Major Brent Taylor Foundation

What Major Brent Taylor Foundation does

The Major Brent Taylor Foundation is a 501(c)(3) nonprofit organization established in 2019 and headquartered in Ogden, Utah, to honor the life and service of Major Brent Taylor, a Utah Army National Guard soldier killed in Afghanistan in November 2018 during his fourth combat deployment. The foundation operates a three-pillar program model built on Train (developing service-oriented leaders), Honor (recognizing military members, first responders, and their families), and Engage (community service and remembrance). Its core offerings include the Legacy Leadership Scholarship, the BT5 Leadership Training Program, Flag Missions, Gold Star Family Honor Trips, Memorials & Monuments including Utah's first Gold Star Families Memorial Monument, the annual Flight of the Major flag ceremony at Coldwater Canyon, Veterans Week events, and the 9/11 Project immersive museum experience.

The foundation generates revenue exclusively through charitable donations, with suggested giving tiers of $20, $50, $100, $250, $500, and custom amounts collected through its website at majorbrenttaylor.com. It employs 11-50 staff, draws on a volunteer network across Utah, and distributes programs through community venues, schools, and Gold Star family trips that extend as far as Fort Benning, Georgia. Its primary beneficiaries are military members, veterans, first responders, and Gold Star families, with secondary beneficiaries including students in the Legacy Leadership Scholarship and schools and community groups participating in the 9/11 Project. There is no proprietary technology product; operations are coordinated through standard web content, social media (Facebook, Instagram), and email newsletter channels, with all program delivery executed through in-person events and volunteer-led activities.

The business model is a donation-supported nonprofit with no disclosed financials. Programs are marketed via the foundation's website, blog, social channels, and an annual events calendar, while distribution relies on direct community engagement, school partnerships, and recurring flagship events. Leadership includes Tammy Taylor on the Executive Board, Jennie Taylor as the foundation's spokesperson, and Kiersten Wilcox as 9/11 Project Manager and volunteer.

Name

Major Brent Taylor Foundation

Legal name

Major Brent Taylor Foundation

Website

https://majorbrenttaylor.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

The Major Brent Taylor Foundation is a Utah-based 501(c)(3) nonprofit that trains service-oriented leaders, honors military members, veterans, first responders, and Gold Star families, and engages communities through flag missions, scholarships, and remembrance events.

Ownership category

akta.pro rank

Product category

Nonprofit Foundation Programs

NAICS

Grantmaking and Giving Services (81321), Other Grantmaking and Giving Services (813219), Civic and Social Organizations (813410)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industry

Scholarship & Fellowship Foundations and Trusts (EDADAHAC)

Keywords

• Nonprofit foundation programs
• Leadership training scholarships
• Veteran honor ceremonies
• Community patriotic events
• Gold star family support

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: The foundation receives charitable donations from individuals and organizations. Donation options on website include preset amounts ($20, $50, $100, $250, $500) and custom amounts. Registered as 501(c)(3) nonprofit under EIN 84-1914906.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Major Brent Taylor Foundation is a 501(c)(3) nonprofit that delivers community programs honoring military members, veterans, and first responders, and develops service-oriented leaders. Its core offerings include the Legacy Leadership Scholarship and BT5 Leadership Training Program, Flag Missions at homecomings/funerals/parades, Gold Star Family Honor Trips, Memorials & Monuments, the 9/11 Project immersive experience, Veterans Week events, and the Flight of the Major flag ceremony at Coldwater Canyon. All programs are offered free to participants and funded through charitable donations and volunteer support.

Product overview

The Major Brent Taylor Foundation is a 501(c)(3) nonprofit organization that operates as a unified program portfolio focused on three pillars: Train (leadership development), Honor (recognizing military members and first responders), and Engage (community service). The foundation's offerings include the Legacy Leadership Scholarship and BT5 Leadership Training Program under its Train pillar; Flag Missions, Gold Star Family Honor Trips, and Memorials & Monuments under its Honor pillar; and the 9/11 Project, Veterans Week events, and the Flight of the Major flag ceremony under its Engage pillar. Together, these programs fulfill the foundation's mission of honoring Major Brent Taylor's life of service, training service-oriented leaders, and engaging communities in meaningful acts of patriotism.

Differentiator

Problem solved

Functional benefit

Products and services

• Legacy Leadership Scholarship A scholarship program that continues Major Brent Taylor's vision of service-driven leadership by supporting students who embody his principles of courage, integrity, and commitment to community. Targeted at middle school, high school, and college students.
• BT5 Leadership Training Program A leadership training program built on Major Brent Taylor's core belief that true leadership is rooted in service. Equips individuals with the mindset and skills to lead with purpose by focusing on five fundamental principles.
• Flag Missions Flying flags at homecomings, funerals, parades, and special events to pay tribute to service members and first responders, including the iconic 'Major' flag flown at Coldwater Canyon.
• Gold Star Family Honor Trips / Flights All-expenses-paid trips for Gold Star families to visit Fort Benning and the Global War on Terrorism Memorial in honor of their fallen loved ones.
• Memorials & Monuments Preserving the legacy of fallen heroes through permanent tributes, including Utah's first Gold Star Families Memorial Monument.
• The 9/11 Project A collaborative community event dedicated to commemorating the events of September 11, 2001. Features an immersive museum experience with artifacts, videos, firsthand accounts, Touch-a-Truck exhibits, field trips, and a public service career fair.
• Veterans Week A week of events honoring veterans including the Veterans Parade in Layton, Military Tribute Field (Field of Honor), Veterans Blood Drive, Ruck March, and the Flag Deployment Ceremony at Coldwater Canyon.
• Flight of the Major / Flag Deployment Ceremony The annual unfurling of the massive American flag across the Coldwater Canyon mountainside, featuring a community ceremony with live music, guest speakers, and patriotic activities.
• Military Tribute Field A visual memorial display of hundreds of American flags outside Pleasant View City Hall, with each flag representing a veteran, active-duty service member, or first responder.

Quantifiable outcome

• 2025 Impact by the Numbers displayed on website showing Successful Flag Missions, 9/11 Project Attendees, and Students Granted Legacy Leadership Scholarships

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tunnel to Towers Foundation: Tunnel to Towers supports fallen first responders and military families through mortgage payoff, home-building, and family programs — a closely aligned peer in mission, beneficiary base, and donation-driven nonprofit model.
• Gold Star Wives of America: Gold Star Wives of America provides direct support to spouses of fallen service members — closely comparable to the foundation's Gold Star Family Honor Trips and Gold Star Families Memorial Monument programs.
• Gary Sinise Foundation: The Gary Sinise Foundation serves veterans, first responders, and their families through entertainment, family support, and remembrance programs — directly comparable in mission scope and donor appeal to Major Brent Taylor's Honor and Engage pillars.
• Travis Manion Foundation: Travis Manion Foundation honors fallen service members through character-based leadership programs for youth and veterans — closely aligned with the foundation's BT5 Leadership Training program and namesake-hero legacy model.
• Folds of Honor: Folds of Honor provides scholarships to spouses and children of fallen and disabled service members, directly comparable to the Major Brent Taylor Foundation's Legacy Leadership Scholarship and Gold Star Family programming for military families.
• Boot Campaign: Boot Campaign supports military veterans and their families through wellness, employment, and family programs — comparable as a donation-driven nonprofit serving similar veteran and first responder beneficiary segments.

Emerging players

• Student Veterans of America: Student Veterans of America supports student veterans and military-affiliated students on college campuses — an emerging player intersecting with the foundation's Legacy Leadership Scholarship and youth development work.

Broad incumbents

• Navy SEAL Foundation: Navy SEAL Foundation provides immediate and ongoing support to Naval Special Warfare community and families — a broader incumbent nonprofit serving military families with scholarships, memorial, and family support programs.
• Wounded Warrior Project: Wounded Warrior Project is the largest US nonprofit serving post-9/11 wounded veterans through programming, advocacy, and mental health services — a broad incumbent competing for the same donor pool across veteran-focused giving.
• USO (United Service Organizations): USO delivers programs supporting active-duty military and families worldwide — a broad incumbent with overlapping mission around service member recognition, family support, and patriotic community engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/majorbrenttaylor
• Instagraminstagram.com/majorbrenttaylorfoundation?igsh=ZDA1OHc4ZHBneTRm
• LinkedInlinkedin.com/company/majorbrenttaylor

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Major Brent Taylor Foundation