The Pet Health and Nutrition Center

What The Pet Health and Nutrition Center does

The Pet Health and Nutrition Center is a privately held U.S. LLC, founded in 2007 and operating from New Hartford, Connecticut, that sells natural pet supplements, herbal remedies, and glandular products for dogs and cats through a direct-to-consumer Shopify e-commerce storefront. The catalog comprises roughly 70 SKUs across vitamins and supplements (multivitamins, enzymes, probiotics, omega oils, joint support), natural remedies (herbal tinctures, algae concentrates, colostrum, homeopathic remedies), and condition-specific Protocol Packages (Degenerative Myelopathy, Heart Disease, Diarrhea, Nerve & Mobility, IMHA, Pancreatitis). Formulations are built on USDA organic herbs, USP organic vegetable glycerin, and pasture-raised bovine glandulars from New Zealand, with technical differentiation concentrated in the proprietary BioPreparation microalgae blend (four strains developed by Dr. Michael Kiriac, engineered to cross the blood-brain and blood-retinal barriers) and condition-specific multi-supplement regimens.

The business is a content-led, education-driven direct-to-consumer retailer rather than a clinical or veterinary practice. Customer acquisition relies on an extensive educational content library (condition guides, blog articles, a 2026 catalog, Maria's book "A Thousand Lifetimes," a "Healthy Again" testimonial video, and an AnswerBase-powered Q&A forum), supplemented by a Shopper Approved review certification and a Plastic Negative sustainability credential. Distribution is exclusively online (pethealthandnutritioncenter.com) with $7.95 flat-rate U.S. shipping and free phone (1.888.683.3339) and email consultations staffed by certified Master Herbalists and Canine Nutritionists. The company does not operate a mobile app, public API, or third-party retail channel, and has not disclosed any institutional funding, acquisitions, or leadership changes.

Revenue is generated primarily through transactional one-time purchases (individual supplements at $12.95–$36.95 and protocol bundles at $36.90–$103.80) with a rewards program that provides modest subscription-style repeat-purchase incentives. The primary customer segment is U.S. dog and cat owners seeking holistic, integrative alternatives to conventional veterinary medicine for chronic and degenerative conditions (Degenerative Myelopathy, IMHA, pancreatitis, heart disease, digestive disorders). Reported customer outcomes — such as a dog recovering from a 6% red blood cell count to 40% under the IMHA protocol and mobility gains in dogs with degenerative myelopathy — are central to the company's marketing, although they are testimonials rather than controlled clinical evidence.

Name

The Pet Health and Nutrition Center

Legal name

The Pet Health & Nutrition Center, LLC

Website

https://pethealthandnutritioncenter.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

The Pet Health and Nutrition Center is a U.S. direct-to-consumer e-commerce retailer, founded in 2007, that sells USDA-organic herbal remedies, glandular supplements, and condition-specific Protocol Packages for dogs and cats, serving pet owners seeking holistic alternatives to conventional veterinary care.

Ownership category

akta.pro rank

Product category

Pet Supplements and Nutrition

NAICS

Pet and Pet Supplies Retailers (45991)

akta.pro primary industry

Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO)

akta.pro secondary industries

Cardiac & Circulatory Support Supplements (HLAMALAK), Immune Support Supplements (HLAMALAE), Vitamins, Minerals & Multivitamin Supplements (HLAMALAF)

Keywords

• Pet supplements
• Herbal remedies
• Holistic pet care
• Canine nutrition
• Natural pet health

Headquarters

HQ city

New Hartford

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Supplements & Remedies: Direct sales of vitamins, supplements, herbal remedies, glandular products, and natural health products for dogs and cats through e-commerce website
2. Protocol/Bundle Packages: Pre-configured supplement packages for specific health conditions (Degenerative Myelopathy, Heart Disease, Diarrhea, etc.) sold as bundled offerings
3. Rewards Program: Loyalty program to incentivize repeat purchases and customer retention

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The company sells natural pet supplements, herbal remedies, and nutrition products for dogs and cats through direct-to-consumer e-commerce, with bundled protocol packages targeting specific health conditions such as degenerative myelopathy, heart disease, kidney disease, and digestive disorders. Products include glandular blends, organic herbal formulas, a proprietary BioPreparation microalgae supplement, oral care items, and topical remedies, formulated by a certified Master Herbalist and certified Canine Nutritionist.

Product overview

The Pet Health and Nutrition Center is a holistic pet health e-commerce platform offering natural supplements, herbal remedies, and glandular therapies for dogs and cats. The company provides over 70 individual products organized across multiple categories: Vitamins & Supplements (including multivitamins, enzymes, probiotics, omega oils, joint support, and calcium), Natural Remedies (including herbal tinctures, homeopathic remedies, and specialty supplements like algae concentrates and colostrum), and Glandular Supplements (organ-specific glandular extracts). The product line includes single-ingredient supplements (like individual glandulars for heart, kidney, liver, thyroid) as well as bundled Protocol Packages (Degenerative Myelopathy Support, Heart Support, Diarrhea Package, Nerve & Mobility Wellness). Core products include Daily Multi Plus (whole food multivitamin), BioPreparation F2/F3 (microalgae formula), Heart Tonic, and various condition-specific herbal remedies. All herbal products are formulated by a certified Master Herbalist using USDA organic herbs. The company operates on Shopify e-commerce platform and provides free consultations with certified pet health experts.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Multi Plus A daily multivitamin supplement formulated for dogs and cats to support baseline nutrition.
• BioPreparation F2 F3 A proprietary microalgae-based formula supplement for dogs and cats, part of the company's BioPreparation line.
• Heart Support Package A bundled protocol package of herbal and nutritional supplements formulated to support dogs and cats with heart conditions.
• Nerve & Mobility Wellness Package A bundled protocol package of supplements formulated to support nerve health and mobility in dogs and cats, including degenerative myelopathy.
• Diarrhea Package A bundled protocol package of supplements and remedies formulated for dogs and cats experiencing digestive upset and diarrhea.
• Heart Tonic An herbal tonic formulated to support cardiovascular health in dogs and cats.
• Kidney Glandular A glandular supplement formulated to support kidney function in dogs and cats.
• Multi Glandular Blend A multi-glandular nutritional supplement blend for dogs and cats.
• Natural Tooth Paste A natural herbal toothpaste formulated for canine and feline oral care.
• Colostrum Powder A colostrum-based nutritional powder supplement for dogs and cats to support immune health.
• Lion's Mane Mushroom A Lion's Mane mushroom supplement for dogs and cats to support cognitive and nerve health.
• Elk Velvet Antler An elk velvet antler supplement for dogs and cats to support joint and mobility health.

Quantifiable outcome

• Dog recovered from 6% red blood cell count (IMHA) to 40% after following IMHA protocol
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pet Honesty: DTC natural pet supplement brand addressing joint, skin, digestive, anxiety and immune conditions with vet-formulated products; targets the same condition-specific supplement use cases as PHNC at a larger scale.
• NHV Natural Pet Products: Holistic herbal supplement company selling condition-specific tinctures and remedies for dogs and cats, with an in-house veterinary herbalist team analogous to PHNC's Master Herbalist capability.
• Wholistic Pet Organics: Whole-food-based organic pet supplement company offering condition-targeted nutritional support for dogs and cats, mirroring PHNC's organic, whole-food positioning and condition-specific protocols.
• Pet Wellbeing: Direct-to-consumer holistic pet supplement company selling condition-specific herbal formulas for dogs and cats, with an educational content library and consultation model highly comparable to PHNC's positioning.
• Dr. Harvey's: Holistic pet health company offering whole-food supplements, herbal blends, and condition-specific nutritional support for dogs and cats with an educational, expert-led positioning parallel to PHNC.
• Animal Essentials: Family-owned maker of organic herbal remedies for companion animals, sold through retail partners including PHNC's own store. Closely comparable product format (organic glycerin tinctures) and target customer (holistic-minded pet owners).
• Only Natural Pet: Online retailer specializing in natural pet supplements, herbal remedies, and holistic care products across dogs and cats, with comparable condition-specific merchandising and educational content focus.

Broad incumbents

• NaturVet: Long-established pet supplement manufacturer offering a broad portfolio of vitamins, joint, calming, digestive and skin supplements for dogs and cats; overlaps with PHNC's categories but distributes through mass retail rather than solely DTC.
• VetriScience Laboratories: Veterinary-channel pet supplement company offering condition-specific formulas (cardiac, joint, calming, immune) for dogs and cats; comparable condition-targeted portfolio but distributed primarily through veterinarians and specialty retail.
• Zesty Paws: One of the largest DTC pet supplement brands in the U.S., selling multivitamins, joint, skin, calming and immune SKUs across dogs and cats; competes in the same categories but with mainstream positioning and significantly larger marketing spend.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PetHealthNutritionCenter
• LinkedInlinkedin.com/company/the-pet-health-and-nutrition-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pet Health and Nutrition Center