PERF

What PERF does

PERF株式会社 (PERF, Inc.) is a Japanese private corporation that operates professional sports clubs and sports-related businesses. Founded on March 2, 2020 and headquartered at the TOKYU REIT Toranomon Building in Minato-ku, Tokyo, the company is a wholly-owned subsidiary of Change Holdings Co., Ltd., a diversified Japanese conglomerate that holds 100% of its shares. Yanagi Yuki (柳 裕貴) serves as Representative Director. With registered capital of 70 million yen and a fiscal year ending in March, PERF's stated business activities are limited to the operation and management of professional sports clubs and the execution of sports-related business initiatives; no specific named products, leagues, teams, customer segments, or contracted partners are disclosed in the available source material.

The company does not operate a software, SaaS, or product-licensing model and accordingly does not publish pricing, ARR, or customer-logo information. Its go-to-market posture is direct operation of sports assets rather than distribution through third parties, and its customer base — to the extent it has one — comprises ticket buyers, sponsors, league counterparts, and other sports-business counterparties that are not enumerated in the available data. There is no disclosed headcount, revenue, or funding history; the only externally verifiable scale signal is the modest 70 million yen share capital, which is consistent with a small operating vehicle rather than a scaled enterprise.

PERF's strategic positioning is best understood as part of the broader Change Holdings group portfolio: its privacy policy (revised July 1, 2025) formalizes intra-group data sharing with Change Holdings and its domestic subsidiaries, indicating that the company is integrated into group-level IT, compliance, and marketing infrastructure. Beyond this parent-subsidiary relationship and the privacy framework, no acquisitions, partnerships, product launches, geographic expansions, leadership changes, or other strategic transactions are documented in the supplied source material.

Name

PERF

Legal name

PERF株式会社 (英文表記: PERF, Inc.)

Website

https://perf.co.jp

Company type

Private

Founded year

2020

Operating status

Operating

Short description

PERF株式会社 is a Tokyo-based, privately held Japanese corporation that operates and manages professional sports clubs and sports-related businesses as a wholly-owned subsidiary of diversified conglomerate Change Holdings Co., Ltd.

Ownership category

akta.pro rank

Product category

Professional Sports Club Operations

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• Professional sports management
• Sports club operations
• Pro sports franchise
• Sports business management
• Sports entertainment services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Core offering

PERF株式会社 operates professional sports clubs and runs sports-related businesses in Japan. As stated in its corporate profile, the company's business activities (事業内容) are the operation of professional sports clubs (プロスポーツクラブの運営) and the operation of sports-related businesses (スポーツ関連事業の運営). The company is a wholly-owned subsidiary of Change Holdings Co., Ltd. and operates from its headquarters in Toranomon, Minato-ku, Tokyo.

Product overview

PERF株式会社 operates professional sports clubs and sports-related businesses under Change Holdings. No specific named products, modules, or service offerings are described in the available source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Sports Club Operation Operation and management of professional sports clubs as a directly operated business line, covering the running of professional sports franchises and related club activities for sports fans and event attendees in Japan.
• Sports-Related Business Operation Operation and management of sports-related businesses beyond direct club play, encompassing the development and execution of sports-related business initiatives, partnerships, and ancillary offerings tied to the company's professional sports clubs.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Regional players

• Yoshida Co., Ltd. (Cerezo Osaka): Yoshida Co., Ltd. is the parent of Cerezo Osaka (J.League) via its sports holding structure, a Japanese example of a corporate parent owning and managing a professional sports club — directly analogous to PERF's relationship with Change Holdings.

Broad incumbents

• SoftBank Group (Fukuoka SoftBank Hawks): SoftBank Corp. and its affiliates own the Fukuoka SoftBank Hawks, a dominant NPB franchise, plus other sports investments. Comparable as a major Japanese conglomerate using sports teams as part of a broader corporate strategy.
• Honda Motor Co. (Honda Heat / H.C.栃木日光): Honda Motor operates several professional sports clubs including Honda Heat (rugby) and other company-owned teams. Comparable as a Japanese corporate parent using sports teams for branding and community engagement.
• Mitsubishi Corporation (Kashima Antlers, Brave Thunders): Mitsubishi and affiliated entities own and operate Kashima Antlers (J.League) and other professional sports properties in Japan. Comparable as a diversified Japanese conglomerate owning professional sports clubs as part of a broader corporate portfolio.
• Rakuten Group (Tohoku Rakuten Golden Eagles): Rakuten Group owns and operates the Tohoku Rakuten Golden Eagles (NPB) and has invested in FC Barcelona sponsorship and other global sports. Comparable to PERF as a conglomerate-backed Japanese sports ownership arm, though operating at vastly larger scale.
• CyberAgent (Fukuoka SoftBank Hawks minority / sports ventures): CyberAgent has invested in professional sports clubs and operates related media and fan-engagement businesses in Japan. Comparable to PERF as a diversified Japanese digital/media group with professional sports exposure.
• DeNA (Yokohama DeNA BayStars): DeNA Co., Ltd. is the primary shareholder of Yokohama DeNA BayStars (NPB) and operates sports-tech and fan-engagement platforms. Comparable to PERF as a Japanese tech/business group owning professional sports clubs and developing sports-related digital businesses.
• AEG (Anschutz Entertainment Group): AEG is one of the largest global sports and live entertainment operators, owning/managing teams, venues, and events worldwide. Comparable to PERF at the conceptual level as a multi-property sports operator, though AEG operates at vastly greater scale.

Others

• Tokyu Corporation (sports-related real estate / venues): Tokyu Corporation operates sports and entertainment venues in the Tokyo area and is referenced via PERF's registered address (TOKYU REIT Toranomon Building). Comparable as an adjacent Tokyo-based sports/real-estate operator with shared geography.
• Change Holdings Co., Ltd. Change Holdings Co., Ltd. is the 100% parent of PERF. While not a true peer, it is the strategic and financial sponsor whose capital allocation decisions directly govern PERF's growth path.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PERF