The Tack Shop Singapore

What The Tack Shop Singapore does

The Tack Shop Singapore is a privately held online equestrian retailer founded in 2020 and headquartered in Singapore. Operating from a single office at 44 Kallang Place, the company distributes third-party branded equestrian products through a Shopify-based e-commerce storefront, positioning itself as Singapore's premier and Southeast Asia's largest online equestrian retailer. It serves individual equestrian riders, horse owners, and competition participants across Singapore and the broader Southeast Asia region.

The product portfolio spans approximately 60+ international equestrian brands, including PS of Sweden, Tommy Hilfiger Equestrian, Cavalleria Toscana, KASK, KEP, LeMieux, Equestrian Stockholm, Kentucky Horsewear, and Fair Play. Offerings are organized across rider equipment (helmets, show jackets, breeches, boots, chaps), horse care products (saddle pads, tack, saddlery, grooming supplies), leather care, competition wear, and equestrian lifestyle/gifts. Pricing is denominated in USD, with individual product prices ranging from approximately $4 to over $1,800.

The business model is direct-to-consumer e-commerce retail based on one-time purchase transactions. Distribution channels include the online storefront serving Singapore and Southeast Asia, a local office pickup option, and international shipping with Singapore pickup available for overseas customers. Payment infrastructure includes credit cards (Visa, Mastercard, American Express, Union Pay), digital wallets (Apple Pay, Google Pay, Shop Pay), PayPal, and Atome Buy Now Pay Later offering 0% interest across 3 installments. Free local DHL delivery is offered for orders exceeding $399, and digital/physical gift cards are sold in $50 to $200 denominations.

Name

The Tack Shop Singapore

Legal name

The Tack Shop Singapore

Website

https://thetackshop.sg

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The Tack Shop Singapore is a privately held Shopify-based e-commerce retailer founded in 2020 that distributes 60+ international equestrian brands to riders, horse owners, and competition participants across Singapore and Southeast Asia.

Ownership category

akta.pro rank

Product category

Equestrian Apparel & Equipment Retail

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Pet & Animal Supplies Marketplaces (CRAFABAH)

Keywords

• Equestrian apparel retail
• Riding equipment supply
• Horse tack shop
• Equestrian e-commerce
• Saddlery retail

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of equestrian equipment, apparel, and accessories through online storefront. Products include helmets, riding apparel, horse tack, saddle pads, boots, and gifts. Revenue generated through one-time purchase transactions at listed prices.
2. Gift Cards: Digital gift cards sold in denominations of $50, $100, $150, and $200 (USD), providing flexible gifting options for customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

The Tack Shop Singapore is a multi-brand online retailer selling equestrian apparel, helmets, riding boots, saddlery, tack, horse care products, and equestrian lifestyle/gift items from 60+ international brands. The company operates a direct-to-consumer Shopify storefront targeting riders and horse owners in Singapore and Southeast Asia, offering free local DHL delivery for orders over $399, same-day office pickup, Atome Buy Now Pay Later, and digital gift cards.

Product overview

The Tack Shop Singapore is Singapore's premier and Southeast Asia's largest online equestrian retailer, operating as a multi-brand e-commerce platform built on Shopify. The product portfolio consists of a unified e-commerce storefront offering a comprehensive range of equestrian products organized across multiple product categories: rider equipment (helmets, boots, breeches, show jackets), horse care products (tack, saddlery, saddle pads, grooming supplies), leather care products, and equestrian lifestyle/gift items. The company distributes third-party branded products primarily, with notable brand portfolios including PS of Sweden, Tommy Hilfiger Equestrian, Cavalleria Toscana, Equestrian Stockholm, Fair Play, Boss Equestrian, and over 60 other international equestrian brands. The business model centers on online retail with free local DHL delivery for orders over $399, local office pickup, and buy-now-pay-later options through Atome. The company also offers clearance/budget buys and gift cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Equestrian Helmets Safety riding helmets from brands including Charles Owen, KEP, Kask, Fair Play and Flex-On, available in multiple sizes and styles for competition and training use.
• Jump Pads Saddle pads designed for show jumping and jump racing from brands such as Boss Equestrian, Cavalleria Toscana, Equestrian Stockholm and Kentucky Horsewear.
• Dressage Pads Saddle pads tailored for dressage riding in various designs and colors from Boss Equestrian, Cavalleria Toscana, Equestrian Stockholm and Fair Play.
• Show Jackets Competition riding jackets for equestrian events from Aztec Diamond, Boss Equestrian, Cavalleria Toscana, Dada Sport and Fair Play.
• Breeches & Leggings Riding breeches and leggings from Aztec Diamond, Boss Equestrian, Cavalleria Toscana, Dada Sport and Kingsland, offered in various grip styles and colors.
• Boots & Chaps Riding boots including long boots, jodhpur boots and leather chaps from DeNiro, Premier Equine, QHP, Freejump and Waldhausen.
• Saddlery & Tack Equestrian equipment including bits, bridles, breastplates, martingales, girths, stirrups and saddle accessories from BR Equestrian, CWD, Dy'on, Flex-On, Freejump and Prestige.
• Horse Care Products Horse wellbeing products including bandages, boots, ear bonnets, fly masks, grooming tools, hoof care and skin care items.
• Leather Care Leather maintenance products including balms, soaps, oils and polishes from Effax for cleaning and conditioning equestrian leather equipment.
• Equestrian Gifts & Lifestyle Non-riding equestrian merchandise including greeting cards, homeware, jewellery from Dimacci, hobby horses and novelty items from Wonderstable, Pony Macaroni and Hunt Seat Paper Co.
• Gift Cards Digital and physical gift vouchers sold in denominations of $50, $100, $150 and $200 (USD) for use across the store.
• Competition Wear Full competition attire collection including show jackets, shirts, white breeches, belts, stock ties and number holders for dressage, show jumping and eventing.
• Budget Buys / Clearance Discounted final-sale items offering up to 60% off previous season equestrian products, helmets, apparel and accessories (non-returnable, non-refundable).

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• PS of SwedencoreChannel Partner/ Reseller/ DistributorSwedish equestrian fashion house established in 2011, known for dynamic approach to equestrian innovation and premium riding gear. The Tack Shop is an authorized retailer of PS of Sweden products including ear bonnets, jump pads, and dressage pads.
• Tommy Hilfiger EquestriancoreChannel Partner/ Reseller/ DistributorPremium equestrian apparel line by Tommy Hilfiger. The Tack Shop carries show jackets, breeches, leggings, shirts, and accessories from this brand.
• Cavalleria ToscanacoreChannel Partner/ Reseller/ DistributorItalian equestrian fashion brand known for competition jackets, breeches, and technical riding apparel. Major brand carried by The Tack Shop.
• AtomeminorChannel Partner/ Reseller/ DistributorBuy Now Pay Later service offering 0% interest split payments over 3 installments. Allows customers to purchase immediately and pay in three equal payments with no additional cost.
• KASKcoreChannel Partner/ Reseller/ DistributorItalian helmet manufacturer known for premium equestrian helmets. Products include Dogma, Kooki, and Star Lady helmet lines.
• KEP HelmetscoreChannel Partner/ Reseller/ DistributorItalian helmet brand specializing in equestrian safety helmets. Carries Cromo 2.0, Smart Nova, and other helmet models.
• LeMieuxcoreChannel Partner/ Reseller/ DistributorUK-based equestrian brand known for saddle pads, base layers, and riding accessories.
• Kentucky HorsewearcoreChannel Partner/ Reseller/ DistributorBelgian brand specializing in horse boots, bandages, and horse care products. Known for velvet and pearl finish products.
• Equestrian StockholmcoreChannel Partner/ Reseller/ DistributorSwedish brand offering premium saddle pads, ear bonnets, and competition wear with distinctive color collections.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Equi-Sport Singapore: Singapore-based equestrian retailer offering riding apparel and tack with regional shipping. Operates in the same SEA market niche with comparable equestrian product offering.
• Gallop Stable: Singapore and SEA equestrian retailer/stables operator offering equestrian goods and services in the region. Closest in-market competitor given overlapping geography and customer base.

Direct peers

• Horze: International online equestrian retailer offering apparel, tack, and horse care with global shipping. Comparable multi-brand DTC model operating across Europe and international markets.
• SmartPak Equine: US online equestrian retailer known for supplements, tack, apparel, and horse care. Direct peer with a comparable online multi-brand equestrian catalog and rider/horse product breadth.
• Tack Warehouse: Online equestrian retailer in the US selling rider apparel, saddlery, and horse care products. Direct peer with comparable online multi-brand equestrian model and price-point range.
• Equus Now!: US online equestrian retailer focused on rider apparel and horse equipment at mid-to-premium price points. Direct peer in multi-brand equestrian e-commerce with comparable product categories.
• Country & Stable: UK online equestrian retailer carrying premium rider apparel, footwear, and horse equipment. Closely mirrors The Tack Shop's multi-brand premium positioning with international shipping.
• Dover Saddlery: Largest multi-brand equestrian retailer in the US, selling rider apparel, tack, horse care, and saddlery online and through stores. Directly comparable multi-brand DTC equestrian model, though at much larger scale and US-focused.
• Riding Warehouse: US-based online equestrian retailer offering boots, apparel, helmets, and horse tack. Directly comparable online-first multi-brand equestrian model with similar SKU breadth.

Others

• PS of Sweden: Premium Swedish equestrian brand whose products The Tack Shop distributes. As a key supplier partner, represents a comparable high-end equestrian positioning and indicates the kind of premium brand The Tack Shop competes alongside at the consumer level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-tack-shop-singapore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Tack Shop Singapore