Town of Wembley

What Town of Wembley does

The Town of Wembley is a municipal government entity incorporated under the Alberta Municipal Government Act, serving approximately 1,500 residents in the Peace Country region of northern Alberta. Governance is provided by an elected Council of one Mayor and six Councillors (acclaimed without contest in the October 2025 municipal election for a four-year term), with day-to-day administration led by a Chief Administrative Officer. The Town delivers services through six internal operating departments — Fire Department, Public Works, Parks & Recreation, Family and Community Support Services (FCSS), Planning and Development, and Assessment — plus utility coordination with Aquatera. Operational footprint includes the main Town Office at 9940-101 Street, the Public Works yard at 10207-97 Street, and the Fire Hall at 9928 100 Street.

Service delivery spans public safety (a combination fire department with 25+ volunteer firefighters and two full-time staff providing suppression, medical co-response, hazardous materials, and technical rescue), infrastructure maintenance (roads, parks, snow removal), municipal planning (development permits at $50-$600, subdivision applications at $200 plus $175/lot, Municipal Development Plan at $10,000), property assessment (contracted to the County of Grande Prairie), community programming (spray park, sports fields, recreation programs), and social support (FCSS, in partnership with the Province of Alberta). In 2025, the Town expanded into primary healthcare delivery by launching Northern Alberta's first nurse practitioner-led medical clinic.

Revenue is generated primarily through mandatory property taxation set annually via the budget process, supplemented by development and planning fees, tax certificates ($35 per roll), and utility coordination payments. Distribution is direct-to-citizen via the Town Office, an E-Service Request System on the All-Net Municipal Solutions platform, Facebook, email newsletter, and community events. The Town has no private-sector competitors within its boundaries, instead collaborating regionally through intermunicipal frameworks with the County of Grande Prairie and the Towns of Beaverlodge and Sexsmith, including a 2024-2076 Regional Growth Study.

Name

Town of Wembley

Legal name

Town of Wembley

Website

https://wembley.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Town of Wembley is a municipal government in northern Alberta serving approximately 1,500 residents through Fire, Public Works, Parks & Recreation, FCSS, Planning, and Assessment departments, funded primarily by property taxes and regional partnerships.

Ownership category

akta.pro rank

Product category

Municipal Government Administration

NAICS

Executive Offices (921110), Executive, Legislative, and Other General Government Support (9211)

SIC

Services-Facilities Support Management Services (8744), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Parks, Recreation & Cultural Services (BPAIACAI), Grounds & Exterior Services (Landscaping/Snow Removal/Parking Lot Maintenance) (IMAIAAAF)

Keywords

• Municipal government services
• Local administration
• Civic services
• Community services
• Public safety services

Headquarters

HQ city

Wembley

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Property Taxes: The primary source of municipal revenue is property taxation. The Town sets mill rates annually through the budget process to fund operations, capital projects, and community services.
2. Development and Planning Fees: Revenue generated from development permit applications (residential, commercial, industrial), subdivision application fees, demolition permits, land use bylaw amendments, and various planning fees as outlined in Bylaw 767.
3. Tax Certificates: Revenue from issuing property tax certificates at $35 per roll, required for property transactions.
4. Utility Payments: Water and sewer services provided through Aquatera utilities, with utility account management handled by the Town.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Town of Wembley is a municipal government entity that delivers local administration and public services to residents and ratepayers of Wembley, Alberta. Core offerings include public safety through the Wembley Fire Department, public works and infrastructure maintenance, planning and development services, property assessment, parks and recreation programs, Family and Community Support Services (FCSS), and water/sewer utility coordination with Aquatera. Services are funded primarily through property taxation and delivered in-person at the Town Office, online via the e-service request system, and through community events.

Product overview

The Town of Wembley is a municipal government entity providing civic services to residents rather than a commercial technology product company. Its public-facing digital presence consists of a municipal website built on All-Net Municipal Solutions platform, offering citizen-facing services including an E-Service Request System for submitting inquiries to council and staff, a searchable Business Directory of local businesses, a Public Works services portal, Parks and Recreation program information, Planning and Development application services, FCSS social support programs, Water and Sewer utility information, Property Assessment services, and an Event Calendar for community activities. These are municipal government functions, not commercial technology products or software offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Service Request System
• Public Works Services
• Wembley Fire Department
• Parks and Recreation Programs
• Planning and Development
• FCSS (Family and Community Support Services)
• Water and Sewer Services
• Assessment Services
• Business Directory
• Event Calendar

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Aquatera UtilitiescoreStrategic or Co-development PartnerAquatera provides water and sewer services to the Town of Wembley. Residents contact Aquatera at 780.538.0340 for utility account management. The partnership provides essential water infrastructure services to the community.
• Aquatera UtilitiescoreStrategic or Co-development PartnerAquatera manages water supply and sewer services for Wembley, with the Town referring residents to Aquatera for utility account inquiries and management.
• Philip J. Currie Dinosaur MuseummajorStrategic or Co-development PartnerThe Philip J. Currie Dinosaur Museum is a major local attraction located near Wembley. The Town supports and promotes the museum, which is key to dino/paleo tourism strategy. The museum is referenced on the Town's community page.
• County of Grande Prairie No. 1coreStrategic or Co-development PartnerThe County of Grande Prairie and Town of Wembley share a common border and collaborate on Intermunicipal Development Plan (IDP) and Intermunicipal Collaboration Framework (ICF). The County provides fire apparatus (Engine 601 and Tender 601) under contract to serve the Wembley district. Assessment services are contracted to the County.
• Grande Spirit FoundationminorStrategic or Co-development PartnerGrande Spirit Foundation provides housing and care for seniors, representing 11 municipalities. Located at 9505 102 Ave, Grande Prairie, they offer family housing with rent assistance programs. The Town provides information about their services to residents.
• County of Grande Prairie Regional Fire ServicecoreStrategic or Co-development PartnerThe County provides Engine 601 (2013 International Pierce Contender) and Tender 601 (2021 Maxi Freightliner) under contract to serve the district surrounding Wembley. These apparatus bear the County logo and respond jointly with Wembley Fire Department.
• County of Grande Prairie Assessment DepartmentminorImplementation/ SI/ Consulting PartnerThe Town of Wembley contracts assessment services from the County of Grande Prairie No. 1 Assessment Department. Jessica Donovan serves as the appointed assessor for the Town.
• Service CanadaminorStrategic or Co-development PartnerService Canada provides federal programs including Employment Insurance, Canada Pension Plan, Old Age Security, and Community Outreach services. The Town provides information about Service Canada programs to residents.
• Town of BeaverlodgemajorStrategic or Co-development PartnerPartner municipality in the Regional Growth Study 2024-2076, a partnership under the Alberta Community Partnership program involving County of Grande Prairie, Towns of Beaverlodge, Sexsmith, and Wembley.
• Town of SexsmithmajorStrategic or Co-development PartnerPartner municipality in the Regional Growth Study 2024-2076, a partnership under the Alberta Community Partnership program involving County of Grande Prairie, Towns of Beaverlodge, Sexsmith, and Wembley.
• Wembley & District Agricultural SocietymajorStrategic or Co-development PartnerOperates the Arena & Recreation Centre. The Town provides annual loan repayments of $28,800 to support the Society. The facility offers arena, multipurpose room, and gym services.
• Wembley & District Arts, Culture and Historical SocietyminorStrategic or Co-development PartnerThe Town provides $2,500 for operating expenses and $7,000 for a capital project (2026 budget). Society preserves and promotes art, culture, and history of Wembley and District.
• Silver and Gold ClubminorStrategic or Co-development PartnerThe Town provides $2,500 in operating support to the Silver and Gold Club, a senior-focused community organization.
• Wembley Firefighters AssociationmajorStrategic or Co-development PartnerA non-profit organization that supports the Fire Department through fundraising and community events. Fundraised money enabled purchase of Brush 611. Association members provide civilian support separate from firefighting duties.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Town of Sexsmith: Adjacent Peace Country town, partner on the same Regional Growth Study. Similar population scale and identical small-town municipal service delivery model.
• Town of Devon: Small Alberta town of similar population size with an analogous municipal service mandate and property-tax-funded operating model.
• Town of Edson: Small west-central Alberta town with a similar municipal service portfolio and economic base tied to transportation corridors and resource activity.
• Town of Hinton: Small Alberta town at the gateway to Jasper National Park with a comparable municipal service mandate and tourism-adjacent positioning.
• Town of Beaverlodge: Neighbouring small Alberta Peace Country town and direct partner on the Regional Growth Study 2024-2076. Comparable population base, identical municipal government service mandate, and shared IDP/ICF framework.
• Town of Pincher Creek: Small southern Alberta town of similar size and rural character, providing a comparable benchmark for small-town municipal service delivery and FCSS-style community programming.
• Town of High Level: Small northern Alberta town of comparable size with an analogous municipal service mandate, providing a benchmark for small-town service delivery, regional partnerships, and tourism positioning in northern Alberta.

Broad incumbents

• City of Grande Prairie: Larger urban centre anchoring the Peace Country region. Provides the regional economic gravity that small surrounding municipalities like Wembley depend on, with a much broader municipal service mandate.
• County of Grande Prairie No. 1: Regional municipal partner that provides assessment, fire apparatus, and shared services. Same geographic market and overlapping service portfolio, but operates at a broader rural-municipal scale.
• Town of Stony Plain: Larger small-town Alberta municipality near Edmonton offering a broader municipal service portfolio, useful as a benchmark for service scaling and intermunicipal collaboration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TownOfWembley
• LinkedInlinkedin.com/company/town-of-wembley

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Town of Wembley