Triturados De Piedras Negras, S.a. De C.v.

What Triturados De Piedras Negras, S.a. De C.v. does

GNC México, S.A. de C.V. is a privately-held Mexican company that, per its Terms and Conditions, "opera como licenciataria de GNC Holdings LLC, titular de la marca registrada GNC en Estados Unidos." The supplied firmographic record labels the entity "Triturados De Piedras Negras, S.a. De C.v." and describes an aggregates, ready-mix concrete, and concrete-blocks business — a description that is inconsistent with every other data block in the input, which uniformly describe GNC México's nutrition retail operations; the analytical content below reflects the GNC México dataset, which is the only operationally described entity in the source material.

GNC México runs a hybrid omnichannel retail operation anchored by 550+ physical stores across Mexico plus a 24/7 e-commerce storefront at gnc.com.mx, native iOS and Android mobile applications, GNC Express 60-minute delivery, and GNC Pickup in-store collection. The catalog covers proteins (whey, vegan, mass gainers, isolates, casein), vitamins and minerals, sports nutrition (creatine, amino acids, electrolytes, pre-workouts), beauty and personal care (collagen, hyaluronic acid, haircare, skincare), wellness products (probiotics, omegas, herbals), functional foods, and accessories. Proprietary sub-brands include GNC AMP (performance), GNC Men's, GNC Women's, Total Lean (weight management), Beyond Raw (amino acids/pre-workouts), and GNC Probiotic. The company holds a COFEPRIS operating permit (No. 2319035007B00029) authorizing health-product sales.

The revenue model is largely transactional retail — unit-priced SKUs sold across physical storefronts and online — supplemented by recurring engagement through the GNC Rewards cashback program (up to 5%, with electronic-money redemption and milestone tiers such as VitPro at MX$6,000 cumulative spend). Distribution mixes owned retail/digital channels with Mercado Libre third-party marketplace presence and a payment-rail stack spanning cards, PayPal, Mercado Pago, OXXO cash voucher (48-hour settlement), and BNPL partners Aplazo and Kueski Pay to reach underbanked segments; DHL Express is used as a logistics partner. Customers are fragmented horizontally across fitness enthusiasts, general wellness consumers, women across life stages, men's health consumers, and parents purchasing pediatric nutrition. There is no disclosed B2B or enterprise customer concentration.

Name

Triturados De Piedras Negras, S.a. De C.v.

Legal name

GNC México, S.A. de C.V.

Website

https://gnc.com.mx

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

GNC México, S.A. de C.V. operates 550+ physical stores plus a 24/7 e-commerce platform and mobile apps across Mexico, retailing licensed GNC-branded vitamins, proteins, sports nutrition, and wellness products to fragmented consumer segments.

Ownership category

akta.pro rank

Product category

Nutritional Supplements Retail

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Nutritional supplements retail
• Vitamins and minerals
• Sports nutrition products
• Protein supplements
• Health and wellness products

Headquarters

HQ city

Piedras Negras

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail product sales — physical stores: Revenue generated from sale of nutritional supplements, vitamins, minerals, proteins, sports nutrition, beauty and personal care products, and accessories across 550+ physical retail stores throughout Mexico.
2. E-commerce / Online sales: Revenue from direct online sales via gnc.com.mx (open 24/7), with home delivery, Express 60-minute delivery, and Pickup in-store options. Supported by mobile app on iOS and Android.
3. GNC Rewards loyalty program: Cashback program (up to 5%) generating repeat purchases and customer retention. Electronic money earned on purchases can be used toward future GNC product purchases, creating a recurring engagement loop.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The company operates as a specialized nutrition retailer under the GNC brand in Mexico, distributing vitamins, minerals, protein supplements, sports nutrition, beauty supplements, and functional foods and beverages through 550+ physical stores and a 24/7 e-commerce platform. It sells its own proprietary sub-brands (GNC, GNC Men's, GNC Women's, GNC AMP, GNC Total Lean, Beyond Raw) alongside distributed third-party brands, and offers supplementary services including 60-minute home delivery, in-store pickup, a cashback loyalty program, and a 90-day satisfaction guarantee.

Product overview

GNC México operates an e-commerce platform offering a comprehensive range of health and nutritional supplements. The product portfolio includes proteins (whey, vegan, mass gainers, isolated, casein), vitamins and minerals, sports nutrition (amino acids, creatine, electrolytes, pre-workouts), beauty and personal care, functional foods and beverages, wellness products, healthy diet aids, and accessories. The company offers its own sub-brands including GNC Men's, GNC Women's, GNC AMP, GNC Total Lean, and Beyond Raw. Services include GNC Pickup (in-store collection), GNC Express (60-minute delivery), GNC Rewards (cashback program), and a Satisfaction Guarantee. GNC México operates over 550 stores across Mexico with online presence 24/7.

Differentiator

Problem solved

Functional benefit

Brands

• GNC AMP: High-performance sports nutrition line
• GNC Men's
• GNC Women's
• GNC Total Lean
• Beyond Raw
• GNC Probiotic

Products and services

• GNC México E-commerce Platform

Quantifiable outcome

• 60-minute delivery or pickup available
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• GNC Holdings LLCcoreOEM/ Whitelabel/ Licensing PartnerGNC Holdings LLC is the owner of the GNC registered trademark. GNC México, S.A. de C.V. operates as the licensed operator of the GNC brand in Mexico. GNC México's Terms and Conditions state: 'GNC México opera como licenciataria de GNC Holdings LLC, titular de la marca registrada GNC en Estados Unidos.'
• DHL Express MéxicominorOthersDHL Express is used as one of the shipping and logistics partners for GNC México's domestic delivery operations. Referenced in GNC's Terms and Conditions and order tracking links.
• OXXO (FEMSA)minorChannel Partner/ Reseller/ DistributorOXXO serves as a cash payment collection point for GNC México online orders. Customers can pay with cash at any OXXO store. Payment must be completed within 48 hours or the order is cancelled.
• Mercado Libre MéxicominorChannel Partner/ Reseller/ DistributorGNC products are sold through Mercado Libre marketplace in addition to the brand's own e-commerce platform. Mercado Libre also supports Pay Online (Mercado Pago) as a payment method for gnc.com.mx orders.
• AplazominorOthersAplazo is a buy-now-pay-later (BNPL) payment option offered at GNC México's checkout, allowing customers to defer payment for purchases.
• Kueski PayminorOthersKueski Pay is a payment option available at GNC México's online checkout, enabling installment payment for customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Amazon México: Dominant e-commerce platform with deep supplement and sports nutrition catalogs from US and local sellers, including authorized GNC listings. Comparable for online supplement demand capture and delivery speed competition.
• Costco México: Membership warehouse club selling bulk-sized vitamins, proteins, and sports nutrition including Kirkland Signature. Comparable for protein and multivitamin categories where it competes on price-per-unit.
• Walmart de México (Walmex): Mexico's leading mass retailer, including Sam's Club and Bodega Aurrera, with growing supplement and protein assortments at competitive price points. Comparable as a large-scale omnichannel competitor for general-wellness supplement baskets.
• Farmacia Guadalajara: Largest Mexican pharmacy retail chain, carrying an extensive vitamins, supplements, and sports nutrition assortment. Comparable as the most established brick-and-mortar health-product distribution channel competing with GNC México for supplement shelf-of-mind and basket share.
• GNC Holdings (GNC US): US parent and brand owner of the GNC trademark; operates the global GNC retail and wholesale system. Comparable as the originator of the same brand, product portfolio, and operating model that GNC México runs under license.

Direct peers

• Mega Lifesciences (Mega We Care): Asia-headquartered supplement and herbal product company with established Latin American distribution. Comparable as a multi-category vitamins/supplements brand targeting similar health-and-wellness consumers in emerging markets.
• Herbalife: Global nutrition company with a very strong Mexican presence selling protein shakes, weight management, vitamins, and sports nutrition through a direct-selling model. Comparable target customer (fitness and wellness consumers) and overlapping SKU set.
• Omnilife: Mexican-origin nutritional supplements and personal care company with multi-level distribution and a wide product range across proteins, vitamins, and wellness. Directly comparable as a Mexico-based multi-category supplement house.

Emerging players

• Innovasport / InnovaWellness (Mexican DTC fitness & nutrition brands): Emerging Mexican direct-to-consumer and specialty retail players focused on sports nutrition, proteins, and functional wellness. Comparable as digitally native challengers targeting the same fitness-enthusiast persona.

Regional players

• Mercado Libre México: LatAm e-commerce marketplace where GNC México already sells; competes for online supplement and protein buyers with thousands of third-party sellers and its own Mercado Pago ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/gncmexico
• YouTubeyoutube.com/c/GNCM%C3%A9xicoViveMejor
• Facebookfacebook.com/GNCMexico
• Instagraminstagram.com/gnc_mexico
• TikToktiktok.com/@gnc_mexico
• LinkedInlinkedin.com/company/gnc-mexico

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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