Twelve Wealth Management

What Twelve Wealth Management does

Twelve Wealth Management Ltd is a privately held UK financial advisory firm founded in 2015 by Marc Norris, operating as an Appointed Representative of St. James's Place Wealth Management plc. The firm delivers bespoke, face-to-face wealth management advice to private and corporate clients across three physical locations: a London headquarters (York House, 23 Kingsway, WC2B 6UJ), a Bournemouth regional office (19 Oxford Road, BH8 8GS), and a Dubai branch in the DIFC opened in February 2024 to serve expatriate clients.

The firm's product shelf is built on St. James's Place platform products — ISAs, Junior ISAs, Unit Trusts, Investment Bonds, Offshore Investments, SIPPs, discretionary/stockbroking services, protection products (life cover, critical illness, income protection), and mortgages — supplemented by curated third-party partnerships for cash management (Flagstone), lending (Metro Bank), healthcare (WPA), and estate administration/trust services (Kings Court Trust, Clarke Wilmott, Pavilion Row, Genus Trust Company). The firm does not develop proprietary technology and exposes only a basic suite of non-AI financial calculators on its website.

Commercially, Twelve monetises through tiered initial advice charges (3% on first £250k, 2% on next £250k, 1% above £500k), ongoing advice fees of 0.80% of account value, plus St. James's Place product and fund charges. The 20-person team is led by founder Marc Norris alongside advisers Paul Farrelly, Jonathan Pollock, and recently integrated Matt Smith (Chartered Fellow CII/CISI, ex-Lloyds Private Banking, ex-Smith Hobbs MD). Growth has been achieved through referrals, community sponsorship (Bournemouth Rugby Club, three consecutive years), professional adviser networks, and a 2025 acquisition of Smith Hobbs Wealth Management Ltd.

Name

Twelve Wealth Management

Legal name

Twelve Wealth Management Ltd

Website

https://twelvewm.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Twelve Wealth Management is a UK financial advisory firm (St. James's Place Appointed Representative) providing bespoke face-to-face wealth management to private and corporate clients from offices in London, Bournemouth and Dubai DIFC.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

akta.pro secondary industries

Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Private Banking & UHNW Wealth Advisory (FSAEABAC), Private Banking Business Owners & Entrepreneur Solutions (Liquidity Events, Pre-IPO) (FSABADAK)

Keywords

• Wealth management services
• Financial advisory
• Investment planning
• Retirement planning
• Inheritance tax planning

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Financial Advisory Fees: Twelve Wealth Management generates revenue through advice charges paid by clients for financial planning and wealth management services. The firm charges initial advice fees based on investment amounts and ongoing advice charges for continued suitability reviews and support. Additionally, product charges apply for account administration and fund charges cover investment management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Twelve Wealth Management provides bespoke, face-to-face financial advice to private and corporate clients across the UK, operating as an Appointed Representative of St. James's Place Wealth Management plc. Its core offering is personalised financial planning and wealth management advice, supported by St. James's Place investment products (ISAs, Unit Trusts, Investment Bonds, Offshore Investments, SIPPs), protection solutions, mortgages, corporate services, and specialist services such as inheritance tax planning and intergenerational wealth management.

Product overview

Twelve Wealth Management is a financial advisory firm that operates as an Appointed Representative of St. James's Place Wealth Management plc, providing bespoke, face-to-face financial advice to private and corporate clients across the UK. The firm's offering centers on the St. James's Place platform of investment products (ISAs, Junior ISAs, Unit Trusts, Investment Bonds, Offshore Investments), retirement solutions (SIPPs, Annuities, Drawdown), and protection products (Life Cover, Critical Illness, Income Protection), complemented by corporate services (employee benefits, corporate pensions, auto-enrolment), banking services (mortgages, cash management via the SJP Cash Deposit Service powered by Flagstone), and specialist services (intergenerational wealth management, inheritance tax planning, exit strategy). The firm expanded internationally with a UAE office in 2024 and acquired Smith Hobbs Wealth Management to strengthen its capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• St. James's Place ISA (Individual Savings Account)
• Junior ISA
• Unit Trusts
• Investment Bond
• Offshore Investments
• Discretionary and Stockbroking Services
• Self-Invested Pension Plan (SIPP)
• Protection Planning Solutions
• SJP Cash Deposit Service (powered by Flagstone)
• Other Lending (Metro Bank)
• Mortgages Service
• Wills and Powers of Attorney
• Corporate Services
• Intergenerational Wealth Management
• Exit Strategy Planning
• Professional Trustee Services
• Inheritance Tax Planning

Named customers5 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• St. James's Place Wealth ManagementcoreStrategic or Co-development PartnerTwelve Wealth Management is an Appointed Representative of St. James's Place Wealth Management plc, which is authorised and regulated by the Financial Conduct Authority. The firm provides advice on St. James's Place wealth management products and services, accessing the Group's comprehensive range of investment solutions, retirement planning products, and protection offerings.
• Bournemouth Rugby ClubcoreGTM or Marketing PartnerOfficial sponsorship partner for three consecutive years. Firm funds team kit with company logo, display pitch boards, stadium banners, and sponsors player David Scupham. Partnership reflects commitment to local community where many team members are based.
• WORK WEEK ChallengeminorGTM or Marketing PartnerSponsor of the Work Week Challenge - an endurance event involving seven marathons across seven disciplines for seven charities in seven days. Funds raised support the St. James's Place Charitable Foundation and other charities including Panathlon Challenge and Campaign Against Living Miserably.
• Kings Court TrustminorImplementation/ SI/ Consulting PartnerEstate administration service partner providing administrative support for dealing with legal, financial and personal tax affairs after death. Chosen for commitment to client care and market-leading services.
• Clarke WilmottminorImplementation/ SI/ Consulting PartnerEstate administration service partner providing administrative support for dealing with legal, financial and personal tax affairs after death.
• Pavilion RowminorImplementation/ SI/ Consulting PartnerEstate administration service partner providing administrative support for dealing with legal, financial and personal tax affairs after death.
• Genus Trust Company (Jersey)minorImplementation/ SI/ Consulting PartnerProfessional trustee services provider specialising in trust administration. Regulated by the Jersey Financial Services Commission. Provides trustees for clients requiring independent financial decision-making.
• Professional Advisers NetworkcoreChannel Partner/ Reseller/ DistributorCultivated network of professional partnerships with accountants, legal advisers, foreign exchange specialists, and property developers to provide holistic financial planning and client referrals.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brewin Dolphin (RBC Wealth Management): UK-listed discretionary wealth manager serving HNW individuals, professionals, and business owners with investment management, financial planning, and inheritance tax services. Comparable target market and breadth of wealth services, but operates as an institution rather than an AR-led advisory firm.
• St. James's Place Wealth Management: The FTSE 100 wealth management group of which Twelve is an Appointed Representative. SJP is the parent platform providing Twelve's product range, investment solutions, and regulatory authorization, making it the most directly comparable entity by business model linkage.
• Cazenove Capital (Schroders Wealth Management): UK wealth manager serving HNW individuals, families, and charities with discretionary investment management and holistic financial planning. Comparable in serving private clients with complex wealth needs, but part of the larger Schroders group.
• Arbuthnot Latham: UK private bank providing private banking, wealth planning, and investment services to HNW individuals, families, and business owners. Comparable HNW segment and emphasis on relationship-led, face-to-face advisory with banking services bundled alongside wealth advice.
• Quilter: UK wealth manager with a network of financial advisers serving mass-affluent and HNW clients with investment, retirement, and protection advice. Direct competitor in the advised wealth channel and in the same FCA-regulated segment.
• Rathbones Group: UK wealth manager offering discretionary investment management, financial planning, and advice to HNW private clients, trusts, and charities. Comparable HNW client focus and full-service wealth offering, though materially larger and listed.
• Kleinwort Hambros (Societe Generale): Private bank and wealth manager focused on HNW clients, expatriates, and families with cross-border wealth planning needs. Directly comparable to Twelve's Dubai DIFC positioning given its strong expat and international wealth management franchise.

Direct peers

• Brooks Macdonald: UK-listed discretionary wealth manager and financial adviser serving private clients, professionals, and business owners with investment management and financial planning. Comparable size segment and service mix to Twelve's HNW focus.
• Weatherbys Private Bank: UK private bank and wealth manager providing face-to-face financial advice, investment management, and banking services to HNW individuals and families. Comparable boutique scale, relationship-driven model, and HNW private client focus.
• Charles Stanley: UK wealth manager providing investment management, financial planning, and advice to private clients, retirees, and professionals. Comparable segment coverage, service mix, and face-to-face advisory distribution model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/twelve-wealth-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twelve Wealth Management