Tinsley Performance, Llc
Tinsley Performance is a Pelham, Alabama athletic training facility founded in 2018 that delivers data-driven strength, speed, pitching, and return-to-play programming to 2,000+ athletes ranging from youth to MLB/NFL/PGA professionals, plus 54 teams and 25 schools across the Southeast.
- Company typePrivate
- Founded2018
- HeadquartersPelham, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Tinsley Performance, Llc does
Tinsley Performance, LLC is a privately held athletic performance training facility founded in 2018 by Cal Tinsley and headquartered at 135 Belcher Drive, Pelham, Alabama. The company delivers strength and speed training, pitching development, return-to-play rehabilitation, adult fitness, and youth programming to a customer base that spans 7-year-old youth athletes through professionals in MLB, the NFL, and the PGA Tour, with 2,000+ current athletes, 54 contracted teams, and 25 contracted schools as of recent reporting. Its core technical stack combines force plate testing, TrackMan ball-tracking, Edgertronic high-speed camera feedback, laser sensors, and barbell velocity sensors into an evaluation-first methodology in which every athlete completes a comprehensive two-hour baseline assessment before any training begins; results feed individualized programming and longitudinal benchmarking. The proprietary TP mobile app (iOS/Android) and WellnessLiving scheduling platform form the digital backbone for in-house delivery, while the TeamBuildR marketplace supports remote subscription plans for athletes outside the Birmingham/Tuscaloosa region.
Tinsley Performance monetizes through five primary revenue streams: monthly/quarterly/annual membership subscriptions priced at $420-$750/month across pitching-only and pitching-plus-strength tiers; seasonal programs such as the flagship Fuego Formula priced at $2,700-$2,850 for 10-12 week all-inclusive cycles; B2B team and school contracts averaging $35/month/player; remote training subscriptions at $175/month following a $700 initial in-person evaluation; one-time initial evaluation fees; and branded merchandise. Pricing is gated behind mandatory evaluation enrollment, with a $100 non-refundable deposit to secure seasonal program spots. The go-to-market motion combines direct-to-consumer sales for individual athletes, enterprise field sales targeting regional schools and teams, and self-serve digital enrollment via the app and WellnessLiving storefront, supported by organic social, YouTube, and a strong coach-and-parent referral network amplified by testimonials from named professional athletes and high-school/college head coaches.
The business is founder-owned with no disclosed institutional funding, parent company, or M&A activity. Leadership is concentrated around Cal Tinsley (Owner/Founder; former University of Alabama assistant strength coach and Atlanta Braves S&C Coordinator), Connor Shamblin (Director of Pitching Development), and Grant Lalla (Director of Performance), supported by a small staff of credentialed strength coaches. Strategic emphasis over the reporting period has been on deepening the seasonal product cadence (Summer and Fall Fuego Formula cycles), expanding the remote and adult-fitness addressable market, and growing the institutional school/team contract base throughout the Southeast.
Tinsley Performance, Llc firmographics
Firmographics- Name
- Tinsley Performance, Llc
- Legal name
- Tinsley Performance, LLC
- Website
- https://tinsleyperformance.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tinsley Performance is a Pelham, Alabama athletic training facility founded in 2018 that delivers data-driven strength, speed, pitching, and return-to-play programming to 2,000+ athletes ranging from youth to MLB/NFL/PGA professionals, plus 54 teams and 25 schools across the Southeast.
- Ownership category
- akta.pro rank
Tinsley Performance, Llc industry classification
Industry- Product category
- Athletic Performance Training
- NAICS
- Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Strength & Conditioning / Athletic Performance Training (HSADAEAB)
- akta.pro secondary industries
- Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD), Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)
Keywords
Where Tinsley Performance, Llc is headquartered
LocationHeadquarters
- HQ city
- Pelham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tinsley Performance, Llc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Membership Programs: Monthly/quarterly/annual membership subscriptions offering semi-private group sessions, private 1-on-1 training, or unlimited access. Most popular options include 3-month unlimited (up to 5 days/week) and 3-month 8 sessions/month plans.
- Seasonal Training Programs: Time-bound intensive programs including Fuego Formula (pitching development), Summer Strength & Speed camps, and Fall programs. These are premium-priced bundled offerings lasting 10-12 weeks with comprehensive daily training.
- Initial Evaluation Fees: One-time evaluation fees for new athletes covering comprehensive movement screen, force plate testing, and personalized program design. Pitcher evaluations include TrackMan and Edgertronic bullpen sessions.
- Team/School Contracts: B2B contracts with schools and teams for strength and conditioning services, on-site training, and custom programming. Average cost of $35/month/player with 54 current team contracts.
- Remote Training Plans: Online programs allowing athletes globally to follow TP programming. Includes in-person evaluation plus remote coaching via app, or fully remote options through TeamBuildr marketplace.
- Merchandise Sales: Branded merchandise including apparel sold through their platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Pitching Only - In-Person (3 month) |
| Subscription | Multi-year contract | Pitching Only - In-Person (6 month) |
| Subscription | Multi-year contract | Pitching + Strength - In-Person (3 month) |
| Subscription | Multi-year contract | Pitching + Strength - In-Person (6 month) |
| Subscription | Multi-year contract | Pitching Only - Hybrid/Remote (3 month) |
| Subscription | Multi-year contract | Pitching Only - Hybrid/Remote (6 month) |
| Subscription | Multi-year contract | Fuego Formula - Summer (12 weeks) |
| Subscription | Multi-year contract | Youth Fuego Formula - Summer (12 weeks) |
| Subscription | Multi-year contract | Fuego Formula - Fall (12 weeks) |
| Subscription | Monthly | In-House Eval + Remote Training Plan |
| Unit Pricing | Monthly | Team Training Contract |
| Subscription | Monthly | Membership Options |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Tinsley Performance, Llc product offering
Product offeringCore offering
Tinsley Performance operates an elite athletic performance training facility in Pelham, Alabama, delivering strength and speed training, data-driven pitching development, post-injury return-to-play programming, and remote training plans for athletes aged 7 through professional level. Every athlete begins with a 2-hour Initial Evaluation using force plates, TrackMan ball-tracking, Edgertronic cameras, and movement screens, which feeds into individualized in-house, semi-private, team, and seasonal Fuego Formula programming.
Product overview
Tinsley Performance is an elite athletic performance training facility (Pelham, AL, founded 2018) offering a multi-product portfolio centered on two core programs — Strength & Speed Training and Pitching Development — supplemented by seasonal, demographic, and delivery-format variants. The flagship product is the Fuego Formula, an all-inclusive seasonal pitching development program combining pitching mechanics, strength & conditioning, arm care, nutrition, and TrackMan bullpens over 10–12 weeks. Core programs are augmented by Youth Training (Ages 7–13), A3 Adult Fitness, Return-To-Play (post-injury rehabilitation), Team Training, Baseball Camps, Merchandise, In-House Training, and two remote offerings: the TP In-House Eval + Remote Training Plan and the TP Baseball Program (delivered via TeamBuildR). All programs begin with an Initial Evaluation leveraging force plate, TrackMan, and movement screen data to drive individualized programming.
Differentiator
Problem solved
Functional benefit
Brands
- Fuego Formula: A seasonal, all-inclusive pitching development program designed for 12 weeks covering strength, mechanics, recovery, and performance with TrackMan bullpens and live at-bats.
- A3
- Return-To-Play
Products and services
- Strength & Speed Training Performance training program for athletes from age 7 through professional level focused on building power, speed, durability, and sport-specific transfer, with force plates, laser sensors, and barbell velocity sensors used to validate progress through initial and ongoing testing.
- Pitching Development Data-driven pitching development program using movement screens, force plate testing, and TrackMan analysis to create individualized programs; includes mechanical coaching, pitch design, strength and mobility training, and recovery protocols.
- Fuego Formula Cornerstone seasonal pitching development program combining strength, speed, pitching mechanics, arm care, plyometrics, mobility correctives, nutrition support, unlimited TrackMan bullpens, and live at-bats into a 10–12 week on-site program.
- Youth Training (Ages 7-13) Youth athlete program focusing on stability, strength, speed, and power development through gamified training, foundational movement patterns, and skill development, including youth-specific evaluations and 1-on-1 sessions before group progression.
- A3 Adult Fitness Professionally coached, evaluation-driven training system for adults designed to improve movement quality, train smarter, and build long-term health and performance, with a 30-day money-back guarantee and free first class.
- Return-To-Play Post-injury or post-rehab transition program using movement screens, force plate testing, and physical therapy collaboration to return athletes to sport safely and stronger than before, covering UCL, ACL, labrum, stress fractures, and other injuries.
- Team Training On-site and programming services for teams and schools, including speed and agility training, strength programming, and full-season strength and conditioning coordination, with average cost of $35/month/player.
- Baseball Camps Youth baseball camps providing hands-on coaching for young athletes in a team environment, including the annual TP Youth Baseball Camp.
- TP In-House Eval + Remote Training Plan Remote training option combining a 3-hour in-person evaluation and program setup with a remote training plan delivered via the TP App; covers movement assessment, speed/agility technique, and weightroom technique walk-through, priced at $700 initial plus $175/month thereafter.
- TP Baseball Program (Remote) Remote baseball-specific strength and speed training program available in three plans — Full Year, In-Season (4 months), and Off-Season (4 months) — delivered through TeamBuildr, covering arm care, strength, rotational power, speed, and agility.
- In-House Training On-site performance and pitching development training guided by experienced coaches, including performance training for strength, speed, and injury resiliency, and pitching development with data-driven programming and individualized exercises.
- Merchandise Tinsley Performance branded merchandise, including apparel, available for purchase through the online store.
Quantifiable outcome
- Summer 2025 Fuego Formula: +3.47 MPH average velocity gain across program participants
- +3 more outcomes
Companies that use Tinsley Performance, Llc
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles5 records
Tinsley Performance, Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Tinsley Performance, Llc partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
Expansion highlights5 records
Tinsley Performance, Llc competitors and assessment
Company assessmentDirect peers
- Parisi Speed School: Franchised network of performance training centers offering speed, agility, and strength programming to youth and high school athletes. Comparable to TP in B2B school contracting model and youth athlete segment, with broader sport focus.
- Driveline Baseball: Tech-enabled baseball pitching and hitting development facility in Kent, WA. Uses motion capture, Rapsodo/TrackMan, and force plates to train elite and amateur athletes. Closest analog to Tinsley Performance on the baseball/tech training model.
- Texas Baseball Ranch: Randy Sullivan's pitching velocity training facility in Montgomery, TX. Competes for the same youth-to-pro baseball pitcher market with a similar intensive-camp and technology-driven model (weighted balls, motion analysis).
- RPM Pitching: Pitching mechanics analysis and remote training service using high-speed video for amateur pitchers. Comparable to TP's pitching development and remote training offerings, with a primarily digital delivery model.
- Top Velocity: Velocity and pitching mechanics training brand offering in-person camps (Top Gun) and online programs. Overlaps with TP's Fuego Formula in target customer (amateur pitchers seeking velocity gains) and methodology.
- Cressey Sports Performance: Massachusetts-based baseball-focused strength and conditioning facility founded by Eric Cressey. Combines S&C with pitching development for pro, college, and high school baseball players — directly overlapping TP's customer segments and methodology.
- Farm System: Tech-enabled baseball player development platform combining sensor-based swing and pitching analysis with remote coaching. Comparable to TP for the digital/remote training and measurement-driven development angle.
Broad incumbents
- EXOS (formerly Athletes' Performance): National athletic performance and human performance company operating large facilities serving pro, college, and youth athletes. Larger, broader footprint than TP but overlaps in elite training methodology and B2B team services.
- IMG Academy: Multi-sport boarding school and performance training campus in Bradenton, FL. Competes for elite youth and pro-track athletes with comprehensive performance, academic, and sport-specific development.
Others
- 1080 Motion: Supplier of 1080 Sprint and Quantum testing/training machines used by elite performance facilities including TP-adjacent labs. Comparable as an enabling technology provider in the S&C and velocity testing ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights6 records
Customer concentration
Tinsley Performance, Llc social profiles
Digital presenceTinsley Performance, Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tinsley Performance, Llc leadership team
Management profileNumber of profiles
Profiles5 records
Tinsley Performance, Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tinsley Performance, Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tinsley Performance, Llc
What does Tinsley Performance, Llc do?
Tinsley Performance operates an elite athletic performance training facility in Pelham, Alabama, delivering strength and speed training, data-driven pitching development, post-injury return-to-play programming, and remote training plans for athletes aged 7 through professional level. Every athlete begins with a 2-hour Initial Evaluation using force plates, TrackMan ball-tracking, Edgertronic cameras, and movement screens, which feeds into individualized in-house, semi-private, team, and seasonal Fuego Formula programming.
Is Tinsley Performance, Llc a public or private company?
Tinsley Performance, Llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tinsley Performance, Llc founded?
Tinsley Performance, Llc was founded in 2018. It employs 1 to 10 people.
Where is Tinsley Performance, Llc based?
Tinsley Performance, Llc is headquartered in Pelham, United States, in the North America region.
How does Tinsley Performance, Llc make money?
Six revenue lines are on record. Membership Programs are the primary driver. The others are seasonal Training Programs, initial Evaluation Fees, team/School Contracts, remote Training Plans and merchandise Sales.
Who are Tinsley Performance, Llc's main competitors?
Direct peers on record are Parisi Speed School, Driveline Baseball, Texas Baseball Ranch, RPM Pitching, Top Velocity, Cressey Sports Performance and Farm System. Broad incumbents are EXOS (formerly Athletes' Performance) and IMG Academy. 1080 Motion is listed as an others.
Does Tinsley Performance, Llc have an API?
No public API is recorded for Tinsley Performance, Llc.
What industry is Tinsley Performance, Llc in?
Tinsley Performance, Llc's product category is Athletic Performance Training. Its primary akta.pro industry code is HSADAEAB, Strength & Conditioning / Athletic Performance Training, with a secondary code of MPAKAJAC, Elite Performance Training Centers (High-Performance/Pro Prep). Its NAICS code is 611620 and its SIC code is 7997.