The Wayfarers Walking Tours

Name

The Wayfarers Walking Tours

Legal name

Wayfaring Walks Ltd

Website

https://thewayfarers.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Guided Walking Tours

NAICS

Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industries

Luxury Multi-Day Tour Operators (THAKADAE), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Guided walking tours
• Slow travel vacations
• Small group tours
• Cultural walking tours
• Adventure travel packages

Headquarters

HQ city

Kington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Walking Tour Vacation Packages: One-time fees for multi-night guided walking vacations spanning 6-9 nights. Packages include accommodation, meals, entry fees, wine with dinner, and on-trail support. Prices range from approximately $6,195 to $9,495 per person depending on destination and duration.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Wayfaring Walks operates small-group guided walking vacations spanning 6–9 nights across 37 itineraries in the UK & Ireland, France, Italy, Jewels of Europe (Austria, Croatia, Czech Republic, Netherlands, Portugal, Spain), and the Southern Hemisphere (Argentina, Chile). Each package is all-inclusive, covering accommodation, meals, entry fees, wine with dinner, and on-trail support, with group sizes capped at 14 guests and per-person pricing from $6,195 to $9,495.

Product overview

Wayfaring Walks is a walking tour operator offering guided walking vacations across multiple destinations. The company provides small group walking tours (limited to 14 persons) with all-inclusive packages covering meals, entry fees, and wine with dinner. The product portfolio spans 37 named walking tours across six geographic regions: United Kingdom & Ireland (11 tours), Southern Hemisphere (2 tours), Jewels of Europe (7 tours), Europe – Italy (10 tours), and Europe – France (7 tours). Individual tours are sold as standalone products with pricing ranging from $6,195 to $9,495, and include destinations such as The Dordogne, Alsace, Patagonia, The Highlands, Vienna to Prague, and The Italian Lakes. The company also offers downloadable walk schedules in multiple currencies for trip planning.

Differentiator

Problem solved

Functional benefit

Products and services

• The Dordogne A 6-night guided walking tour through the Dordogne region of France, rated Walk Level 3, priced from $6,195 per person. Targeted at travelers seeking a moderate walking vacation in a French region.
• Alsace
• The Italian Lakes
• Tuscan Villas & Gardens
• Eastern Sicily
• The Highlands
• Patagonia – the Remote Paradise
• Vienna to Prague
• The Azores
• United Kingdom & Ireland Tours
• Southern Hemisphere Tours
• Jewels of Europe Tours
• Europe – Italy Tours
• Europe – France Tours
• Private Groups

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Adventure Travel Trade Association (ATTA)coreStrategic or Co-development PartnerProud member of the Adventure Travel Trade Association (ATTA). The ATTA inspires, connects and empowers the global community to do good through adventure travel. Membership indicates industry recognition and adherence to professional standards in adventure tourism.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Butterfield & Robinson: Luxury walking, cycling, and family travel operator with curated itineraries across Europe, Asia, and the Americas. Direct comparable in premium pricing tier, small groups, and all-inclusive guided active travel.
• Exodus Travels: UK-based adventure tour operator offering small-group walking, cycling, and cultural trips worldwide. Directly comparable in guided walking tour product, multi-destination European coverage, and small-group format.
• Macs Adventure: UK-based self-guided and guided walking and cycling holiday specialist covering Europe and beyond. Comparable in geographic focus (UK) and walking-tour product, with overlapping small-group guided walking tours.
• Backroads: Premium active-vacation company offering guided walking, hiking, and cycling trips across Europe and globally. Competes for the same affluent, slow-travel-oriented customer with all-inclusive active itineraries.
• Wilderness Travel: US-based adventure tour operator offering small-group walking and cultural trips worldwide. Directly comparable in target customer (affluent, mature travelers), small-group size, and curated multi-day itineraries.
• KE Adventure Travel: UK-based adventure travel company offering guided walking and trekking holidays across Europe and worldwide. Comparable in small-group guided walking tours, UK operator heritage, and adventure travel positioning.
• Country Walkers: US-based guided walking vacation company offering small-group walking tours across Europe and beyond with all-inclusive pricing. Direct competitor in the same product category with similar small-group, premium pricing model.

Broad incumbents

• Intrepid Travel: Large Australian adventure travel company offering small-group tours across all continents. Broader scope than Wayfaring Walks but overlapping in guided walking and cultural European itineraries.
• G Adventures: Global small-group adventure tour operator with extensive European and South American itineraries. Larger-scale operator with overlapping walking-focused product line and direct-to-consumer booking model.

Others

• Adventure Travel Trade Association (ATTA): Industry association for adventure travel operators of which Wayfaring Walks is a member. Comparable as a peer through industry standards and network, but not a direct competitor; represents the broader competitive ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wayfaringwalks
• LinkedInlinkedin.com/company/the-wayfarers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wayfarers Walking Tours