Total Movement
Total Movement is a Perth-based, privately held Australian fitness services business founded in 2018 that delivers personal training, small group fitness, transformation programs, and corporate health and wellness services to individual consumers and employer clients in the local market.
- Company typePrivate
- Founded2018
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Total Movement does
Total Movement is a privately held Australian fitness services business headquartered in Perth, founded in 2018. The company provides personal training, small group fitness, and structured transformation programs to individual consumers, and also offers corporate health and wellness services to employer clients. Its operations are delivered in person at a local facility footprint in the Perth market, with no evidence of multi-site or national expansion in the available data.
The business model is services-based and local, monetising through personal training sessions, small group class participation, multi-week transformation program enrolment, and corporate wellness contracts. No pricing, membership counts, contract values, or revenue figures have been disclosed; the company's public website returned a verification/loading screen and provided no further commercial detail. Headcount is reported in the 11-50 employee range, consistent with a single- or few-location studio operation. There is no disclosed technology stack, proprietary platform, digital product, app, or API offering in the input data, indicating that the value proposition is delivered primarily through in-person trainer labour and physical facility access rather than software or scalable digital infrastructure.
From a strategic and financial standpoint, the available evidence is thin. No funding rounds, investors, M&A activity, partnerships, management team details, certifications, awards, patents, or geographic expansions are recorded. The company appears to be a bootstrapped local services operator with one documented extension beyond pure consumer fitness — into the corporate wellness vertical. Investors should treat any forward-looking inference as low-confidence given the absence of disclosed financial or operational metrics.
Total Movement firmographics
Firmographics- Name
- Total Movement
- Website
- https://tmovement.com.au
- Company type
- Private
- Founded year
- 2018
- Headcount range
- 11–50 employees
- Short description
- Total Movement is a Perth-based, privately held Australian fitness services business founded in 2018 that delivers personal training, small group fitness, transformation programs, and corporate health and wellness services to individual consumers and employer clients in the local market.
- Ownership category
- akta.pro rank
Total Movement industry classification
Industry- Product category
- Fitness Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Diet and Weight Reducing Centers (812191)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Small-Group Personal Training (Semi-Private) (HSADAAAN), Weight Loss & Body Transformation Training (HSADAAAC)
Keywords
Where Total Movement is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Total Movement business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Total Movement product offering
Product offeringCore offering
Total Movement provides personal training, small group fitness, transformation programs, and corporate health and wellness services. The company delivers in-person fitness coaching and structured programs to individual clients and corporate clients from its base in Perth, Australia. Founded in 2018, it operates with 11-50 employees.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Training
- Small Group Fitness
- Transformation Programs
- Corporate Health and Wellness Services
Companies that use Total Movement
Customer profileIdeal customer profiles2 records
Total Movement technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Total Movement partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Total Movement competitors and assessment
Company assessmentRegional players
- Plus Fitness: Australian franchise gym operator with multiple Perth clubs offering PT and small-group sessions. Relevant peer on price-positioned fitness with similar 1:1 and small-group offerings.
- Jetts Fitness: Australian low-cost 24/7 gym chain with Perth footprint. Competes on price and convenience for customers who might otherwise choose a boutique PT studio.
Direct peers
- F45 Training: Global franchise offering group functional training and PT-style classes with a similar small-group, coached format. Directly competes for the same Perth consumer seeking semi-private training sessions and corporate wellness partnerships.
- BFT (Body Fit Training): Australian-founded boutique fitness franchise delivering small-group,教练-led strength and conditioning sessions. Overlaps directly with Total Movement's small-group personal training and transformation-style programming.
- KX Pilates: Australian boutique studio franchise focused on small-group reformer Pilates. Competes for the same Perth demographic seeking semi-private, instructor-led fitness with structured progression pathways.
Broad incumbents
- Fitness First Australia: Major Australian gym operator with multiple Perth sites providing personal training, group classes, and corporate wellness packages. A broader incumbent whose PT and transformation offerings directly overlap Total Movement's.
- Anytime Fitness: Large 24/7 fitness franchise with strong Perth presence offering PT add-ons and corporate accounts. Competes for entry-level and mid-tier fitness customers who might otherwise consider a boutique studio.
- Virgin Active Australia: Premium Australian health club chain with Perth clubs offering PT, group classes, and corporate wellness. A broad incumbent with overlapping premium PT and corporate health offerings.
- Goodlife Health Clubs: Established Australian full-service health club chain with Perth locations offering PT, group fitness, and personal transformation programs. Overlaps in PT and corporate wellness but operates a broader, lower-price membership model.
Emerging players
- Barry's Bootcamp: Global boutique fitness brand known for coached, paid-in-advance group training. Comparable in delivery format and transformation-style positioning, though currently focused on capital-city flagship locations.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Total Movement social profiles
Digital presenceTotal Movement financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Movement leadership team
Management profileNumber of profiles
Total Movement funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Movement M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Movement
What does Total Movement do?
Total Movement provides personal training, small group fitness, transformation programs, and corporate health and wellness services. The company delivers in-person fitness coaching and structured programs to individual clients and corporate clients from its base in Perth, Australia. Founded in 2018, it operates with 11-50 employees.
When was Total Movement founded?
Total Movement was founded in 2018. It employs 11 to 50 people.
Where is Total Movement based?
Total Movement is headquartered in Perth, Australia, in the Oceania region.
Who are Total Movement's main competitors?
Regional players on record are Plus Fitness and Jetts Fitness. Direct peers are F45 Training, BFT (Body Fit Training) and KX Pilates. Broad incumbents are Fitness First Australia, Anytime Fitness, Virgin Active Australia and Goodlife Health Clubs. Barry's Bootcamp is listed as an emerging player.
Does Total Movement have an API?
No public API is recorded for Total Movement.
What industry is Total Movement in?
Total Movement's product category is Fitness Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAN, Small-Group Personal Training (Semi-Private). Its NAICS code is 713940 and its SIC code is 7900.