The Pavilion Senior Living

What The Pavilion Senior Living does

The Pavilion Senior Living is a privately held, for-profit senior care provider headquartered in Lebanon, Tennessee, operating three communities across the state in Lebanon, Carthage, and Smyrna. The company delivers a full continuum of senior care services — assisted living, memory care, independent living, skilled nursing, rehabilitation, and respite care — to older adults and their families, with licensed physician-supervised post-acute and therapy services concentrated at the Lebanon Rehab & Care Center.

The underlying technology stack is not proprietary; service delivery is built around trained caregiving staff, individualized assessments, and Personalized Service Plans (PSPs) developed by on-site nurses and care teams. A Vohra Wound Physicians partnership (2022) introduced external clinical certification standards for wound management at the skilled nursing level. Operational technology appears to be standard healthcare facility tooling, with no disclosed AI, APIs, or proprietary platform components.

The business model is subscription/recurring: residents pay a single monthly base rental rate (private-pay, month-to-month, no buy-in fee) that bundles dining, utilities, housekeeping, transportation, emergency response, and nurse wellness checks, plus tiered PSP charges calibrated to each resident's assessed care needs. Short-term "Guestpitality" respite stays provide a discounted 30-day trial funnel. Go-to-market is direct-to-consumer via a content-led marketing engine (blog, eBooks, FAQs, social sharing) driving website inquiries and on-site community tours. The company employs 251-500 people and reports no public funding, M&A, or ownership disclosure, consistent with an independent regional operator.

Name

The Pavilion Senior Living

Legal name

The Pavilion Senior Living

Website

https://thepavilionseniorliving.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

The Pavilion Senior Living is a privately held, for-profit senior care provider operating three communities in Lebanon, Carthage, and Smyrna, Tennessee. It delivers assisted living, memory care, independent living, skilled nursing, rehabilitation, and respite care services to older adults via month-to-month private-pay rentals with personalized service plan charges.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing and Residential Care Facilities (623), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industries

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Senior Living Property Management (BPAJAGAI)

Keywords

• Senior living services
• Assisted living care
• Memory care services
• Skilled nursing care
• Rehabilitation therapy

Headquarters

HQ city

Lebanon

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Rental Income: The company generates revenue primarily through private-pay rental apartments with month-to-month terms. Residents pay a single monthly base rental rate plus Personalized Service Plan (PSP) charges. No buy-in fee is required. The base rent includes dining, utilities, events, housekeeping and linen services, emergency safety alert system, wellness checks every 30 days performed by a nurse, apartment and community maintenance, and scheduled transportation. Additional fees are added based on individualized care needs determined through assessment.
2. Personalized Service Plan (PSP) Charges: Fees added on top of base rent based on the level of care required by each resident. A thorough assessment performed before move-in identifies specific individualized needs (Level of Service), and the PSP details what additional fees will be charged for assistance with activities of daily living, medication management, and other care services.
3. Respite/Guest Services: Short-term or respite care services for planned or unforeseen circumstances such as family vacations or recovery from illness. The Guestpitality Program offers stays of 30 days at a discounted rate, providing an opportunity to trial life at the community.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Pavilion Senior Living operates senior care communities in Lebanon, Carthage, and Smyrna, Tennessee, offering assisted living, memory care, independent living, skilled nursing, rehabilitation, and respite care services. Services are delivered through trained caregiving staff using personalized service plans tailored to each resident's assessed needs, on a private-pay month-to-month rental basis with no buy-in fee. The Lebanon location also operates a dedicated Rehab & Care Center with licensed physician-supervised therapy and wound management services.

Product overview

The Pavilion Senior Living operates as a senior living community with multiple locations in Tennessee (Lebanon, Carthage, and Smyrna). The company offers a comprehensive portfolio of senior care services organized around six core products: Assisted Living for daily living support, Memory Care for Alzheimer's and dementia conditions, Independent Living for maintenance-free community living, Skilled Nursing for 24-hour medical care, Rehabilitation Services for post-hospitalization recovery, and Respite Care for temporary stays. An ancillary offering is the Guestpitality Program for trial stays. The company operates Rehab & Care Center in Lebanon as a dedicated skilled nursing facility. All services are designed to provide a continuum of care allowing residents to transition between levels as their needs evolve.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living Residential senior care service providing assistance with activities of daily living such as bathing, dressing, grooming, and medication management, while encouraging independence in a community setting. Care is delivered 24/7 and tailored via Personalized Service Plans, on a month-to-month private-pay rental basis with no buy-in fee.
• Memory Care Specialized residential care for individuals with Alzheimer's disease, dementia, or other memory-related conditions, delivered in a secure environment with person-centered programming, 24/7 trained caregivers, and assistance with activities of daily living and medication management.
• Independent Living Maintenance-free residential lifestyle option for active seniors who can manage daily activities independently but want community living, social wellness programs, restaurant-style dining, safety systems, engaging activities, and on-call assistance.
• Skilled Nursing 24-hour expert medical care and supervision for residents requiring higher acuity support, including assistance with activities of daily living, wellness programming, medication monitoring, and physician-supervised therapy services. Available at the Lebanon, Tennessee location.
• Rehabilitation Services Post-hospitalization therapy services including physical, occupational, and speech therapy to help residents regain strength, mobility, and function. Includes wound management certified by Vohra Wound Physicians as a Center of Excellence.
• Respite Care Short-term or temporary residential care allowing family caregivers to take a break while their loved one experiences a supportive community environment. Useful for planned circumstances such as family vacations or recovery from illness.
• Guestpitality Program 30-day discounted short-term stay program that allows prospective residents to trial life at The Pavilion Senior Living communities before committing to long-term residency.

Quantifiable outcome

• Only 10% of Vohra's skilled nursing facility partners have qualified for Center of Excellence for Wound Management certification
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Vohra Wound PhysiciansnotableStrategic or Co-development Partner · 6 September 2022The Pavilion Senior Living partnered with Vohra Wound Physicians to achieve certification as a Center of Excellence for Wound Management. This partnership focuses on healing and rehabilitating residents, with Vohra providing wound management expertise and certification standards that only 10% of their skilled nursing facility partners achieve annually.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Encompass Health: National leader in inpatient rehabilitation with hospital partnerships. Comparable to The Pavilion's rehabilitation services and represents a potential partner or competitor for post-acute rehabilitation referrals in the Tennessee market.
• Atria Senior Living: Major U.S. assisted living and memory care operator with a multi-state footprint, comparable continuum-of-care approach, and direct-to-consumer marketing. Atria represents the type of well-capitalized national operator that competes for private-pay residents in The Pavilion's Tennessee markets.
• Sunrise Senior Living: Established U.S. assisted living and memory care operator with a reputation for higher-end communities. Overlaps with The Pavilion's assisted living and memory care offerings and competes in the private-pay segment with similar monthly rental models.
• Brookdale Senior Living: Largest U.S. senior living operator with hundreds of communities across independent living, assisted living, and memory care. Comparable to The Pavilion in service breadth, but operates at national scale and competes in mid-sized Tennessee markets with greater resources and brand recognition.

Direct peers

• National HealthCare Corporation: Tennessee-headquartered senior care operator offering assisted living, memory care, and skilled nursing/rehabilitation. Headquartered in Murfreesboro, TN, NHC is the most direct regional competitor given shared Tennessee geography, overlapping service lines, and similar scale profile.
• Five Star Senior Living: Multi-state operator of independent living, assisted living, and memory care communities on a similar mid-market scale. Closely comparable to The Pavilion in service mix, private-pay model, and target resident profile, with overlapping competition in regional markets.
• Sonida Senior Living: Multi-state assisted living and memory care operator of similar mid-market scale. Comparable to The Pavilion in service mix and private-pay rental model, and representative of the regional roll-up competitors that could pursue Tennessee expansion.
• Life Care Centers of America: Tennessee-based operator of skilled nursing, rehabilitation, and assisted living communities. Directly comparable to The Pavilion's skilled nursing and rehabilitation offering, with overlapping Tennessee presence and a similar post-acute care focus.

Emerging players

• Juniper Communities: Smaller-scale senior living operator focused on assisted living, memory care, and skilled nursing with an emphasis on person-centered care. Comparable to The Pavilion in operational philosophy and continuum-of-care model, and a likely consolidation peer for tuck-in acquisitions.

Regional players

• American Health Partners: Tennessee-based senior care and skilled nursing operator providing assisted living, memory care, and skilled nursing services. Operates in overlapping Tennessee markets with comparable service mix and a similar resident demographic focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/intent/post?text=
• Facebookfacebook.com/thepavilionseniorliving
• LinkedInlinkedin.com/company/pavilion-senior-living

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pavilion Senior Living