World Dance Movement
World Dance Movement is a privately held international dance and aerial festival operator founded in 2000, serving dancers and aerialists from nearly 35 countries through annual Italy-based workshops and competitions, virtual competitions, and Tezoro-branded streaming, DVD, and CD content.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What World Dance Movement does
World Dance Movement (WDM), founded in 2000 by Michele Assaf, operates an international dance and aerial festival, training, and competition platform headquartered in New York with an operational office in Castellana Grotte, Italy. The company organizes the flagship annual WDM Italy workshop and Aerial Intensive (held in July), in-person International Dance and Aerial Competitions, World Dancer of the Year, RWS Global Auditions, and seasonal virtual competitions held in February and April. Educational scholarship auditions are co-hosted with Pace University, Sacred Heart University, and AMDA, integrating university recruitment into the event value proposition.
The product portfolio is anchored by the Tezoro sub-brand, which distributes dance instruction through an annual streaming subscription ($89.99/year, 142+ videos), physical DVDs (34+ titles across choreography, contemporary, jazz, hip hop, Latin, technique, theatre, and warm-up), and companion music CDs (11+ titles). Underlying technology is lightweight: a WooCommerce-based e-commerce storefront with multilingual support across nine languages and USD/EUR currencies, Cvent for event registration, and YouTube for video distribution. Sub-brands include Tezoro and Broadway Teaches Kids, a virtual performing-arts program for children and teens.
The business combines four revenue streams: transaction-based event registration fees for the Italy flagship and virtual competitions, recurring streaming subscriptions, and one-time DVD and CD purchases. The customer base is a long tail of dance students, professional dancers, aerialists, and dance studios across nearly 35 countries, with no enterprise concentration. Distribution is exclusively direct-to-consumer via the company-owned website; complexions Contemporary Ballet, RWS Global, and three universities function as brand, talent-scout, and educational sponsors rather than revenue customers.
World Dance Movement firmographics
Firmographics- Name
- World Dance Movement
- Legal name
- World Dance Movement
- Website
- https://www.worlddancemovement.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- World Dance Movement is a privately held international dance and aerial festival operator founded in 2000, serving dancers and aerialists from nearly 35 countries through annual Italy-based workshops and competitions, virtual competitions, and Tezoro-branded streaming, DVD, and CD content.
- Ownership category
- akta.pro rank
World Dance Movement industry classification
Industry- Product category
- Dance Education and Events
- NAICS
- Dance Companies (71112), Other Performing Arts Companies (711190)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Dance Competitions & Showcases (Non-Esports) (MPAGADAH)
- akta.pro secondary industries
- Dance Festivals & Dance Series (MPAGADAJ), Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Contemporary & Modern Dance (MPAGADAB), Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)
Keywords
Where World Dance Movement is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
World Dance Movement business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Event Registration Fees: Revenue from WDM Italy workshops, aerial intensives, and international dance/aerial competitions. Events held annually in July in Italy, plus virtual competitions in February and April.
- Streaming Subscriptions: Annual subscription streaming package offering 142+ dance instructional videos across multiple categories including contemporary, jazz, hip hop, Latin dance, commercial dance, and more.
- DVD Sales: Sale of dance instruction DVDs across categories including choreography, contemporary, jazz, hip hop, Latin dance, technique, warm-up, and more.
- Music CD Sales: Companion music CDs for dance instruction including Choreography Collection series (Vols I-V), Creative Movement for young children, Active-Isolated Strength Program, and Assaf Warm-Up.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Streaming Package |
| One time/ perpetual license | One time/ perpetual license | Individual DVDs |
| One time/ perpetual license | One time/ perpetual license | Music CDs |
| Transaction based/ take rate | Pay-as-you-go | Event Registration |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
World Dance Movement product offering
Product offeringCore offering
World Dance Movement organizes international dance and aerial arts workshops, intensives, and competitions held annually in Italy, supported by virtual competitions streamed worldwide. The company also sells an annual dance-instruction streaming subscription (Tezoro Streaming with 142+ videos), physical dance-instruction DVDs, and companion music CDs through its e-commerce site, serving individual dancers and aerialists from approximately 35 countries.
Product overview
World Dance Movement operates as a multi-faceted dance education and event company offering both digital products and in-person events. The core digital products include Tezoro Streaming (annual video subscription with 142+ titles), Tezoro DVDs (physical dance instruction videos), and Tezoro CDs (companion music). The event portfolio comprises the flagship WDM Italy Workshop (5-day intensive), WDM Italy Aerial Intensive, WDM International Dance Competition, WDM International Aerial Competition, virtual competitions, and the World Dancer of the Year competition. Additional offerings include Broadway Teaches Kids virtual program, RWS Global Auditions, scholarship auditions, WDM Photos, and group discount services. The company serves dancers and aerialists from nearly 35 countries with content and events available in multiple languages.
Differentiator
Problem solved
Functional benefit
Brands
- Tezoro: Streaming platform for dance videos and instructional content
- Broadway Teaches Kids
Products and services
- Tezoro Streaming
Companies that use World Dance Movement
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
World Dance Movement technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
World Dance Movement partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Complexions Contemporary BalletcoreFeatured sponsor and collaboration with Complexions Contemporary Ballet. Co-founded by Desmond Richardson who serves as both faculty member and ambassador for World Dance Movement.
- Pace UniversityminorEducational institution sponsor with scholarship auditions offered for students
- Sacred Heart UniversityminorEducational institution sponsor with scholarship auditions offered for students
- AMDA (American Musical and Dramatic Academy)minorEducational institution sponsor with AMDA Auditions conducted at WDM events
- RWS (Rodney Jackson)coreRWS Global Auditions held at WDM Italy events for talent scouting and live casting opportunities
- Broadway Teaches Kids (BTK)minorPerforming arts virtual program for children and teens with faculty from professional artists
- Grotte di CastellanaminorCultural partner venue in Apulia, Italy - underground cave system used for cultural experiences during WDM Italy events
- Apolla Performance (Dance Socks)minorAffiliate partner for Apolla Dance Socks promoted through the WDM shop
- Tezoro ProductionscoreBrand behind Tezoro streaming, DVDs, and CDs sold through WDM channels
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
World Dance Movement competitors and assessment
Company assessmentDirect peers
- STEEZY Studio: Online dance instruction platform offering subscription video lessons across multiple styles. Directly comparable to WDM's Tezoro Streaming product and target audience of dancers seeking flexible, video-based training.
- Hollywood Vibe Dance Convention: Multi-city dance convention and competition touring the US with master-class faculty. Comparable to WDM's competition-plus-workshop hybrid and its international faculty positioning.
- Radix Dance Convention: Touring dance convention and competition featuring master faculty classes and judged competition rounds. Directly comparable format to WDM's competition and workshop combination.
- 24/7 Dance Convention: Touring dance convention combining workshops and competition with scholarship auditions. Overlaps with WDM on convention format, scholarship integrations with educational institutions, and elite faculty recruiting.
- CLI Studios: Subscription dance instruction platform featuring world-class choreographers and dancers across styles. Closely mirrors WDM's streaming/DVD strategy of monetizing access to elite faculty through digital channels.
- New York City Dance Alliance (NYCDA): National dance competition and convention series serving serious studio dancers. Directly comparable to WDM's in-person competition format, scholarship auditions, and convention-style workshop model.
- Millennium Dance Complex: Network of dance studios offering classes, intensives, and workshops with working professional dancers. Comparable to WDM's intensive workshop model and faculty of working industry professionals.
Others
- Complexions Contemporary Ballet: Professional contemporary ballet company that is also WDM's core partner and faculty source (Desmond Richardson). Comparable as a leading contemporary dance brand that contributes teaching talent to dance education events.
- Dance Spirit (Magazine): Dance industry publication covering competitions, conventions, training, and lifestyle. Adjacent media player reaching the same dancer audience and covering the convention circuit in which WDM participates.
- Capezio: Iconic dancewear and footwear manufacturer with long-standing ties to the dance community. Adjacent enabler to WDM's ecosystem; competes for the same dancer's discretionary spend through apparel and shoes (e.g., Apolla Socks affiliate).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
World Dance Movement social profiles
Digital presenceWorld Dance Movement financial estimates
Financial estimateRevenue estimate
Valuation estimate
World Dance Movement leadership team
Management profileNumber of profiles
Profiles1 record
World Dance Movement funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
World Dance Movement M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about World Dance Movement
What does World Dance Movement do?
World Dance Movement organizes international dance and aerial arts workshops, intensives, and competitions held annually in Italy, supported by virtual competitions streamed worldwide. The company also sells an annual dance-instruction streaming subscription (Tezoro Streaming with 142+ videos), physical dance-instruction DVDs, and companion music CDs through its e-commerce site, serving individual dancers and aerialists from approximately 35 countries.
Is World Dance Movement a public or private company?
World Dance Movement is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was World Dance Movement founded?
World Dance Movement was founded in -1. It employs 1 to 10 people.
Where is World Dance Movement based?
World Dance Movement is headquartered in New York, United States, in the North America region.
How does World Dance Movement make money?
Four revenue lines are on record. Event Registration Fees are the primary driver. The others are streaming Subscriptions, DVD Sales and music CD Sales.
Who are World Dance Movement's main competitors?
Direct peers on record are STEEZY Studio, Hollywood Vibe Dance Convention, Radix Dance Convention, 24/7 Dance Convention, CLI Studios, New York City Dance Alliance (NYCDA) and Millennium Dance Complex. Others are Complexions Contemporary Ballet, Dance Spirit (Magazine) and Capezio.
Does World Dance Movement have an API?
No public API is recorded for World Dance Movement.
What industry is World Dance Movement in?
World Dance Movement's product category is Dance Education and Events. Its primary akta.pro industry code is MPAGADAH, Dance Competitions & Showcases (Non-Esports), with a secondary code of MPAGADAJ, Dance Festivals & Dance Series. Its NAICS code is 71112 and its SIC code is 7900.