What Viva Senior Living Llc does

Viva Senior Living LLC is a privately held operator of senior living communities headquartered at 169 Madison Ave, New York, and operating more than 40 communities across 12 or more U.S. states including Georgia, Indiana, Louisiana, Maryland, Missouri, New Jersey, New York, Pennsylvania, South Carolina, Tennessee, Texas, and Virginia. The company serves seniors and their adult-child decision makers through four core service lines: Assisted Living (or Personal Care), Memory Care, Independent Living, and Respite Stays. Its go-to-market is direct-to-consumer — community tours, phone inquiries, website lead forms, and SMS opt-in — with no intermediary distribution or enterprise channel.

The underlying platform is an operational, not technological, one: evidence-based memory care programming (branded as Sweet Memories and Daybreak Memory Care), the Viva Life Enrichment Program (sensory spa and VR Bucket List), therapy partnerships (FOX Therapy for rehabilitation, Prime Rehabilitation Services for PT/OT/speech), and 24-hour emergency call systems. The portfolio is organized around sub-brands — Oak Pointe in Missouri, Heritage Communities in Pennsylvania, Riverstone Senior Living in Virginia, and others — allowing Viva to acquire or build under localized identities while consolidating corporate infrastructure. The platform does not expose APIs, SDKs, integrations, or AI capabilities.

The business model is subscription-recurring: monthly residential fees that vary by location, room type, and level of care (Harrisburg companion suites from $3,100/month; Virginia private suites from $6,000-$6,400/month; Dresher memory care private suites at $7,800/month), plus ancillary streams from care-level upsells, memory care premiums, and pay-as-you-go respite stays ($130-$209/day). Revenue is not publicly disclosed; ownership and investor backing are not stated in the input, though the rapid multi-state footprint expansion suggests a roll-up or platform-scaling strategy.

Name

Viva Senior Living Llc

Legal name

Viva Senior Living LLC

Website

https://vivaseniorliving.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Viva Senior Living LLC operates 40+ senior living communities across 12+ U.S. states, offering assisted living, memory care, independent living, and respite stays to seniors and their families through a direct-to-consumer model with monthly subscription pricing.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Luxury/Resort-Style Independent Living Communities (HLADAAAC), Dementia/Alzheimer’s Respite Care (Specialized) (HLADAKAG)

Keywords

• Senior living communities
• Assisted living services
• Memory care programs
• Independent living communities
• Respite care stays

Headquarters

HQ city

Norwood

HQ country

United States

HQ region

North America

Offices42 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Monthly Residential Fees: Recurring monthly fees for senior living accommodations including room, board, meals, housekeeping, and basic care services. Pricing varies by community location, room type, and level of care required.
2. Care Services Upsell: Additional monthly fees for supplementary care services including medication management, bathing assistance, dressing assistance, and other personalized care needs beyond the base package.
3. Memory Care Premium: Higher monthly rates for specialized memory care services including dementia-trained staff, secure environments, and evidence-based cognitive support programming.
4. Respite Stays: Short-term stay programs providing temporary care services for seniors while primary caregivers are unavailable or for trial stays before committing to full residency.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Viva Senior Living operates and manages a network of 40+ senior living communities across 12+ U.S. states, offering four core living options: Assisted Living (personal care support with daily activities), Memory Care (evidence-based programming for Alzheimer's and dementia), Independent Living (maintenance-free lifestyle), and Respite Stays (short-term care). The company delivers housing, meals, housekeeping, medication management, personal care assistance, 24-hour emergency response, and social/enrichment programming through purpose-built community locations.

Product overview

Viva Senior Living is a senior living community operator offering a portfolio of residential care services across multiple states. The company's offerings include four core service types: Assisted Living (daily support for independence), Memory Care (evidence-based programs for Alzheimer's and dementia), Independent Living (maintenance-free lifestyle), and Respite Stays (short-term care). These services are delivered through a network of individual community locations operating under various sub-brands including Oak Pointe communities (Carthage, Maryville, Neosho, Kearney, Monett, Rolla, Washington in Missouri), Riverstone Senior Living locations (Bedford, Danville, Roanoke in Virginia), Hope Center Memory Care (Georgia), Heritage Hill Senior Community and Belle Reve (Pennsylvania), and The Hearth at Greenpoint (New York). The company operates communities across multiple states including Georgia, Indiana, Louisiana, Maryland, Missouri, New Jersey, New York, Pennsylvania, South Carolina, Tennessee, Texas, and Virginia.

Differentiator

Problem solved

Functional benefit

Brands

• Viva Memory Care: Specialized memory care services at specific locations
• Sweet Memories
• Daybreak Memory Care

Products and services

• Assisted Living Daily support and personal care services for seniors needing help with daily living activities such as medication management, bathing, and dressing while fostering an independent and active lifestyle. Includes meals, housekeeping, transportation, social activities, and 24-hour emergency call systems.
• Memory Care Specialized evidence-based programming for residents with Alzheimer's disease or other memory-related impairments, providing dementia-trained staff, secure environments, and cognitive stimulation activities. Includes Sweet Memories and Daybreak Memory Care programs.
• Independent Living Maintenance-free senior living with full-service amenities such as dining, housekeeping, activities, and community spaces, allowing active seniors to focus on hobbies and lifestyle without the burden of home maintenance.
• Respite Stays Short-term temporary stay program providing safe, structured care for seniors while primary caregivers are unavailable, during post-surgery recovery, or as a trial before committing to full residency.

Quantifiable outcome

• Communities feature evidence-based programming for memory care residents

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• FOX TherapycoreStrategic or Co-development PartnerFOX Therapy is a therapy partnership providing evidence-based fitness and rehabilitation programs at Heritage Hill Senior Community, including strength, balance, and mobility programs using evidence-based fitness and rehabilitation approaches.
• Prime Rehabilitation ServicescoreStrategic or Co-development PartnerBelle Reve Senior Living provides access to physical, occupational, and speech therapy through Prime Rehabilitation Services partnership, offering individualized treatment plans for Personal Care and Memory Care residents.

Scale indicators1 record

Expansion highlights6 records

Direct peers

• Atria Senior Living: Operates more than 200 senior living communities offering independent living, assisted living, and memory care across the US. Closely mirrors Viva's service portfolio, GTM motion (DTC, family-driven decisions), and geographic dispersion model.
• Enlivant: Senior living operator specializing in assisted living and memory care across more than 200 communities. Directly comparable in focus on dementia and Alzheimer's care, and similar mid-market positioning.
• Five Star Senior Living: Operates over 130 senior living communities offering independent living, assisted living, and memory care. Closely comparable multi-state operator serving similar resident segments with comparable price points.
• Sunrise Senior Living: Premium assisted living and memory care operator with communities across the US and UK. Comparable to Viva in continuum-of-care offering with emphasis on evidence-based memory care programming.
• Sonida Senior Living: Multi-state operator of independent living, assisted living, and memory care communities. Comparable in geographic dispersion and continuum-of-care model.
• Discovery Senior Living: National senior living operator with communities offering assisted living and memory care. Comparable in service model and growth-via-acquisition approach.
• Senior Lifestyle: Operates a portfolio of independent living, assisted living, and memory care communities across multiple US states. Comparable multi-state operator with similar size and service mix to Viva.
• Benchmark Senior Living: Privately held Northeast-based operator of ~60 assisted living and memory care communities. Comparable to Viva in service mix, regional concentration, and family-focused GTM motion.

Broad incumbents

• Life Care Services (LCS): Large operator/manager of continuing care retirement communities (CCRCs), independent living, assisted living, and memory care. Comparable continuum-of-care platform at greater scale.
• Brookdale Senior Living: Largest US senior living operator with ~650 communities across independent living, assisted living, and memory care. Directly comparable to Viva's service mix but at national scale and broader brand recognition.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VivaSeniorLivingatHarrisburg
• LinkedInlinkedin.com/company/viva-senior-living

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viva Senior Living Llc