SAXON PROPERTY GROUP LTD

What SAXON PROPERTY GROUP LTD does

Saxon Property Group Ltd, trading as both Saxon Property Group and Saxon Stays under the legal entity AP Property Leasing Limited (registered in England and Wales, company number 15236882), is a privately held property investment and management firm headquartered at 1 Alvin Street, Gloucester, GL1 3EJ, with operational focus on Cheltenham and Gloucester. The firm was founded by Paul Thomas in 2019 and expanded its service scope in 2023, at which point Andrew Chrysanthou joined as co-founder and Sales and Finance Director. Its offering is split across two related verticals: a serviced accommodation business (Business Travel, Corporate Housing, and Short Stay) and an investor-facing portfolio (Private Investment with fixed first-year returns, Portfolio Building, Guaranteed Rent Scheme offering landlords a 5+ year fixed rent, and Profit Share). Underlying technology is not proprietary; the firm positions itself on local market knowledge accumulated over 20 years in the Cheltenham/Gloucester corridor, on regulatory compliance (CPD, TPO membership, HMRC AMLS supervision, ICO registration), and on a lease-and-license operating model that allows properties to be re-let flexibly without security-of-tenure constraints.

The business model combines several revenue streams: managed rental income from properties leased to corporate and individual occupants under license arrangements; fixed-return private investment products that take investor capital on annual or ongoing subscription terms; bespoke portfolio-building fees or profit-share arrangements for end-to-end investor services; a guaranteed rent scheme for landlords funded by rent guarantee insurance or personal guarantor arrangements; and profit-share schemes that combine monthly income with equity participation. Pricing is bespoke and quote-based across all service lines, with no publicly disclosed rate cards. GTM is sales-led, built on initial consultation calls (phone or Zoom), onboarding paperwork, and close working relationships with insurance companies and relocation agencies that refer corporate accommodation demand. Marketing relies on a mix of organic social (Facebook, Instagram, LinkedIn), the company website, and referral/word-of-mouth channels.

The firm serves property investors (both domestic and international, including clients from China, Dubai, Hong Kong, Saudi Arabia, and the Middle East), landlords seeking guaranteed-rent alternatives to traditional letting, corporate clients requiring temporary employee housing, and to a lesser extent business travelers and students. The company is registered with HMRC for AMLS supervision, is a member of The Property Ombudsman scheme, is CPD Certified, and is registered with the ICO for UK data protection compliance. It has not disclosed funding rounds, headcount beyond a 1-10 band, revenue, or managed-property unit counts.

Name

SAXON PROPERTY GROUP LTD

Legal name

AP Property Leasing Limited

Website

https://saxonpropertygroup.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Saxon Property Group Ltd is a privately held UK property investment and management firm (legal entity AP Property Leasing Limited) operating in Cheltenham and Gloucester. It offers serviced accommodation, guaranteed-rent landlord schemes, and fixed-return private investment products to investors, landlords, and corporate clients.

Ownership category

akta.pro rank

Product category

Real Estate Investment and Property Management Services

NAICS

Residential Property Managers (531311), Nonresidential Property Managers (531312), Lessors of Real Estate (5311), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate Operators (No Developers) & Lessors (6510), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Real Estate Asset Management (BPAJAMAA)

akta.pro secondary industries

Core Real Estate (Stabilized/Core-Plus) (FSAAAKAA), Office Tenant Representation (BPAJALAA), Residential Maintenance & Turnover Services (Make-Ready, Inspections) (BPAJAFAM)

Keywords

• Property investment services
• Guaranteed rent schemes
• Corporate housing
• Portfolio building
• Short stay accommodation

Headquarters

HQ city

Gloucester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Property Leasing and Management: The company leases commercial and residential property on a fixed-term basis. Clients occupy properties on a license with no security of tenure, similar to hotel chains. Revenue is generated through rental income from properties, with guaranteed rent schemes for landlords.
2. Private Investment Services: Provides investors with fixed returns for the first year on either secured or unsecured basis. Investors can reinvest or receive their initial investment back with interest. Minimum investment term typically 12 months.
3. Portfolio Building Services: End-to-end property investment service including sourcing properties on behalf of investors, personal shopper experience, and full portfolio management. Revenue likely generated through fees or profit share arrangements.
4. Guaranteed Rent Scheme: Offers landlords long-term income over a 5+ year fixed period with no agency or maintenance fees and no void periods or tenant issues. The company guarantees fixed rent using rent guarantee policy or acting as personal guarantor.
5. Profit Share Schemes: Structured for investors with vested interest in both capital and cashflow. Offers monthly fixed or variable rental income combined with equity share options, tailored to investor requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Saxon Property Group provides property investment, portfolio building, guaranteed rent schemes, and corporate housing services in Cheltenham and Gloucester. The firm leases commercial and residential properties on a fixed-term basis and offers investors passive, end-to-end property investment services with guaranteed fixed returns, alongside landlord services and flexible short-stay corporate accommodation.

Product overview

Saxon Property Group is a unified property investment and management platform offering complementary accommodation services and investor-focused products. The accommodation side includes Business Travel, Corporate Housing, and Short Stay services for professionals needing temporary furnished housing in Cheltenham and Gloucester. The investor-facing portfolio includes Private Investment (fixed-return investment), Portfolio Building Service (end-to-end property portfolio creation), Guaranteed Rent Scheme (landlord fixed-rent solution), and Profit Share (equity plus income scheme). Together these services enable the company to operate a lease-and-license model similar to hotel chains, managing properties for investors while providing flexible housing to corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Travel Short-term furnished accommodation catering for professionals who need housing close to business areas.
• Corporate Housing Suitable housing for small, medium, and large businesses requiring temporary accommodation for employees on a flexible basis.
• Short Stay Flexible furnished accommodation with minimum stays of one week and options to extend, covering apartments and houses in Cheltenham and Gloucester.
• Private Investment Passive investment service providing a fixed return for the first year on a secured or unsecured basis, with options to reinvest or receive initial investment back with interest.
• Portfolio Building Service Full-service property portfolio building offering a personal shopper experience and fully passive, end-to-end investment service from sourcing to management.
• Guaranteed Rent Scheme Fixed-rent landlord scheme providing long-term income over a 5+ year fixed period with no agency or maintenance fees and no void periods or tenant issues.
• Profit Share Investment scheme offering monthly fixed or variable rental income combined with equity share, tailored to investor requirements for both capital and cashflow.

Quantifiable outcome

• Minimum investment term of 12 months for private investment
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Insurance CompaniescoreChannel Partner/ Reseller/ DistributorThe company works closely with insurance companies to meet accommodation needs of their clients. Insurance companies refer customers requiring temporary housing to Saxon Property Group for serviced accommodation and corporate housing services.
• Relocation AgenciescoreChannel Partner/ Reseller/ DistributorStrategic partnership with relocation agencies to provide accommodation solutions for employees being relocated. Relocation agencies refer corporate clients requiring temporary housing to Saxon Property Group.
• HMRC (Anti-Money Laundering Supervision)minorOthersRegistered with HMRC for AMLS supervision. The company conducts compliance checks on all client funds passing through their services.
• The Property Ombudsman (TPO)minorOthersMember of The Property Ombudsman scheme demonstrating commitment to professional standards and providing consumer protection for clients.
• Information Commissioner's Office (ICO)minorOthersRegistered with ICO to comply with UK data protection law. Ensures proper handling and protection of client personal data.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SilverDoor: Serviced apartment and corporate housing provider serving business travelers and relocating employees across the UK — directly comparable accommodation product to Saxon's Corporate Housing and Short Stay offerings.
• Ascend Properties: UK-based guaranteed rent and corporate housing provider that leases properties from landlords and offers serviced accommodation to corporate clients — a directly comparable model to Saxon's Guaranteed Rent Scheme and Saxon Stays.
• Open Property Group: UK firm offering guaranteed rent, serviced accommodation, and corporate housing across multiple UK regions — overlaps directly with Saxon's landlord and accommodation services and provides a relevant scaled-comparable.
• Home Made: UK corporate lettings and property management specialist focused on rented accommodation for professionals — comparable corporate-housing customer base and landlord-facing service model.
• Touchstone Serviced Apartments: UK serviced accommodation operator providing furnished short and long-stay housing for corporate clients — overlaps with Saxon's Business Travel and Short Stay products.

Broad incumbents

• Foxtons: Major UK estate agency and lettings group with strong landlord-side and tenant-side services — comparable at the landlord-facing management and letting layer of Saxon's offering.
• Savills: Global real estate services group providing investment advisory, residential and commercial property management, and asset management — comparable breadth across Saxon's portfolio of investor and landlord services.
• Knight Frank: Global real estate services firm offering residential and commercial property management, investment advisory, and asset management across the UK — a broad incumbent benchmark for the property management and investor advisory dimensions of Saxon's business.
• Chestertons: UK and international residential sales, lettings, and property management firm with corporate relocation services — relevant comparable across Saxon's residential management and corporate housing lines.

Emerging players

• Lendlord: UK-based property investment management platform for individual landlords and buy-to-let investors — overlaps with Saxon's Portfolio Building and Private Investment products from a technology-enabled angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/saxonpropertygroup
• LinkedInlinkedin.com/company/saxon-property-group
• Instagraminstagram.com/saxonpropertygroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAXON PROPERTY GROUP LTD