Heaole
Heaole is an Estonian micro-enterprise founded in 2014 that delivers health promotion consulting, training, supervision, and coaching services to local governments, public sector bodies, employers, and educational institutions across Estonia.
- Company typePrivate
- Founded2014
- HeadquartersViljandi, Estonia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Heaole does
Heaole (legal entity OÜ Heaole, registry code 12713596) is an Estonian micro-enterprise founded in 2014 and headquartered in Viljandi. It provides health promotion consulting, training, and supervision/coaching services to Estonian local governments, public sector institutions, employers, and educational institutions. The company operates through three interconnected service lines: Tervisedendus (strategic health promotion consulting, including needs assessment, locality health profiling, and strategy guidance), Heaole Kool (structured training programs delivered as discrete modules such as health profiling, supervision, workplace relationships, and educational institution wellbeing), and Supervisioon (individual and group supervision plus coaching for leaders, specialists, and teams).
The firm has no proprietary technology platform; its delivery model is human-led professional services supported by a documented content library (e.g., 'Health Promoter ABC', county health profiles, supervision frameworks). The company is essentially founder-led: Elo Paap, a health promotion specialist with 30+ years of public health experience, is the sole employee, supported by a network of long-term partner contractors; trainer Merle Aasna is associated with the Heaole Kool offerings. Customer engagement follows a structured four-step process (mapping, cooperation plan, delivery, assessment/follow-up) and is delivered through direct enterprise sales on quote-based, multi-year contracts.
Revenue mechanics are professional services billing against custom scopes, with Estonia as the sole operating geography. Notable clients and partners include the Tervise Arengu Instituut (Institute for Health Development) and 12 Estonian counties (Saare, Pärnu, Lääne-Viru, Ida-Viru, Lääne, Viljandi, Valga, Järva, Voru, Jõgeva, Hiiumaa, Põlva), reflecting near-nationwide municipal coverage. The marketing footprint is limited to a WordPress website (terviseedendamine.ee), Facebook, and LinkedIn profiles; pricing is not publicly disclosed and there is no evidence of external investment, subsidiaries, or M&A activity.
Heaole firmographics
Firmographics- Name
- Heaole
- Legal name
- OÜ Heaole
- Website
- https://terviseedendamine.ee
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Heaole is an Estonian micro-enterprise founded in 2014 that delivers health promotion consulting, training, supervision, and coaching services to local governments, public sector bodies, employers, and educational institutions across Estonia.
- Ownership category
- akta.pro rank
Heaole industry classification
Industry- Product category
- Health Promotion Consulting
- NAICS
- Professional, Scientific, and Technical Services (54)
- SIC
- Services-Management Consulting Services (8742), Services-Health Services (8000)
- akta.pro primary industry
- Health Systems Strengthening & Global Health Technical Assistance (BPADAEAH)
- akta.pro secondary industry
- Local Public Health & Human Services Administration (BPAIACAK)
Keywords
Where Heaole is headquartered
LocationHeadquarters
- HQ city
- Viljandi
- HQ country
- Estonia
- HQ region
- Europe
Offices2 records
Markets served
Heaole business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Health Promotion Consulting Services: Strategic consulting and management support for organizations and municipalities developing health promotion activities, including needs assessment, strategy development, and implementation guidance.
- Training Services: Evidence-based training programs for organizations including educational institutions on topics such as mental health, strategic planning, supervision, and workplace relationships.
- Supervision and Coaching: Individual and group supervision services for professionals and teams, as well as coaching to help clarify focus and goals. Includes introductory seminars and workshops on supervision.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized service packages |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Heaole product offering
Product offeringCore offering
Heaole provides health promotion strategy consulting, training, and professional supervision/coaching services. The firm supports Estonian municipalities, public-sector bodies, educational institutions, and employers in needs assessment, mapping local wellbeing and health status, designing health and wellbeing strategies, and implementing resource-efficient prevention activities. Services are delivered directly by founder-practitioner Elo Paap and a network of long-term collaborators.
Product overview
Heaole is a health promotion service provider offering three interconnected service lines: (1) Tervisedendus (Health Promotion Services) - strategic planning, needs assessment, and consulting for organizations and municipalities; (2) Supervisioon (Supervision and Coaching) - individual and group supervision for professionals and teams; and (3) Heaole Kool (Heaole School) - training programs including four specific modules on health profiling, supervision practices, workplace relationships, and educational health support. The company operates as a single-employee micro-enterprise in Viljandi, Estonia, founded in 2014.
Differentiator
Problem solved
Functional benefit
Brands
- Heaole Kool: Training school offering professional development courses in health promotion, supervision, and workplace well-being. Established as a training institution under OÜ Heaole.
Products and services
- Tervisedendus (Health Promotion Services) Strategic health promotion services for organizations, municipalities, and communities including health and wellbeing strategy development, needs assessment, mapping of local wellbeing and health status, and resource-efficient solution design for organizing health promotion activities.
- Supervisioon (Supervision and Coaching) Individual and group supervision, coaching, and support services for leaders, specialists, and teams to maintain balanced and productive work, including introductory supervision seminars and workshops.
- Heaole Kool (Heaole School) Training programs for organizations including evidence-based courses on health promotion, supervision practices, workplace relationships, and educational institution health support, offered as a sub-brand of OÜ Heaole.
- Haridusasutus tervisetoetajana Training course supporting educators in identifying, planning, and initiating mental health and wellbeing prevention activities in educational institutions.
- Terviseprofiil ning tervisedenduse tegevuskava koostamine Practical training on creating locality-based health and wellbeing profiles and resulting action plans, from data analysis to decision-making.
- Supervisioon kui tööhügieen Training on how supervision and coaching help maintain mental balance, prevent burnout, and support growth for individuals and teams.
- Tasakaalus suhted tööl Training to help learners develop more conscious communication and collaboration skills while supporting professional development in a self-valuing way.
Quantifiable outcome
- Completed health and wellbeing profiles for multiple Estonian counties (Saare, Pärnu, Lääne-Viru, Ida-Viru, Lääne, Viljandi, Valga, Järva, Voru, Jõgeva, Hiiumaa, Põlva)
Companies that use Heaole
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Heaole technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heaole partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Tervise Arengu Instituut (Institute for Health Development)coreOngoing partnership for health promotion initiatives across Estonia. Projects include: participation in the Institute's Expert Group on Local Health Promotion, guidance of local governments in CTC prevention system piloting, mentoring local health promoters, training on 'Effective Prevention', and strategic planning guidance for municipalities in the public health domain.
- Viljandimaa TEL (Wellbeing at School) NetworkcoreCollaborated on the development plan 2019-2022 for the Viljandimaa wellbeing at school network.
- Estonian Counties (Maakonnad)coreCompleted health and wellbeing profiles for multiple counties across Estonia: Saare, Pärnu, Lääne-Viru, Ida-Viru, Lääne, Viljandi, Valga, Järva, Voru, Jõgeva, Hiiumaa, and Põlva. These profiles form the basis for county health promotion strategies.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Heaole competitors and assessment
Company assessmentBroad incumbents
- World Health Organization Regional Office for Europe (WHO Europe): Sets evidence-based frameworks for health promotion and prevention that Heaole operationalizes in Estonian counties. They do not compete directly but heavily influence Heaole's methodology, funder priorities, and training content.
- EuroHealthNet: European partnership of public-health bodies working on health promotion, disease prevention, and health equity across member states. Directly overlaps with Heaole's evidence-based, municipality-focused health-promotion practice, though at EU policy and network level rather than Estonian local-government execution.
- Deloitte Health Practice (Estonia/Nordics): Global consulting firm with health-sector advisory practices across the Nordics that bid for public-health and health-system transformation mandates. Represents the kind of scaled competitor Heaole could increasingly face in municipal and national tenders.
- Tervise Arengu Instituut (Estonian Institute for Health Development): Estonia's national public-health institute and Heaole's primary strategic partner. It designs national health-promotion programs; Heaole provides the municipal-level training, supervision, and consulting that this institute relies on, making them operationally comparable even though TAI is public-sector and Heaole is private.
- Bertelsmann Stiftung — Health & Prevention programs: European foundation producing research, frameworks, and pilot programs on prevention and health promotion that municipalities can adopt. Operates upstream of Heaole's municipal consulting and influences the evidence base Heaole uses.
Regional players
- Mater Estonia (Qvalitas) — occupational health providers: Estonian occupational and workplace health service providers. Operate in the adjacent workplace-wellbeing and employee health space that Heaole's supervision and workplace-training services target, making them a relevant adjacent competitor for corporate clients.
- Finnish Institute for Health and Welfare (THL): Finland's public health agency working on health promotion, prevention, and wellbeing at municipal and national levels. Operates in the same domain as Heaole (population health, prevention strategies, municipal guidance) but at vastly greater scale and on the Finnish side of the Baltic, making it a useful regional benchmark.
Others
- Sciences Po — Chair of Health and Social Policies: Academic-policy unit producing research and advisory on public-health strategy at population and regional level. Not a direct competitor, but a comparable knowledge-based entity whose frameworks Heaole-style practices draw upon.
Emerging players
- NHS Horizons (UK health system change team): Group supporting large-scale improvement and behaviour-change work in health and public services. Comparable to Heaole in approach (evidence-based, methodology-driven public-health change) and useful as a model for scaling health-promotion practice beyond a single founder.
Direct peers
- Meditsiinigrupp (Estonian healthcare training/consulting firms): Other small Estonian firms offering healthcare-related training, supervision, and consulting to public-sector and corporate clients. Closest functional peers to Heaole at similar size and structure, though specific firm-level details are not verifiable.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Heaole social profiles
Digital presenceHeaole financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heaole leadership team
Management profileNumber of profiles
Profiles2 records
Heaole funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heaole M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heaole
What does Heaole do?
Heaole provides health promotion strategy consulting, training, and professional supervision/coaching services. The firm supports Estonian municipalities, public-sector bodies, educational institutions, and employers in needs assessment, mapping local wellbeing and health status, designing health and wellbeing strategies, and implementing resource-efficient prevention activities. Services are delivered directly by founder-practitioner Elo Paap and a network of long-term collaborators.
Is Heaole a public or private company?
Heaole is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heaole founded?
Heaole was founded in 2014. It employs 1 to 10 people.
Where is Heaole based?
Heaole is headquartered in Viljandi, Estonia, in the Europe region.
How does Heaole make money?
Three revenue lines are on record. Health Promotion Consulting Services are the primary driver. The others are training Services and supervision and Coaching.
Who are Heaole's main competitors?
Broad incumbents on record are World Health Organization Regional Office for Europe (WHO Europe), EuroHealthNet, Deloitte Health Practice (Estonia/Nordics), Tervise Arengu Instituut (Estonian Institute for Health Development) and Bertelsmann Stiftung — Health & Prevention programs. Regional players are Mater Estonia (Qvalitas) — occupational health providers and Finnish Institute for Health and Welfare (THL). Sciences Po — Chair of Health and Social Policies is listed as an others. NHS Horizons (UK health system change team) is listed as an emerging player. Meditsiinigrupp (Estonian healthcare training/consulting firms) is listed as a direct peer.
Does Heaole have an API?
No public API is recorded for Heaole.
What industry is Heaole in?
Heaole's product category is Health Promotion Consulting. Its primary akta.pro industry code is BPADAEAH, Health Systems Strengthening & Global Health Technical Assistance, with a secondary code of BPAIACAK, Local Public Health & Human Services Administration. Its NAICS code is 54 and its SIC code is 8742.