Eleventh Finance

What Eleventh Finance does

Eleventh Finance is a privately-held, London-headquartered investment and wealth management firm operating from 33 Canada Square with a stated headcount of 51–100 employees and no disclosed funding rounds, parent company, or regulatory authorization. Its core product is a single, manager-monitored 'Investment Plan' with a $500 minimum investment and no stated maximum, wrapped around a multi-asset platform spanning global equities (Stocks), Fixed Income, Multi-Asset portfolios, Real Estate (commercial, residential, mixed-use), Alternatives (commodities, infrastructure, energy), and Cryptocurrency (Bitcoin, Ethereum, DeFi). Supporting offerings include Financial Planning Services and an NFP Insights content vertical. The firm markets diversified portfolio construction, risk management protocols, and access to global financial markets as its primary value drivers, and asserts a core partnership with Citigroup for institutional-grade financial infrastructure — though this partnership is self-reported and lacks independent corroboration in the source material.

The business model relies on retail and high-net-worth individuals (with a stated secondary push into corporates and institutions) investing capital under the firm's active management, generating revenue via management/performance fees on deployed assets. Go-to-market is sales-led and hybrid: direct self-serve online account registration through eleventhfinance.com is paired with advisor-led outreach by phone (+44 7418366715) and WhatsApp, with personalized consultations handling onboarding and ongoing portfolio guidance. Content marketing (NFP Insights, market analysis) and named-customer testimonials drive top- and bottom-of-funnel activity.

Several material caveats apply to the data set: claimed ROI projections of up to 45% monthly and 300% annual, a homepage figure of 50M+ total clients that contradicts the Corporate Responsibility page's 120K+ investor count, a $4.8B AUM claim that is not reconciled against the small employee base or any disclosed regulatory filing, and the use of WhatsApp as a primary advisor channel — all of which warrant independent verification before any investment decision is made.

Name

Eleventh Finance

Legal name

Eleventh Finance

Website

https://eleventhfinance.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Eleventh Finance is a privately-held London-headquartered investment and wealth management firm offering a $500-minimum, multi-asset investment plan covering global equities, fixed income, real estate, crypto, and alternatives to individual and high-net-worth investors via online onboarding and WhatsApp/phone-based advisor support.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Other Financial Investment Activities (5239)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211), Finance Services (6199)

akta.pro primary industry

Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)

Keywords

• Investment management
• Wealth management
• Portfolio management
• Asset management
• Financial planning

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Investment Management Services: Clients invest capital starting at $500 minimum with projected returns of up to 45% monthly ROI and up to 300% annual ROI. The company generates revenue through managed investment returns and portfolio management fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Eleventh Finance is a global investment and wealth management company offering a single unified Investment Plan that provides professionally managed, diversified exposure across real estate, stocks, fixed income, multi-asset, alternative, and cryptocurrency verticals, complemented by financial planning services. The platform integrates with Citigroup for institutional-level financial infrastructure, providing clients with online account access, professional portfolio monitoring, and advisor-led guidance.

Product overview

Eleventh Finance is a global investment and wealth management company offering a single unified investment platform centered on the Eleventh Finance Investment Plan. The platform provides access to seven core investment verticals: Real Estate, Stocks, Fixed Income, Multi-Asset, Alternatives, Cryptocurrency, and NFP Insights, complemented by Financial Planning Services. The company integrates with Citigroup for financial infrastructure and markets itself as providing institutional-level investment access to retail and high-net-worth investors through diversified portfolio strategies, professional portfolio monitoring, and disciplined risk management.

Differentiator

Problem solved

Functional benefit

Products and services

• Eleventh Finance Investment Plan A single professionally managed investment plan offering diversified financial opportunities with flexible funding starting at $500 USD minimum, professional portfolio monitoring, and projected returns of up to 45% monthly ROI and up to 300% annual ROI.
• Real Estate Investments Professionally managed real estate investment solutions offering stable income, long-term appreciation, and portfolio diversification across commercial, residential, and mixed-use property sectors.
• Stock Market Investments (Global Equity) Professionally managed stock investment solutions providing access to long-term growth opportunities across global equity markets through disciplined research, portfolio diversification, and strategic market analysis.
• Fixed Income Investments Professionally managed fixed income investment strategies focused on capital preservation, portfolio stability, and consistent income generation through government bonds, corporate debt securities, and other income-generating instruments.
• Multi-Asset Investments Multi-asset investment solutions combining growth opportunities, portfolio stability, and disciplined risk management across equities, fixed income, real estate, commodities, and alternative assets.
• Alternative Investments Professionally managed alternative investment solutions providing diversification beyond conventional asset classes including commodities, private market opportunities, infrastructure assets, and energy-related investments.
• Cryptocurrency Investments Institutional-level cryptocurrency investment management providing structured exposure to digital assets including Bitcoin, Ethereum, and DeFi market opportunities with disciplined risk management.
• Financial Planning Services Personalized financial planning solutions helping individuals, families, and businesses build long-term financial security through disciplined investment strategies, structured portfolio planning, and professional advisory services.

Quantifiable outcome

• Up to 45% monthly ROI and up to 300% annual ROI
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• CitigroupcoreTechnology or IntegrationEleventh Finance is integrated with Citigroup, combining advanced financial infrastructure with deep market intelligence to provide secure, scalable, and globally connected investment services. This integration enables access to institutional-level investment opportunities and global financial market connectivity across stocks, crypto, real estate, ETFs, forex, and other financial markets.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Robinhood: US-headquartered retail investing platform offering stocks, ETFs, options, and crypto with low/no minimums. Comparable as a digital-first, mass-affluent, multi-asset retail platform, though operates under a different regulatory regime.
• Coinbase: US-headquartered regulated crypto exchange and custodian offering retail and institutional digital-asset investment services. Comparable on the crypto and institutional-grade infrastructure narrative Eleventh Finance uses in its marketing, though operates as a regulated exchange.

Regional players

• Wealthsimple: Canadian digital wealth platform offering self-directed investing, managed portfolios, crypto, and financial planning to retail and mass-affluent clients. Comparable digital wealth + crypto + financial planning bundle, though primarily serves Canadian market.

Direct peers

• Nutmeg: UK digital wealth manager offering multi-asset portfolios (stocks, bonds, ETFs) with low minimums to retail investors. Comparable as a UK-headquartered, FCA-regulated mass-affluent digital wealth platform.
• AJ Bell: UK FCA-regulated investment platform offering ISAs, SIPPs, funds, equities, and ETFs to retail investors. Closely comparable to Eleventh Finance's self-directed UK retail platform positioning and multi-asset offering.
• eToro: Global multi-asset retail platform offering stocks, ETFs, forex, commodities, and crypto via a single account with low minimums. Comparable to Eleventh Finance's global retail, multi-asset, crypto-inclusive positioning.
• Interactive Investor: UK retail investment platform providing flat-fee access to global equities, funds, ETFs, and investment trusts. Comparable in serving UK retail investors through a single online platform with multi-asset coverage.
• Hargreaves Lansdown: Largest UK direct-to-consumer investment platform offering stocks, funds, ETFs, and multi-asset portfolios to retail and mass-affluent clients. Directly comparable to Eleventh Finance's UK retail wealth platform model, though at vastly larger scale and with full FCA authorization.

Broad incumbents

• IG Group: Established UK-listed multi-asset broker offering spread betting, CFDs, stocks, and crypto to retail and professional clients globally. Comparable multi-asset retail offering but operates as a regulated incumbent at materially larger scale.
• St. James's Place: Large UK wealth manager serving mass-affluent and HNW clients through an adviser-led model with multi-asset portfolio solutions. Comparable UK wealth management target market but at materially higher minimums and incumbent scale.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eleventh Finance