The Spanish Academy

What The Spanish Academy does

The Spanish Academy is a private Spanish-immersion early childhood education provider operating four physical campuses across the Atlanta, Georgia metropolitan area (Buckhead, East Cobb, Emory/Decatur, and Suwanee/Johns Creek). The company serves families with children ages 6 months to 10 years through a portfolio of programs: Preschool & Kindergarten (18 months–5 years, annual tuition $3,405–$10,015), Sing & Read with Me (3–36 months), After School Spanish Classes (4–10 years, $375–$850/semester), Summer Camps (2–10 years, $220–$265/week), Private Tutoring ($65–$70/hour), and add-on enrichment modules including STEM, Aussie Kids Golf, Soccer Shots, and Bold Music Junior Jammers.

The school's core instructional technology is the Total Immersion method, a pedagogical framework in which the standard preschool curriculum — math, science, reading, social-emotional development — is delivered entirely through Spanish rather than taught as a separate language subject. All instructional staff are native Spanish speakers holding bachelor's degrees, and student-to-teacher ratios range from 6:1 (toddlers) to 10:1 (kindergarten), substantially below typical preschool staffing ratios. The curriculum references ERIC research validating full-immersion effectiveness.

The business model is direct-to-consumer subscription tuition billed quarterly in advance, supplemented by unit-priced summer camps, after-school classes, and ancillary services. Distribution is exclusively through in-person campus tours and an online Parent Portal enrollment system. Marketing relies on Instagram (1,558 followers), Facebook, parent testimonials, Atlanta Parent Magazine advertising, and campus signage. Ownership is privately held with no disclosed institutional investors, funding rounds, or parent company.

Name

The Spanish Academy

Legal name

The Spanish Academy

Website

https://thespanishacademy.com

Company type

Private

Operating status

Operating

Short description

The Spanish Academy is a private Atlanta-based Spanish immersion preschool and early childhood education provider operating four campuses, serving families with children ages 6 months to 10 years through Total Immersion pedagogy delivered by native Spanish-speaking teachers.

Ownership category

akta.pro rank

Product category

Early Childhood Spanish Immersion Education

NAICS

Language Schools (61163), Educational Services (61)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Bilingual/Language-Immersion Preschools (EDACABAH)

akta.pro secondary industries

Bilingual & Language-Immersion Early Learning Academies (EDACADAG), Foreign Language Subject Tutoring (School Coursework) (EDANAAAF)

Keywords

• Spanish immersion preschool
• Early childhood education
• After-school language programs
• Immersion summer camps
• Kindergarten enrichment

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Preschool & Kindergarten Tuition: Annual tuition payments for Spanish immersion preschool and kindergarten programs. Tuition is paid in four equal quarterly payments (April, July, October, January). Prices vary by campus location and number of days per week enrolled.
2. Summer Camp Fees: Weekly summer camp programs priced at $265 per week (Monday-Friday) or $220 for Memorial Day week (Tuesday-Friday). Camps run from 9:00 AM to 1:00 PM for children ages 2-10 years.
3. After School Spanish Classes: Semester-based after school Spanish classes priced at $375-$850 per semester depending on frequency (1 or 2 days per week). Classes for Pre-K through 5th grade students.
4. Sing & Read with Me Classes: 45-minute music and storytelling classes for babies and toddlers (6-36 months) priced at $115 for a 5-week summer session.
5. Private Tutoring: One-on-one private tutoring available at $65-$70 per hour for additional Spanish instruction support.
6. Preschool Enrichment Classes: Third-party enrichment programs including Aussie Kids Golf, Soccer Shots, Bold Music Junior Jammers, and STEM — offered as vendor programs within the school's facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Spanish Academy delivers Spanish total-immersion preschool, kindergarten, after-school language classes, summer camps, and early-childhood music classes for children ages 6 months through 10 years across four Atlanta-area campuses. Curriculum subjects (math, science, literacy, social-emotional development, STEM, music, motor skills) are taught entirely through Spanish by native Spanish-speaking teachers at low student-teacher ratios. Programs are billed as recurring tuition (preschool/kindergarten), semester fees (after school), weekly fees (summer camps), or hourly fees (private tutoring).

Product overview

The Spanish Academy is a Spanish language immersion preschool and childcare provider offering a portfolio of educational programs for children ages 6 months to 10 years. The core offerings include Preschool & Kindergarten (full Spanish immersion for ages 18 months-5 years), Sing & Read with Me (music-based language exposure for babies and toddlers), After School Spanish Classes (ages 4-10), and Summer Camps (ages 2-10). The programs are delivered through a Total Immersion teaching method where regular curriculum is taught through Spanish. The academy operates four physical campus locations (Buckhead, East Cobb, Emory, and Suwanee) in the Atlanta metro area. Additional enrichment modules such as STEM, Aussie Kids Golf, Soccer Shots, and Bold Music Junior Jammers are offered as add-on programs. The institution also provides Parent Portal access for enrollment and communication.

Differentiator

Problem solved

Functional benefit

Products and services

• Preschool & Kindergarten Spanish immersion preschool and kindergarten program for children ages 18 months to 5 years, combining academic excellence and whole-child development in a nurturing, culturally rich environment with low student-teacher ratios (5:1–10:1). Tuition is billed annually in four equal quarterly installments, with pricing varying by campus and number of days per week.
• Sing & Read with Me 45-minute early-stimulation music class for babies and toddlers (ages 6-36 months) using music, sensory play, hands-on activities, and storytelling to introduce Spanish language sounds. Priced at $115 for a 5-week summer session plus registration.
• After School Spanish Classes Spanish language classes for children ages 4-10 (Pre-K through 5th grade) offering small classes tailored to fluency level, with vocabulary, conversation, and literacy skill development. Priced per semester at $375–$850 plus $40 registration and $15 supply fee, depending on campus and frequency (1 or 2 days per week).
• Summer Camps Spanish immersion summer camps for children ages 2-10 years featuring weekly themes, hands-on activities, arts and crafts, outdoor play, science experiments, and cultural immersion. Priced at $265 per regular Monday-Friday week or $220 for the Memorial Day Tuesday-Friday week; camps run 9:00 AM – 1:00 PM.
• Private Tutoring One-on-one private Spanish tutoring provided at $65–$70 per hour for additional Spanish instruction support, available at the Buckhead ($70/hour) and Suwanee ($65/hour) campuses.
• Preschool Enrichment Classes On-site enrichment programs including Aussie Kids Golf, Soccer Shots, Bold Music Junior Jammers, and STEM, offered as vendor programs within TSA's facilities to add specialty activities to the core Spanish immersion curriculum.
• STEM Program Spanish-language STEM program teaching science, technology, engineering, and math through hands-on activities designed to increase critical thinking, exploration, reasoning skills, and vocabulary expansion.

Quantifiable outcome

• Children graduating from TSA enter kindergarten prepared, confident, and excited to learn. One parent reported their child scored in the 99th percentile on Spanish reading assessment in kindergarten.
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor.

• Covenant Presbyterian ChurchminorOthersThe Buckhead Campus is located inside Covenant Presbyterian Church, utilizing the church facility for Spanish immersion preschool and kindergarten programs.
• Chestnut Ridge Christian ChurchminorOthersThe East Cobb Campus is located inside Chestnut Ridge Christian Church, utilizing the church facility for Spanish immersion preschool and kindergarten programs.
• Emory Presbyterian ChurchminorOthersThe Emory/Decatur Campus is located inside Emory Presbyterian Church, utilizing the church facility for Spanish immersion preschool and kindergarten programs.
• Atlanta Parent MagazineminorGTM or Marketing PartnerAtlanta Parent Magazine is listed as a referral source for prospective parents discovering The Spanish Academy through advertising in this local family publication.
• Aussie Kids Golf AcademyminorChannel Partner/ Reseller/ DistributorThird-party golf enrichment program offered on-site at The Spanish Academy campuses as an add-on enrichment class for children ages 4-6.
• Soccer ShotsminorChannel Partner/ Reseller/ DistributorThird-party soccer enrichment program offered on-site at The Spanish Academy campuses as an add-on enrichment activity for children.
• Bold Music (Junior Jammers)minorChannel Partner/ Reseller/ DistributorThird-party music education program (Junior Jammers for ages 4-6) offered on-site at The Spanish Academy as an enrichment class.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mango Languages: Established language-learning platform serving both consumer and institutional/library markets with Spanish among its core languages. Adjacent competitor for self-directed Spanish learners in the same parent demographic TSA targets.
• Berlitz: Global language instruction incumbent with kids' and family programming. Comparable to TSA as a Spanish-language instruction provider, though Berlitz operates at much broader scale, serves all ages, and is primarily known for corporate/adult instruction rather than preschool immersion.
• Goddard School: National franchised private preschool system serving the same affluent-family demographic as TSA across multiple U.S. markets. Comparable as a private, tuition-based preschool operator, though without the Spanish immersion specialization.
• KinderCare Learning Companies: Large national for-profit early childhood education operator offering preschool programs. Comparable to TSA as a multi-campus private preschool chain, though KinderCare does not focus on Spanish immersion and operates at much larger scale.

Direct peers

• Language Stars: National foreign-language enrichment program for young children (ages 1–10), offering Spanish, French, Mandarin, and other languages through in-person classes and enrichment models. Directly comparable to TSA's after-school Spanish classes and summer camp offerings in target customer (young families) and methodology (in-person language exposure for kids).
• ABC Languages: Language school offering group classes, private lessons, and kids' programs in Spanish and other languages. Comparable to TSA's private tutoring ($65–$70/hour) and group Spanish class model, particularly for the after-school and tutoring segments.

Emerging players

• Little Pim: Language learning media company (videos, books, apps) introducing young children to Spanish and other languages. Comparable in target customer (ages 0–10, parents seeking early bilingualism) but substitutes in-person immersion with digital content.
• Foreign Language for Kids by Kids: Spanish and foreign language program targeting young children through videos, workbooks, and learning materials. Comparable to TSA in customer segment (young families seeking Spanish for kids), but operates through media/content rather than in-person immersion.

Regional players

• Lycée Français d'Atlanta: French immersion school in the Atlanta metro offering early-childhood through secondary programs. Comparable to TSA as a language-immersion private school targeting the same bilingual-education-oriented Atlanta families, though it focuses on French rather than Spanish.
• International School of Atlanta: Atlanta-based private school offering immersion pathways (French, Spanish, and other languages) for young children. Operates in the same metro as TSA and competes for the same affluent, language-focused family segment, though its curriculum spans primary through middle school rather than focusing exclusively on preschool-age Spanish immersion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/spanishacademy
• Instagraminstagram.com/thespanishacademyatl

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Spanish Academy