Esso Italiana

What Esso Italiana does

Esso Italiana S.r.l. is an Italian private limited liability company and wholly-owned subsidiary of ExxonMobil Corporation, operating since 1891 when it was founded in Venice as Società Italo Americana pel Petrolio (SIAP). The company operates through three Italian legal entities — Esso Italiana S.r.l., ExxonMobil Italiana Gas S.r.l., and Esso Italiana Real Estate Services S.r.l. — and employs approximately 120 people in total. Its principal activities are lubricant blending, packaging, and sales support for Mobil branded lubricants and chemical products, marketed under the Esso, Mobil, and ExxonMobil brands in Italy.

Following ExxonMobil Group's 2023 divestiture of its Italian fuel sector activities, Esso Italiana exited direct retail fuel operations. In their place, a long-term brand licensing arrangement allows Esso-branded service stations in Italy to continue offering Esso marketing programs, loyalty programs, branded cards, and quality fuels. The company's own operations now center on lubricant mixing and packaging, sales support for Mobil Industrial and Mobil Lubricants sub-brands, and sales support for ExxonMobil Chemical Products. Customer segments served include automotive and industrial lubricant and chemical buyers in Italy. Its go-to-market leverages both the Esso retail station brand network (via license) and the established Mobil brand presence in the Italian lubricants channel.

Name

Esso Italiana

Legal name

Esso Italiana S.r.l.

Website

https://exxonmobil.it

Company type

Private

Founded year

1891

Operating status

Operating

Short description

Esso Italiana S.r.l. is ExxonMobil's Italian subsidiary, blending and packaging Mobil lubricants and supporting sales of ExxonMobil chemical products in Italy under the Esso, Mobil, and ExxonMobil brands following its 2023 exit from fuel retail.

Ownership category

akta.pro rank

Product category

Industrial Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Miscellaneous Products Of Petroleum & Coal (2990)

akta.pro primary industry

Packaging, Filling & Private Label / Contract Manufacturing (EUALAJAD)

akta.pro secondary industries

Automotive Lubricants & Fluids (IMAEAMAA), Industrial & Heavy-Duty Lubricants (IMAEAMAB), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL), Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF)

Keywords

• Lubricant blending services
• Industrial lubricants
• Motor oil products
• Petroleum product distribution
• Chemical products sales

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure

Revenue model

1. Lubricant production and sales: Esso Italiana conducts lubricant blending, packaging, and provides sales support for Mobil branded lubricants and chemical products. Revenue is generated through the production and distribution of lubricating oils under the Mobil brand.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Esso Italiana S.r.l. is a wholly-owned subsidiary of ExxonMobil Corporation that conducts lubricant blending, packaging, and sales support for Mobil branded lubricants and chemical products in Italy. Following the 2023 divestiture of fuel retail operations, the company now focuses on the production and distribution of lubricating oils and chemicals, while maintaining the Esso brand presence through a long-term brand licensing agreement with Italian service stations.

Product overview

Esso Italiana S.r.l. is a lubricant blending, packaging, and sales support company operating in Italy as part of the ExxonMobil Group. The company operates three distinct brands under the ExxonMobil corporate umbrella: the Esso brand (primarily for fuel station network and lubricants), the Mobil brand (for Mobil lubricating oils and industrial solutions), and the ExxonMobil brand. The core business activity centers on the mixing, packaging, and support for sale of lubricating oils under the Mobil brand, along with support for ExxonMobil chemical products sales. In 2023, the Group exited the fuels business through a long-term brand agreement, while retaining lubricant and chemical product support operations in Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Mobil Industrial: Industrial solutions and sector-specific offerings under the Mobil brand
• Mobil Lubricants

Products and services

• Esso Lubricants Esso brand lubricating oils and lubricants distributed through the Esso-branded service station network and other channels in Italy, marketed under the Esso brand licensing arrangement.
• Mobil Lubricants Mobil branded lubricating oils for automotive and industrial applications, including Mobil Industrial and Mobil Lubricants sub-brands, produced and packaged by Esso Italiana in Italy.
• ExxonMobil Chemical Products Chemical products supported by Esso Italiana through sales support activities in Italy under the ExxonMobil brand.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Shell Italia: Shell operates an integrated lubricants and retail presence in Italy under the Shell brand, including Shell Rimula, Helix, and industrial lubricants. Comparable to Esso Italiana in combining branded automotive/industrial lubricants with a service-station network.
• Castrol (BP): Castrol's automotive and industrial lubricant portfolio competes directly with Mobil products distributed by Esso Italiana; both target OEM approvals, industrial accounts, and retail channels in Italy.
• TotalEnergies Italia: TotalEnergies' Italian affiliate markets the Total Quartz and Rubia lubricant lines alongside branded fuel retail, mirroring Esso Italiana's structure of branded automotive and industrial lubricants distributed through a national service-station network.
• Eni (Plenitude) — Lubricants and Refining & Marketing: Eni's lubricants/refining-marketing division (now under Plenitude) is the leading domestic Italian peer, combining indigenous base-oil production with branded lubricants (Eni i-Sigma, etc.) sold through IP-branded service stations — directly competing across the same Italian automotive and industrial channels Esso Italiana serves.
• IP — Italian Petroleum (Eni group): IP operates Italy's largest domestic service-station network under Eni group ownership, selling Eni's branded lubricants. As Esso-branded stations compete for share with IP-branded stations, IP is the closest structural analog in Italian fuel/lubricant retail.
• Mobil Industrial Lubricants (ExxonMobil Europe): Mobil's European industrial lubricants business is the direct product peer to Esso Italiana's Mobil Lubricants and Mobil Industrial sub-brands — same formulations, same end markets (industrial machinery, MRO), with Esso Italiana functioning as the Italian contract-blending and sales-support node.

Regional players

• Q8 (Kuwait Petroleum International): Q8 operates Italian service stations and supplies lubricants across Europe, providing regional overlap with Esso Italiana in Italian fuel retail and lubricant distribution, though headquartered outside Italy.
• Tamoil Italia: Tamoil Italia operates refining and lubricants activities serving the Italian market through its branded service stations, offering an integrated competitor to Esso Italiana's lubricant-and-blending model with similar geographic focus.

Broad incumbents

• Repsol Lubricants: Repsol produces and markets automotive and industrial lubricants across Europe, including into Italian industrial accounts; functions as a broad incumbent peer in the same lubricant categories that Mobil supports in Italy.
• FUCHS Petrolub: FUCHS is one of the largest independent lubricants suppliers globally with a broad industrial-lubricant portfolio. Comparable to Esso Italiana's Mobil Industrial business in serving Italian industrial customers with specialty and high-performance lubricants.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/exxonmobil
• LinkedInlinkedin.com/company/exxonmobil
• Xx.com/EssoItaliana
• Facebookfacebook.com/EssoITA

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Esso Italiana