Visit Lodi

What Visit Lodi does

Visit Lodi is the official Destination Marketing Organization (Convention & Visitors Bureau) for Lodi, California wine country. The organization's functional role is to aggregate and promote tourism demand for the Lodi region, which encompasses 85+ wineries, 135+ grape varietals, a walkable historic downtown, and outdoor recreation assets, connecting visitors to wineries, restaurants, hotels, events, and group activities. It serves both end consumers (wine tourists, weekend travelers, families, corporate groups, celebration parties) and partner businesses across the local hospitality economy.

The core product is a digital destination marketing platform built around VisitLodi.com, which integrates winery directories, event calendars, dining and lodging guides, itinerary planners, a newsletter, and an Insider's Guide blog. Supporting products include a free Visitor's Guide, the Downtown Lodi Perks Pass (free deals at downtown businesses), a self-guided Downtown Lodi Historic Walking Tour, a Media Resources Hub for journalists, and a Filming in Lodi service for production crews. The physical Downtown Lodi Visitor Center at 25 N School Street, Lodi, CA serves as an in-person hub. Underlying capabilities are content production (social media on Instagram, TikTok, Facebook), video production, PR, and trade-show marketing rather than a proprietary software platform.

Visit Lodi operates as a private, nonprofit-style DMO funded through tourism-related revenues including visitor taxes, membership fees, and public funding. It does not sell products directly to consumers; pricing for visitor-facing services is free. Go-to-market is event-driven and content-led: targeted campaigns in lifestyle and industry publications, social media, email, travel trade shows, and PR. The organization is led by President & CEO Wes Rhea with a small staff of approximately five and a Board of Directors drawn from local hospitality, retail, and civic stakeholders.

Name

Visit Lodi

Legal name

Visit Lodi

Website

https://www.visitlodi.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Visit Lodi is the official Destination Marketing Organization for Lodi, California wine country, promoting the region of 85+ wineries to leisure visitors, corporate groups, and partner hospitality businesses through its website, Downtown Visitor Center, content marketing, and event programming.

Ownership category

akta.pro rank

Headquarters

HQ city

Lodi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Tourism Promotion Services: Visit Lodi operates as a destination marketing organization that increases tourism by promoting Lodi as a destination and enhancing economic growth. The organization is funded through tourism-related revenues and works with local businesses including wineries, restaurants, hotels, and attractions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Visit Lodi operates the official destination marketing platform for Lodi, California wine country, promoting the region through a website (visitlodi.com), a Downtown Visitor Center, visitor guides, event calendars, and partnerships with 85+ wineries, hotels, restaurants, and attractions. The organization provides free visitor information, trip planning assistance, experience passes, a self-guided historic walking tour, media support for journalists, and filming-location coordination for productions. Its core mission is increasing tourism to Lodi and driving economic growth in the region.

Product overview

Visit Lodi operates as the official destination marketing organization for Lodi, California wine country. The organization provides a comprehensive tourism marketing platform that connects visitors with 85+ wineries, dining options, accommodations, events, and activities throughout the region. The core digital platform integrates winery directories, event calendars, visitor guides, experience passes (such as the Downtown Lodi Perks Pass and Historic Walking Tour), media resources for press, and filming location services. Visit Lodi also operates a physical Downtown Visitor Center and provides planning tools for meetings and group events.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Lodi Tourism Platform (visitlodi.com) Visit Lodi's primary digital destination marketing platform offering comprehensive information about Lodi wine country, including a winery directory of 85+ wineries, event calendars, dining guides, accommodation listings, and visitor planning resources. Available to all visitor and tourism-planning audiences.
• Visitor's Guide A free downloadable guide providing information about Lodi's food, wine, and adventure offerings for trip planning. Distributed to prospective visitors planning trips to Lodi wine country.
• Downtown Lodi Perks Pass Free access pass providing deals and offers at Downtown Lodi businesses including shopping, dining, and attractions. Targeted at visitors exploring Downtown Lodi.
• Downtown Lodi Historic Walking Tour A free self-guided walking tour of Downtown Lodi's historic sites and landmarks. Available to visitors and locals exploring Downtown Lodi.
• Media Resources Hub A media-assistance platform providing press coverage, high-resolution imagery, story angles, and interview coordination for journalists covering Lodi. Targeted at journalists, travel writers, and editors producing content about the region.
• Filming in Lodi Film and photo production support service providing location information, permit resources, and production coordination for filming in Lodi wine country. Targeted at film, TV, commercial, and photo production companies.

Quantifiable outcome

• 182 medals and 6 Best of California awards at the 2026 California State Fair Commercial Wine Competition

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Downtown Lodi PartnershipcoreStrategic or Co-development PartnerVisit Lodi collaborates with the Downtown Lodi Partnership to promote the downtown area as a premier destination for shopping, dining, and wine tasting experiences.
• Lodi Chamber of CommercecoreStrategic or Co-development PartnerJ.P. Doucette from the Lodi Chamber of Commerce serves on the Visit Lodi Board of Directors, ensuring alignment between tourism promotion and local business interests.
• Film Productions (Movies, Commercials, TV Shows)minorOthersVisit Lodi promotes Lodi as a filming location and facilitates permits for productions. Notable films include Cool Hand Luke, A Walk in the Clouds, Rampage, and television shows like Agent Carter.
• 85+ Lodi Wineries and Tasting RoomscoreGTM or Marketing PartnerVisit Lodi promotes individual wineries and tasting rooms through its website, visitor guides, and marketing campaigns as part of comprehensive destination marketing.
• Local Hotels and Lodging PropertiescoreGTM or Marketing PartnerPartnership with hotels including Appellation Lodi - Wine & Roses Resort and Spa, Fairfield Inn & Suites, Tru by Hilton, and others to promote accommodations to visitors.
• Local Restaurants and Dining EstablishmentscoreGTM or Marketing PartnerVisit Lodi promotes local restaurants through its dining guide and events calendar, featuring farm-to-table establishments and diverse cuisine options.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Visit Paso Robles: DMO for the Paso Robles wine region on California's Central Coast. Comparable to Visit Lodi as a regional wine-country destination marketing organization focused on promoting wineries and agritourism.
• Visit Napa Valley: Convention and visitors bureau for Napa Valley, the flagship California wine country DMO. Directly comparable as a destination marketing organization promoting a single California wine region to leisure and meeting visitors.
• Sonoma County Tourism: Official tourism organization for Sonoma County. Directly comparable as a California wine country DMO promoting lodging, dining, wineries, and events to drive overnight visitation.
• Visit Sonoma: DMO for Sonoma County wine country. Directly comparable to Visit Lodi as a California wine region DMO promoting wineries, lodging, dining, and events to drive tourism.
• Willamette Valley Wineries Association: Trade and marketing association for Oregon's Willamette Valley wine region. Comparable to Visit Lodi as a wine-region-focused destination marketing organization promoting winery visitation.
• Visit Santa Barbara: Regional DMO for the Santa Barbara/Santa Ynez wine and coastal region. Comparable to Visit Lodi as a destination marketing organization covering a California wine-producing area with lodging and dining promotion.
• Visit Temecula Valley: DMO for Temecula Valley wine country in Southern California. Comparable to Visit Lodi as a California wine region destination marketing organization with a similar value-tier positioning.

Broad incumbents

• Destination DC: Large, established urban DMO. Comparable as a destination marketing organization in structure and funding model (BID/TBID assessments, membership, public sources), though focused on an urban rather than wine-rural destination.
• Visit California: State-level DMO promoting all of California to domestic and international visitors. Comparable as a tourism marketing organization, but operating at a much broader geography that encompasses Visit Lodi as one sub-destination.

Regional players

• Finger Lakes Tourism Alliance: Regional DMO for New York's Finger Lakes wine and lake country. Comparable in function to Visit Lodi as a wine-country destination marketing organization, but serving a different U.S. geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xfacebook.com/visitlodi
• Facebookfacebook.com/visitlodi
• Instagraminstagram.com/visitlodi/?hl=en
• TikToktiktok.com/@visitlodi?lang=en
• LinkedInlinkedin.com/company/visit-lodi-conference-and-visitors-bureau

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Lodi