The Sewing Studio Fabric Superstore Inc

What The Sewing Studio Fabric Superstore Inc does

The Sewing Studio Fabric Superstore is a family-owned specialty retailer selling fabrics, sewing machines, notions, and related supplies, with two physical stores in Central Florida (a flagship in Maitland at 9605 S US HWY 17-92 and a second showroom in Lady Lake serving The Villages) and an e-commerce site at sewing.net built on Shopify. The company is an authorized sales and service center for the four dominant sewing machine brands (BabyLock, Brother, Janome, Juki), which underpins a machine-plus-accessories-plus-repair revenue loop.

Revenue is generated through unit-priced retail transactions across fabrics ($9.68–$42.35 per yard across quilting cottons, fashion fabrics, lycra/spandex, cork, and precuts), sewing machines ($209 entry-level to $1,799 high-end), notions and consumables, sewing furniture (Koala, Kangaroo/Arrow, Horn of America, Tailormade), and a paid education program of 125+ classes ranging from $5 short sessions to $125.99 multi-day courses. Authorized service and repair for the four machine brands provides a recurring revenue stream tied to the installed base, and the Machine Loyalty Program offers a 15% lifetime discount on accessories, notions, and classes.

The customer base spans at least seven use-case segments: quilters and general sewing enthusiasts as primary, plus bag makers, bridal and formal wear creators, dance and costume makers, and sewing students. The company was founded circa 1974 (firmographic data records 1997, conflicting with the company's "over 50 years" claim) and remains privately held with no identified outside investors, parent company, or M&A activity.

Name

The Sewing Studio Fabric Superstore Inc

Legal name

The Sewing Studio Fabric Superstore

Website

https://sewing.net

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

The Sewing Studio Fabric Superstore is a family-owned Central Florida retailer selling fabrics, sewing machines, notions, and accessories across two stores (Maitland and Lady Lake) and an e-commerce site, while serving as an authorized service center for BabyLock, Brother, Janome, and Juki and offering 125+ paid sewing classes.

Ownership category

akta.pro rank

Product category

Sewing & Fabric Retail

NAICS

Sewing, Needlework, and Piece Goods Retailers (45913), Sewing, Needlework, and Piece Goods Retailers (459130)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

General Fabric & Textile Stores (CRALADAA)

akta.pro secondary industries

Quilting & Patchwork Shops (CRALADAB), Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons) (CRALADAG), Pattern & Sewing Instruction Retail (Patterns, Books, Classes) (CRALADAH)

Keywords

• Fabric retail store
• Sewing machines
• Sewing classes
• Machine repair services
• Quilting supplies

Headquarters

HQ city

Maitland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Fabric Sales: Sale of quilting cottons, fashion fabrics, lycra/spandex, bridal fabrics, cork, and precut fabric bundles. Products sold by the yard at various price points ranging from approximately $9 to $42 per yard depending on fabric type and brand.
2. Sewing Machine Sales: Sale of sewing machines, embroidery machines, sergers, and craft machines from BabyLock, Brother, Janome, and Juki brands. Price points range from entry-level machines around $209 to high-end models. Includes complimentary lifetime in-person lessons with machine purchases.
3. Sewing Classes: Educational classes covering sewing, quilting, embroidery, bag making, ScanNCut, sublimation, and software. Classes range from beginner to advanced levels. Pricing varies from $5 for short sessions to $125.99 for multi-day advanced courses.
4. Machine Service and Repair: Authorized service and repair center for Baby Lock, Brother, Janome, and Juki machines. Provides repair services for customers who purchased machines at the store.
5. Machine Accessories and Supplies: Sale of machine accessories including extension tables, hoops, presser feet, thread stands, blades, mats, as well as sewing supplies like stabilizers, batting, thread, zippers, pins, scissors, and patterns.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Sewing Studio Fabric Superstore is a family-owned retail fabric and sewing machine superstore operating two Central Florida locations (Maitland flagship and Lady Lake) and an e-commerce site at sewing.net. The company sells fabrics (quilting cottons, fashion fabrics, lycra, cork, precuts), sewing machines and accessories from BabyLock, Brother, Janome, and Juki, sewing notions and supplies, and complementary educational classes from beginner to advanced, plus authorized machine service and repair.

Product overview

The Sewing Studio Fabric Superstore is a family-owned retail fabric and sewing machine store with two Central Florida locations. Their product portfolio centers on fabrics (quilting cottons, fashion fabrics, lycra, cork, precuts), sewing machines from major brands (BabyLock, Brother, Janome, Juki), and comprehensive accessories. The business also offers complementary sewing supplies including notions, embroidery supplies, quilting supplies, thread, and sewing furniture. Beyond retail, they provide sewing education through classes at all skill levels. The store serves as an authorized sales and service center for BabyLock, Brother, Janome, and Juki machines.

Differentiator

Problem solved

Functional benefit

Products and services

• Fabrics (Quilting Cottons, Fashion Fabrics, Lycra, Cork, PreCuts)

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• BabyLockcoreChannel Partner/ Reseller/ DistributorAuthorized Sales & Service Center for BabyLock machines. The store carries the full BabyLock Genuine Collection including sewing machines, sergers, and embroidery machines. Includes service and repair capabilities for BabyLock products. Customers receive lifetime in-person lessons when purchasing BabyLock machines.
• BrothercoreChannel Partner/ Reseller/ DistributorAuthorized Sales & Service Center for Brother machines including sewing machines, embroidery machines, and ScanNCut craft cutters. The store features Brother products prominently on their website and in-store.
• JanomecoreChannel Partner/ Reseller/ DistributorAuthorized Sales & Service Center for Janome sewing machines. The store carries Janome products as one of their primary machine brands.
• JukicoreChannel Partner/ Reseller/ DistributorAuthorized Sales & Service Center for Juki machines, including sergers and sewing machines. Juki products are featured in the store's machine offerings.
• Art Gallery FabricsminorChannel Partner/ Reseller/ DistributorPremium designer fabric brand carried in the store's fashion fabric collection. The store offers 57 Art Gallery Fabrics products.
• Hoffman California FabricsminorChannel Partner/ Reseller/ DistributorPremium Bali batik and hand-dyed cotton manufacturer carried in the store. The store offers 100 Hoffman Fabric products including their iconic Bali Batiks.
• Moda FabricsminorChannel Partner/ Reseller/ DistributorInternationally known fabric manufacturer with innovative designer fabrics. The store carries 618 Moda Fabrics products including popular collections like Grunge Basics and Bella Solids.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Regional players

• Etsy: Global online marketplace where independent sellers offer fabric, patterns, and handmade sewing supplies. Indirectly competes with The Sewing Studio's e-commerce channel and represents a fragmented alternative source for hobbyists, though it does not offer in-person education or machine service.

Direct peers

• Missouri Star Quilt Company: Online-focused quilting fabric and education retailer offering curated designer fabrics, precuts, and extensive quilting video tutorials. Highly comparable to The Sewing Studio on quilting-cotton assortment depth and sewing education, though Missouri Star is pure-play e-commerce without physical stores.
• Fat Quarter Shop: Online fabric retailer specializing in quilting cottons, precuts, and designer fabric bundles from brands like Moda, Art Gallery, and Hoffman. Directly overlaps with The Sewing Studio on premium quilting-cotton assortment and serves the same customer segment, though without retail stores or sewing-machine distribution.
• Connecting Threads: Direct-to-consumer fabric and notions retailer offering quilting cottons, threads, patterns, and sewing supplies via catalogs and e-commerce. Comparable on product mix and customer base to The Sewing Studio, with overlapping designer fabric brands but no physical retail presence or machine sales.

Others

• Brother International Corporation: Manufacturer of sewing, embroidery, and ScanNCut machines sold through authorized dealers including The Sewing Studio. Relevant as a brand partner relationship rather than a direct competitor, but increasingly sells direct-to-consumer online, which can shift channel economics for authorized resellers.
• BabyLock (by Tacony Corporation): Premium sewing, embroidery, and serger machine brand distributed through authorized dealers like The Sewing Studio. Important partner relationship; included here because BabyLock's dealer network economics directly shape The Sewing Studio's machine and service revenue.

Broad incumbents

• Walmart: Mass-market retailer carrying a basic fabric, sewing notion, and sewing machine assortment in-store and online. Competes with The Sewing Studio on price-sensitive customers but does not match its depth in designer fabrics, quilting cottons, or authorized brand service.
• Michaels: North America's largest arts and crafts specialty retailer, carrying fabrics, sewing machines, and notions across all stores. Comparable on product category overlap but operates a broader, more generalist assortment than The Sewing Studio's fabric-sewing focus.
• JOANN Fabrics & Crafts: National specialty retailer of fabrics, sewing machines, notions, and crafting supplies with both physical stores and e-commerce. Directly comparable as a broad-line competitor in the same fabric/sewing category as The Sewing Studio, though JOANN operates at much larger scale and lower price points.
• Hobby Lobby: National arts, crafts, and home décor retailer with a substantial fabric and sewing assortment in most stores. Overlaps with The Sewing Studio on fabrics, notions, and machines, though Hobby Lobby's selection is broader and less specialized in quilting and designer fabrics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/TheSewingStudioFabricSuperstoreMaitland
• Facebookfacebook.com/The.Sewing.Studio.FL
• Instagraminstagram.com/the.sewing.studio
• LinkedInlinkedin.com/company/the-sewing-studio-fabric-superstore

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sewing Studio Fabric Superstore Inc