Esso Italiana
Esso Italiana S.r.l. is ExxonMobil's Italian subsidiary, blending and packaging Mobil lubricants and supporting sales of ExxonMobil chemical products in Italy under the Esso, Mobil, and ExxonMobil brands following its 2023 exit from fuel retail.
- Company typePrivate
- Founded1891
- HeadquartersRoma, Italy
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Esso Italiana does
Esso Italiana S.r.l. is an Italian private limited liability company and wholly-owned subsidiary of ExxonMobil Corporation, operating since 1891 when it was founded in Venice as Società Italo Americana pel Petrolio (SIAP). The company operates through three Italian legal entities — Esso Italiana S.r.l., ExxonMobil Italiana Gas S.r.l., and Esso Italiana Real Estate Services S.r.l. — and employs approximately 120 people in total. Its principal activities are lubricant blending, packaging, and sales support for Mobil branded lubricants and chemical products, marketed under the Esso, Mobil, and ExxonMobil brands in Italy.
Following ExxonMobil Group's 2023 divestiture of its Italian fuel sector activities, Esso Italiana exited direct retail fuel operations. In their place, a long-term brand licensing arrangement allows Esso-branded service stations in Italy to continue offering Esso marketing programs, loyalty programs, branded cards, and quality fuels. The company's own operations now center on lubricant mixing and packaging, sales support for Mobil Industrial and Mobil Lubricants sub-brands, and sales support for ExxonMobil Chemical Products. Customer segments served include automotive and industrial lubricant and chemical buyers in Italy. Its go-to-market leverages both the Esso retail station brand network (via license) and the established Mobil brand presence in the Italian lubricants channel.
Esso Italiana firmographics
Firmographics- Name
- Esso Italiana
- Legal name
- Esso Italiana S.r.l.
- Website
- https://exxonmobil.it
- Company type
- Private
- Founded year
- 1891
- Operating status
- Operating
- Short description
- Esso Italiana S.r.l. is ExxonMobil's Italian subsidiary, blending and packaging Mobil lubricants and supporting sales of ExxonMobil chemical products in Italy under the Esso, Mobil, and ExxonMobil brands following its 2023 exit from fuel retail.
- Ownership category
- akta.pro rank
Esso Italiana industry classification
Industry- Product category
- Industrial Lubricants
- NAICS
- Petroleum Lubricating Oil and Grease Manufacturing (324191)
- SIC
- Miscellaneous Products Of Petroleum & Coal (2990)
- akta.pro primary industry
- Packaging, Filling & Private Label / Contract Manufacturing (EUALAJAD)
- akta.pro secondary industries
- Automotive Lubricants & Fluids (IMAEAMAA), Industrial & Heavy-Duty Lubricants (IMAEAMAB), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL), Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF)
Keywords
Where Esso Italiana is headquartered
LocationHeadquarters
- HQ city
- Roma
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Esso Italiana business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure
Revenue model
- Lubricant production and sales: Esso Italiana conducts lubricant blending, packaging, and provides sales support for Mobil branded lubricants and chemical products. Revenue is generated through the production and distribution of lubricating oils under the Mobil brand.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Esso Italiana product offering
Product offeringCore offering
Esso Italiana S.r.l. is a wholly-owned subsidiary of ExxonMobil Corporation that conducts lubricant blending, packaging, and sales support for Mobil branded lubricants and chemical products in Italy. Following the 2023 divestiture of fuel retail operations, the company now focuses on the production and distribution of lubricating oils and chemicals, while maintaining the Esso brand presence through a long-term brand licensing agreement with Italian service stations.
Product overview
Esso Italiana S.r.l. is a lubricant blending, packaging, and sales support company operating in Italy as part of the ExxonMobil Group. The company operates three distinct brands under the ExxonMobil corporate umbrella: the Esso brand (primarily for fuel station network and lubricants), the Mobil brand (for Mobil lubricating oils and industrial solutions), and the ExxonMobil brand. The core business activity centers on the mixing, packaging, and support for sale of lubricating oils under the Mobil brand, along with support for ExxonMobil chemical products sales. In 2023, the Group exited the fuels business through a long-term brand agreement, while retaining lubricant and chemical product support operations in Italy.
Differentiator
Problem solved
Functional benefit
Brands
- Mobil Industrial: Industrial solutions and sector-specific offerings under the Mobil brand
- Mobil Lubricants
Products and services
- Esso Lubricants Esso brand lubricating oils and lubricants distributed through the Esso-branded service station network and other channels in Italy, marketed under the Esso brand licensing arrangement.
- Mobil Lubricants Mobil branded lubricating oils for automotive and industrial applications, including Mobil Industrial and Mobil Lubricants sub-brands, produced and packaged by Esso Italiana in Italy.
- ExxonMobil Chemical Products Chemical products supported by Esso Italiana through sales support activities in Italy under the ExxonMobil brand.
Companies that use Esso Italiana
Customer profileSegments1 record
Ideal customer profiles1 record
Esso Italiana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Esso Italiana partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Esso Italiana competitors and assessment
Company assessmentDirect peers
- Shell Italia: Shell operates an integrated lubricants and retail presence in Italy under the Shell brand, including Shell Rimula, Helix, and industrial lubricants. Comparable to Esso Italiana in combining branded automotive/industrial lubricants with a service-station network.
- Castrol (BP): Castrol's automotive and industrial lubricant portfolio competes directly with Mobil products distributed by Esso Italiana; both target OEM approvals, industrial accounts, and retail channels in Italy.
- TotalEnergies Italia: TotalEnergies' Italian affiliate markets the Total Quartz and Rubia lubricant lines alongside branded fuel retail, mirroring Esso Italiana's structure of branded automotive and industrial lubricants distributed through a national service-station network.
- Eni (Plenitude) — Lubricants and Refining & Marketing: Eni's lubricants/refining-marketing division (now under Plenitude) is the leading domestic Italian peer, combining indigenous base-oil production with branded lubricants (Eni i-Sigma, etc.) sold through IP-branded service stations — directly competing across the same Italian automotive and industrial channels Esso Italiana serves.
- IP — Italian Petroleum (Eni group): IP operates Italy's largest domestic service-station network under Eni group ownership, selling Eni's branded lubricants. As Esso-branded stations compete for share with IP-branded stations, IP is the closest structural analog in Italian fuel/lubricant retail.
- Mobil Industrial Lubricants (ExxonMobil Europe): Mobil's European industrial lubricants business is the direct product peer to Esso Italiana's Mobil Lubricants and Mobil Industrial sub-brands — same formulations, same end markets (industrial machinery, MRO), with Esso Italiana functioning as the Italian contract-blending and sales-support node.
Regional players
- Q8 (Kuwait Petroleum International): Q8 operates Italian service stations and supplies lubricants across Europe, providing regional overlap with Esso Italiana in Italian fuel retail and lubricant distribution, though headquartered outside Italy.
- Tamoil Italia: Tamoil Italia operates refining and lubricants activities serving the Italian market through its branded service stations, offering an integrated competitor to Esso Italiana's lubricant-and-blending model with similar geographic focus.
Broad incumbents
- Repsol Lubricants: Repsol produces and markets automotive and industrial lubricants across Europe, including into Italian industrial accounts; functions as a broad incumbent peer in the same lubricant categories that Mobil supports in Italy.
- FUCHS Petrolub: FUCHS is one of the largest independent lubricants suppliers globally with a broad industrial-lubricant portfolio. Comparable to Esso Italiana's Mobil Industrial business in serving Italian industrial customers with specialty and high-performance lubricants.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Esso Italiana social profiles
Digital presenceEsso Italiana compliance and trust
Trust signalCompliance3 records
Esso Italiana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Esso Italiana leadership team
Management profileNumber of profiles
Profiles1 record
Esso Italiana subsidiaries and ownership
Company hierarchySubsidiaries2 records
Esso Italiana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Esso Italiana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Esso Italiana
What does Esso Italiana do?
Esso Italiana S.r.l. is a wholly-owned subsidiary of ExxonMobil Corporation that conducts lubricant blending, packaging, and sales support for Mobil branded lubricants and chemical products in Italy. Following the 2023 divestiture of fuel retail operations, the company now focuses on the production and distribution of lubricating oils and chemicals, while maintaining the Esso brand presence through a long-term brand licensing agreement with Italian service stations.
Is Esso Italiana a public or private company?
Esso Italiana is a private company. It is classified as corporate owned and is currently operating.
When was Esso Italiana founded?
Esso Italiana was founded in 1891.
Where is Esso Italiana based?
Esso Italiana is headquartered in Roma, Italy, in the Europe region.
How does Esso Italiana make money?
One revenue line is on record: lubricant production and sales.
Who are Esso Italiana's main competitors?
Direct peers on record are Shell Italia, Castrol (BP), TotalEnergies Italia, Eni (Plenitude) — Lubricants and Refining & Marketing, IP — Italian Petroleum (Eni group) and Mobil Industrial Lubricants (ExxonMobil Europe). Regional players are Q8 (Kuwait Petroleum International) and Tamoil Italia. Broad incumbents are Repsol Lubricants and FUCHS Petrolub.
Does Esso Italiana have an API?
No public API is recorded for Esso Italiana.
What industry is Esso Italiana in?
Esso Italiana's product category is Industrial Lubricants. Its primary akta.pro industry code is EUALAJAD, Packaging, Filling & Private Label / Contract Manufacturing, with a secondary code of IMAEAMAA, Automotive Lubricants & Fluids. Its NAICS code is 324191 and its SIC code is 2990.