Trajan - Verkeer & Mobiliteit

What Trajan - Verkeer & Mobiliteit does

Trajan - Verkeer & Mobiliteit is a Dutch traffic, parking, and mobility research bureau founded in 2003 by Jacob de Vries and headquartered in Haarlem, Netherlands. The firm conducts field-based traffic counts, parking pressure and motive studies, bicycle parking and route research, traffic flow analysis, mobility surveys, and traffic safety assessments for Dutch municipalities, project developers, advisory bureaus, and research organizations. Its work is anchored in a proprietary technology stack comprising the internally developed TrajanApp for field data collection, the Scanauto scan vehicle with AVG-proof ANPR cameras (including the Oscar mobile scanner), and analytical tools such as the Testudo bicycle model, the Parkeerbalans predictive parking tool, the Capaciteitsmonitor, and a Data Dashboard platform that integrates third-party sources including the NPR (Nationale Parkeer Registratie) payment database and Fietstelweek bicycle counts. The company employs approximately 10 permanent staff supported by a nationwide pool of 150 trained freelance field workers, enabling deployment across the Netherlands. Trajan operates a sales-led, project-based B2B model with custom research proposals per client question, recurring municipal relationships (e.g., Gemeente Amsterdam, Utrecht, Haarlem, ProRail, CROW), and thought-leadership distribution via industry publications and the National Bicycle Congress. The business is privately held and founder-owned, with no external funding rounds disclosed.

Name

Trajan - Verkeer & Mobiliteit

Legal name

Trajan

Website

https://trajan.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Trajan is a Dutch traffic, parking, and mobility research bureau founded in 2003 that conducts field-based traffic counts, parking studies, and bicycle research for Dutch municipalities, project developers, and advisory firms using proprietary GIS tools, ANPR scan vehicles, and an interactive data dashboard.

Ownership category

akta.pro rank

Product category

Traffic and Mobility Research Services

SIC

Transportation Services (4700)

akta.pro primary industry

Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB)

akta.pro secondary industry

Parking & Curbside Management Authorities (Municipal Parking, Permits, Loading Zones) (BPAIALAL)

Keywords

• Traffic research services
• Parking analysis
• Bicycle mobility research
• GIS spatial analysis
• Mobility data dashboards

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Traffic Research Services: Professional services revenue from conducting traffic counts, traffic flow research, route analysis, and mobility surveys for municipalities and government bodies.
2. Parking Research Services: Parking research including parking pressure studies, parking motive research, payment willingness studies, capacity monitoring, and parking balance analyses for municipalities and developers.
3. Bicycle Research Services: Bicycle parking pressure research, bicycle route analysis, bicycle parking duration studies, and bicycle incident inventory for municipalities.
4. GIS Analysis and Consulting: Spatial analysis and consulting services using GIS technology, including parking norm maps, accessibility analyses, and custom spatial modeling for municipalities and project developers.
5. Permit Advisory Services: Advisory reports for environment permits related to parking facilities, helping developers demonstrate compliance with municipal parking requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Trajan is a Dutch research bureau specialized in traffic, parking, and bicycle (mobility) research. It collects field data through proprietary tools (TrajanApp, Scanauto scan vehicle, Oscar ANPR cameras) and a nationwide pool of 150 field workers, then analyses and visualizes the results using GIS, the proprietary Testudo bicycle model, the Parkeerbalans parking pressure tool, the Capaciteitsmonitor, and an interactive Data Dashboard. Services are delivered to municipalities, project developers, advisory bureaus, and research organizations across the Netherlands.

Product overview

Trajan is a traffic and mobility research bureau offering a comprehensive suite of research and analysis services organized into five main areas: Traffic (Verkeer) including counts, flow analysis, surveys, and safety studies; Parking (Parkeren) encompassing pressure research, motive analysis, payment willingness, capacity monitoring, and permit advisory; Bicycle (Fiets) covering parking pressure, duration, routes, and incident inventory; and GIS-lab for spatial analysis and visualization. The portfolio centers on proprietary data collection tools (TrajanApp, scanauto, ANPR cameras like 'Oscar'), an interactive Data Dashboard platform for presenting results, and specialized analysis tools like the Parkeerbalans and Parkeernormenkaart. The company serves municipal clients with field workers across the Netherlands, providing both analog and digital data collection methodologies integrated into their dashboard and GIS platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Verkeerstellingen (Traffic Counts) Traffic counting services that measure traffic intensities and distributions using ANPR cameras, observers, or induction loops to provide insight into current traffic situations for solution planning, targeted at Dutch municipalities and mobility planners.
• Verkeersstromen (Traffic Flows) Proprietary method for mapping complete traffic movement patterns in defined areas for cars, cyclists, and pedestrians using ANPR cameras, observers, or induction loops, used by municipalities to understand origin-destination flows.
• Enquête Onderzoek (Survey Research) Opinion and experience research through street surveys, written questionnaires, online research, and in-depth interviews to understand user behavior and mobility solutions for municipalities and developers.
• Analyse Verkeersveiligheid (Traffic Safety Analysis) Comprehensive traffic safety assessments including site inspection, data collection via cameras, observers or induction loops, incident analysis, and tailored advisory recommendations for road authorities.
• Parkeeronderzoek (Parking Research) Parking pressure surveys measuring parked vehicles relative to available parking space at various scales from individual parking lots to city-wide assessments, intended for municipalities and project developers.
• Parkeermotiefonderzoek (Parking Motive Research) Parking behavior analysis using license plate research and comparison to determine parking duration, vehicle origin, and whether users are residents or visitors, targeted at municipalities and parking operators.
• Betalingsbereidheidonderzoek (Payment Willingness Research) Payment compliance measurements that check vehicles in regulated public parking spaces for payment method, fines, and enforcement effectiveness for municipalities.
• Parkeervakken Digitaal Intekenen (Digital Parking Bay Mapping) Digital mapping of entire municipal parking capacity for enforcement via scan cars, enabling efficient enforcement through license plate scanning and location verification by municipalities.
• Capaciteitsmonitor (Capacity Monitor) Parking capacity inventory service mapping public and special capacity at section level, including signs, time windows, parking orientations, and applicable parking regimes for municipalities.
• Advies Omgevingsvergunningen (Environmental Permit Advisory) Full advisory reports for environmental permit applications covering parking provision, public transport availability, shared mobility, reduced car ownership, and parking demand calculations, helping developers demonstrate compliance with municipal parking requirements.
• Scanauto (Scan Car) Proprietary scan vehicle equipped with state-of-the-art ANPR technology featuring high GPS precision, reliable license plate scanning, day/night measurement capability, and panoramic photos; operates in AVG-proof mode without storing personal data, offered as a service to municipalities.
• Parkeerbalans (Parking Balance)

Quantifiable outcome

• 4 million+ bicycles inventoried over company history
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

One partnership is on record.

• Nederlands Rode Kruis (Dutch Red Cross)minorOthersTrajan is 'Vriend van het Rode Kruis' (Friend of the Red Cross), a growing network of involved SMB entrepreneurs committed to socially responsible entrepreneurship. Together with the Red Cross and other entrepreneurs, they help people in need and invest in sustainable solutions to better prepare vulnerable communities for disasters.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Sweco Nederland: Large European engineering consultancy with a substantial Dutch mobility and traffic practice serving municipalities and project developers. Overlaps with Trajan in traffic/parking research but operates at far greater scale with bundled infrastructure offerings.
• Royal HaskoningDHV: Major Dutch-origin engineering consultancy with mobility, traffic, and urban planning practices serving Dutch municipalities. Competes for larger multi-disciplinary tenders that may include parking and traffic research elements.
• Arcadis Nederland: Global design and consultancy firm with significant Dutch mobility and urban-planning practice. Competes for Dutch municipal contracts that include mobility research, parking strategy, and GIS analytics as part of broader engagements.

Direct peers

• MuConsult: Dutch traffic and mobility consultancy providing traffic research, parking studies, and transport planning. Directly comparable niche Dutch firm with similar municipal client base and project-based research delivery model.
• DTV Consultants: Dutch consultancy specializing in traffic, transport, and parking research for municipalities and project developers. Comparable service portfolio including traffic counts, parking pressure research, and GIS-based analysis.
• Goudappel: Largest Dutch specialist in traffic, transport, and mobility research and consultancy. Directly comparable as a Dutch traffic/parking/mobility research firm targeting municipalities, with overlapping service lines in traffic counts, parking research, and mobility analytics.
• Ligthart Verkeersadvies: Smaller Dutch traffic research and consultancy firm serving municipalities with traffic counts, parking research, and mobility studies. Closely comparable boutique peer in Dutch municipal traffic/parking research market.
• Dat.mobility: Dutch mobility research and data firm providing traffic counts, parking research, and mobility data analytics to municipalities. Direct peer in Dutch municipal traffic/parking research with comparable B2B-government GTM and data-collection methodology.

Others

• CROW (mobility knowledge platform): Dutch knowledge platform for traffic, transport, and infrastructure that is both a Trajan client and a network/ecosystem participant setting industry standards. Relevant as adjacent ecosystem player rather than direct competitor.
• Gemeente Amsterdam - V&OR (internal mobility research): While a government body rather than competitor, Amsterdam's in-house mobility research capacity (and that of other large municipalities) represents an insourcing risk that could reduce addressable demand for outsourced research firms like Trajan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trajan-verkeermobiliteit

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trajan - Verkeer & Mobiliteit