Showpower Global

What Showpower Global does

Showpower Global B.V., founded in 2010 and headquartered in Amsterdam, Netherlands, is a privately held climate tech company that designs and operates battery-based mobile microgrid power systems for large-scale live events. Its core offering is the SmartGrid system, which combines 250kW Showpower Units (SPUs) with up to 250kWh Energy Storage Units (ESS) using second-life lithium-ion cells, proprietary Battery Management System (BMS), liquid cooling, and a remote Human/Machine Interface (HMI). The modular architecture scales from 250kW/250kWh up to 1MW/4MWh with N-1 redundancy, supports 50-60Hz switching and 380-500V AC for global deployment, and is certified to IEC 62619, UL1741, and multiple EU directives.

The company sells its technology as Power-as-a-Service (PaaS), a fully-accountable end-to-end power management model priced in €/kWh based on a Smart Power Plan tailored to each event. Pricing bundles power availability, consumed energy, system rental, on-site engineering, and 24/7 remote support, with grid-based power typically priced below diesel. Customers include Coldplay's Music of the Spheres World Tour (184 shows), Ultra Music Festival, Lollapalooza Chicago, MDLBEAST Soundstorm, Global Citizen Festival, Wembley Stadium, and Rogers Stadium. Distribution is direct enterprise sales to event producers, festival organizers, stadium operators, and global touring artists, supported by partnerships with Hope Solutions, AEG Europe, and Live Nation/Festival Republic.

Showpower is co-led by co-CEOs Paul Schurink and Jasper Goossen (joined April 2025), with Tim Benson as CTO, Rob Scully as COO, and Lawrence Millar as CMO. As of 2025 the SmartGrid has powered 86 stadium shows across 16 countries; recent milestones include the first battery-powered stages at Wembley (Coldplay 2025 residency) and Ultra Miami, plus the first SmartGrid deployment in South America at Global Citizen: Amazonia in Brazil.

Name

Showpower Global

Legal name

Showpower Global B.V.

Website

https://showpower.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Showpower Global B.V. designs and operates the SmartGrid battery-based mobile microgrid system, delivering Power-as-a-Service to power stadium concerts, music festivals, and global tours for clients including Coldplay, Ultra, Lollapalooza, and MDLBEAST with zero on-site emissions.

Ownership category

akta.pro rank

Product category

Mobile Battery Energy Storage and Power-as-a-Service for Events

NAICS

Electric Power Generation (22111), Switchgear and Switchboard Apparatus Manufacturing (335313)

SIC

Cogeneration Services & Small Power Producers (4991), Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

Temporary Power, Mobile Generation & Microgrid Support (EUAEAIAI)

akta.pro secondary industries

Microgrid & Distributed Grid Equipment (Controllers, Switchgear Packages, DER Interconnection) (IMAGAAAJ), Energy Storage Systems (BESS, Flywheels, Batteries) (HDABAKAC), Battery Analytics, Digital Twins, SoH/SoC Estimation & Degradation-Aware Dispatch (EUAFAKAK)

Keywords

• Battery power systems
• Power-as-a-service
• Mobile microgrids
• Event energy solutions
• Battery energy storage

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Power-as-a-Service (PaaS): Fully-accountable end-to-end power management solution charging a flat rate for power supply including power availability and consumed energy. The price is based on a detailed Smart Power Plan developed for each client, providing €/kWh rate based on unique power requirements, size, location, budget, and sustainability ambitions.
2. Power System Rental and Implementation: Rental, implementation and on-site management of the SmartGrid battery system including power monitoring, analysis, consultancy, system design, and 24/7 engineering support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Showpower Global designs, manufactures, and deploys sustainable battery-based power systems and Power-as-a-Service (PaaS) solutions for live events. Its core offerings include the SmartGrid mobile microgrid, modular Showpower Units (SPU), and Energy Storage Units (ESS), which together replace diesel generators with clean, scalable, mobile energy for the events industry.

Product overview

Showpower Global offers a unified product portfolio centered on the SmartGrid mobile microgrid system, which combines the Showpower Unit (SPU) for power generation and the Energy Storage Unit (ESS) for battery storage. The company delivers these as a Power As A Service (PaaS) model, providing fully-integrated sustainable power solutions for live events. The SmartGrid system is a world-first mobile microgrid that delivers grid-scale features in a transportable modular footprint, enabling 100% emission-free power for events ranging from small gatherings to stadium shows and international sporting events.

Differentiator

Problem solved

Functional benefit

Brands

• SmartGrid: A world-first mobile microgrid system designed for events requiring critical and independent power, delivering grid-scale features and capacity in a transportable, compact modular footprint.
• Power As A Service (PaaS)

Products and services

• SmartGrid Mobile Microgrid A proprietary mobile microgrid platform that connects multiple battery units to deliver scalable, clean, and managed power for live events. Designed for event organizers and production companies needing reliable temporary power without diesel generators.
• Showpower Unit (SPU) A modular battery power unit that can be deployed individually or networked into the SmartGrid microgrid to supply clean, silent power at event sites. Sold or leased to event organizers, production companies, and venue operators.
• Energy Storage Unit (ESS) A high-capacity energy storage unit that extends the runtime and capacity of Showpower's mobile battery systems, enabling longer-duration event power without recharging. Targeted at large-scale events and longer deployments.
• Power As A Service (PaaS) A subscription-based power service that delivers, deploys, monitors, and manages battery power systems for live events as a turnkey solution. Available to event organizers, production companies, and venue operators seeking to eliminate diesel without upfront capital investment.

Quantifiable outcome

• 59% CO2e emissions reduction achieved by Coldplay's Music of the Spheres World Tour
• +7 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Twelve partnerships are on record, tiered flagship, core, minor and major.

• Ultra Music FestivalflagshipStrategic or Co-development Partner · 1 January 2026Six-year partnership developing intelligent and sustainable power solutions. Showpower helped deploy first battery-powered stage at Ultra's Miami event as part of Mission: Home sustainability initiative.
• AEG EuropecoreStrategic or Co-development Partner · 1 January 2025Collaboration with AEG at LIDO Festival to redefine sustainable large-scale events. AEG Sustainability Director Sam Booth is working on carbon-removed concerts and festival innovations. Also collaborated at Rogers Stadium in Canada.
• islaminorStrategic or Co-development Partner · 1 January 2025Tim Benson contributed to isla's Temperature Check Europe Report 2025, providing industry expertise on event carbon measurement and sustainability.
• Sustainable VenturescoreImplementation/ SI/ Consulting Partner · 1 January 2025Growth partner for climate tech startups helping them scale through funding, workspaces, expert services, and peer/partner community. Partnered with Barclays Eagle Labs for National Climate Tech Accelerator.
• Barclays Eagle LabscoreImplementation/ SI/ Consulting Partner · 1 January 2025One of UK's largest entrepreneurial networks partnering with Sustainable Ventures for National Climate Tech Accelerator to support UK climate tech startups.
• Hope SolutionscoreStrategic or Co-development PartnerHope Solutions founder Luke Howell (Coldplay's sustainability officer) approached Showpower's co-founders to create the most sustainable power system for Coldplay's Music of the Spheres World Tour. This partnership was instrumental in developing the SmartGrid system and establishing Showpower's market leadership.
• ZAP ConceptscoreStrategic or Co-development PartnerPaul Schurink, Rob Scully, and Tim Benson were working together at ZAP Concepts when they developed the SmartGrid technology. ZAP Concepts is the precursor organization where Showpower's founding team developed their expertise in sustainable event power.
• ColdplayflagshipStrategic or Co-development PartnerColdplay's Music of the Spheres World Tour is the flagship deployment of Showpower's SmartGrid. The partnership achieved 86 stadium shows in 16 countries with 100% battery power, setting records for sustainable touring with 59% CO2e reduction.
• Live Nation / Festival RepubliccoreStrategic or Co-development PartnerPartnership with Live Nation's Festival Republic for sustainability initiatives including Finsbury Park mains grid connection (UK first) and Lollapalooza Chicago hybrid battery system.
• MDLBEASTmajorStrategic or Co-development PartnerShowpower involved in designing sustainable energy future for MDLBEAST Soundstorm, helping transition from primarily diesel-powered in 2019 to 90% grid power in 2025.
• Wembley StadiumflagshipStrategic or Co-development PartnerSmartGrid powered Coldplay's record-breaking 10-show residency at Wembley - first band to power a concert at Wembley entirely by renewable energy with no generator use.
• TPiMEAminorStrategic or Co-development PartnerIndustry publication covering Showpower's sustainable power solutions at MDLBEAST Soundstorm and other major events.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aggreko: Global leader in temporary power rental, supplying mobile generators and increasingly hybrid battery solutions to live events, festivals, and major tours. Most direct competitor to Showpower in mobile event power, though still predominantly diesel-led.
• PRG (Production Resource Group): Major live-event production services company providing power, lighting, and staging to concerts, tours, and festivals. Provides temporary power distribution to similar end customers and could expand into battery-first offerings.
• Solotech: Live event production and rental services company serving major tours and festivals in North America and Europe. Comparable end customers and operational scope to Showpower's live-event power business.

Broad incumbents

• Generac Power Systems: Manufacturer of mobile, standby, and industrial generators used across events, construction, and critical facilities. Active in battery energy storage via its recent acquisitions, positioning it as a likely hybrid competitor.
• United Rentals: North America's largest equipment rental company, with significant mobile power generation offerings. Potential scale competitor as the rental industry electrifies its fleet.
• Sunbelt Rentals: Large equipment rental company with extensive mobile generator fleet serving events, construction, and industrial markets. Could bundle battery-powered offerings alongside its existing power rental footprint.
• Caterpillar Energy Solutions: OEM and rental provider of mobile diesel and natural gas generator sets for events, utilities, and industrial customers. Broad incumbent in temporary power with the capital to launch hybrid battery offerings competing with Showpower.

Emerging players

• Fluence Energy: Grid-scale battery energy storage and EMS software provider serving utilities and large commercial customers. Comparable battery + software architecture to Showpower's SmartGrid, though targeting grid rather than mobile event use cases.
• Tesla (Megapack / Tesla Energy): Large-scale lithium-ion battery storage provider for grid and commercial applications. Technology-adjacent and could eventually target mobile/event microgrid applications with engineering effort.
• EcoFlow Pro: Portable and semi-portable battery power station company expanding from consumer into professional and event use cases. Smaller scale than Showpower but overlapping battery-first event power narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/showpowerglobal

Compliance19 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Showpower Global