The Marketors ®

What The Marketors ® does

The Marketors (legal entity: Easytrain Ltd T/A The Marketors) is a London-headquartered, private limited B2B professional services company founded in 2003 that delivers marketing, sales, communications, and leadership training alongside consultancy and outsourced digital marketing services. Its core product surface spans ten training categories (essentials of marketing, digital marketing, customer experience, branding, product management, writing/copywriting, sales, communications, metrics and compliance, and management/leadership), four consultancy service lines (outsourced digital marketing, marketing strategy development, coaching/mentoring, and change management), and four CIM (Chartered Institute of Marketing) qualifications at Level 4 and Level 6 delivered via a strategic partnership with TMLA. The firm also operates proprietary tools including the Bright Metrics PPC reporting platform and a Marketing Toolkit subscription resource with 7,750 pages of content, and holds authorised delivery rights for the SOSTAC® marketing planning certification programme developed by PR Smith.

Underlying delivery combines classroom, e-learning, blended, and in-company training formats delivered by a network of international trainers and seasoned consultants, with PPC management supported by Bright Metrics' real-time campaign analytics. The digital marketing agency practice covers SEO, PPC, account-based marketing, Google Shopping, Google Ads, and LinkedIn Ads management for B2B clients. The business model is predominantly professional services revenue (bespoke training, consultancy, digital agency work) with a recurring subscription component via the Marketing Toolkit and fixed monthly retainers for PPC management. CIM qualifications are priced per learner (£1,650–£2,310) while PPC services use fixed monthly fees rather than percentage-of-spend pricing.

Customer segments include large enterprises (Aviva, WPP, Dyson, Omnicom), mid-market B2B organisations, individual marketing professionals pursuing CIM qualifications, leadership teams, and SMEs. The company operates from three UK locations (Harrow as registered HQ, London as primary office, Maidstone for regional Kent services) and claims global reach through its consultant and trainer network, though disclosed operations are concentrated in the United Kingdom. The Marketors is privately held with no disclosed external funding, M&A activity, or institutional investors identified in available sources.

Name

The Marketors ®

Legal name

Easytrain Ltd T/A (The Marketors)

Website

https://themarketors.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

The Marketors is a UK-based B2B professional services firm founded in 2003 that delivers marketing, sales, communications, and leadership training, CIM-accredited qualifications, marketing consultancy, and outsourced digital marketing services (SEO, PPC, ABM) to enterprise clients, B2B firms, and individual marketing professionals.

Ownership category

akta.pro rank

Product category

Marketing Training and Consultancy

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYEDAAAPAN

Sales, Marketing & Customer Success

Education/Adult & Continuing Education/Industry-Specific Training (Healthcare, Tech, etc.)

SECONDARYEDAFAIAH

Corporate Training Course Marketplaces (B2B Content Libraries)

Education/Education Technology (EdTech) & Digital Learning/Education Marketplaces & Course Platforms (MOOCs, Cohort-Based, Creator Platforms)

Keywords

• Marketing training courses
• Digital marketing services
• Marketing consultancy
• Professional marketing qualifications
• Corporate training solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training Solutions: Discovery-based and experiential training courses covering marketing, digital marketing, customer experience, branding, product management, writing skills, sales, communications, metrics, compliance, and management & leadership. Delivered through face-to-face, presentations, team exercises, group discussions, and role-plays.
2. Digital Marketing Services: Full-service digital marketing agency specializing in B2B, including SEO, PPC, account-based marketing, Google Shopping, Google Ads Management, and LinkedIn ads management.
3. Consultancy Services: Strategy, planning, and execution of marketing and sales activities through international training resources and network of seasoned consultants.
4. CIM Qualifications: Delivery of internationally recognized Chartered Institute of Marketing qualifications at Level 4 and Level 6, including certificates and diplomas in professional marketing and digital marketing.
5. Marketing Toolkit: Online resource providing 7,750 pages, 37 concept map guides, and 127 marketing briefs and templates for professional marketers.
6. PPC Management: Pay-per-click advertising management with fixed monthly fees, not percentage of spend, including campaign strategy, ad creation, deployment, and analytics.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Marketors is a B2B training, consultancy and outsourced solutions provider that delivers discovery-based and experiential marketing, sales and leadership training across ten course categories, alongside bespoke consultancy (outsourced digital marketing, marketing strategy development, coaching & mentoring, change management), CIM Level 4 and Level 6 professional qualifications through its TMLA partnership, and managed digital marketing services including SEO, PPC, account-based marketing, Google Shopping/Ads and LinkedIn Ads.

Product overview

The Marketors ® is a B2B training, consultancy, and outsourced solutions company offering a multi-faceted portfolio of professional development and marketing services. The core offering consists of ten training categories: Essentials of Marketing, Digital Marketing, Customer Experience, Branding, Product Management, Writing Skills & Copywriting, Sales, Communications, Metrics & Compliance, and Management & Leadership Training. These training programs are delivered through classroom, e-learning, and blended learning formats. The company also provides four consultancy service lines: Outsourced Digital Marketing, Marketing Strategy Development, Coaching & Mentoring, and Change Management Consultancy. Professional qualifications include four CIM (Chartered Institute of Marketing) programs at Levels 4 and 6, covering both general and digital marketing specializations. Supporting tools include the Marketing Toolkit (7,750 pages of resources) and Bright Metrics proprietary reporting. Digital marketing services cover SEO, PPC, ABM, Google Shopping, Google Ads, and LinkedIn Ads management. The company also offers SOSTAC® certification programs and partners with universities through the Graduate Gateway programme.

Differentiator

Problem solved

Functional benefit

Brands

• SOSTAC® Certification Programmes: Marketing planning model certification programmes based on the PR Smith SOSTAC® methodology

Products and services

• Essentials of Marketing Training Foundational marketing training covering core concepts and principles for developing marketing competence.
• Digital Marketing Training Training programs covering digital marketing strategies, channels, and execution for online marketing success.
• Customer Experience Training Training focused on designing and delivering exceptional customer experiences to meet demanding customer expectations.
• Branding Training Training programs for developing and managing brand strategy, positioning, and brand equity.
• Product Management Training Training for product management professionals including agile methodologies and product lifecycle management.
• Writing Skills & Copywriting Training Training for developing professional writing and copywriting skills for marketing communications.
• Sales Training Comprehensive sales training programs covering sales techniques, account management, negotiation, and sales management.
• Communications Training Training for improving professional communication skills including presentation, media, and cross-cultural communications.
• Metrics & Compliance Training Training focused on marketing metrics, analytics, measurement, and regulatory compliance.
• Management & Leadership Training Programs for developing management and leadership capabilities including delegation, performance management, and strategic leadership.
• Outsourced Digital Marketing Full-service digital marketing agency services including SEO, PPC, web consultancy, graphic design, and digital strategy for B2B clients.
• Marketing Strategy Development Strategic consultancy services for developing marketing plans, positioning, and growth strategies.
• Coaching & Mentoring One-on-one coaching and mentoring programs for leadership development and skill enhancement.
• Change Management Consultancy Consultancy services for managing organizational change, digital transformation, and business process changes.
• CIM Level 4 Certificate in Professional Marketing Level 4 professional qualification for those in marketing support roles or aspiring marketers, focusing on tactical marketing planning and customer experience, priced at £1,650.
• CIM Level 4 Certificate in Professional Digital Marketing Level 4 qualification focusing on digital marketing techniques and understanding customer behavior in digital environments.
• CIM Level 6 Diploma in Professional Marketing Level 6 diploma equivalent to an undergraduate degree, for marketing managers developing strategic marketing knowledge and management capabilities.
• CIM Level 6 Diploma in Professional Digital Marketing Level 6 diploma focusing on strategic digital marketing planning, metrics, and digital customer experience mastery, priced at £1,960 for classroom and £2,310 for blended learning.
• SEO Agency Services Search engine optimization services for improving organic search visibility and rankings.
• PPC Services Pay-per-click advertising management services with a fixed monthly fee pricing model and access to the Bright Metrics reporting tool.
• Account Based Marketing Targeted B2B marketing strategy focusing on specific high-value accounts with personalized campaigns.
• Google Shopping Google Shopping campaign management for e-commerce product visibility and sales.
• Google Ads Management Google Ads campaign strategy, setup, and optimization services.
• LinkedIn Ads Management LinkedIn advertising campaigns using ABM strategies to generate qualified B2B leads and drive conversions.
• Marketing Toolkit Online resource platform with 7,750 pages, 37 concept map guides, and 127 marketing briefs and templates for professional marketers covering customer acquisition, retention, marketing planning, and business skills development.
• SOSTAC® Certification Programme Marketing planning methodology certification with three levels (Associate, Certified Planner, Certified Company) based on the PR Smith SOSTAC® model, voted third most popular marketing model in a CIM poll.

Quantifiable outcome

• 100% pass rates recognized by CIM for Level 4 & Level 6 qualifications
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• TMLA (The Marketing & Leadership Academy)coreStrategic or Co-development PartnerStrategic partnership where TMLA delivers CIM Qualifications as a CIM accredited study centre. TMLA has received commendations from CIM for achieving 100% pass rates in Level 4 & Level 6 qualifications. The Marketors offers access to TMLA's CIM accredited study centre and learning resources to students and businesses.
• Chartered Institute of Marketing (CIM)coreStrategic or Co-development PartnerTMLA is an accredited study centre of the Chartered Institute of Marketing. CIM qualifications are internationally recognized professional marketing qualifications based on extensive research with marketing professionals and the wider business community.
• PR Smith (SOSTAC)minorStrategic or Co-development PartnerPartnership to deliver SOSTAC certification programmes (Associate, Certified Planner, Certified Company). SOSTAC is a marketing model developed by PR Smith in the 1990s and was voted the third most popular marketing model over the last 100 years in a CIM poll.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• General Assembly: General Assembly delivers short-form, high-intensity training in digital marketing, product, and data. It overlaps with The Marketors' professional skills training portfolio for career-changers and corporate teams.
• Coursera: Coursera partners with universities and companies to deliver accredited online courses and certificates in marketing and business. It overlaps with The Marketors' CIM-style qualification delivery but on a global, self-paced scale.
• Jellyfish: Jellyfish is a global digital marketing agency (now part of Brandtech Group) offering training, media, and creative services alongside agency execution. It overlaps with The Marketors' training plus agency stack but at significantly larger scale and broader capability.
• LinkedIn Learning: LinkedIn Learning is a large-scale professional development platform offering marketing, sales, and management courses. It competes with The Marketors' self-serve/mid-market learning offerings, though at a much lower price point and without accredited qualifications.

Others

• HubSpot Academy: HubSpot Academy offers free, vendor-aligned digital marketing and sales certifications. While not a paid competitor to The Marketors' enterprise training, it shapes buyer expectations on certification accessibility and pricing in the same category.
• Chartered Institute of Marketing (CIM): CIM is the awarding body for the qualifications The Marketors delivers and is also a partner. As a competitor it offers its own direct training and membership, but primarily functions as the credentialing ecosystem in which The Marketors operates.

Direct peers

• Econsultancy: Econsultancy combines digital marketing training, research, and consultancy services. It competes head-to-head with The Marketors' blended training-plus-consultancy model, particularly for enterprise B2B clients seeking best-practice content.
• B2B Marketing: B2B Marketing is a UK community and training provider focused exclusively on B2B marketing capability — events, benchmarking, and training programmes. It is a strong comparability match for The Marketors' B2B enterprise training and consultancy focus.
• Digital Marketing Institute (DMI): DMI is a global provider of digital marketing certifications and training programs. It directly competes with The Marketors' CIM digital marketing qualifications and professional development offering, serving similar marketing professionals seeking accredited credentials.
• Institute of Data & Marketing (IDM): IDM is a UK-based marketing body offering professional training, qualifications, and accreditations. It overlaps directly with The Marketors' CIM-adjacent qualification delivery and B2B marketing training in the same UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-marketors

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Marketors ®