Tri-city Association Of Realtors

What Tri-city Association Of Realtors does

Tri-City Association of REALTORS® (TCAR) is a private nonprofit professional trade association founded in 1946 as the Tri-City Board of REALTORS®, headquartered at 7151 W. Clearwater Ave., Kennewick, Washington. It serves licensed real estate brokers and affiliated real-estate professionals (title, lending, home inspection) across the greater Tri-Cities area of southeastern Washington (Kennewick, Pasco, Richland, West Richland). TCAR reports more than 850 REALTOR members from more than 100 firms and more than 40 Affiliate members, and holds affiliated status with the National Association of REALTORS® (NAR) and Washington REALTORS® at the state level.

TCAR's core product surface is membership-based services rather than proprietary software: it provides access to PACMLS (Pacific Multiple Listing Service) via the MLS Portal, the Homesnap Pro subscription benefit (developed by Black Knight), the Supra keybox system for property showings, and the Paragon MLS platform. Service offerings include C.O.R.E. continuing education courses, mandatory new-member orientation, ethics and dispute resolution processes, housing market statistics, RPAC political advocacy events, and content publications (Property Pulse, Porchlight Magazine, Association Insider, TCAR News & Updates). Members access courses, event registration, and membership management through the TCAR Member Portal.

TCAR's business model is recurring annual membership dues from REALTOR and Affiliate members, supplemented by event, education, and MLS-related fees (specific pricing is not publicly disclosed). The association's go-to-market is sales-led via a "Become A Member" process and member retention through mandated continuing education and MLS access. Revenue is not publicly disclosed; the organization operates with 1–10 employees from a single Kennewick headquarters. Strategic value to members is delivered through regulatory recognition (NAR affiliation), unified advocacy on housing policy and property rights, and the bundle of MLS access, education compliance, and professional standards enforcement that brokers operating in the Tri-Cities market effectively require.

Name

Tri-city Association Of Realtors

Legal name

Tri-City Association of REALTORS®

Website

https://tricityaor.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

Tri-City Association of REALTORS is a nonprofit trade association, founded 1946 and headquartered in Kennewick, WA, serving 850+ licensed real estate brokers across the Tri-Cities area with MLS access, continuing education, ethics enforcement, and advocacy.

Ownership category

akta.pro rank

Headquarters

HQ city

Kennewick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: TCAR generates revenue through membership dues from licensed real estate brokers (REALTORS) and affiliate members representing real estate-related professions such as title companies, lenders, and home inspectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TCAR is a nonprofit professional trade association that provides Multiple Listing Service (MLS) access via PACMLS, continuing education (CORE courses), new member orientation, dispute resolution and ethics services, housing market statistics, and government affairs advocacy to licensed real estate brokers in the Tri-Cities area of southeastern Washington state. Members also gain access to Homesnap Pro, the Supra lockbox system, and the Paragon MLS platform.

Product overview

The Tri-City Association of REALTORS (TCAR) is a professional trade organization serving licensed real estate brokers in the greater Tri-Cities area (Kennewick, Pasco, Richland, West Richland). TCAR operates primarily as a membership-based association rather than a software product company, offering member services through its Member Portal and MLS Portal (PACMLS). The core offering includes access to the REALTORS Membership Directory, Multiple Listing Services, and continuing education programs like C.O.R.E. and New Member Orientation. Additional services encompass conflict resolution and ethics support, RPAC political advocacy events, and housing market statistics. Content offerings include TCAR News & Updates, Property Pulse (local market news), Porchlight Magazine, and Association Insider publications. TCAR provides advocacy representation for real estate professionals and engages in government affairs to influence housing policy in southeastern Washington state.

Differentiator

Problem solved

Functional benefit

Products and services

• Member Portal Online portal providing TCAR members access to courses, events, membership resources, and the member directory.
• MLS Portal (PACMLS) Multiple Listing Service portal providing access to property listings and MLS rules and regulations for real estate broker members.
• REALTORS Membership Directory Searchable directory of more than 850 TCAR REALTORS from over 100 firms, allowing the public and members to find real estate professionals in the Tri-Cities area.
• C.O.R.E. Continuing Education Continuing education course providing licensed real estate professionals with updates on current laws, regulations, industry standards, agency relationships, contracts, fair housing, ethics, risk management, and recent legislative changes. Satisfies CORE continuing education requirements.
• New Member Orientation Required orientation program for all new REALTOR members joining TCAR, held at the Association Headquarters in Kennewick.
• Conflict Resolution Services Dispute resolution and ethics services for members, including access to ethics hearings and conflict resolution processes for real estate professionals.
• RPAC Events REALTOR Political Action Committee events for political advocacy, fundraising, and candidate endorsement activities supporting the real estate industry.
• Government Affairs and Advocacy Political advocacy services including candidate endorsements, legislative tracking, and policy engagement on housing and real estate issues in southeastern Washington state.
• Housing Statistics Housing market statistics and data product providing Tri-Cities area real estate market insights for members and the public.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerTCAR is affiliated with the National Association of REALTORS, the largest trade association in the US. Members receive access to NAR resources, code of ethics, and national representation.
• Washington REALTORScoreStrategic or Co-development PartnerState-level association providing legislative advocacy, legal resources, and continuing education support for Washington real estate professionals.
• PACMLScoreTechnology or IntegrationPacific Multiple Listing Service providing MLS platform access for members with portal at portal.pacmls.com and housing statistics at pacmls.com/statistics.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Spokane Association of REALTORS: Eastern Washington NAR-affiliated local association serving the Spokane metro. Directly comparable in scope, member offerings (MLS, education, advocacy), and operating model to TCAR's Tri-Cities footprint.
• Seattle King County REALTORS (now NWMLS / Seattle King County Realtors): Another Washington-state NAR-affiliated local REALTOR association providing MLS access, continuing education, advocacy, and ethics services. Highly comparable as a geographic peer serving brokers in a Pacific Northwest metro.
• Vancouver Clark County Association of REALTORS: Southwest Washington NAR-affiliated local association serving the Vancouver/Clark County area adjacent to TCAR's territory. Closely comparable as a neighboring local REALTOR trade body with similar services.
• Houston REALTORS® Association (HAR): Large metro-level REALTOR association operating MLS, education, and advocacy services. Comparable business model and member service portfolio to TCAR, though at materially greater scale.

Others

• Pacific Multiple Listing Service (PACMLS): Regional MLS provider that supplies TCAR's MLS platform, statistics, and Paragon tools. Comparable as a technology and infrastructure enabler rather than a direct association competitor.

Broad incumbents

• National Association of REALTORS (NAR): The national umbrella trade association that TCAR is affiliated with. Comparable as the apex organization governing REALTOR® branding, ethics, code of standards, and federal advocacy for all member local associations.
• Oregon Association of REALTORS: State-level NAR affiliate serving Oregon brokers with advocacy, education, and member services. Comparable to Washington REALTORS as a peer state trade body operating one tier above local associations like TCAR.
• Washington REALTORS: State-level NAR affiliate providing legislative advocacy, legal resources, and continuing education support to TCAR and other local Washington associations. Directly comparable as a tier-above trade body with overlapping member services.
• Bright MLS: Large multi-state MLS serving the Mid-Atlantic. Comparable as an MLS infrastructure layer that competes with regional providers like PACMLS for the same association/broker customer base.
• California Association of REALTORS (C.A.R.): Large state-level REALTOR trade association offering MLS tools, education, advocacy, and member benefits. Comparable as a higher-tier trade body operating a similar service stack at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pg/tcaroffice/photos
• LinkedInlinkedin.com/company/tri-city-association-of-realtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tri-city Association Of Realtors