True To Life Training

What True To Life Training does

True To Life Training is a privately held, bootstrapped professional services company founded in 1999 by Jay Frankel and headquartered in Hightstown, New Jersey. The firm provides actor-facilitated scenario-based training that uses contracted performers to role-play realistic workplace, campus, and youth-setting conflicts — including bullying, harassment, and bystander intervention — with participants who then receive structured feedback on their responses. Its service delivery relies on a stable roster of approximately 25 trained actor-facilitators supported by a core staff of 1-10 full-time employees, with no disclosed technology platform, software product, or parent company.

The company's product portfolio centers on proprietary scripted programs developed over more than two decades, including "It IS My Place" (bystander intervention for college students), "STAND" (Title IX and sexual misconduct prevention training for higher education), and "Think Inside the Bubble" (social-emotional learning for K-12 students). Alongside these flagship programs, the company produces custom-built scenarios for individual clients and runs an "Undercover Caller" mystery-shopping service that extends its actor network into customer-experience evaluation. Delivery is organized around three primary verticals — summer camps, K-12 schools, and colleges/universities — with additional custom engagements for retail, hospitality, and nonprofit organizations.

True To Life Training sells through quote-based custom engagements rather than fixed pricing or subscription tiers, with pricing driven by scope, program design, and facilitator hours. The company has operated without outside funding since founding and has built long-standing relationships with hundreds of summer camps across the United States, supplemented by a growing footprint in K-12 and higher-education institutional buyers. Notable partnerships include consulting work with the Foundation for Jewish Camp on nine specialty camps tied to an $18 million foundation grant.

Name

True To Life Training

Legal name

True to Life Training

Website

https://truetolifetraining.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

True To Life Training is a privately held Hightstown, NJ-based firm founded in 1999 that delivers actor-facilitated scenario-based training on bystander intervention, Title IX, bullying, and social-emotional learning to summer camps, K-12 schools, and colleges/universities.

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

akta.pro secondary industries

Sales, Customer Service & Soft Skills Training (BPACANAD), Education & Training Providers (EDABALAI), Workplace Culture, Engagement & Wellbeing Training (EDABAIAG)

Keywords

• Behavioral training services
• Bystander intervention training
• Leadership development programs
• Scenario-based learning
• Corporate compliance training

Headquarters

HQ city

Hightstown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Training Services: Bespoke training programs delivered on-site at client locations for camps, colleges, universities, and schools. Programs include workshops, leadership development, compliance training, and consulting services.
2. Keynote Programs: High-energy, customized keynote presentations for conferences and events.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

True To Life Training delivers in-person, actor-facilitated scenario-based training programs focused on behavior change, leadership development, and bystander intervention for camps, colleges, universities, and K-12 schools. The company uses a team of professional actors and facilitators who present realistic situations to participants, enabling transfer of learned behaviors from the training room to real-world settings. Programs include workshops, keynote presentations, compliance training, mystery shopping, and custom consulting engagements.

Product overview

True To Life Training is a provider of in-person behavioral and leadership training services that uses a team of professional actor-facilitators and scenario-based learning methodologies to create real-world behavioral change. The company's core offering is organized across three primary market segments: Camps (including Setting the Scene workshops, Leadership Development, Undercover Caller mystery shopping, and Parent Phone Surveys), Colleges and Universities (featuring RA Snapshot Workshops, It IS My Place bystander intervention, bySTANDer-STAND gender-based violence training, Compassionate Compliance, and Creative Keynote programs), and Schools (with Think Inside the Bubble, IT IS MY PLACE School Edition, and Maintaining Motivation & Managing People). The company also offers Consulting Services and Custom Content Training for retail, hospitality, non-profit, and small business clients. All programs emphasize experiential, relatable learning using humor and realistic scenarios to transfer behaviors from the training environment to real-world applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Camps Training Programs

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Ramapo for ChildrenminorStrategic or Co-development PartnerSeveral team members (Brett Gurwitz, Molly Cahen) work as Trainers with Ramapo for Children, an organization that helps educators and youth-service professionals gain practical tools to grow as leaders.
• Foundation for Jewish CampcoreStrategic or Co-development PartnerJay Frankel oversaw the launching of 9 new specialty camps for the Foundation for Jewish Camp, supported by an $18 million grant from the Jim Joseph and AVI CHAI Foundations.
• The Boston ConservatoryminorStrategic or Co-development PartnerJoy Arcolano, Content Development & Sr. Team Leader, is a faculty member at The Boston Conservatory.
• Story PiratesminorStrategic or Co-development PartnerMolly Cahen, Trainer, combines her backgrounds in education and performing arts with Story Pirates, inspiring young people to explore improv, theater, and creative writing.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Get Inclusive: Get Inclusive provides online sexual assault prevention, bystander intervention, and diversity training specifically for higher education students. It is a direct competitor for the same Title IX / bystander budgets that True To Life addresses with in-person workshops.
• Catharsis Productions: Catharsis Productions delivers interactive bystander intervention and sexual violence prevention programs to colleges, universities, and the military, using theatrical and peer-education techniques. It is the closest actor-based bystander training peer to True To Life's 'It IS My Place' and 'STAND' programs.
• Praesidium: Praesidium specializes in abuse prevention training, consulting, and organizational risk management for youth-serving organizations, including camps and schools. It overlaps with True To Life's camp and K-12 vertical, particularly around staff training and risk reduction.

Broad incumbents

• Vector Solutions: Vector Solutions is a large training and compliance platform serving education and workforce clients with Title IX, sexual harassment, and safety courses. It is a broad incumbent offering lower-cost online modules that compete against True To Life's premium in-person approach.
• EVERFI: EVERFI provides digital prevention education (sexual misconduct, Title IX, bystander intervention) and broader financial literacy and SEL courses to higher education and K-12. It represents the digital-first incumbent competing for the same institutional budgets as True To Life's bystander programs.
• DDI (Development Dimensions International): DDI is a global leadership and management training company serving enterprise clients. Its people-management, leadership, and communication offerings overlap with True To Life's Custom Content Training line targeting retail, hospitality, and small business.
• Traliant: Traliant provides modern, scenario-based online compliance training including sexual harassment and bystander intervention for employers and educational institutions. It is a relevant adjacent competitor because it mimics experiential, scenario-based learning in a digital format at lower price points.

Emerging players

• Kognito: Kognito builds simulation-based virtual training for educators, students, and healthcare professionals on topics including bystander intervention and mental health. It is an emerging digital peer using scenario/simulation learning to compete for similar behavior-change training budgets.

Others

• Ramapo for Children: Ramapo for Children trains educators and youth-service professionals in adaptive leadership and behavior management. Several True To Life team members also work with Ramapo, and it represents an adjacent, thematically related training organization in the youth-development space.

Regional players

• Bob Ditter Consulting: Bob Ditter is a named referral partner of True To Life and a national camp consultant providing counseling, training, and leadership development to summer camps. He represents an individual thought leader in the same camp vertical whose endorsement is part of True To Life's sales motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/true-to-life-training

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True To Life Training