Show Factory | Event Crafters
Show Factory | Event Crafters is an Italian B2B event contractor that designs and fabricates custom scenography, furniture, and full event experiences for wedding planners, event managers, and corporate/private event organisers across Italy.
- Company typePrivate
- Founded2017
- HeadquartersParma, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Show Factory | Event Crafters does
Show Factory | Event Crafters is a privately held Italian B2B event contractor that designs, fabricates, and produces scenography, custom furniture, and full event environments for wedding planners, event managers, and event specialists. The company operates two in-house carpentry workshops (falegnamerie) and a dedicated R&D team, giving it vertically integrated control over bespoke fabrication, materials sourcing, and concept innovation. Service offerings span core production (furniture, china, and glassware rental; drapery; staging and flooring; carpentry; scenography; setup/dismantle/logistics; lighting; LED and video walls; video mapping; holograms; photo/video) and an experiential technology layer (multi-touch screens, augmented reality experiences, holographic displays, interactive games and kiosks, social media integration, and content programming). Its go-to-market is enterprise field sales with direct consultation and quote-based proposals; geographic focus is domestic Italy under the broader Europe region. Revenue is generated through three streams — custom design and fabrication, equipment and furniture rental, and event production services — all priced project-by-project rather than through published tiers.
Show Factory | Event Crafters firmographics
Firmographics- Name
- Show Factory | Event Crafters
- Legal name
- Show Factory | Events Crafters
- Website
- https://showfactory.events
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Show Factory | Event Crafters is an Italian B2B event contractor that designs and fabricates custom scenography, furniture, and full event experiences for wedding planners, event managers, and corporate/private event organisers across Italy.
- Ownership category
- akta.pro rank
Show Factory | Event Crafters industry classification
Industry- Product category
- Event Production Services
- NAICS
- Indoor and Outdoor Display Advertising (541850), Convention and Trade Show Organizers (56192)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)
- akta.pro secondary industries
- Scenic Fabrication & Set/Stage Carpentry (MPAGAKAG), Event Technical Production Management & Crew (MPAGAKAH), Event Theming, Mood Boards & Concept Design (HSACAOAH)
Keywords
Where Show Factory | Event Crafters is headquartered
LocationHeadquarters
- HQ city
- Parma
- HQ country
- Italy
- HQ region
- Europe
Markets served
Show Factory | Event Crafters business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Design & Fabrication: Custom furniture, scenography, structures, and accessories designed and manufactured to client specifications. Revenue generated from bespoke one-time projects based on client requirements and design consultations.
- Equipment & Furniture Rental: Rental services for furniture, china, glassware, drapery, décor items, staging, flooring, tenting, bar & lounge furniture, and furnishings. Revenue generated on per-event rental basis.
- Event Production Services: Full-service event production including setting up, dismantling, logistics, ambient lighting, lighting design, and installation services. Revenue from labor and service fees.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Show Factory | Event Crafters product offering
Product offeringCore offering
Show Factory | Event Crafters is an Italy-based B2B event contractor that designs and fabricates scenography, custom furniture, and event structures through two in-house carpentry workshops and a dedicated R&D team. The company delivers end-to-end event production including rental of furniture, china, glassware, drapery, staging, flooring, lighting, and tents, plus setup, dismantlement, and logistics. It also provides experiential technology such as LED/video walls, video mapping, holograms, augmented reality, multi-touch screens, interactive kiosks, and social media integration for weddings, corporate events, product launches, and themed experiences.
Product overview
Show Factory | Events Crafters is an event production and design company operating as a B2B event contractor. The company provides an integrated portfolio of services organized into three main categories: (1) Core Production & Décor services including furniture rental, custom design & fabrication, carpentry creations, scenography, staging, lighting, and logistics; (2) Experiential Technology services featuring multi-touch screens, augmented reality experiences, holographic displays, interactive games & kiosks, and social media integration; and (3) Event Planning services covering weddings, corporate events, product launches, and themed events. The company operates two dedicated carpentry workshops and a dedicated R&D team to develop innovative event solutions. All services are offered as an integrated suite rather than as discrete standalone products.
Differentiator
Problem solved
Functional benefit
Companies that use Show Factory | Event Crafters
Customer profileSegments3 records
Ideal customer profiles3 records
Show Factory | Event Crafters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Show Factory | Event Crafters partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Show Factory | Event Crafters competitors and assessment
Company assessmentDirect peers
- Encore: Major provider of event technology, staging, and production services for corporate and association events. Directly comparable to Show Factory's AV, lighting, staging, and event production capabilities.
- Jack Morton Worldwide: Global experiential brand experience agency producing immersive events, activations, and installations. Comparable to Show Factory's scenography and experiential technology offerings, particularly for corporate brand events.
- Production Resource Group (PRG): Global provider of event production, scenic fabrication, lighting, and AV services. Closely comparable to Show Factory across the full event lifecycle, though operating at much larger scale with international reach.
- Sparks: Experiential marketing agency producing brand activations, custom builds, and immersive event experiences. Comparable to Show Factory in combining custom fabrication with experiential design for corporate clients.
- George P. Johnson Experience Marketing: Global experiential agency producing events, exhibits, and immersive brand experiences. Comparable to Show Factory in delivering scenography and full-service event production for enterprise clients.
- Moss Inc. Provider of custom event fabrication, exhibitry, and rental services for corporate events and trade shows. Directly comparable to Show Factory's custom carpentry and scenic fabrication offering.
Broad incumbents
- GES (Global Experience Specialists): Large-scale event and trade show services provider with fabrication, logistics, and design capabilities. Comparable to Show Factory across custom fabrication and event production, with much broader portfolio.
- Freeman: Broad incumbent offering event design, fabrication, logistics, and experiential services globally. Comparable to Show Factory in integrated event production but with substantially greater scale and geographic reach.
Regional players
- HPS Group: Italian event services and scenography company serving corporate and private events in Italy. Closest regional peer to Show Factory in market, customer base, and integrated event production model.
- MKG (MKG Expérience): French experiential marketing and event agency producing brand activations and immersive experiences. Comparable to Show Factory in combining creative design with custom event builds, primarily serving the French market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Show Factory | Event Crafters social profiles
Digital presenceShow Factory | Event Crafters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Show Factory | Event Crafters leadership team
Management profileNumber of profiles
Show Factory | Event Crafters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Show Factory | Event Crafters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Show Factory | Event Crafters
What does Show Factory | Event Crafters do?
Show Factory | Event Crafters is an Italy-based B2B event contractor that designs and fabricates scenography, custom furniture, and event structures through two in-house carpentry workshops and a dedicated R&D team. The company delivers end-to-end event production including rental of furniture, china, glassware, drapery, staging, flooring, lighting, and tents, plus setup, dismantlement, and logistics. It also provides experiential technology such as LED/video walls, video mapping, holograms, augmented reality, multi-touch screens, interactive kiosks, and social media integration for weddings, corporate events, product launches, and themed experiences.
Is Show Factory | Event Crafters a public or private company?
Show Factory | Event Crafters is a private company. It is classified as unknown and is currently operating.
When was Show Factory | Event Crafters founded?
Show Factory | Event Crafters was founded in 2017. It employs 11 to 50 people.
Where is Show Factory | Event Crafters based?
Show Factory | Event Crafters is headquartered in Parma, Italy, in the Europe region.
How does Show Factory | Event Crafters make money?
Three revenue lines are on record. Custom Design & Fabrication is the primary driver. The others are equipment & Furniture Rental and event Production Services.
Who are Show Factory | Event Crafters's main competitors?
Direct peers on record are Encore, Jack Morton Worldwide, Production Resource Group (PRG), Sparks, George P. Johnson Experience Marketing and Moss Inc.. Broad incumbents are GES (Global Experience Specialists) and Freeman. Regional players are HPS Group and MKG (MKG Expérience).
Does Show Factory | Event Crafters have an API?
No public API is recorded for Show Factory | Event Crafters.
What industry is Show Factory | Event Crafters in?
Show Factory | Event Crafters's product category is Event Production Services. Its primary akta.pro industry code is BPAFAGAK, Event Fabrication & Scenic/Set Build (Custom Builds, Installations), with a secondary code of MPAGAKAG, Scenic Fabrication & Set/Stage Carpentry. Its NAICS code is 541850 and its SIC code is 2590.