The Everywhere Group Limited

What The Everywhere Group Limited does

The Everywhere Group Limited is a UK-based private holding company whose operating subsidiary, Immersive Everywhere Ltd., produces licensed immersive theatrical experiences built around major entertainment brands. The company's core technology combines theatrical performance, interactive gameplay, and licensed intellectual property to create audience-participatory live shows. Its production slate includes The Traitors: Live Experience (current flagship at the Arts Theatre in Covent Garden, London), Peaky Blinders: The Rise, Doctor Who: Time Fracture, The Choir of Man (West End), and the upcoming Peppa Pig: Surprise Party opening in 2026 near Newcastle. Licensing agreements with BBC, ITV, StudioCanal, and Hasbro enable production of officially branded experiences that competitors cannot legally replicate. The longest-running title, The Great Gatsby, ran for over seven years, and the portfolio has toured across 11+ countries with a cumulative audience of more than 250,000 attendees and a 4.8 out of 5 average customer rating.

Revenue is generated through direct-to-consumer ticket sales via owned production websites and venue box offices on a one-time transaction basis. The group operates four branded divisions: Immersive Everywhere (production), Experiences Everywhere (experience creation), Access Everywhere (B2B ticketing services), and Marketing Everywhere (B2B concept-to-crowd marketing services). The primary customer segments are entertainment franchise enthusiasts seeking participatory experiences based on TV properties, and families with young children — the latter being a newly addressed segment via the Peppa Pig title. Marketing is conducted through owned websites, Instagram, LinkedIn, and a press centre, with the licensed IP brands themselves serving as the principal demand-generation engine. The company is privately held under UK jurisdiction with no public listing and no disclosed funding rounds, investor identities, or ownership percentages.

Name

The Everywhere Group Limited

Legal name

Immersive Everywhere Ltd.

Website

https://theeverywheregroup.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

The Everywhere Group Limited is a UK-based live events company that transforms licensed entertainment IPs (BBC, ITV, StudioCanal, Hasbro) into immersive theatrical experiences, selling tickets direct-to-consumer through owned websites and venue box offices across multiple productions.

Ownership category

akta.pro rank

Product category

Live Immersive Entertainment

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)

Keywords

• Immersive live entertainment
• Licensed theatrical experiences
• Audience participatory theatre
• Live event production
• Experiential entertainment

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Direct ticket sales to audience members for live immersive experiences including The Traitors: Live Experience, Peaky Blinders: The Rise, Doctor Who: Time Fracture, The Choir of Man, and upcoming Peppa Pig: Surprise Party. Revenue is one-time per transaction, driven by consumer foot traffic to physical venues.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Everywhere Group, through its subsidiary Immersive Everywhere Ltd., produces and operates officially licensed immersive live entertainment experiences based on major entertainment IP (BBC Doctor Who, ITV The Traitors, StudioCanal Peaky Blinders, Hasbro Peppa Pig). Audiences buy tickets directly through owned websites or venue box offices to participate in theatrical productions that blend interactive gameplay, live music, and storytelling at physical venues, primarily in London.

Product overview

The Everywhere Group Limited is a live events company operating through multiple divisions. The core Immersive Everywhere division produces award-winning live experiences transforming entertainment brands into interactive immersive productions. Current productions include The Traitors: Live Experience in Covent Garden and the upcoming Peppa Pig: Surprise Party (2026). Previous productions include Peaky Blinders: The Rise, Doctor Who: Time Fracture, and The Choir of Man. The group also operates three additional divisions: Experiences Everywhere (extraordinary experiences), Access Everywhere (ticketing services), and Marketing Everywhere (concept-to-crowd marketing). The company has served 250,000+ audience members, maintains a 4.8-star average customer review rating, and operates across 11+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Experiences Everywhere: Experience the extraordinary - focused on creating extraordinary experiences
• Access Everywhere
• Marketing Everywhere

Products and services

• The Traitors: Live Experience Official live game experience of ITV's The Traitors TV series. Audience members complete iconic missions, navigate mind games at The Round Table, and test strategy skills in a battle of deceit and loyalty. Located in Covent Garden, London.
• Peppa Pig: Surprise Party Immersive family attraction licensed from Hasbro's Peppa Pig IP where children help Mummy and Daddy Pig plan a surprise party for Peppa. Marketed as the UK's first immersive attraction designed for toddlers/preschoolers and their families. Opening in 2026 near Newcastle.
• Peaky Blinders: The Rise Previous production. Immersive theatrical experience set in 1921 London where attendees are personally invited by Tommy Shelby to a Camden warehouse for an evening of high-stakes drama, live music, and interactive storytelling based on the Peaky Blinders IP.
• Doctor Who: Time Fracture Previous production. Immersive theatrical adventure where participants join UNIT to help The Doctor save the universe from a dangerous rift in time and space, set in a quiet corner of Mayfair, London. Licensed from BBC's Doctor Who.
• The Choir of Man Previous production. 90-minute foot-stomping pub-style entertainment experience featuring hits from artists such as Queen, Luther Vandross, Sia, Paul Simon, Adele, Guns & Roses, Avicii, and Katy Perry. Previously showed in London's West End.
• Access Everywhere Ticketing services division of The Everywhere Group providing ticketing solutions for live events (slogan: 'Ticketing, done properly').
• Marketing Everywhere Marketing services division of The Everywhere Group offering concept-to-crowd marketing solutions for live events and experiences.
• Experiences Everywhere Division of The Everywhere Group focused on creating extraordinary live experiences for audiences.

Quantifiable outcome

• 250,000+ audience members have attended productions
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Secret Cinema: UK-based immersive experience company producing participatory events built around major film and TV franchises (Blade Runner, Bridgerton, Stranger Things). Closely comparable to Immersive Everywhere in target audience, IP-licensing model, and D2C ticketing approach.
• Punchdrunk: Pioneer of immersive theatre (Sleep No More) with established West End and international productions. Comparable as a UK-based immersive theatrical producer operating at scale with ticketed public experiences.
• Meow Wolf: US-based immersive art and entertainment company operating large-scale, ticketed immersive installations. Comparable in producing walk-through, narrative-driven immersive experiences with branded/IP-adjacent content for consumer audiences.
• teamLab: Japan-based digital art collective operating globally popular immersive installation exhibitions. Comparable as a producer of ticketed, time-limited immersive experiences with strong D2C demand and international touring capabilities.

Broad incumbents

• Fever: Global D2C marketplace and operator for experiences and live events. Comparable as a distribution and ticketing infrastructure partner for immersive experiences, though it operates a much broader portfolio beyond immersive theatrical.
• Cirque du Soleil: Large-scale live theatrical entertainment operator producing branded, narrative-driven shows at premium ticket prices. Comparable as a producer of theatrical immersive experiences dependent on physical venues and touring productions.
• Madison Square Garden Entertainment: Owner/operator of iconic live entertainment venues and producer of branded shows. Comparable as a venue-based live entertainment operator monetizing physical venues through ticketed immersive experiences.
• Disney Live Entertainment: Operates Disney's theatrical, theme park, and cruise ship live entertainment. Comparable as a producer of branded immersive experiences tied to flagship entertainment IP, though at vastly larger scale and with wholly-owned content.
• Live Nation Entertainment: World's largest live entertainment company operating venues, ticketing (Ticketmaster), and artist management. Comparable as a venue operator and ticketing infrastructure provider, though vastly larger and broader in scope.

Others

• TodayTix: D2C ticketing platform for theatre and live entertainment. Comparable as a D2C ticketing channel for theatrical productions, though it operates as a third-party marketplace rather than a producer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/immersiveeverywhere
• Instagraminstagram.com/immersiveeverywhere

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Everywhere Group Limited