Tobin Real Estate

What Tobin Real Estate does

Tobin Real Estate is a privately held, single-office residential real estate agency headquartered at 2/868 Old Cleveland Road, Carina, Queensland, Australia. Founded in 1950, it has operated continuously for over 70 years and positions itself as the longest-serving real estate agency in Carina and the surrounding southeastern Brisbane suburbs. The firm provides traditional residential property sales representation, buyer-side purchase support, and property appraisal services, targeting home buyers (including families, first-home buyers, downsizers, and investors) and home sellers in the Carina, Carina Heights, Carindale, Wellington Point, Slacks Creek, Camp Hill, and broader 4000-4200 postcode catchment.

The agency's core product surface is a standard real estate agency website (wjtobin.com.au) supporting property listing display with searchable attributes (bedrooms, bathrooms, car parks, price), email-based property alert subscriptions, online market appraisal requests, buyer enquiry forms, and iCal-exportable open home scheduling. Underlying technology is a conventional listing/CRM/email stack with no disclosed proprietary features, integrations, APIs, mobile applications, or AI/ML capabilities. The website functions primarily as a digital marketing and lead-capture front end rather than a distinct software product.

Tobin Real Estate operates on a sales-led, commission-based revenue model, earning a percentage-based transaction fee on successful residential property sales. It maintains a small team of experienced field agents led by Principal and Lead Agent Craig Loudon (30+ years' experience), Sales Agent Pathrina Watson (in real estate since 1989, with Tobin since 1995, previously managing 500+ rental properties), and supporting administrative staff. The firm has no disclosed funding, no parent company, no subsidiaries, no partnerships, and no M&A activity, reflecting a family-owned or founder-controlled operating posture.

Name

Tobin Real Estate

Legal name

Tobin Real Estate

Website

https://wjtobin.com.au

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

Tobin Real Estate is a privately held, single-office residential real estate agency in Carina, Queensland, Australia, founded in 1950. It provides property sales, buyer representation, and appraisal services to homeowners and investors across southeastern Brisbane suburbs via experienced field agents.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Buyer Representation (FSAEAJAG)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate
• Property sales agency
• Market appraisals
• Home buyer representation
• Real estate agency services

Headquarters

HQ city

Carina

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Property Sales Commission: Commission-based revenue model from residential property sales. Agents earn commission on successful property transactions, typically a percentage of the sale price.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Tobin Real Estate is a traditional residential real estate agency that represents home sellers and buyers in Carina and surrounding southeastern Brisbane suburbs. Its services include residential property listing and marketing, buyer representation, sales negotiations, full transaction management from listing to settlement, and free market appraisal services to determine appropriate listing prices.

Product overview

Tobin Real Estate is a traditional real estate agency operating as a single-location, full-service property firm rather than a technology platform. The company offers a portfolio of core agency services centered around residential property sales and buyer/seller representation, supported by a website-based listing platform. The product portfolio includes: (1) Property Listing Services displaying properties for sale with detailed specifications, (2) Market Appraisal Services for seller valuations, (3) Property Alerts for buyer subscription notifications, (4) Buyer Enquiry Services for lead capture, and (5) Open Home Scheduling with calendar integration. All services are delivered through their main website (wjtobin.com.au) which functions as the primary digital interface for clients rather than as a distinct software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Agency Service

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Ray White Australia: Australia's largest residential real estate network with offices across Queensland, including the greater Brisbane area. Comparable as a competing residential sales agency operating in the same metropolitan market, but operating at national scale rather than as a single-location local brand.
• McGrath Estate Agents: Australian residential real estate brand with multiple Queensland offices serving middle-to-upper residential markets. Comparable as a competing sales-led residential agency targeting similar home buyer and seller segments.
• Century 21 Australia: International real estate franchise with a meaningful Australian footprint, including Brisbane-area offices. Comparable as a competing residential brokerage using a similar commission-based, agent-led model in overlapping markets.
• LJ Hooker: Long-established Australian real estate franchise network with strong Queensland and Brisbane coverage. Comparable as a competing residential sales and listing agency serving similar buyer and seller segments in the Brisbane region.
• First National Real Estate: Australian-owned real estate network with offices across Queensland, including Brisbane suburbs. Comparable as a competing residential sales agency targeting similar home buyer and seller segments in the broader Brisbane region.
• RE/MAX Australia: Global real estate franchise operating across Australia, including multiple Brisbane-region offices. Comparable as a competing residential sales agency using a similar agent-driven, commission-based model.
• Raine & Horne: Long-standing Australian real estate network with offices throughout Queensland and Brisbane suburbs. Comparable as a competing residential sales and listing agency targeting similar buyer and seller segments.
• Harcourts Australia: International real estate franchise with a sizable Australian and Queensland office network. Comparable as a competing residential brokerage operating with a similar commission-based model in overlapping Brisbane catchments.

Direct peers

• Place Estate Agents: Brisbane-headquartered residential real estate group with offices across inner and southeastern Brisbane suburbs. Closest geographic direct peer to Tobin, competing for the same residential listings and buyer pool in Carina, Carindale, and surrounding suburbs.
• Belle Property: Boutique-style Australian residential real estate brand emphasizing premium local expertise and sales-led service. Comparable as a competing agency positioning on local knowledge and personalized service in similar Brisbane residential catchments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/pathrinawatsonrealestate
• Instagraminstagram.com/pathrina_tobin_realestate
• LinkedInlinkedin.com/company/tobin-w-j-real

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tobin Real Estate