Theater Of The Sea, Inc.

Name

Theater Of The Sea, Inc.

Legal name

Theater of the Sea, Inc.

Website

https://theaterofthesea.com

Company type

Private

Founded year

1946

Operating status

Operating

Ownership category

akta.pro rank

Product category

Marine Animal Park

NAICS

Zoos and Botanical Gardens (712130), Amusement Parks and Arcades (7131), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Marine & Coastal Ecotourism (Diving, Snorkeling, Whale Watching) (THAAAAAJ)

akta.pro secondary industry

Marine Wildlife & Coastal Nature Tours (Whale/Dolphin Watching, Sea Kayaking) (THAAAEAD)

Keywords

• Marine animal park
• Dolphin swim programs
• Marine mammal encounters
• Wildlife interaction experiences
• Marine summer camp

Headquarters

HQ city

Islamorada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. General Admission Tickets: Standard park admission offering access to dolphin, sea lion, and parrot shows, fish and reptile tour, and lagoon-side beach. Adults (11+) $49.95, Children (3-10) $32.95, ages 2 and under free.
2. Animal Interaction Programs: Premium programs including dolphin swims, sea lion interactions, shark swims, ray encounters, and meet-and-greet programs. Prices range from $65 (ray swim) to $350 (Premier dolphin swim). Includes general admission.
3. Birthday Party Packages: $650 plus tax includes 10 guests, dolphin and sea lion show participation for birthday child, dolphin-themed cake, and decorated table area. Additional guests charged at admission rates.
4. Group Tours and Field Trips: 20% discount for groups of 10 or more. Private tours available for groups of 50+. Lunch catering available for pre-ordered group meals.
5. Wedding and Evening Events: Evening event rental at $1,000 per hour with 3-hour minimum. Dolphin Wedding Package at $2,995. Additional customization services available.
6. Annual Passes: Resident Pass (Monroe County): Ages 11+ $59.95, Ages 3-10 $42.95. Annual Pass (all guests): Ages 11+ $95.95, Ages 3-10 $55.95. Passholder discounts on gift shop and programs.
7. Private Animal Interactions: Private buyout versions of interaction programs with pricing based on per-person rates multiplied by pool capacity. Ranges from $230 (paint with dolphin for 2) to $1,530 (swim with dolphin for 6).
8. Retail (Gift Shop) and Dining: On-site gift shop and Papa's Grill/Nicky's Grill offering food and beverages. No outside food permitted. Cashless operation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Theater of the Sea operates a marine mammal park in Islamorada, Florida Keys, offering paid animal encounters, swim-with programs, educational shows, and guided interactions with dolphins, sea lions, sharks, rays, sea turtles, alligators, and parrots. The 17-acre property features a 3-acre natural saltwater lagoon and serves individual tourists, families, school groups, summer camps, and special-occasion customers. Revenue is generated from admission tickets, premium animal interaction programs, annual passes, group tours, weddings, birthday parties, and an on-site gift shop and dining.

Product overview

Theater of the Sea is a marine mammal park and animal interaction facility offering a diverse portfolio of animal encounter experiences. The core offering centers on general admission to dolphin, sea lion, and parrot shows plus a fish and reptile tour and lagoon-side beach. The main revenue-driving products are animal interaction programs spanning multiple categories: dolphin interactions (including Swim with the Dolphin, Shallow Water Swim, Express versions, Premier upgrade, and Ultimate Private options), sea lion programs (Swim, Meet, Paint), shark and ray encounters (Swim with Sharks, Swim with Rays), reptile programs (Meet the Sea Turtle, Meet the Alligator), and parrot interactions (Meet the Parrots/Lorikeets). Event services include birthday parties, dolphin wedding packages, and evening event hosting. Educational programs include Marine Science Summer Camp and Teen Seminar for youth. Additional offerings encompass gift shop, photo/video services, and annual pass memberships. The company operates as a single-site attraction in Islamorada, Florida, with all animal interactions conducted in natural saltwater lagoons.

Differentiator

Problem solved

Functional benefit

Products and services

• General Admission

Quantifiable outcome

• Median dolphin lifespan at U.S. facilities: 29.2 years; dolphins have lived into their 50s at Theater of the Sea
• +1 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Alliance of Marine Mammal Parks and Aquariums (AMMPA)coreOthersAccredited member of international association representing marine life parks, aquariums, zoos, and research facilities dedicated to highest standards of care for marine mammals and conservation in the wild through public education, scientific study, and wildlife presentations.
• International Marine Animal Trainers Association (IMATA)coreOthersProfessional membership organization dedicated to advancing humane care and handling of marine animals by fostering communication between professionals serving marine animal science through training, public display, research, husbandry, conservation, and education.
• Florida Attractions AssociationminorOthersRegional industry association representing Florida tourism attractions, providing networking, advocacy, and member benefits including discounted or complimentary tickets to participating attractions.
• World Parrot TrustminorOthersInternational organization working with parrot enthusiasts, researchers, local communities, and government leaders to encourage effective solutions that protect parrots. Theater of the Sea features lorikeet programs.
• Monterey Bay Aquarium Seafood WatchminorOthersProgram helping consumers and businesses make choices for healthy oceans with recommendations on seafood items. Theater of the Sea promotes sustainable seafood practices.
• Exotic Animal Training and Management Program (EATM) - Moorpark CollegeminorOthersEducational program providing training for careers in exotic animal training and management. Listed as valuable contact for aspiring marine mammal trainers.
• Dolphin Research Center Training Institute (DRCTI)minorOthersTraining institute offering education for marine animal care careers. Listed as valuable contact for aspiring trainers at Grassy Key, Florida location.
• The Ocean ProjectminorOthersInitiative creating lasting awareness of importance, value, and sensitivity of the ocean through collaborative efforts with aquariums and marine organizations.
• Sea Shepherd Conservation SocietyminorOthersReferenced on conservation page, author Captain Paul Watson founded the non-profit dedicated to protecting ocean citizens.
• Turtle HospitalminorStrategic or Co-development PartnerSea turtle hospital in Marathon, Florida with goals including rehabilitating injured sea turtles, public education, research, and environmental legislation advocacy.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Atlantis Dolphin Cay (Atlantis Paradise Island): Bahamas-based marine habitat offering dolphin swims and interactions at the Atlantis resort. Comparable premium interaction programs but serves a Caribbean/international resort guest rather than the U.S. mainland drive-market tourist — different catchment but overlapping brand positioning.
• Dolphin Cay (Blue Lagoon Island, Bahamas): Bahamas-based marine mammal facility offering dolphin swims, encounters, and snorkeling programs to cruise ship and resort guests. Comparable program structure and pricing; serves a different geography but competes for Caribbean-bound tourists who might otherwise visit the Florida Keys.

Broad incumbents

• Georgia Aquarium: One of the largest aquariums in the U.S. and a major institutional marine attraction in the Southeast. Competes for the same regional tourist marine-animal experience dollars, but at far greater scale and with broader (whale sharks, belugas) animal collection.
• SeaWorld Orlando: Large-scale Florida theme park and marine zoological facility. Overlaps in dolphin/sea lion shows and animal interactions but operates as full theme park at much larger scale. Significant competitive overlap for Florida-bound tourists considering marine animal experiences.

Direct peers

• Dolphin Research Center: Located in Grassy Key, FL — also in the Middle Keys within ~30 miles of Theater of the Sea. Offers dolphin swims, family dolphin experiences, and education programs under a non-profit (vs. for-profit) model. The most directly comparable Florida Keys marine mammal facility and primary head-to-head competitor for tourist dolphin interaction bookings.
• Marineland Dolphin Adventure: Historic marine park in St. Augustine, FL (originally opened 1938) offering dolphin encounters. Closest peer in terms of legacy/heritage positioning, single-site operating model, and traditional marine mammal show + interaction program structure.
• Clearwater Marine Aquarium: Florida aquarium (Clearwater Beach) operating as a working marine animal hospital and public attraction. Comparable in single-site fixed asset model and Florida coastal location, though distinct in non-profit rescue/rehab positioning vs. Theater of the Sea's commercial interaction model.
• Discovery Cove: SeaWorld-owned premium marine park in Orlando offering dolphin swims, sea lion interactions, and all-inclusive day experiences at $200–$400+ per guest. Competes for the same premium marine animal encounter guest, though as a destination experience rather than a stop on a road trip.
• Gulf World Marine Park: Panama City Beach, FL marine park offering dolphin encounters, sea lion shows, and stingray feeds. Closest Gulf Coast analog to Theater of the Sea with similar program structure and pricing, serving a different regional tourism market.

Emerging players

• Ripley's Aquarium of Myrtle Beach: Mid-size regional aquarium with stingray touch tanks and shark encounters. Partial overlap via marine animal encounters, though focused on exhibit-based viewing rather than the swim/interaction model central to Theater of the Sea.

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/theater-of-the-sea-inc.

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theater Of The Sea, Inc.