SOL Mexican Cocina
- Company typePrivate
- Founded2009
- HeadquartersNewport Beach, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
SOL Mexican Cocina firmographics
Firmographics- Name
- SOL Mexican Cocina
- Legal name
- Xperience Restaurant Group
- Website
- https://solcocina.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
SOL Mexican Cocina industry classification
Industry- Product category
- Full-service Mexican restaurants
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
Keywords
Where SOL Mexican Cocina is headquartered
LocationHeadquarters
- HQ city
- Newport Beach
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
SOL Mexican Cocina business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Restaurant Dining: Full-service dining across 5 locations with dine-in service featuring coastal Mexican cuisine, handcrafted margaritas, and extensive tequila/mezcal selection. Revenue generated from food and beverage sales during regular restaurant hours.
- Online Ordering (Takeout/Delivery): Customers can order online for takeout and delivery through the restaurant's website, generating transaction revenue on food and beverage items.
- Private Events & Catering: Private dining rooms, event spaces, and catering services for celebrations, corporate events, and meetings. Full and partial restaurant buyouts available. Catering menu for pickup and delivery with 24-hour advance notice required.
- Gift Cards: Gift cards sold at all locations, providing upfront revenue before redemption. Note: Solita gift cards with balances under $10 are redeemable for cash.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Margarita Mondays - $2.99 Margaritas All Day |
| Unit Pricing | Pay-as-you-go | Taco & Tequila Tuesday - Baja Bundle |
| Unit Pricing | Pay-as-you-go | Happy Hour |
| Unit Pricing | Pay-as-you-go | Weekend Brunch |
| Unit Pricing | Pay-as-you-go | Full Restaurant Menu Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SOL Mexican Cocina product offering
Product offeringCore offering
SOL Mexican Cocina operates five full-service coastal Baja-inspired Mexican restaurants across the United States, serving scratch-made Mexican cuisine featuring wood-grilled tacos, fresh seafood ceviches, and more than 24 fresh house-made salsas paired with handcrafted margaritas and an inventory of over 100 premium tequilas and mezcals. The company supplements dine-in service with online takeout and delivery ordering, private dining and catering services, gift card sales, and a recurring slate of promotional events such as Margarita Mondays and Taco & Tequila Tuesday.
Product overview
SOL Mexican Cocina is a single restaurant brand (not a platform) offering Coastal Baja Mexican cuisine across five US locations. The core offering is the SOL Mexican Cocina restaurant experience featuring fresh, scratch-made Mexican dishes, over 100 tequilas and mezcals, handcrafted margaritas, and Single Barrel Tequila program. The product portfolio includes related restaurant brand solita Tacos & Margaritas, private events and catering services, online ordering via OLO platform, gift cards, and the XPERIENCE Rewards loyalty program. Regular promotions include Margarita Mondays, Weekend Brunch, Taco & Tequila Tuesday, and Happy Hour.
Differentiator
Problem solved
Functional benefit
Brands
- Solita Tacos & Margaritas: A related Mexican restaurant brand created by the founders of SOL Mexican Cocina, featuring menu items inspired by the charro cooking of northern Mexico including burritos, tortas, enchiladas, taquitos, nachos, and items cooked on an oak-fired Santa Maria-style grill.
Products and services
- SOL Mexican Cocina Restaurant Dining Full-service dine-in restaurant experience serving scratch-made coastal Baja-inspired Mexican cuisine including wood-grilled tacos, fresh seafood ceviches, and over 24 fresh house-made salsas, with handcrafted margaritas and more than 100 premium tequilas and mezcals. Available at five locations across California, Colorado, and Arizona.
- Private Events and Catering Hosted event services including private dining rooms, full and partial restaurant buyouts, customizable catering menus, live street taco stations, rainbow guacamole bars, custom margaritas by a private bartender, and AV capabilities, available at each SOL location. Catering menu is offered for party pickup and delivery with 24-hour advance notice, ordered through 1-888-TORTILLA.
- Gift Cards SOL Mexican Cocina gift cards redeemable at any SOL location, offered as e-gift cards via email and physical cards available at the restaurants.
- XPERIENCE Rewards Loyalty Program Loyalty program that lets members earn points on purchases redeemable for free menu items, along with personalized offers and a birthday surprise.
Companies that use SOL Mexican Cocina
Customer profileSegments3 records
Ideal customer profiles2 records
SOL Mexican Cocina technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SOL Mexican Cocina partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
SOL Mexican Cocina competitors and assessment
Company assessmentDirect peers
- bartaco: Upscale-casual Mexican concept focused on authentic street-food-inspired tacos, tequila/mezcal cocktails, and a vibrant design aesthetic with multiple U.S. locations — closely comparable vibe, menu architecture, and unit count.
- Casa Vega: Iconic family-owned upscale Mexican restaurant in Sherman Oaks, CA with full bar, tequila-focused beverage program, and private event offerings — overlapping Southern California market and full-service Mexican concept.
- Cabo Wabo Cantina: Mexican restaurant and tequila-focused bar brand with locations in tourist destinations, offering Mexican cuisine and a heavy agave-spirits program — comparable tequila/mezcal emphasis and experiential dining.
- Javier's: Long-established upscale Mexican restaurant in Southern California with full bar, premium tequila selection, and a similar dine-in plus private events revenue mix — directly comparable concept, geography, and price point.
- Puesto: An upscale Mexican restaurant group specializing in heritage Mexican cuisine, craft margaritas, and a curated tequila/mezcal program across California and select expansion markets — most directly comparable to SOL's premium positioning and agave-spirits focus.
- Tocaya Organica: Modern California-Mexican concept emphasizing fresh, healthy ingredients and a fast-casual service model across multiple Southern California locations — comparable Mexican positioning and regional overlap, though more limited-service.
- XOCHi: Chef-driven modern Mexican restaurant featuring regional Mexican cuisine, craft cocktails, and a curated mezcal/tequila list — comparable upscale positioning and authentic-Mexican differentiation thesis in a similar price tier.
- Solita Tacos & Margaritas: Sister brand under Xperience Restaurant Group offering Mexican fare (burritos, tortas, enchiladas) with oak-fired Santa Maria-style cooking — operates within the same parent, target customer, and menu architecture as SOL.
Broad incumbents
- Chipotle Mexican Grill: National Mexican restaurant giant that defines the fast-casual Mexican category — relevant as a broader incumbent shaping consumer expectations and competition in Mexican dining, though operating a contrasting limited-service model.
- True Food Kitchen: Larger multi-unit full-service concept emphasizing fresh, scratch-made, ingredient-forward menus across U.S. markets — comparable in 'scratch-cooking' positioning and multi-state upscale casual dining model, though not Mexican-specific.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SOL Mexican Cocina social profiles
Digital presenceSOL Mexican Cocina financial estimates
Financial estimateRevenue estimate
Valuation estimate
SOL Mexican Cocina leadership team
Management profileNumber of profiles
SOL Mexican Cocina subsidiaries and ownership
Company hierarchySubsidiaries1 record
SOL Mexican Cocina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SOL Mexican Cocina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SOL Mexican Cocina
What does SOL Mexican Cocina do?
SOL Mexican Cocina operates five full-service coastal Baja-inspired Mexican restaurants across the United States, serving scratch-made Mexican cuisine featuring wood-grilled tacos, fresh seafood ceviches, and more than 24 fresh house-made salsas paired with handcrafted margaritas and an inventory of over 100 premium tequilas and mezcals. The company supplements dine-in service with online takeout and delivery ordering, private dining and catering services, gift card sales, and a recurring slate of promotional events such as Margarita Mondays and Taco & Tequila Tuesday.
Is SOL Mexican Cocina a public or private company?
SOL Mexican Cocina is a private company. It is classified as corporate owned and is currently operating.
When was SOL Mexican Cocina founded?
SOL Mexican Cocina was founded in 2009. It employs 101 to 250 people.
Where is SOL Mexican Cocina based?
SOL Mexican Cocina is headquartered in Newport Beach, United States, in the North America region.
How does SOL Mexican Cocina make money?
Four revenue lines are on record. Restaurant Dining is the primary driver. The others are online Ordering (Takeout/Delivery), private Events & Catering and gift Cards.
Who are SOL Mexican Cocina's main competitors?
Direct peers on record are bartaco, Casa Vega, Cabo Wabo Cantina, Javier's, Puesto, Tocaya Organica, XOCHi and Solita Tacos & Margaritas. Broad incumbents are Chipotle Mexican Grill and True Food Kitchen.
Does SOL Mexican Cocina have an API?
No public API is recorded for SOL Mexican Cocina.
What industry is SOL Mexican Cocina in?
SOL Mexican Cocina's product category is Full-service Mexican restaurants. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants. Its NAICS code is 722511 and its SIC code is 5810.