Bournemouth Rugby

Name

Bournemouth Rugby

Legal name

Bournemouth Rugby Football Club

Website

https://bournemouth-rugby.co.uk

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Rugby Club

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ), Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE)

Keywords

• Community rugby club
• Youth rugby development
• Rugby membership programs
• Wheelchair rugby inclusive
• Business networking events

Headquarters

HQ city

Christchurch

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: Annual and monthly membership subscriptions for players across all age groups and abilities including senior, youth, mini, girls, wheelchair, and touch rugby sections.
2. Match Ticket Sales: Revenue from matchday admission tickets for home fixtures at Chapel Gate. Tickets are priced at £5 for members, £10 for non-members, with child tickets available.
3. Sponsorship and Partnerships: Corporate sponsorship packages offering brand visibility, networking opportunities, and community engagement. The Pride of Lions programme connects sponsors with business networking events.
4. Merchandise Sales: Club superstore sales through O'Neills offering home and away jerseys (£47+), apparel, and accessories.
5. Lions Rewards Membership: Cashback and rewards programme generating 30% of membership fees and 30% of cashback earned back to the club. Membership costs £1.60/month or £16/year.
6. Lions Lottery: Monthly lottery programme at £5/month with five prizes including cash jackpot, spa retreat, dining experience, Dorset distiller selection, and Lion's Choice prize.
7. Event Ticketing: Revenue from premium events including season launch dinners (£95-£855 for tables), pre-match lunches, Pride of Lions social events, and golf days.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Bournemouth Rugby operates a community rugby club providing participation pathways from U6 mini rugby through to senior men's and women's competitive rugby, alongside inclusive wheelchair, girls', and touch rugby programmes. The club sells membership subscriptions, matchday tickets, club merchandise, sponsorship packages, networking events under the Pride of Lions brand, a Lions Lottery subscription, and a Lions Rewards cashback loyalty programme delivered in partnership with Exclusive Rewards.

Differentiator

Problem solved

Functional benefit

Brands

• Bournemouth Lions Wheelchair Rugby Club: Inclusive wheelchair rugby team affiliated with Bournemouth Lions Rugby for players with physical disabilities, including junior and adult sections.
• Pride of Lions
• Lions Rewards
• Lions Lottery

Products and services

• Rugby Membership Programmes
• Matchday Tickets

Quantifiable outcome

• Unbeaten 2025/26 season resulting in league championship and promotion to Regional 1 South Central
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Bournemouth UniversitycoreStrategic or Co-development PartnerBournemouth University owns the Chapel Gate facility where Bournemouth Rugby is headquartered and plays home matches. This partnership provides the club with facilities and the university with community sporting connections.
• England Rugby (RFU)coreStrategic or Co-development PartnerGoverning body affiliation providing league structure, safeguarding policies, and regulatory framework. Club competes in RFU-run Regional leagues and adheres to RFU age-grade guidelines and safeguarding standards.
• Exclusive RewardscoreStrategic or Co-development PartnerPioneering partnership delivering Lions Rewards cashback and rewards platform. Exclusive Rewards provides the Diamond Club app while donating 30% of membership fees and cashback to the club.
• O'NeillscoreChannel Partner/ Reseller/ DistributorOfficial kit supplier for Bournemouth Rugby. The O'Neills club superstore stocks home and away jerseys, training wear, and accessories. New kit supplier partnership announced for 2026/27 season.
• Village Hotel BournemouthminorChannel Partner/ Reseller/ DistributorPreferred accommodation partner for the Bournemouth Rugby Festival 2026, offering exclusive team rates for visiting teams and families.
• Twelve Wealth ManagementcoreGTM or Marketing PartnerEvent partner for Pride of Lions Summer Social. Supports club networking events and community engagement activities. Representatives attend and sponsor Pride of Lions events.
• Mobile MediaminorGTM or Marketing PartnerManaging Partner Charlie Pounds has worked with Bournemouth Rugby for over 10 years. Sponsors Pride of Lions breakfasts, lunches, and social events.
• South Deep CaféminorGTM or Marketing PartnerEvent venue host for Pride of Lions Summer Social at Parkstone Marina. Waterside venue providing hospitality for club networking events.
• Great Britain Wheelchair Rugby (GBWR)coreStrategic or Co-development PartnerGoverning body for wheelchair rugby. Runs camps, training weekends, and league competitions for Bournemouth Lions Wheelchair Rugby Club players.
• Dorset and Wilts Rugby Football UnioncoreStrategic or Co-development PartnerCounty governing body managing local rugby structures. Club participates in D&W leagues and shares data for player registration and disciplinary matters.
• Help for HeroesminorStrategic or Co-development PartnerCharitable partnership supporting wheelchair rugby players. Provides shared training, new drills and techniques, helping develop players and strengthen the wider sport.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Henley Hawks RFC: Oxfordshire rugby club competing at a comparable community/tier level with similar membership, mini/youth, and local business sponsorship revenue mix.
• Winchester Rugby Club: Tier 5/6 rugby club in Hampshire operating at a comparable regional community level; Bournemouth's last-day promotion rival and direct competitor in the same RFU league pyramid, sharing membership, sponsorship, and matchday revenue models.
• Cinderford RFC: Forest of Dean rugby club operating at a similar regional level in the RFU pyramid with comparable community/sponsorship-led revenue model and Tier 5/6 promotion profile.
• Ampthill RUFC: Bedfordshire-based community rugby club competing at Tier 4/5 with a strong Academy pathway and commercial sponsorship programme — closely comparable in scale, ambition, and revenue mix to Bournemouth's Tier 5/4 trajectory.
• Esher RFC: Surrey rugby club competing at Tier 5/6 with a strong corporate sponsorship and hospitality programme — a useful benchmark for the Pride of Lions business networking model Bournemouth is building.
• Chinnor RFC: Oxfordshire-based club at a similar RFU pyramid tier with comparable youth/senior programmes and regional sponsorship-led revenue structure.
• Taunton RFC (Taunton Titans): Somerset-based rugby club at a comparable level in the RFU community pyramid with similar membership, youth development, and local sponsorship-driven commercial operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BournemouthRugby
• Instagraminstagram.com/lions_wheelchair_rugby
• Xx.com/bournemouthrfc
• LinkedInlinkedin.com/company/bournemouth-rugby-football-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bournemouth Rugby