Voodoo Voodoo

Name

Voodoo Voodoo

Legal name

Catarina Pereira

Website

https://voodoovoodoo.net

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

London-based boutique creative studio founded by Catarina Pereira in 2018, providing branding, art direction, website design, packaging, and editorial design services to luxury and premium enterprise clients such as Hermès, Lexus, and David Chipperfield Architects through a modular, project-based model.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Services: The studio generates revenue through project-based creative services including brand strategy, visual identity, art direction, website design, packaging design, editorial design, and campaign content creation. Revenue is derived from client projects with no indication of product or SaaS revenue streams.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Voodoo Voodoo is a London-based boutique creative studio that provides branding and art direction services to premium and luxury brands. Offerings span brand strategy and identity, art direction, website design, packaging and product design, editorial and publication design, and campaign concept and content creation, delivered through a modular model assembling tailored teams of collaborators per project under founder-led creative direction.

Product overview

Voodoo Voodoo is a boutique creative studio offering professional services rather than a software product. The studio's offering centers on six interconnected service pillars: Creative Direction, Brand Strategy & Identity, Art Direction, Website Design, Packaging & Product Design, and Editorial & Publication Design, supplemented by Campaign Concept & Content Creation. These services are delivered through a modular model where tailored teams of collaborators are assembled per project under consistent creative leadership. The studio also operates TONGUES, a self-initiated editorial platform exploring culture and creativity. Work is organized around client projects spanning fashion, beauty, lifestyle, design, architecture, and cultural institutions, with services often delivered as integrated systems rather than isolated deliverables.

Differentiator

Problem solved

Functional benefit

Brands

• TONGUES: An initiative developed by Voodoo Voodoo - a platform of multiple voices, a space to open up conversations, learn and engage, celebrating those who challenge the status quo.

Products and services

• Creative Direction Strategic creative leadership guiding brand vision, positioning, and execution across all touchpoints, delivered to premium and luxury brand clients.
• Brand Strategy & Identity Development of brand positioning, architecture, naming, and comprehensive visual identity systems including logotypes, monograms, color palettes, and typographic frameworks for clients.
• Art Direction Visual leadership for campaigns, photography, video, and digital content ensuring cohesive aesthetic execution across all media for premium and luxury brand clients.
• Website Design Design and art direction of websites including visual design, user experience frameworks, and editorial digital environments for brand clients.
• Packaging & Product Design Design of product packaging systems, product form, and tactile elements that communicate brand values through physical materials and finishes, for beauty, fashion, and lifestyle clients.
• Editorial & Publication Design Design of magazines, catalogues, books, and print collateral with editorial concepts that convey brand narratives through layouts, typography, and imagery, for clients including Lexus, Tom Dixon, and Pernod Ricard/UI.
• Campaign Concept & Content Creation Development of integrated campaign concepts, creative writing, and content assets for digital and traditional media channels including social media, for brand storytelling.
• TONGUES A multi-voiced editorial platform created by Voodoo Voodoo that publishes interviews and critical dialogue celebrating people who challenge the status quo, used to position the studio within creative and cultural conversations.

Named customers21 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• WinkreativecoreStrategic or Co-development PartnerStrategic collaboration partner on major editorial and brand projects. Worked together on Lexus Beyond Magazine (2012) and Hermès campaign (2012). Winkreative is a creative agency known for brand positioning and editorial direction, bringing complementary strategic capabilities to joint projects.
• John Morgan studiocoreStrategic or Co-development PartnerCollaboration on David Chipperfield Architects visual identity project (2009). John Morgan provided creative direction while Voodoo Voodoo team member Catarina Pereira contributed design work. Established partnership in prestigious architecture identity work.
• Hypar studiocoreStrategic or Co-development PartnerCollaborated on Tom Dixon: Tomorrow Magazine project (2015). Hypar contributed to editorial design alongside Voodoo Voodoo's art direction and design work. Partnership created platform for Tom Dixon's experimental design mindset.
• NotablecoreStrategic or Co-development PartnerCollaboration on Fiona Krüger visual identity project (2020) and Pernod Ricard/UI project (2020). Notable is a creative agency providing brand strategy and design services. Partnership enabled comprehensive brand and editorial work.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Winkreative: London-based creative agency specializing in brand positioning and editorial direction. Documented collaboration partner of Voodoo Voodoo on Hermès and Lexus Beyond Magazine, with directly overlapping client base and service offering in luxury branding.
• Here Design: London-based brand and packaging design studio serving premium and lifestyle clients. Comparable in scale and creative positioning, with overlapping packaging, identity, and editorial capabilities.
• Made Thought: Independent London creative agency working on brand identity, packaging, and editorial design for premium brands. Directly comparable boutique with similar client types and service pillars including packaging and product design.
• Studio Output: Independent UK creative studio delivering brand, digital, and campaign work for global clients. Comparable boutique offering across brand identity, art direction, and digital experience design.
• Studio Dumbar: Internationally recognized Dutch design studio specializing in brand identity and visual systems. Comparable in the identity design space with a similarly small team delivering work for major global brands.
• Notable: Creative agency providing brand strategy and design services. Documented Voodoo Voodoo collaboration partner on Fiona Krüger and Pernod Ricard/UI projects, operating in the same boutique luxury branding space.
• Koto: London-based branding and design studio working with premium and consumer brands on identity, naming, and visual systems. Comparable in scale, geography, and offering to Voodoo Voodoo's brand strategy and visual identity practice.
• Hypar Studio: Editorial and design studio collaborating with Voodoo Voodoo on Tom Dixon Tomorrow Magazine. Comparable in scale and focus on editorial design, typography, and cultural/luxury brand projects.
• Two Times Elliott: London-based independent creative agency focused on brand and editorial work for cultural and lifestyle clients. Directly comparable boutique with similar focus on design-aware and culturally positioned brands.
• Pentagram: The world's most famous independent design partnership, structured around multiple partner-led studios. Direct comparable to Voodoo Voodoo's partner/founder-led boutique model delivering brand identity, editorial, and art direction for major global brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/voo.doo.voo.doo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voodoo Voodoo