YWCA High Point
YWCA High Point is a North Carolina nonprofit founded in 1920 that operates wellness facilities, maternal and family services, social justice advocacy, and youth programs serving women, children, and families in the Piedmont Triad.
- Company typePrivate
- Founded1920
- HeadquartersHigh Point, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What YWCA High Point does
YWCA High Point is a community-based nonprofit headquartered at 155 W Westwood Ave, High Point, North Carolina, founded in 1920 as a local affiliate of YWCA USA. Under Executive Director Heidi Majors, the organization operates a multi-vertical service portfolio spanning aquatics and wellness (swimming, fitness center, group classes), family and maternal health (Parents as Teachers home visiting, the 2021-2024 Doula Project pilot, Healthy Beginnings for minority women, and a Teaching Kitchen for nutrition education), youth services, a Women's Resource Center, social justice advocacy, and the Latino Family Center, which has served Hispanic residents since 2013. Its mission centers on eliminating racism, empowering women, and promoting peace, justice, freedom, and dignity, and it is structured as a 501(c)(3) operating across social services, advocacy, and paid wellness programming.
The revenue model blends earned income with philanthropic support. Earned income comes from individual and corporate wellness memberships (priced $22-$75/month), Star Memberships ($25-$80/year), facility and pool rentals, and branded apparel such as the Be Bold t-shirt line. Philanthropic and event revenue comes from the Heart of Community gala (tickets $75-$1,000), Noche de Baile, Party with YWCA, planned giving through the Growing Our Future program, and direct donations processed via PayPal and Givebutter. Institutional partners include the City of High Point, Guilford County, Atrium Wake Forest Health, Wake Forest Baptist Health, High Point University, the Center for Creative Leadership, Parents as Teachers National Center, VITA, Old Dominion Freight Lines, and Pinnacle Bank. The technology stack is built on commodity SaaS — Daxko for scheduling, Google Calendar and iCal, and standard digital marketing tools (Google Analytics, Google AdWords, AdRoll, AppNexus, Facebook Remarketing) — with no proprietary AI/ML or in-house platform development evident.
YWCA High Point firmographics
Firmographics- Name
- YWCA High Point
- Legal name
- YWCA High Point
- Website
- https://ywcahp.com
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- YWCA High Point is a North Carolina nonprofit founded in 1920 that operates wellness facilities, maternal and family services, social justice advocacy, and youth programs serving women, children, and families in the Piedmont Triad.
- Ownership category
- akta.pro rank
YWCA High Point industry classification
Industry- Product category
- Community Social Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Other Individual and Family Services (624190), Other Individual and Family Services (62419)
- SIC
- Services-Social Services (8300), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)
- akta.pro secondary industries
- Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG), Parent Support Groups & Peer Networks (EDACALAG), Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)
Keywords
Where YWCA High Point is headquartered
LocationHeadquarters
- HQ city
- High Point
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
YWCA High Point business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Fees: Aquatics and Wellness membership fees ranging from $22-$75/month, plus Star membership yearly fees ranging from $25-$80. Revenue from fitness facility and pool access programs.
- Event Fundraising: Major annual fundraising events including Heart of Community (largest fundraiser with ticket sales $75-$1,000), Noche de Baile (Latinx cultural celebration), and Party with YWCA. Events feature corporate sponsorships at various tiers.
- Donations and Planned Giving: Direct donations, planned giving programs, and the Growing Our Future initiative for legacy giving.
- Corporate Memberships: Corporate wellness memberships sold to local companies and organizations including City of High Point, Guilford County, Wake Forest Baptist Health, and others.
- Facility Rentals: Meeting room and facility rentals to community members and organizations.
- Apparel Sales: Sale of branded merchandise including t-shirts at $20 each as part of the Be Bold campaign.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Aquatics & Wellness Individual Memberships |
| Subscription | Annual | Star Membership (Yearly) |
| Unit Pricing | Pay-as-you-go | Be Bold T-Shirts |
| Transaction based/ take rate | Pay-as-you-go | Heart of Community Fundraiser |
| Transaction based/ take rate | Pay-as-you-go | Party with YWCA 2026 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
YWCA High Point product offering
Product offeringCore offering
YWCA High Point is a 501(c)(3) nonprofit community organization that operates a wellness and aquatics center offering fitness, swimming, and nutrition education programs, while providing social-service programs for women, children, and families. Its service portfolio includes Parents-as-Teachers home visits, Doula pregnancy support, Healthy Beginnings maternal-child programming, the Latino Family Center for bilingual community outreach, and a Women's Resource Center.
Product overview
YWCA High Point operates as a community wellness and social services organization offering a unified portfolio of programs across three key areas: (1) Wellness & Fitness services including Aquatics & Wellness membership, Fitness Center, and Teaching Kitchen for nutrition education; (2) Maternal & Family Health programs including Parents as Teachers, the Doula Project (2021-2024 pilot), and Healthy Beginnings; and (3) Community Support including the Latino Family Center with Hermanas/Hermanos youth mentoring and LEAD leadership development, Social Justice Advocacy, Women's Resource Center, and Youth Services. The organization also hosts fundraising events including Heart of Community (annual gala), Noche de Baile (Latinx cultural celebration), and Party with YWCA. Wellness programming is supported through membership tiers (Aquatics & Wellness, Star Membership) providing facility access and member benefits.
Differentiator
Problem solved
Functional benefit
Products and services
- YWCA Membership (Wellness & Aquatics)
Quantifiable outcome
- Parents as Teachers serves nearly 200,000 families in all 50 U.S. states, 115 Tribal organizations, five other countries, and U.S. territory
- +1 more outcomes
Companies that use YWCA High Point
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
YWCA High Point technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
YWCA High Point partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Atrium Wake Forest Health High Point Medical CentercoreDoula Project partnership (2021-2024) providing birth doulas to birthing individuals who intended to birth at the hospital. Target participants had high financial need or high risk factors.
- City of High PointcoreCorporate wellness membership partner providing employee fitness benefits to City of High Point employees.
- Guilford CountycoreCorporate wellness membership partner providing employee fitness benefits to Guilford County employees.
- Guilford Technical Community CollegeminorCorporate wellness membership partner for GTCC employees.
- High Point UniversityminorCorporate wellness membership partner for High Point University employees.
- Old Dominion Freight LinesminorCorporate wellness membership partner for ODFL employees.
- Pinnacle BankminorCorporate wellness membership partner for Pinnacle Bank employees.
- Wake Forest Baptist HealthcoreCorporate wellness membership partner for Wake Forest Baptist Health employees.
- Westchester Country Day SchoolminorCorporate wellness membership partner for Westchester Country Day School employees.
- MilitaryminorCorporate wellness membership program for military personnel.
- The Center for Creative LeadershipminorDeveloped the Girls Leadership Edge curriculum for middle-school aged girls in partnership with the Latino Family Center. Six-week curriculum focused on leadership development.
- VITA (Volunteer Income Tax Assistance) - City of High PointminorFree tax filing services provided through partnership with the City of High Point VITA program.
- Parents as Teachers National CentercoreYWCA High Point is an affiliate of Parents as Teachers, implementing the internationally-recognized evidence-based home visiting model backed by 38 years of research. Parents as Teachers serves nearly 200,000 families nationwide.
- Positive Childhood Alliance North CarolinaminorPartnership promoting Kids First license plates to benefit NC Children's Trust Fund and evidence-based family strengthening programs.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
YWCA High Point competitors and assessment
Company assessmentDirect peers
- YWCA Central Carolinas: A nearby North Carolina YWCA affiliate operating domestic violence services, women's empowerment, and community programs. Directly comparable as a sister YWCA chapter running a similar mix of advocacy, wellness, and family services in a comparable mid-size Carolina market.
- YWCA Asheville & Western North Carolina: Another North Carolina YWCA affiliate offering domestic violence services, women's leadership, and community programs. Comparable organizational structure, mission, and service portfolio within the same state network.
- YMCA of High Point: Operates a fitness facility, aquatics programs, and youth/family programming in the same city of High Point. Most direct local competitor for membership and wellness revenue, with overlapping youth development and community programming.
- Boys & Girls Club of Greater High Point: Operates youth development, after-school, and summer programs in High Point with comparable youth services overlap and shared donor base. Direct peer in the youth/family services vertical within the same geography.
Regional players
- Salvation Army of High Point: Provides social services, family support, and community programming in High Point. Comparable in mission scope and local footprint; competes for similar donor dollars and corporate sponsorships in the same service area.
- United Way of Greater High Point: High Point-based community fundraising and grant-making nonprofit. Comparable in scale and mission footprint, frequently referenced as a YWCA partner; competes for the same donor dollars and corporate sponsorships.
Others
- Atrium Health Wake Forest Baptist: Healthcare system partner of YWCA High Point for the Doula Project and a corporate wellness customer. Functions as a strategic/clinical partner rather than direct competitor but operates adjacent maternal and community health services.
Broad incumbents
- YWCA USA: National umbrella organization and parent network for YWCA High Point. Relevant as the broader governing body, brand steward, and resource provider for all local YWCA affiliates.
- March of Dimes (North Carolina Market): National maternal and infant health nonprofit with active presence in North Carolina. Comparable in the maternal health domain — Parents as Teachers, Healthy Beginnings, and the prior Doula Project all align with March of Dimes' mission.
Emerging players
- Girl Scouts Carolinas Peaks to Piedmont: Regional council running girl-focused youth development, leadership, and mentoring programs. Comparable in audience (girls and families), but with a narrower programmatic focus than YWCA High Point's full portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
YWCA High Point social profiles
Digital presenceYWCA High Point compliance and trust
Trust signalCompliance4 records
YWCA High Point financial estimates
Financial estimateRevenue estimate
Valuation estimate
YWCA High Point leadership team
Management profileNumber of profiles
Profiles1 record
YWCA High Point funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YWCA High Point M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YWCA High Point
What does YWCA High Point do?
YWCA High Point is a 501(c)(3) nonprofit community organization that operates a wellness and aquatics center offering fitness, swimming, and nutrition education programs, while providing social-service programs for women, children, and families. Its service portfolio includes Parents-as-Teachers home visits, Doula pregnancy support, Healthy Beginnings maternal-child programming, the Latino Family Center for bilingual community outreach, and a Women's Resource Center.
Is YWCA High Point a public or private company?
YWCA High Point is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was YWCA High Point founded?
YWCA High Point was founded in 1920. It employs 11 to 50 people.
Where is YWCA High Point based?
YWCA High Point is headquartered in High Point, United States, in the North America region.
How does YWCA High Point make money?
Six revenue lines are on record. Membership Fees are the primary driver. The others are event Fundraising, donations and Planned Giving, corporate Memberships, facility Rentals and apparel Sales.
Who are YWCA High Point's main competitors?
Direct peers on record are YWCA Central Carolinas, YWCA Asheville & Western North Carolina, YMCA of High Point and Boys & Girls Club of Greater High Point. Regional players are Salvation Army of High Point and United Way of Greater High Point. Atrium Health Wake Forest Baptist is listed as an others. Broad incumbents are YWCA USA and March of Dimes (North Carolina Market). Girl Scouts Carolinas Peaks to Piedmont is listed as an emerging player.
Does YWCA High Point have an API?
No public API is recorded for YWCA High Point.
What industry is YWCA High Point in?
YWCA High Point's product category is Community Social Services. Its primary akta.pro industry code is BPAGADAD, Youth Mentoring & Positive Youth Development Nonprofits, with a secondary code of HLAJAKAG, Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs. Its NAICS code is 713940 and its SIC code is 8300.