Kaizen K9 Inc.

What Kaizen K9 Inc. does

Kaizen K9 Inc. is a Perth-based dog training company operating from a single training facility in Munster, Western Australia. The company provides a comprehensive suite of dog training services across three customer verticals: pet dog owners (puppy school, obedience training, board and train, doggy day stay), sport dog owners (Schutzhund/IGP, nose works), and government clients (Australian Army, RAAF, WA Police Canine Unit, Queensland Corrections, Special Operations Command), to whom it supplies trained working dogs on a contract basis. It also runs a working dog breeding program and sells trained dogs, training merchandise, and a digital webinar.

The company's underlying methodology is built on the NePoPo system (Bart and Michael Bellon) and Ivan Balabanov's Training Without Conflict (TWC) approach, emphasising balanced training, genetic fulfilment, play, and relationship-building before behaviour-specific work. Proprietary credentials held by head trainer Ben Geurts include NePoPo Master Coach status (one of few in Australia) and TWC practitioner certification. Distribution combines in-person training at the Munster facility, on-site visits across Perth metro and outer suburbs, Australia-wide seminars, and an online Shopify shop.

Kaizen K9 generates revenue through unit-priced professional services (consultations at $200-$450, board and train at $175/day, doggy day stay at $110/day, group classes at $25/session or $495-$605/term), one-off sales of trained dogs, contract-based government working dog supply, merchandise distribution (Martin System products), and digital content sales (webinars). It is a privately held, owner-operated business with 1-10 employees, no external funding, and no disclosed financial metrics.

Name

Kaizen K9 Inc.

Legal name

Kaizen K9

Website

https://kaizenk9.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Dog Training Services

NAICS

Pet Care (except Veterinary) Services (81291), All Other Animal Production (11299), Other Technical and Trade Schools (611519)

SIC

Services-Detective, Guard & Armored Car Services (7381), Services-Educational Services (8200)

akta.pro primary industry

K9 Security Services (IMAIAEAI)

akta.pro secondary industries

K9 Breeding, Procurement & Deployment Services (BPAKAKAL), Handler Training, Certification & K9 Unit Compliance Services (BPAKAKAK), K9 Care, Kenneling & Veterinary Support Services (BPAKAKAM)

Keywords

• Dog obedience training
• Working dog supply
• Puppy socialization classes
• Canine behavior modification
• Protection dog training

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Dog Training Services: Revenue from pet dog training including private consultations, group classes (Functional Obedience, Puppy School, Schutzhund/IGP, Nose Works), and private sessions. Prices range from $25 per puppy class session to $450 for senior trainer consultations.
2. Board & Train: Premium dog boarding with daily training services. Dogs are taken care of by trainers who adopt them during their stay, with exercise and training multiple times daily.
3. Doggy Day Stay: Day care alternative where dogs receive individualised treatment with two training sessions and daily play. Premium service over traditional doggy day care.
4. Military & Police Working Dogs: Contract-based training and supply of working dogs for police and military purposes. Dogs are trained to order with specific behavioural requirements.
5. Puppy School: Weekly puppy training classes for puppies aged 10-16 weeks, focusing on socialisation and foundational training.
6. Seminars & Webinars: Educational seminars including dangerous dog handling management webinar sold for $214.50, and NePoPo training seminars conducted Australia-wide.
7. Dogs for Sale: Occasional sale of trained dogs not yet under contract. Dogs come with honest assessments and 30-day guarantee.
8. Martin System Products: Distribution of Martin System dog training equipment and products through their online shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Kaizen K9 is a Perth-based dog training company that delivers in-person dog training services across pet, sport, and working dog segments, including puppy school, obedience and behavioural consultations, board & train, doggy day stay, sport dog classes (Schutzhund/IGP, Nose Works), personal protection dogs, and contract-based supply of trained military and police working dogs. The company also runs seminars and a Dangerous Dog Handling webinar, maintains a working dog breeding program, sells trained dogs, and operates an online shop distributing Martin System training equipment. Training is delivered using the NePoPo and Training Without Conflict (TWC) methodologies.

Product overview

Kaizen K9 is a Perth-based dog training company offering a comprehensive suite of services for pet dogs, sport dogs, and working dogs (military and police). The company operates as a service-based business with multiple interconnected offerings: Puppy School and Pet Dog Obedience Training form the foundation for companion dog training, while Board & Train and Doggy Day Stay provide intensive training programs. For specialized needs, the company offers Personal Protection Dogs (EPPD Program), Military & Police Working Dogs training, and Sport Dog Training (Schutzhund/IGP/IPO and Nose Works). The portfolio is complemented by a Working Dog Breeding Program, Seminars & Workshops (including NePoPo certification courses), and an Online Store for dog training products. The company also offers a Dangerous Dog Webinar as a video product.

Differentiator

Problem solved

Functional benefit

Products and services

• Puppy School Weekly puppy training classes for puppies aged 10–16 weeks, focusing on socialisation, building bravery, and foundational obedience and rules. Sessions run Sundays at the Munster training facility at $25 per session.
• Pet Dog Obedience Training One-on-one dog obedience training addressing behavioural issues including aggression, resource guarding, separation anxiety, excessive barking, and basic commands like recall and loose leash walking. Includes a $450 (inc GST) senior-trainer initial consultation, $330 standard initial consultation, $200 follow-up consultations, and $150 private training sessions.
• Board & Train Premium dog boarding combined with daily training, priced at $175 per day. Trainers adopt the dog for the duration of the stay, providing multiple training sessions, exercise, down, recall, play training, and confidence building. School holiday surcharges apply and advance booking plus an assessment are required.
• Doggy Day Stay Premium daytime alternative to traditional doggy day care at $110 per day, providing individualised treatment, two training sessions per day, play time, and treadmill options. Assessment required for unknown dogs.
• Personal Protection Dogs (EPPD Program) Bespoke Executive Personal Protection Dog program covering selection, raising, training, and family integration of a protection dog tailored to the client's specifications and family situation.
• Sport Dog Training Sport dog training covering Schutzhund/IGP/IPO (tracking, obedience, protection phases) and Nose Works for competitive dog sport handlers.
• Military & Police Working Dogs Contract-based training and supply of working dogs for police and military applications, including tracking, detection foundations, obedience, and patrol work. Dogs are trained to order with specific behavioural requirements on a quality-over-quantity basis.
• Working Dog Breeding Program Selective breeding program for quality working dogs focused on genetics from proven working lines for police, military, and sporting purposes.
• Seminars & Workshops Educational seminars including NePoPo training system courses, theory seminars, and practical training workshops conducted Australia-wide (e.g., Perth and Melbourne).
• Dangerous Dog Handling and Management Webinar Online video training course covering safe handling and management of dangerous dogs, including planning, safety precautions, canine body language, and bite prevention. Sold for $214.50 per video for professional development.
• Dogs for Sale Occasional sale of trained dogs not yet under contract, including working dogs, sport dogs, and family companions. Each dog comes with honest assessments of abilities and suitability and a 30-day guarantee.
• Group Training Classes Weekly group dog training classes covering Puppy Training, Functional Obedience (FOB), Schutzhund/IGP, and Nose Works sessions. Schutzhund/IGP term subscription priced at $605 for 10 classes and Nose Works at $495 for 10 classes.

Quantifiable outcome

• Dogs trained to perform reliably with heart and soul even when faced with competing motivators
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Martin SystemminorChannel Partner/ Reseller/ DistributorOfficial distributor for Martin System dog training equipment and products. This partnership allows Kaizen K9 to supply professional-grade training tools to their clients and customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bark Busters Home Dog Training: Global dog training franchise with an Australian presence offering in-home obedience and behavior modification services. Comparable to Kaizen K9's pet dog training segment at much larger scale, but lacks the working-dog and defense segment.
• PetSmart Dog Training: North America's largest pet retailer with an in-store group dog training program serving the mass market. Comparable to Kaizen K9's group classes and puppy school at far greater scale but with commoditized, less credentialed instruction.

Emerging players

• Dogtopia: US/Canadian dog daycare franchise that has expanded into structured training add-ons. Comparable to Kaizen K9's Doggy Day Stay service as a premium daycare-with-training offering, though operating at franchise scale.

Direct peers

• Starmark Animal Behavior Center: US professional dog training academy offering obedience, behavior modification, and trainer certification programs. Comparable to Kaizen K9's combination of pet obedience services with seminars and structured training curricula.
• Tarheel Canine Training: US-based police and detection K9 training company supplying working dogs to law enforcement. Directly comparable to Kaizen K9's military/police working dog contract business, including similar contract-based training, detection foundations, and pedigree-driven supply.
• K2 Solutions: US company providing military working dog training, K9 procurement, and related defense services. Directly comparable to Kaizen K9's defense K9 supply contracts and capability-advisory engagements with police canine units.
• Vohne Liche Kennels: US police and military K9 supplier operating a working dog breeding program alongside training services. Highly comparable to Kaizen K9's vertical integration of breeding, training, and supply of high-drive working dogs to government agencies.
• National K9 Learning Center: US professional dog training school providing obedience, behavior, and working-dog instruction. Comparable to Kaizen K9 in delivering both consumer pet training and structured group-class curricula at a dedicated training facility.
• K9 Pro: Australian K9 training company founded by Steve Courtney offering seminars, online learning, and professional dog training. Directly comparable to Kaizen K9 in combining consumer training with professional-development seminars and modern balanced-training methodology, and operating in the same Australian market.

Regional players

• Absolute Dogs: UK-based dog training company offering seminars, online courses, and behavior programs for pet owners. Comparable to Kaizen K9's seminar-driven, knowledge-transfer business model and brand-led training philosophy, though focused on UK consumers rather than Australian defense and pet markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCz6l
• Facebookfacebook.com/KaizenK9Ptyltd
• Instagraminstagram.com/kaizenk9
• LinkedInlinkedin.com/company/kaizen-k9

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaizen K9 Inc.