Zak Bagans' The Haunted Museum

What Zak Bagans' The Haunted Museum does

Zak Bagans' The Haunted Museum is a privately held paranormal tourism attraction founded October 2, 2017, and located in the historic 1938 Wengert Mansion at 600 E. Charleston Blvd in downtown Las Vegas, Nevada. The 13,000-square-foot property contains over 30 themed rooms housing an authenticated collection of haunted artifacts, including the Dybbuk Box, Dr. Jack Kevorkian's death van, Peggy the Doll, The Devil's Rocking Chair from The Conjuring 3, and items from the Demon House case and from serial killers such as John Wayne Gacy and Charles Manson. The company is owned and operated by Zak Bagans, host of Ghost Adventures, the longest-running paranormal series globally, currently airing on Discovery Channel and MAX.

The business operates as a direct-to-consumer tourist attraction selling tickets primarily through its website and the FareHarbor booking platform, offering three core products: General Admission guided tours ($54, 2 hours, capped at 12 guests), RIP All Access premium tours ($88, with extended off-limit access and branded merchandise), and the Late Night Flashlight Ghost Tour ($204, 1.5 hours, limited to 30 guests in total darkness). The attraction is augmented by an on-site and online merchandise store (thehauntedmuseum.myshopify.com) selling branded apparel and memorabilia, plus gift certificates distributed via FareHarbor. The company's marketing engine is built on Bagans' TV celebrity status, earned media coverage, active social media presence, and the co-produced Haunted Museum anthology TV series with Eli Roth airing on Travel Channel and MAX.

The attraction has earned sustained industry recognition, including USA Today's "#1 Most Haunted Destination in America," "Best Vegas Museum" for 5 consecutive years from the Las Vegas Review-Journal, and "Best Attraction" from Las Vegas Weekly. The customer base consists of Las Vegas tourists, paranormal enthusiasts and ghost-hunting hobbyists, and premium-experience seekers, with no enterprise or B2B customer concentration. Revenue is derived solely from individual ticket buyers, gift-shop purchases, and content licensing, with no public disclosure of financial figures.

Name

Zak Bagans' The Haunted Museum

Legal name

Zak Bagans' The Haunted Museum

Website

https://thehauntedmuseum.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Zak Bagans' The Haunted Museum is a privately held paranormal tourist attraction in the 1938 Wengert Mansion in downtown Las Vegas, offering guided tours through 30+ themed rooms of authenticated haunted artifacts to Las Vegas tourists, paranormal enthusiasts, and ghost-hunting hobbyists.

Ownership category

akta.pro rank

Product category

Paranormal Tourism Attraction

NAICS

Museums (71211), Museums (712110), Tour Operators (561520), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Services-Amusement & Recreation Services (7900), Retail-Hobby, Toy & Game Shops (5945)

akta.pro industry

PRIMARYTHAJAAAC

Museum & Landmark Guided Tours (Skip-the-line/Docent-led)

Travel & Hospitality/Tours, Attractions & Experiences/Guided Tours (City, Cultural & Historical)

SECONDARYTHAJAAAH

Night Tours (Illuminations, Ghost & Legends)

Travel & Hospitality/Tours, Attractions & Experiences/Guided Tours (City, Cultural & Historical)

SECONDARYCRALAJAG

Museum, Zoo & Attraction Gift Shops

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Gift, Novelty & Souvenir Retail

Keywords

• Haunted museum tours
• Paranormal attraction
• Ghost hunting tours
• Haunted house experiences
• Paranormal entertainment

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets for guided museum tours including General Admission ($54), RIP All Access premium tours ($88), Late Night Flashlight Ghost Tours ($204), and discounted rates for Nevada residents, seniors 65+, and military personnel
2. Merchandise and Gift Shop: Sale of branded merchandise including t-shirts, memorabilia, and spooky collectibles through the on-site gift shop and online store at thehauntedmuseum.myshopify.com
3. Gift Certificates: Sale of gift certificates for museum experiences through FareHarbor booking platform

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Zak Bagans' The Haunted Museum is a paranormal tourist attraction housed in the historic 1938 Wengert Mansion in downtown Las Vegas, offering guided tours through 30+ themed rooms featuring authentic cursed artifacts (Dybbuk Box, Dr. Kevorkian's death van, Peggy the Doll, items from serial killers). The core products are General Admission tickets ($54, 2 hours), the premium RIP All Access tour ($88), and the Late Night Flashlight Ghost Tour ($204, 1.5 hours), supported by an on-site and online merchandise store and gift certificates.

Product overview

Zak Bagans' The Haunted Museum is an award-winning paranormal attraction and haunted museum experience housed in the historic 1938 Wengert Mansion in downtown Las Vegas. The core offering is a guided tour through 30+ themed rooms featuring cursed artifacts and haunted objects from serial killers, demonic possessions, and infamous deaths. The product portfolio includes General Admission tickets ($54, 2 hours), RIP All Access premium tours ($88), and the Late Night Flashlight Ghost Tour ($204, 1.5 hours). Supporting offerings include merchandise through a Shopify store, gift certificates via FareHarbor, and The Haunted Museum TV anthology series co-produced with Eli Roth. The museum is recognized as USA Today's #1 Most Haunted Destination in America and has won multiple Best Museum awards.

Differentiator

Problem solved

Functional benefit

Brands

• The Haunted Museum TV Series: A terrifying film anthology TV series produced with Eli Roth, inspired by the true stories behind Zak's most diabolical artifacts.

Products and services

• Haunted Museum General Admission Tour Guided two-hour tour through 30+ themed rooms of the historic Wengert Mansion featuring cursed artifacts, paranormal exhibits, and possessions from notorious figures including Dr. Jack Kevorkian's death van, the Dybbuk Box, Peggy the Doll, The Conjuring 3's Devil's Rocking Chair, and items from serial killers. Open to ages 12+, priced from $54.
• RIP All Access Tour Premium upgraded tour experience offering extended access including off-limit areas (such as the basement), an exclusive RIP Badge and lanyard, and a Haunted Museum T-Shirt. Priced at $88 per person.
• Late Night Flashlight Ghost Tour Experience 90-minute immersive experience where guests navigate the museum in complete darkness with only flashlights, exploring the basement where documented dark rituals occurred. Limited to 30 guests. Includes complimentary engraved flashlight souvenir and access to borrow paranormal investigation equipment such as EMF/K2 meters and spirit boxes. Priced at $204 per person.
• Haunted Museum Merchandise & Gift Shop Retail offering of branded merchandise including t-shirts, memorabilia, and spooky collectibles, sold both on-site at the museum gift shop and online via a Shopify store. Accessible without purchasing a museum tour.
• Gift Certificates & Gift Cards Gift certificates and gift cards available for purchase online through the FareHarbor booking platform, valid toward museum admission experiences.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Discovery ChannelcoreGTM or Marketing PartnerGhost Adventures, the longest-running paranormal series hosted by Zak Bagans, airs on Discovery Channel. The show drives significant awareness and traffic to the museum, serving as the primary marketing vehicle for the attraction.
• MAX (HBO Max)coreGTM or Marketing PartnerGhost Adventures also airs on MAX (formerly HBO Max), extending reach to streaming audiences. The Haunted Museum TV series also streams on discovery+.
• Eli RothcoreStrategic or Co-development PartnerLegendary horror filmmaker Eli Roth co-produced The Haunted Museum anthology TV series with Zak Bagans, bringing cinematic storytelling to the museum's artifact collection and backstories.
• Travel ChannelcoreGTM or Marketing PartnerThe Haunted Museum TV series airs on Travel Channel. Ghost Adventures and related programming including Ghost Adventures LIVE, Ghost Adventures: Quarantine, and Deadly Possessions have featured the museum.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Madame Tussauds Las Vegas: Wax-figure tourist attraction on the Las Vegas Strip offering paid guided/self-guided experiences targeted at tourists seeking themed entertainment beyond casinos. Directly comparable as a paid, attraction-format museum experience competing for tourist discretionary dollars in Las Vegas.
• Winchester Mystery House: Historic mansion in San Jose marketed as a haunted destination offering guided tours of unusual architecture tied to a paranormal legend. Directly comparable as a guided-tour, allegedly haunted historic-property attraction with tiered ticketing.
• Ripley's Believe It or Not! Las Vegas: Oddities and curiosities museum located on the Las Vegas Strip, charging admission for walk-through exhibits of unusual artifacts. Direct peer — both monetize tourist curiosity about unusual/curated objects via ticketed museum-format attractions in Las Vegas.
• Eastern State Penitentiary: Historic Philadelphia prison operated as a ticketed tourist attraction offering guided and self-guided tours emphasizing the site's dark history and paranormal lore. Comparable as a paid, guided-tour attraction leveraging historic-property narratives and dark-history positioning.
• Lizzie Borden House: Historic Fall River, MA home offering ghost tours, overnight stays, and paranormal investigation experiences at a documented crime site. Directly comparable as a paid haunted historic-property attraction with overnight/immersive tiered experiences.
• Stanley Hotel (Estes Park): Historic Colorado hotel famous for inspiring The Shining, offering ghost tours and paranormal-themed lodging experiences. Comparable as a haunted historic-property attraction monetizing guided paranormal tours plus ancillary merchandise.
• Medieval Torture Museum: Multi-location attraction dedicated to historical torture devices and dark-history artifacts, charging admission for self-guided tours. Comparable as a ticketed dark-history museum built around curated unusual artifacts and macabre storytelling.
• Salem Witch Museum: Museum in Salem, MA dedicated to the witchcraft trials, offering guided presentations and exhibits centered on paranormal/historic themes. Directly comparable as a ticketed museum experience built around dark-history/paranormal narrative content.
• The Mob Museum: Las Vegas-based museum dedicated to organized crime history, offering guided tours, exhibits, and immersive experiences in a historic building. Directly comparable as a Las Vegas themed museum attraction monetizing dark-history narrative content via guided tours and merchandise.

Broad incumbents

• National WWII Museum: Large-scale themed museum in New Orleans operating paid guided experiences, multimedia exhibits, and merchandise. Comparable at the business-model level as a ticketed, themed museum attraction with multi-tier admissions and substantial gift-shop revenue, though operating at much larger scale.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/hauntedmuseum
• Facebookfacebook.com/ZakBagansHauntedMuseum
• Instagraminstagram.com/thehauntedmuseum
• LinkedInlinkedin.com/company/zak-bagans-the-haunted-museum

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zak Bagans' The Haunted Museum