Sayron

What Sayron does

Sayron Elektronik Enerji Savunma Sanayi ve Ticaret A.Ş. is a privately held Turkish power-electronics manufacturer, headquartered in Tuzla, Istanbul, operating additional factories in Bornova (Izmir) and a warehouse in Çayırova (Kocaeli), with a sales office in Pyrmont, NSW (Australia). The company designs, manufactures, and services rectifier systems — DC power-conversion equipment used to drive electroplating, anodizing, cataphoresis coating, aluminum coloring, and battery-charging processes — and positions itself as Turkey's largest rectifier factory. Its product portfolio spans high-frequency and thyristor-controlled rectifiers (DARWIN, DUPLON, FARADAY, ARISTO, FRANKLIN, FARADAY, POLARITE), battery chargers (SAYRON, HENRY, MAXIM, EDISON, CRUTO, WILSON, LODYGIN, COBRA), UPS systems (HERTZ, TESLA, DALTON), voltage regulators (BRAUN, BERNARD), transformers (TRAFO), solar energy systems (SOLAR), VRLA batteries (AKÜ), programmable AC/DC power supplies (EVANS), electric vehicle charging stations (MAXVELL), and MIL-STD-810/MIL-STD-461 compliant defense power systems. Technology differentiators include IGBT-based switchmode designs claiming up to 40% energy savings, IoT-enabled remote monitoring, Modbus/Profibus/ProfiNET communication, and IP54-rated military hardware.

Sayron's business model is hardware-centric: revenue is generated primarily through one-time sale of capital equipment (rectifiers, UPS, EV chargers, defense power systems), complemented by recurring technical service, periodic maintenance, and repair contracts on the installed base. Pricing is quote-based and project-specific; multi-year contracts are standard. Go-to-market combines direct factory sales in Istanbul and Izmir, authorized dealers across Turkey, and a distributor network spanning more than 20 countries, with a direct presence in Australia. The customer base is concentrated in Turkey and skews toward defense and government buyers — the Turkish Navy, Turkish State Railways (TCDD), Aselsan, TUSAŞ (Turkish Aerospace Industries), TEI (TUSAŞ Engine Industries), and Turkish Airlines — alongside metal-finishing enterprises (Sea Group, Poliplast, Kovo Finis, Has Alüminyum, Alcomet, Olgun Çelik) and consumer brands (Bosch, Fenerbahçe SK). The company also distributes complementary partner brands (Sager + Mack filtration and pumps, WRS dosing pumps, Harter drying equipment) and operates a wholly-owned creative-services subsidiary (Sayron Creative) for in-house branding and marketing.

Name

Sayron

Legal name

Sayron Elektronik Enerji Savunma Sanayi ve Ticaret A.Ş.

Website

https://sayron.com.tr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Industrial Power Electronics and Rectifiers

NAICS

Electrical Equipment Manufacturing (3353), Capacitor, Resistor, Coil, Transformer, and Other Inductor Manufacturing (334416), Relay and Industrial Control Manufacturing (335314)

SIC

Electrical Industrial Apparatus (3620), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro industry

PRIMARYIMAGADAF

EV/Industrial Charging Power Electronics (Chargers, rectifiers, power stages)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Industrial Power Electronics (Inverters, Converters, UPS, Power Supplies)

SECONDARYHDAHAHAF

Thyristors (SCRs/Triacs/Diacs)

Hardware, Technology & Telecom/Semiconductors & Electronic Components/Discrete Semiconductors (Power & Signal)

SECONDARYHDAHAAAK

High-Voltage, Power Discretes & Modules (IGBT/MOSFET/SiC/GaN)

Hardware, Technology & Telecom/Semiconductors & Electronic Components/Integrated Device Manufacturers (IDMs)

SECONDARYEUAMAHAI

Energy Storage Components for Renewables Manufacturing (BESS Packs, PCS, Thermal Management)

Energy, Utilities & Environment/Renewable Energy (Solar, Wind, Hydro & Geothermal)/Renewable Equipment & Component Manufacturing (Modules, Turbines, Inverters, Towers, Blades)

SECONDARYIMAGAGAI

Industrial Power & Energy Electronics Manufacturing Services (UPS, converters, inverters, chargers)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Industrial Electronics Manufacturing Services (EMS/ODM for industrial electronics)

Keywords

• Industrial rectifiers
• Power electronics
• Defense power systems
• EV charging stations
• Battery chargers

Headquarters

HQ city

Istanbul

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Rectifier Sales: Sale of industrial rectifiers including high-frequency, thyristor-controlled, and switchmode variants for electroplating, anodizing, and coating applications.
2. Energy Solutions: Sales of UPS systems, transformers, inverters, solar energy systems, generators, and batteries for industrial and commercial energy needs.
3. Electric Vehicle Charging Stations: Sale and deployment of electric vehicle charging infrastructure including fast charging stations.
4. Defense Power Systems: Specialized power systems for defense industry including military battery chargers and power supplies meeting military standards.
5. Technical Service and Maintenance: Periodic maintenance and repair services for rectifier systems, providing ongoing revenue from existing installed base.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sayron manufactures and sells industrial rectifiers (high-frequency, thyristor-controlled, switchmode variants) for electroplating, anodizing, and metal finishing applications. The company also produces defense power systems compliant with MIL-STD-810 and MIL-STD-461 standards, electric vehicle charging stations, UPS systems, voltage regulators, and battery chargers. It operates as Turkey's largest rectifier factory with two production sites (Istanbul and Izmir) and distributes products through a global network in 20+ countries.

Product overview

Sayron is a comprehensive industrial energy solutions company operating as Turkey's largest rectifier factory. The product portfolio centers on power electronics (rectifiers for plating, anodizing, and battery charging), electric vehicle charging infrastructure, and defense industry power systems. Core branded products include multiple rectifier lines (DARWIN, DUPLON, FARADAY, ARISTO, FRANKLIN for coating; SAYRON, HENRY, MAXIM, COBRA for battery charging; EVANS for programmable power supplies), UPS systems (HERTZ, TESLA, DALTON), voltage regulators (BRAUN, BERNARD), transformers (TRAFO), solar systems (SOLAR), batteries (AKÜ), and defense products (COBRA military series). The company also distributes complementary industrial brands: Harter drying equipment (belt dryers, 3-shelf dryers, drum dryers), Sager + Mack filtration and pump products (magnetic drive pumps, filter stations, cartridge/bag/disk filters, dosing solutions), and WRS dosing pumps (EMG, MA/MB/MG/ML/MLS series). A creative advertising sub-brand (Sayron Creative) provides branding and marketing services. The portfolio serves electroplating, anodizing, battery charging, EV charging, defense, industrial energy management, and renewable energy sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Sayron Creative: Reklam ajansı markası. Sayron A.Ş. çatısı altında kurulmuş olup, marka danışmanlığı, stratejik çözümler, logo, kurumsal kimlik, fotoğraf, tanıtım filmi, katalog, web sitesi ve sosyal medya hizmetleri sunmaktadır.

Products and services

• DARWIN High-Frequency Rectifier Next-generation high-frequency rectifier for industrial plating applications, offering improved energy efficiency and advanced control systems. Used by industrial metal finishing and electroplating operations.
• DUPLON Transformer Thyristor Rectifier Transformer thyristor-controlled rectifier for plating applications with touch panel interface, flexible programming, and support for Profibus DP, ProfiNET, Modbus, RS232, and RS485 protocols. Used in electroplating facilities.
• FARADAY Cataforesis Rectifier Kataforez (cataforesis) paint and coating rectifier for industrial finishing processes, serving automotive and industrial coating operations.
• ARISTO Anodizing Rectifier Aluminum anodizing (eloxal) coating rectifier designed specifically for aluminum surface treatment processes, used by aluminum finishing operations.
• FERMAT Drum/Cabinet Rotation Transformer Drum/cabinet rotation transformer with 3x42V AC and 3x24V AC output, power ratings from 1-45 kVA, for plating facilities and chemical production.
• FRANKLIN Variable Plating Rectifier Variable (varyak) controlled plating rectifier providing adjustable current and voltage for industrial coating processes.
• WATSON Laboratory Kit Laboratory kit including hull cell, heat probe, 15V 30A/30V 10A rectifier, thermometer, air pump, carrying case, and test plate for electroplating quality control.
• BACON Aluminum Coloring Rectifier AC/DC aluminum coloring rectifier for anodized aluminum surface treatment and coloring processes.
• SAYRON Switchmode Battery Charging Rectifier Next-generation switchmode battery charging rectifier with advanced software and special charging programs for safe battery charging, offering up to 30% energy savings via IGBT technology.
• HENRY Transformer Battery Charger Transformer-based battery charging rectifier with LCD display for monitoring and programming parameters, designed for railway systems, hydroelectric and solar power plants.
• MAXIM Modular Battery Charger Modular battery charger with hot-swappable modules, IGBT technology providing up to 40% energy savings, supporting communication protocols (Profibus DP, ProfiNET, Modbus, RS232, RS485).
• COBRA Military Battery Charger / Defense Power System Military-grade battery charger with Modbus protocol communication, dual outputs for rectifier tower batteries and vehicle batteries, IP54 rated enclosure, halogen-free internal wiring, and military-grade connectors. Compliant with MIL-STD-810 and MIL-STD-461 standards, available in mobile and portable configurations for defense industry.
• MAXVELL EV Charging Station Electric vehicle charging station with 22 kW power capacity, RFID card authentication, 3x380V input, 32A current, suitable for outdoor use with stand and non-stand options.
• HERTZ Online UPS System Online UPS system with 3-phase input/output, IGBT modules, DSP control, high-resolution display, designed for server/data centers, financial services, and security systems, 10-600 kVA power range.
• TESLA Online Double-Conversion UPS Online double-conversion UPS with DSP microprocessor, LCD display for remote monitoring, 1-10 kVA power range for home, laboratory and office use.
• DALTON Line Interactive UPS Line interactive UPS with 650-2000 VA power range, compact design for home and office power protection against voltage fluctuations and outages.
• BRAUN Static Voltage Regulator Static voltage regulator with high correction speed (5000 Volt/second), low maintenance needs, compact design for critical load protection.
• BERNARD Servo Voltage Regulator Microprocessor-controlled servo voltage regulator with 100 Volt/second correction speed, with 40,000+ installed units across 20+ markets, for voltage improvement applications.
• TRAFO Isolation and Lighting Transformer Isolation and lighting transformer available in auto and isolated types, project-specific winding techniques with aluminum or copper, designed for ships and machine tools.
• SOLAR Solar Energy Systems Solar energy systems for roof, ground-mounted, and small-scale solar power plant (GES) projects with local panels and European-origin inverters.
• AKÜ VRLA AGM Battery Dry-type VRLA AGM battery with sealed, maintenance-free design, horizontal and vertical operation capability, robust construction.
• EVANS Programmable Power Supply Specially designed AC or DC programmable power supply for test and R&D applications with adjustable voltage and current, 1-1000A output range, switchmode and transformer options.
• EDISON Battery Rectifier Group Battery rectifier group with internal batteries for medium voltage transformer substation auxiliary DC supply, also usable for general battery charging or DC power supply, 10-100A output current, 110 Vdc.
• CRUTO Battery Rectifier Cabinet Battery rectifier cabinet with Bar 24 - 2X7 AH configuration for medium voltage transformer substations, internal battery backup.
• WILSON Battery Rectifier Cabinet Battery rectifier cabinet with Bar 24 - 2X18 AH configuration, 20A output current for substation auxiliary power.
• LODYGIN Battery Rectifier Group Battery rectifier group with Bar 24 - 2X26 AH configuration, 10-30A output, 26.7 Vdc for transformer substation auxiliary supply.
• Technical Service and Maintenance Periodic maintenance and repair services for Sayron rectifier systems, providing ongoing service revenue from existing installed base, including a 7/24 technical support hotline.

Quantifiable outcome

• Up to 40% energy savings with switchmode technology (IGBT-based designs)
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Sager + MackcoreChannel Partner/ Reseller/ DistributorSager + Mack is a brand represented by Sayron, offering pumps, filters, and filter media for electroplating and industrial applications. Products include magnetic drive pumps, immersion pumps, filter stations (Mack 250/400/630), SMARTMack, JETMack, SORBERMack, MackNICKEL, MackRECOVERY, BIGMack, cartridge filters, bag filters, and filter media.
• WRScoreChannel Partner/ Reseller/ DistributorWRS products distributed by Sayron include dosage pumps for precise fluid dosing used in water and wastewater treatment, electroplating, chemical manufacturing, agriculture, and other applications. Product lines include EMG, EMG2, MA Series (PVC, stainless steel, PVDF), MB Series (PVC, stainless steel), MG Series (PVC, stainless steel, PVDF), ML Series solenoid dosage pumps, and MLS Series.
• HartercoreChannel Partner/ Reseller/ DistributorHarter products distributed by Sayron are energy-efficient drying systems for industry with over 30 years of experience. Products include belt dryers, 3-shelf dryers with heat pump module, custom-designed belt dryers, and drum dryers suitable for various systems including continuous processes.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• ABB: Global leader in industrial power electronics, including rectifiers, UPS systems, and power conversion products. Directly comparable as a broad incumbent offering overlapping industrial power electronics solutions across the same end-use verticals as Sayron, but at vastly greater scale and geographic reach.
• Vertiv: Specialist in critical digital infrastructure power and cooling, including UPS systems. Overlaps with Sayron's HERTZ online UPS product line and similar defense-grade power conversion solutions for industrial and government customers.
• Schneider Electric: Major manufacturer of UPS systems, power conversion equipment, and industrial electrical solutions. Comparable to Sayron's UPS (HERTZ/TESLA) and rectifier product lines, with overlapping industrial and data-center customers though at global scale.
• Eaton: Power management company offering UPS systems, power conversion, and industrial control products. Directly competes with Sayron's UPS and voltage regulator offerings (BRAUN, BERNARD) for similar industrial and data-center customers.

Direct peers

• KraftPowercon (KraftPowercon Sweden AB): Sweden-based specialist in industrial rectifiers and power conversion equipment for electroplating, anodizing, and surface treatment. Highly comparable to Sayron's core DARWIN/DUPLON rectifier product lines serving the same metal-finishing end-markets.
• Munk (Munk GmbH): German manufacturer of rectifiers and DC power supplies for electroplating and surface finishing. Closely comparable to Sayron in core metal-finishing rectifier market with similar product positioning and target customer verticals.
• AEG Power Solutions: Specialist in industrial AC/DC power conversion, UPS, and battery chargers including defense and railway applications. Directly comparable to Sayron's defense (COBRA), railway, and battery-charger rectifier products, with similar target verticals.
• Riello UPS: Italian manufacturer of UPS systems and power protection equipment. Comparable as a focused UPS specialist competing with Sayron's HERTZ/TESLA/DALTON UPS product lines, serving similar small-to-medium industrial and commercial customers in EMEA.
• AES (Automated Equipment & Services): US-based manufacturer of rectifiers and DC power supplies for metal finishing and electrochemical applications. Direct peer to Sayron's rectifier product family (DARWIN, DUPLON, FRANKLIN) targeting the same surface treatment use cases.

Regional players

• Vestel: Turkish electronics manufacturer that has expanded into EV chargers via Vestel Mobility. Comparable as a domestic Turkish peer competing in Sayron's MAXVELL EV charging station market with stronger consumer-electronics scale but thinner industrial power electronics heritage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SayronEnergy-xb1jk
• Facebookfacebook.com/sayronenerji
• LinkedIntr.linkedin.com/company/sayron-elektronik-enerji-san-ve-tic-a-%C5%9F
• Instagraminstagram.com/sayron_enerji
• Xx.com/sayronenerji

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sayron