Tidal Change AB

What Tidal Change AB does

Tidal Change AB is a solo coaching and facilitation consultancy headquartered in Kungsängen, Sweden, founded and operated by Mari Haraldsson. The company provides four interconnected services built on the Harvard-developed Adaptive Leadership framework: one-on-one Leadership Coaching for executives and individuals exercising leadership, Professional Coaching for professionals feeling stuck or in transition, Team Coaching & Facilitation for organizations navigating strategic shifts and systemic change, and the ICF-accredited Adaptive Leadership Coaching Certification offered in partnership with Adaptive Change Advisors, which grants 24 CCE credits to credentialed coaches worldwide. Service delivery is entirely human-led, with no proprietary technology platform; the technology section explicitly states Tidal Change is not a technology company and delivers through coaching sessions, workshops, and cohort-based online programs. The customer base spans senior leaders, executives, teams/organizations, professionals in career transition, and ICF-credentialed coaches seeking continuing education, serving both a Swedish/European primary market and a global audience via online cohorts. Pricing is not publicly disclosed; all engagements are custom-scoped via email inquiry, with team coaching sold on multi-year contracts and the certification delivered as time-bounded online cohorts.

Name

Tidal Change AB

Legal name

Tidal Change AB

Website

https://tidalchange.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Tidal Change AB is a Sweden-based solo coaching consultancy founded by Mari Haraldsson, offering Adaptive Leadership coaching, team facilitation, and an ICF-accredited certification program for executive leaders, professionals, and credentialed coaches globally.

Ownership category

akta.pro rank

Product category

Leadership Coaching and Executive Development Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro industry

PRIMARYEDABAAAD

Change Management & Transformation Leadership

Education/Corporate Training & Professional Development/Leadership & Management Development

SECONDARYEDABANAG

Organizational Change & Transformation Coaching

Education/Corporate Training & Professional Development/Executive Coaching Services

SECONDARYEDABANAB

Leadership Transition & Onboarding Coaching (New Role, New Manager, Promotion)

Education/Corporate Training & Professional Development/Executive Coaching Services

Keywords

• Executive coaching services
• Leadership development coaching
• Team facilitation services
• Adaptive leadership training
• Professional coaching programs

Headquarters

HQ city

Kungsängen

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Leadership and Professional Coaching: One-on-one coaching engagements delivered to individual clients seeking personal transformation, career guidance, or leadership development. Sessions are sold directly via email inquiry.
2. Team Coaching and Facilitation: Organizational and team-level engagements supporting groups through strategic shifts, change management, and systemic challenges. Scoped and priced based on organizational needs and duration.
3. Adaptive Leadership Coaching Certification: ICF-accredited certification program (24 CCE credits) offered in partnership with Adaptive Change Advisors. Tidal Change contributes content design and facilitation to cohorts meeting online over specified periods.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Tidal Change AB is a coaching and facilitation consultancy that sells one-on-one Leadership Coaching and Professional Coaching to individuals, Team Coaching & Facilitation to organizations, and the ICF-accredited Adaptive Leadership Coaching Certification (24 CCE credits) to credentialed coaches via global online cohorts. All services are delivered by founder Mari Haraldsson, are grounded in the Harvard-developed Adaptive Leadership framework, and are priced on a custom engagement basis.

Product overview

Tidal Change AB is a coaching and facilitation consultancy offering four interconnected services: the Adaptive Leadership Coaching Certification (an ICF-accredited program offered in partnership with Adaptive Change Advisors), Leadership Coaching for individuals leading change, Professional Coaching for those experiencing professional stuckness, and Team Coaching & Facilitation for organizations. The services build on the Adaptive Leadership framework and focus on developing human capacities for leadership, not software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Adaptive Leadership Coaching Certification An ICF-accredited coaching certification program building on the 40-year Harvard-developed Adaptive Leadership practice, granting 24 Continuing Coach Education (CCE) credits applicable to ACC, PCC, and MCC credential levels. Designed for ICF-credentialed coaches seeking to expand their practice beyond tools and tactics into an essence-oriented approach, delivered in global online cohorts meeting weekly.
• Leadership Coaching One-on-one coaching for individuals exercising leadership, focused on deepening awareness, accessing agency to create change, unpacking stakeholder dynamics, and building the resolve to lead with relational purpose. Available to anyone exercising leadership, not limited to those with senior titles.
• Professional Coaching One-on-one coaching for individuals feeling stuck, frustrated, or confused in their professional lives, supporting articulation of authentic aspirations, courageous decision-making, and intentional action toward deeper change.
• Team Coaching & Facilitation Organizational support for teams and organizations navigating strategic shifts, unexpected changes, or deep relational and systemic challenges, developing collective capacities for leading change through awareness refinement, collective wisdom, and shared agency. Engagements are scoped to the challenge and organizational needs.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Adaptive Change AdvisorscoreStrategic or Co-development PartnerExclusive partnership for delivering the ICF-accredited Adaptive Leadership Coaching Certification. Tidal Change designed and co-develops the certification curriculum, while Adaptive Change Advisors manages the platform and cohort logistics. Cohorts meet online every Friday from May–June 2026, with registration managed through adaptivechangeadvisors.com.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• CoachHub: Global digital coaching platform serving enterprises with leadership and team coaching across geographies; directly comparable to Tidal Change's leadership and team coaching offerings but operates as a scaled platform rather than a solo practice.
• BetterUp: Large, well-capitalized enterprise coaching and leadership development platform offering one-on-one coaching at scale; competes for the same enterprise leadership coaching budgets Tidal Change targets, but with a technology-enabled, mass-market delivery model rather than a boutique solo practitioner.
• Center for Creative Leadership (CCL): Established leadership development institution offering executive coaching, leadership programs, and certifications globally; directly comparable as a provider of accredited leadership development and coaching training at the same buyer level.
• Development Dimensions International (DDI): Global leadership development firm offering leadership training, coaching, and certification programs to enterprises; comparable in the leadership training and certification space where Tidal Change's ICF-accredited program competes for cohort registrations.
• Heidrick & Struggles: Global leadership advisory and executive search firm with a leadership coaching practice serving C-suite clients; comparable because it sells senior executive coaching and team-level leadership development to the same enterprise buyer Tidal Change targets.
• FranklinCovey: Large leadership and execution training firm with certified facilitator networks delivering leadership programs globally; comparable in the corporate leadership training and change-adjacent methodology space.
• Korn Ferry: Global organizational consulting firm with a substantial leadership and coaching practice; comparable as an incumbent providing executive coaching, team coaching, and leadership development to large enterprises.

Emerging players

• Sounding Board: Enterprise coaching platform offering structured leadership coaching engagements with measurable outcomes; comparable as a tech-enabled provider of executive and team coaching for mid-market and enterprise buyers.

Direct peers

• Marshall Goldsmith Stakeholder Centered Coaching: Prominent executive coach with a global certified coach network delivering a branded leadership coaching methodology; comparable because it sells premium executive coaching services and licenses a coaching certification program to practitioners worldwide.
• Adaptive Change Advisors: Strategic co-development partner that delivers Tidal Change's Adaptive Leadership Coaching Certification and operates the platform for global cohorts; directly comparable as a practitioner of the same Adaptive Leadership framework and as a co-marketer of leadership development programming.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tidal-change-ab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tidal Change AB