Tin Sky
Tiny Blue Sky (DeVault Design, LLC) is a Michigan-based WordPress agency offering tiered monthly website maintenance, custom development, SEO, and digital marketing services to SMBs, nonprofits, and senior living communities via recurring retainers and project-based work.
- Company typePrivate
- Founded2014
- HeadquartersBurbank, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Tin Sky does
Tiny Blue Sky (operating as DeVault Design, LLC) is a privately held Michigan-based WordPress agency founded in 2014 by Gretchen DeVault. The firm provides website management, custom development, SEO, and digital marketing services to a mix of small and mid-sized businesses, nonprofits, and specialized verticals including senior living communities, education, and food & beverage. The core product is a set of tiered monthly WordPress maintenance plans (Basic, Plus, Elite) that bundle hosting, backups, security monitoring, and plugin updates into recurring retainers, with add-on products for analytics ($250/month), SEO analytics ($100/month), and a one-time $997 website audit and tune-up. Project-based custom development work supplements retainer revenue.
The business operates with a team of 1-10 employees and sells directly through its website with no disclosed channel partnerships or referral network. Distribution is inbound/content-driven, including email marketing via Active Campaign and a podcast series. No external funding rounds, acquisitions, partnerships, certifications, or awards are disclosed, and the firm appears to operate as a self-funded boutique agency. Geographic footprint is concentrated in the US Midwest (Grand Rapids and Lansing, Michigan), with no disclosed international operations or expansion plans.
Tin Sky firmographics
Firmographics- Name
- Tin Sky
- Legal name
- DeVault Design, LLC
- Website
- https://tinybluesky.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tiny Blue Sky (DeVault Design, LLC) is a Michigan-based WordPress agency offering tiered monthly website maintenance, custom development, SEO, and digital marketing services to SMBs, nonprofits, and senior living communities via recurring retainers and project-based work.
- Ownership category
- akta.pro rank
Where Tin Sky is headquartered
LocationHeadquarters
- HQ city
- Burbank
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tin Sky business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- WordPress Website Management (Monthly Retainer): Recurring monthly subscription plans for ongoing website maintenance. Plans include proactive care (backups, security monitoring, plugin updates), responsive support, and optional analytics and SEO add-ons. Three tiers: Basic (Protection & Maintenance), Plus (Analytics & Enhanced Security), and Elite (Hands-on Management & Strategy).
- Website Audit & Tune-Up (One-Time): A one-time paid engagement offering a full website audit (performance, UX, technical), analytics review, prioritized recommendations report, strategy call, and 2 hours of immediate implementation. Sold as a standalone one-time service.
- Website Analytics Management (Monthly Add-On): Monthly subscription add-on providing easy-to-read analytics reports with suggestions for website improvement. Included automatically with Premium Website Management packages; standalone price of $250/month.
- SEO Analytics (Monthly Add-On): Monthly subscription add-on providing customized SEO reports including domain authority tracking, keyword rankings, top page rankings, technical SEO insights, link-building opportunities, and content suggestions.
- Custom WordPress Website Development: Custom website design and development projects for new websites. Terms include 25% deposit at contract signing, with remaining balance invoiced. Project-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Website Audit & Tune-Up — one-time audit with 2 hours of implementation |
| Subscription | Monthly | Website Analytics — monthly reporting with improvement suggestions |
| Subscription | Monthly | SEO Analytics — monthly search ranking and technical SEO reporting |
| Subscription | Monthly | Basic — Protection & Maintenance for simple websites |
| Subscription | Monthly | Plus — Analytics & Enhanced Security |
| Subscription | Monthly | Elite — Hands-on Management & Strategy |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Tin Sky product offering
Product offeringCore offering
Tiny Blue Sky (dba of DeVault Design, LLC) provides monthly WordPress website management subscriptions covering hosting, daily backups, plugin/core updates, and 24/7 security monitoring across Basic, Plus, and Elite tiers. The company also delivers one-time Website Audit & Tune-Up engagements, monthly Website Analytics and SEO Analytics add-ons, standalone SEO Audits, custom WordPress website design and development projects, and ongoing digital marketing services. Customers are primarily small-to-medium businesses, nonprofits, senior living communities, and boutique organizations seeking proactive website stewardship without in-house technical capacity.
Product overview
Tin Sky (dba Tiny Blue Sky) is a WordPress-focused digital agency offering a tiered website management platform with three plans (Basic, Plus, Elite) built around core WordPress maintenance services. The core offering includes reliable hosting, daily backups, plugin/core updates, and 24/7 security monitoring, with higher tiers adding analytics, premium plugins, and strategic quarterly reviews. Add-on modules extend the platform with Website Audit & Tune-Up (one-time service), Website Analytics ($250/month), SEO Analytics ($100/month add-on), SEO Audit, Custom WordPress Development, and Digital Marketing services. The platform serves businesses seeking ongoing website care without in-house technical capacity.
Differentiator
Problem solved
Functional benefit
Products and services
- WordPress Website Management
Quantifiable outcome
- Significantly increased lead generation for Clark Retirement Community
- +3 more outcomes
Companies that use Tin Sky
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Tin Sky technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Tin Sky partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Tin Sky competitors and assessment
Company assessmentDirect peers
- WP Buffs: WordPress maintenance and support agency offering 24/7 monitoring, plugin updates, backups, and security, with tiered monthly plans directly comparable to Tiny Blue Sky's Basic/Plus/Elite structure.
- Maintainn: WordPress maintenance and support agency providing proactive monthly plans, security monitoring, and developer-level support, competing directly with Tiny Blue Sky in the SMB segment.
- Pagely: Managed WordPress hosting and enterprise support provider; serves a similar WordPress care niche with tiered plans and high-touch support, though more enterprise-skewing.
- WebDevStudios: WordPress design and development agency offering custom builds, multisite, and enterprise WordPress work, overlapping with Tiny Blue Sky's custom WordPress development line.
- Valet.io: WordPress care and maintenance agency offering tiered plans, security, performance, and content services for businesses and agencies — comparable mid-market alternative.
- WP Site Care: WordPress maintenance, security, and support agency offering tiered plans, emergency fixes, and content edits for small businesses — a near-identical service model to Tiny Blue Sky.
Broad incumbents
- GoDaddy Pro: Incumbent hosting and website services provider offering WordPress management, maintenance, and digital marketing tools at lower price points, competing with Tiny Blue Sky in the SMB self-serve and semi-managed segments.
- SiteGround: Major WordPress hosting provider with managed services, security, and performance features targeting SMBs; alternative to Tiny Blue Sky for customers who prefer bundled hosting with built-in maintenance.
- SmartSites: Full-service digital agency offering web design, SEO, and digital marketing services for SMBs; overlaps with Tiny Blue Sky's custom development and digital marketing offerings.
- WP Engine: Large-scale managed WordPress hosting provider that also offers premium support, developer tools, and migration services; provides the underlying hosting infrastructure (WP Engine) that Tiny Blue Sky resells.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Tin Sky social profiles
Digital presenceTin Sky financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tin Sky leadership team
Management profileNumber of profiles
Profiles1 record
Tin Sky funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tin Sky M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tin Sky
What does Tin Sky do?
Tiny Blue Sky (dba of DeVault Design, LLC) provides monthly WordPress website management subscriptions covering hosting, daily backups, plugin/core updates, and 24/7 security monitoring across Basic, Plus, and Elite tiers. The company also delivers one-time Website Audit & Tune-Up engagements, monthly Website Analytics and SEO Analytics add-ons, standalone SEO Audits, custom WordPress website design and development projects, and ongoing digital marketing services. Customers are primarily small-to-medium businesses, nonprofits, senior living communities, and boutique organizations seeking proactive website stewardship without in-house technical capacity.
Is Tin Sky a public or private company?
Tin Sky is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tin Sky founded?
Tin Sky was founded in 2014. It employs 1 to 10 people.
Where is Tin Sky based?
Tin Sky is headquartered in Burbank, United States, in the North America region.
How does Tin Sky make money?
Five revenue lines are on record. WordPress Website Management (Monthly Retainer) is the primary driver. The others are website Audit & Tune-Up (One-Time), website Analytics Management (Monthly Add-On), SEO Analytics (Monthly Add-On) and custom WordPress Website Development.
Who are Tin Sky's main competitors?
Direct peers on record are WP Buffs, Maintainn, Pagely, WebDevStudios, Valet.io and WP Site Care. Broad incumbents are GoDaddy Pro, SiteGround, SmartSites and WP Engine.
Does Tin Sky have an API?
No public API is recorded for Tin Sky.