TheCountry Club of the South

What TheCountry Club of the South does

The Country Club of the South is a private, membership-based country club located in Johns Creek, Georgia (north Atlanta), founded in 1987 and currently operated by Arcis Golf as part of its portfolio of private clubs. The club is anchored by an 18-hole Jack Nicklaus Signature Design championship golf course (approximately 6,950-7,000 yards, par 72, rating 74.4, slope 144) with recently renovated Bermuda grass greens, complemented by a 55,000-square-foot clubhouse, a 12-court tennis center (six clay, six hard), a resort-style swimming pool, a fitness and wellness center, and multiple dining venues (Clubroom, Nicklaus Lounge, Patio, Fairway Room, Men's Grill). Technology used in operations includes TrackMan for golf instruction and club fitting, alongside branded retail partnerships with Callaway, TaylorMade, Titleist, and Ping.

The business operates on a hybrid revenue model. The core stream is recurring private membership dues, which gate access to the club's recreational, social, and dining amenities; membership pricing is opaque and quote-based. Secondary, transaction-based revenue is generated through golf tournaments and corporate outings, private event hosting (weddings, corporate events, special celebrations) in event spaces accommodating up to 500 guests, and luxury overnight stays at The Villa (a four-bedroom accommodation with published nightly rates of $750-$1,000 plus tax). Go-to-market is sales-led via direct membership tours managed by a Membership Director and an Event Sales Director, supported by a website, organic social (Facebook, Instagram), and the Arcis Golf corporate membership platform (arcis.life). Primary customer segments are affluent Atlanta-area families and professionals, event hosts (members and non-members), and corporate groups; named logos are not disclosed.

The club's positioning rests on three pillars: (1) its championship golf pedigree, including hosting the Champions Tour Nationwide Championship from 1991-1994 and recognition by Golf Digest as one of the Top 20 Best Courses in Georgia; (2) a diversified amenity mix enabling full-family engagement (junior golf and tennis programs, fitness, dining, social calendar); and (3) event-hosting credentials, including The Knot Best of Weddings and WeddingWire Couples' Choice Awards. Strategic and operational decisions, marketing, membership systems, and employment sit at the parent-company level under Arcis Golf, which limits independent visibility into financial performance.

Name

TheCountry Club of the South

Legal name

The Country Club of the South

Website

https://thecountryclubofthesouth.com

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Private, membership-based country club in Johns Creek, GA (Atlanta), offering a Jack Nicklaus Signature 18-hole championship golf course, tennis, fitness, swimming, multiple dining venues, event hosting, and Villa accommodations to affluent families and corporate groups, operated by Arcis Golf.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf & Leisure Full-Service Hotels (THAGAAAH), Club Sports Programs (EDALAIAB)

Keywords

• Private golf club
• Country club membership
• Wedding event venue
• Tennis facility
• Corporate golf outings

Headquarters

HQ city

Silver Creek

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Private Membership Dues: Annual/multi-year club memberships providing access to golf, tennis, fitness, swimming, and dining facilities. Membership is required for regular access to club amenities.
2. Golf Events & Outings: Corporate outings, charity tournaments, professional tournaments, and meet-and-play events generate revenue through greens fees, cart rentals, food and beverage services, and event packages.
3. Private Event Hosting: Weddings, corporate events, private parties, and special events booked in the clubhouse ballrooms and event rooms generate revenue through venue rental and catering services.
4. Villa Accommodations: Luxury overnight accommodations in the four-bedroom Villa with nightly rates ranging from $750 to $1,000 plus tax depending on day of week.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Country Club of the South is a private membership country club operating an 18-hole Jack Nicklaus Signature championship golf course alongside tennis, fitness, swimming, and dining amenities. The club sells private memberships granting access to recreational facilities and offers standalone services including weddings, corporate events, golf tournaments and outings, club fitting and coaching, junior tennis programs, and luxury Villa accommodations.

Product overview

The Country Club of the South is a private country club offering a portfolio of recreational and hospitality services centered around its Jack Nicklaus Signature 18-hole championship golf course. The club operates as a unified membership-based lifestyle destination combining golf, tennis, fitness, swimming, and dining amenities with extensive event hosting capabilities including weddings, corporate events, and golf tournaments. Key product modules include championship golf with coaching/club fitting services, a Tennis Center with multiple court surfaces and junior programs, multiple dining venues (The Clubroom, Nicklaus Lounge, Patio, Fairway Room, Men's Grill), a Fitness & Wellness Center with physical therapy, luxury Villa accommodations, and comprehensive event spaces including a 3,884 sq ft Ballroom. The club is managed by Arcis Golf and serves as a premier private membership destination in the Johns Creek/Atlanta area.

Differentiator

Problem solved

Functional benefit

Products and services

• Championship Golf Course An 18-hole Jack Nicklaus Signature championship golf course spanning 6,950-7,000 yards, par 72, rated 74.4 with slope 144, featuring lush Georgia pines, rolling hills, lakes, streams, and granite outcroppings. Hosted the Champions Tour Nationwide Championship from 1991 to 1994.
• Tennis Center Tennis facility featuring six clay and six hard courts, a lounge, and dining options adjacent to a well-stocked tennis shop with top-brand clothing, rackets, shoes and equipment.
• Dining Venues Multiple on-site dining options including The Clubroom (main dining room), The Nicklaus Lounge (adults-only elegant dining), The Patio (outdoor dining with golf course views), The Fairway Room (semi-private dining for up to 10), and The Men's Grill (casual all-day dining).
• The Villa (Luxury Accommodations) Four-bedroom, four-and-a-half bath private villa with full kitchen, two living rooms, dining room, game/media room, and views of the 18th green. Nightly rates from $750-$1,000 plus tax depending on day of week.
• Fitness & Wellness Center State-of-the-art fitness facilities including group fitness classes, personal training, and physical therapy services through Club PT partnership. Offers cardio and weight machines, group exercise, and wellness programs.
• Event Spaces & Ballroom 55,000-square-foot clubhouse with multiple event venues including The Magnolia (955 sq ft), The Lounge (955 sq ft), The Salon (1,138 sq ft), and The Ballroom (3,884 sq ft) accommodating up to 500 guests for receptions.
• Coaching & Club Fitting World-class teaching center with Callaway Studio, TrackMan technology, and skilled instructors. Programs include individual/group lessons, Game On (adult beginners), Crush It! and PGA Junior League (youth), plus club fitting services with Callaway, TaylorMade, Titleist, and Ping.
• Golf Shop Full-service golf retail shop offering premium equipment (TaylorMade, Callaway, Ping, Titleist) and apparel (Adidas, Travis Mathew, Johnnie-O, FootJoy, Galvin Green, Peter Millar) with custom club fitting and logo'd merchandise available.
• Wedding Services Full-service wedding venue offering ceremony and reception spaces with ballroom, grand patio overlooking 18th hole, and four-bedroom Villa accommodations. Recipient of The Knot Best of Weddings and WeddingWire Couples' Choice Awards.
• Golf Tournaments & Outings Tournament hosting services including corporate outings, charity events, professional tournaments, meet & play events, team building, and glow golf. Full-service planning with professional scoring, customized menus, and banquet facilities for up to 300 guests.
• Junior Tennis Programs Year-round tennis instruction for all ages including Mini Aces (4-6), Red Smashers (6-8), Orange Crushers (8-10), Heavy Hitters (10-13), Pre Academy (10-14), Rip & Roll Academy, and Summer Camp (June-August).
• Corporate Events Business event services including formal meetings, business dinners, team building sessions, corporate golf outings, and employee play days with personalized menus and professional accommodations for groups up to 300 people.
• Swimming Pool Resort-style swimming pool for relaxation and lap swimming, available to members as part of club amenities.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Arcis GolfcoreOthersArcis Golf is the parent company and operator of The Country Club of the South. Manages club operations, employment, membership systems (arcis.life), and corporate marketing. The club operates under Arcis Golf's portfolio of private clubs.
• Club PTminorStrategic or Co-development PartnerClub PT provides on-site physical therapy services at The Country Club of the South. Highly trained physical therapists offer evaluation, treatment, mobility sessions, dry needling, and Titleist Performance Institute assessments for members.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ClubCorp / Invited: Largest operator of private golf and country clubs in the U.S., directly competing for members and event business across many U.S. metros. Comparable membership, F&B, and event revenue model at scale, though it is a national portfolio operator rather than a single-club operator.
• Troon: Major private and resort club management company. While a management/operational rather than ownership peer, it competes for management mandates of high-end private clubs and offers comparable benchmarks on operating standards and amenity programming.

Emerging players

• Sea Island Golf Club: Private club/resort combination with multiple championship courses, extensive amenities, and luxury accommodations. Comparable on multi-amenity luxury positioning and event/business hosting, although it overlays resort and lodging operations absent from CC South's pure club model.
• Discovery Land Company: Luxury private-membership club operator with strong amenities and event business (weddings, corporate). Comparable premium-positioning and member-experience thesis, though typically with a more integrated real-estate/golf-course development model rather than a heritage club like CC South.

Direct peers

• Atlanta Athletic Club: Premier private country club in the Atlanta metro (Johns Creek area), offering championship golf, tennis, fitness, and dining. Directly competes with CC South for the same affluent Atlanta families and corporate event business, and has hosted major professional championships (Ryder Cup, U.S. Open).
• Cherokee Town & Country Club: Atlanta-area private country club with two 18-hole courses, extensive tennis, swimming, fitness, and dining amenities. Directly competes for members and event bookings in the same north-Atlanta affluent market.
• Peachtree Golf Club: Highly regarded private golf club in the Atlanta metro, focused on golf and limited ancillary recreation. Comparable in terms of championship pedigree and affluent-member target base within the same regional market.
• Alpharetta Athletic Club / Country Club of the West / St Ives (other Arcis Golf-managed clubs): Sister private clubs managed by Arcis Golf, offering similar membership, golf, tennis, dining, and event programming. They share the same corporate platform, membership systems, and marketing infrastructure while competing in nearby affluent submarkets.
• Dukes Golf Club / Old Sandwich Golf Club: High-end private golf clubs with strong design pedigree and event business. Comparable membership economics, course design, and tournament-hosting capabilities for affluent members and corporate outings.

Regional players

• East Lake Golf Club: Atlanta-based private club with elite golf pedigree (PGA Tour Championship venue). Comparable on championship-course positioning and affluent-member base but more golf-centric and tournament-driven than CC South's broader lifestyle offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CCSouth
• Instagraminstagram.com/ccsouth
• LinkedInlinkedin.com/company/thecountry-club-of-the-south

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TheCountry Club of the South