal program providing community supports including minor home modifications and transitions from skilled nursing facilities to help older adults and people with disabilities stay independent; delivered through contracted arrangements with managed care plans.
• Traumatic Brain Injury Services Program Community integration, employment support, information and referral, and public education program for individuals with traumatic brain injuries in San Bernardino, Inyo, and Mono Counties; also includes the From Brain Injury to Wellness 8-session interactive workshop.
• Disability Disaster Access & Resources (DDAR) Emergency preparedness program providing disaster planning education, backup batteries for assistive technology, food and water storage, transportation support, and starter disaster kits for individuals with disabilities.
• Employment/Vocational Support Services Employment services including job finding assistance, resume building, interview preparation, job maintenance training, and coordination with the California Department of Rehabilitation and American Job Centers.
• Aging and Disability Resource Connection (ADRC) Partnership between Rolling Start, the San Bernardino County Area Agency on Aging, and community partners that streamlines access to Long Term Services and Supports (LTSS) for person-centered, consumer-controlled care coordination.
• Voice Options Program Program providing iPads with speech apps (such as GoTalk Now) to individuals with complex communication needs so they can communicate with caregivers, medical professionals, and family members.

Quantifiable outcome

• Successfully transitioned approximately 63 people with severe disabilities from skilled nursing facilities into their own homes
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Inland Empire Health Plan (IEHP)coreStrategic or Co-development PartnerNot-for-profit Medi-Cal and Medicare health plan headquartered in Rancho Cucamonga, California. The largest health plan in the Inland Empire and one of the fastest-growing health plans in the nation. Partner for CalAIM Community Supports.
• San Bernardino County Department of Aging and Adult Services (DAAS)coreStrategic or Co-development PartnerSan Bernardino agency dedicated to helping seniors and at-risk individuals improve or maintain choice, independence, and quality of life. Rolling Start partnered with DAAS to form the San Bernardino Aging and Disability Resource Connection (ADRC).
• Molina HealthcarecoreStrategic or Co-development PartnerManaged care company providing health insurance through government programs such as Medi-Cal, Medicare, and Covered California. Long-time supporter sponsoring A Taste of Independence fundraiser for nursing facility transition capacity.
• Anthem Blue CrosscoreStrategic or Co-development PartnerMedi-Cal provider serving recipients in multiple California counties including Inyo and Mono. Partner for CalAIM Community Supports services.
• Transitional Work Solutions, LLCminorStrategic or Co-development PartnerLeading provider of Return to Work Solutions and Consulting Services. Offers innovative option to employers when they cannot meet light duty restrictions of injured employees through partnerships with local non-profits.
• Inland Caregiver Resource CenterminorStrategic or Co-development PartnerAmazing partner working with TBI program consumers and their caregivers to provide support services when family or informal caregivers are involved.
• Department of Aging and Adult Services Digital Connections ProgramminorStrategic or Co-development PartnerPartnership providing free iPad tablets to individuals with disabilities through the Digital Connections program, supporting greater independence, communication, and connection.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• The Arc: A national disability advocacy organization providing services and systems-change advocacy for people with intellectual and developmental disabilities. Overlaps with Rolling Start's advocacy, transition, and independent living missions but with broader national reach and different specific disability focus.
• Easterseals: A national federation providing disability services including independent living, employment, and assistive technology across a much broader geographic footprint. Comparable in service categories but operating at national scale with broader programmatic portfolio.
• SourceAmerica: A national nonprofit creating employment opportunities for people with disabilities, including AbilityOne program contracts. Comparable to Rolling Start's employment/vocational services line and Department of Rehabilitation partnerships.
• United Cerebral Palsy: A national disability services and advocacy organization providing independent living, housing, and assistive technology services. Comparable in services like assistive technology and transition support, but operates at significantly larger scale with national chapters.

Direct peers

• Access Living: A Chicago-based CIL providing independent living services, advocacy, and disability rights programming. Operates under the same federal CIL designation, consumer-control governance model, and five-core-service framework as Rolling Start.
• Southern California Resource Center for Independent Living (SCRCIL): A regional CIL serving Los Angeles and surrounding counties with the same federal CIL mandate and five-core-service model. Directly comparable in scope, mission, and California-specific managed-care contracting.
• Center for Independent Living (Berkeley): A California-based Center for Independent Living operating the same five-core-service model (I&R, peer support, advocacy, independent living skills, transition) for people with disabilities. Uses the same CIL funding mechanism and consumer-control governance philosophy as Rolling Start.
• Dayle McIntosh Center: A Southern California CIL serving Orange County with independent living, transition, and assistive technology services. Comparable regional CIL structure with overlapping programs including personal assistance services and CalAIM-adjacent work.
• LifePath (Santa Cruz County): A California CIL serving Santa Cruz County with independent living services, advocacy, and disability programming. Mirrors Rolling Start's regional CIL structure, county-level contracting, and consumer-control model.

Others

• Disability Rights California: California's federally designated Protection and Advocacy system. While not a service provider, it is the largest disability rights advocacy organization in the region and overlapping systems-change advocacy function makes it a clear ecosystem peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSFQDiNPxLa9bxSs3izbNRg
• Facebookfacebook.com/RollingStartInc
• Instagraminstagram.com/rollingstartinc
• TikToktiktok.com/@rollingstartinc
• LinkedInlinkedin.com/company/rolling-start-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rolling Start