Sonoma County Bicycle Coalition

What Sonoma County Bicycle Coalition does

The Sonoma County Bicycle Coalition (SCBC) is a 501(c)(3) nonprofit corporation founded circa 2001 and headquartered in Santa Rosa, California. SCBC promotes healthy and safe bicycling throughout Sonoma County through a coordinated portfolio of advocacy, education, and community engagement programs. Its core service lines include Safe Routes to School education (Bike Rodeos, Family Bike Workshops, Learn to Ride Classes), adult Smart Cycling Classes taught by League of American Bicyclists certified instructors, the Biker Chicks women's riding program, Bike Valet event services, and Bike2it! community challenges. The organization also operates policy advocacy with formal representation on the Sonoma County Transportation Authority Citizens Advisory Committee and Caltrans District 4 Bicycle Advisory Committee, spanning nine incorporated cities.

SCBC's underlying technology stack is lightweight and nonprofit-typical: NeonCRM for membership/event management, Bike Index for bike registration, Challenge Runner for Bike Month team tracking, and integrations with city Parks & Recreation platforms (PerfectMind, Rec1) for class registration. There is no proprietary software platform; the technical moat resides in the League-certified instructor workforce (six certified staff) and 21 years of institutional relationships with schools, local governments, and cycling advocacy groups.

The organization's business model is a nonprofit multi-stream structure dominated by government grants, with the most recent strategic plan indicating approximately 75% of revenue is derived from a single government grant. Diversified streams include individual and business membership dues ($15-$65 and $200-$2,500 tiers respectively), corporate sponsorships ($200 Bronze to $10,000+ Presenting), individual donations, Bike Valet service fees ($200-$2,500 per event), vehicle and real estate donation proceeds, and event revenue (Golden Spoke Awards Gala at $125-$150/ticket). Headcount is 11 staff across executive, finance, advocacy, development, and Safe Routes to School education functions.

Name

Sonoma County Bicycle Coalition

Legal name

Sonoma County Bicycle Coalition

Website

https://bikesonoma.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Sonoma County Bicycle Coalition is a 501(c)(3) nonprofit that promotes safe bicycling across Sonoma County's nine cities through Safe Routes to School education, adult Smart Cycling classes, women's riding programs, event services, and transportation policy advocacy on regional committees.

Ownership category

akta.pro rank

Product category

Nonprofit Cycling Advocacy and Education

NAICS

Social Advocacy Organizations (8133), Civic and Social Organizations (81341)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)

Keywords

• Bicycle advocacy
• Cycling education
• Safe routes to school
• Nonprofit transportation
• Community cycling programs

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Grants: Primary revenue source representing approximately 75% of budget, from government transportation and public health grants
2. Membership Dues: Individual/Family ($15-65/year) and Business memberships ($200-5000/year) providing discounts and benefits
3. Corporate Sponsorships: Annual sponsorships at multiple levels: Presenting ($10,000+), Titanium ($5,000+), Platinum ($2,500+), Gold ($1,000+), Silver ($500+), Bronze ($200+)
4. Individual Donations: One-time and recurring donations from individuals, including planned giving and estate planning contributions
5. Bike Valet Services: Fee-based valet bicycle parking services at events: $1500-2500/day full service, $750-1000/half day, $200-300 for rack rentals
6. Vehicle and Property Donations: Donated cars, boats, RVs and real estate generate proceeds through partnership with Car Donation Services and CARS
7. Event Revenue: Golden Spoke Awards Gala tickets ($125-150), sponsorships, and auction items

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

The Sonoma County Bicycle Coalition is a 501(c)(3) nonprofit that delivers bicycle safety education, community riding programs, policy advocacy, and event services across the nine cities of Sonoma County, California. Its core offerings include Safe Routes to School education (Bike Rodeos, Family Bike Workshops, Learn to Ride Classes), Smart Cycling Classes for adults, the Biker Chicks women's riding program, Bike Valet parking at events, annual Bike Month and Pedal Fest celebrations, the Golden Spoke Awards Gala, and ongoing bicycle infrastructure advocacy at local, regional, state, and federal levels.

Product overview

The Sonoma County Bicycle Coalition operates as a 501(c)(3) nonprofit organization offering a coordinated suite of bicycle education, advocacy, and community engagement programs. The core offerings include Safe Routes to School education (Bike Rodeos, Family Bike Workshops, Learn to Ride Classes), Smart Cycling Classes for adults, Biker Chicks women's riding program, Bike2it! community challenge, and annual events (Bike to Work Month, Pedal Fest, Golden Spoke Awards Gala). Supporting services include Bike Valet parking at events, bicycle registration via Bike Index, and policy advocacy at local, regional, state, and national levels. The organization primarily serves Sonoma County residents, schools, and employers through direct programming and partnerships with local government agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Safe Routes to School Countywide bicycle and pedestrian safety education program for K-12 students in Sonoma County, delivered through classroom presentations, bike rodeos, Learn to Ride classes, and Family Bike Workshops in partnership with local schools and parks and recreation departments.
• Bike Rodeos Community bicycle skills events for children held March through November, featuring on-bike instruction, helmet fitting, and free bike repair on skill courses set up with chalk and cones.
• Family Bike Workshops Family-oriented cycling workshops led by certified instructors featuring fun games and guided neighborhood rides for parents and children who can already ride bikes.
• Learn to Ride Classes for Kids Step-by-step instruction helping children learn to balance and ride bikes, offered in partnership with Windsor, Santa Rosa, and Petaluma Parks & Recreation Departments.
• Biker Chicks Women's cycling program offering group rides of varying distances and paces on the third weekend of each month, founded by former Sonoma County Supervisor Shirlee Zane in 2012.
• Bike to Work Month Annual May celebration promoting cycling as transportation, featuring Bike to Work Day, Energizer Stations, the Team Challenge (tracked via Challenge Runner), Bike Shorts Film Festival, and Pedal Fest.
• Bike Valet Fee-based, staffed bicycle parking service at public events across Sonoma County, with full-service pricing of $1,500–$2,500 per day (or $750–$1,000 for half-day) and rack rental pricing of $200–$300 per event.
• Smart Cycling Classes Four-hour adult cycling course providing two hours of classroom instruction and two hours of on-bike training covering lane positioning, intersection navigation, gear ratios, and hazard recognition, taught by League of American Bicyclists certified instructors.
• Bike2it! Community challenge encouraging Sonoma County residents to calculate their two-mile radius and pledge to bike instead of drive for local trips, with free bike maps and resources provided.
• Advocacy Policy advocacy at local, regional, state, and national levels for bicycle infrastructure, funding, and safe cycling policies, including representation on the SCTA Citizens Advisory Committee and Caltrans District 4 Bicycle Advisory Committee.
• Golden Spoke Awards Gala Annual fundraising gala celebrating bicycle champions, advocates, and infrastructure projects with awards for Bike Champion of the Year, Bike Advocate of the Year, Bike-Friendly Business of the Year, and Bike Infrastructure Project of the Year; tickets $125 members / $150 non-members, Table of 8 for $1,250.
• Pedal Fest Annual free street fair celebrating Bike Month with vendors, demos, community rides, races, kids activities, and family bike rides held at SOMO Village in Rohnert Park.
• Bike Registration and Theft Prevention Free bike registration service using Bike Index with QR code stickers, plus educational resources on U-lock usage, secure locking techniques, and theft prevention for Sonoma County cyclists.

Quantifiable outcome

• 19,500 miles ridden and 2,400 trips recorded during 2026 Bike Month Team Challenge with 145 participants
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

22 partnerships are on record, tiered flagship, major, minor and core.

• SOMO VillageflagshipGTM or Marketing PartnerPresenting sponsor for Bike Month events including Pedal Fest, held at SOMO Village in Rohnert Park. Logo featured prominently on event materials and venue signage.
• Bay Area Air Quality Management District (Spare The Air)majorGTM or Marketing PartnerSponsor of Bike Month events and Pedal Fest, providing free bike valet sponsorship and environmental messaging partnership.
• Sonoma Clean PowermajorGTM or Marketing PartnerSponsor of 2026 Bike Month Team Challenge. Joint promotion of cycling as clean transportation alternative.
• 511 SF BayminorGTM or Marketing PartnerRegional transportation information partner for Bike Month promotion and awareness.
• Metropolitan Transportation Commission (MTC)minorGTM or Marketing PartnerRegional transportation agency partner for Bay Area Bike Challenge and Bike Month promotion.
• BART (BARTable)minorGTM or Marketing PartnerRegional transit partner promoting bike-train integration for Bay Area Bike Month.
• League of American BicyclistscoreStrategic or Co-development PartnerCertifying body for SCBC's cycling instructors. Provides Smart Cycling curriculum, safety tips, and e-bike training resources. SCBC staff hold instructor certifications #7272, #3910, #3909, #5375, #7833, #7739.
• Ru's Farm (Healdsburg)majorGTM or Marketing PartnerVenue host for Golden Spoke Awards Gala, providing farm venue for annual fundraising event.
• 1% for the PlanetcoreStrategic or Co-development PartnerEnvironmental partnership organization. SCBC joined as environmental partner in March 2026 to advance climate impact through cycling advocacy.
• Bikeable Santa RosacoreStrategic or Co-development PartnerLocal advocacy group network partner in SCBC's Advocacy Army. Volunteer group working for safe, low-stress bicycle network in Santa Rosa.
• BikeSebastopolcoreStrategic or Co-development PartnerLocal advocacy group network partner in SCBC's Advocacy Army. Working to create a town where people of all ages and abilities can safely enjoy bicycling.
• Safe Streets PetalumacoreStrategic or Co-development PartnerLocal advocacy group network partner in SCBC's Advocacy Army. Advocates for safe, healthy and affordable mobility in Petaluma.
• Move! HealdsburgcoreStrategic or Co-development PartnerLocal advocacy group network partner in SCBC's Advocacy Army. Advocates for bike- and pedestrian-friendly transportation in Healdsburg.
• Bike Friendly ForestvilleminorStrategic or Co-development PartnerLocal advocacy group network partner in SCBC's Advocacy Army.
• Car Donation ServicesminorGTM or Marketing PartnerThird-party processor for vehicle donations. Picks up donated vehicles, sells them, and sends SCBC 60% of proceeds.
• CARS (Charitable Adult Rides & Services)minorGTM or Marketing PartnerReal estate donation processor partnered with Giving Property. Handles property sales, pays off liens and closing costs, sends SCBC 70-90% of proceeds.
• Sonoma County Catering CompanyminorGTM or Marketing PartnerCatering vendor for Golden Spoke Awards Gala event.
• Climate RideminorGTM or Marketing PartnerEvent organization hosting NorCal Green Fondo. SCBC staff participate and raise funds for the coalition through the event.
• Sonoma County Transportation AuthoritycoreStrategic or Co-development PartnerSCBC staff participate in Citizens Advisory Committee. Key partner for transportation planning and funding advocacy.
• Caltrans District 4coreStrategic or Co-development PartnerSCBC staff members participate in Caltrans District 4 Bicycle Advisory Committee for state highway cycling infrastructure.
• Sonoma-Marin Area Rail Transit (SMART)coreStrategic or Co-development PartnerOngoing advocacy for SMART path completion, bike-friendly train policies, and bike parking at stations. SMART awarded $2.5M contract for pathway design in 2022.
• Sonoma County Regional ParksminorStrategic or Co-development PartnerPartner for trails advocacy and Pedal Fest event participation.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bike East Bay: East Bay bicycle advocacy organization running Safe Routes to School, advocacy, and community rides — directly comparable programmatic mix and Bay Area regional positioning.
• Walk Bike Berkeley: Small-scale bicycle and pedestrian advocacy nonprofit serving Berkeley with a community-and-policy model closely mirroring SCBC's local advocacy approach.
• San Francisco Bicycle Coalition: Citywide bicycle advocacy nonprofit operating the same advocacy-plus-education-plus-membership model as SCBC, but at significantly larger scale in San Francisco.
• Marin Bicycle Coalition: County-level bicycle advocacy nonprofit serving Marin County with education, advocacy, and community ride programs — the closest direct comparable to SCBC in mission, scale, and program mix within the Bay Area.
• Sacramento Area Bicycle Advocates (SABA): Regional bicycle advocacy nonprofit covering the Sacramento area with advocacy, education, and member-based programs — structurally analogous to SCBC.
• Los Angeles County Bicycle Coalition (LACBC): County-level bicycle advocacy nonprofit serving LA County with education, advocacy, and community rides — comparable organizational model to SCBC at a larger urban scale.

Broad incumbents

• PeopleForBikes: National bicycle advocacy and industry coalition focused on federal policy and infrastructure funding — operates in the same advocacy space but at national scale.
• League of American Bicyclists: National umbrella organization for bicycling advocacy that certifies SCBC's instructors and sets curriculum standards — operates at broader national scale in the same advocacy category.
• California Bicycle Coalition: State-level bicycle advocacy organization advancing cycling policy at the California statehouse — covers the broader policy category SCBC engages with at the local level.

Others

• Rails-to-Trails Conservancy: National nonprofit advocating for rail-trail conversion and active transportation infrastructure — adjacent advocacy mission with overlapping policy goals around active transportation funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-sYeCxF1YaQO3HkAWaH_Qw
• Facebookfacebook.com/BikeSonoma
• Instagraminstagram.com/bikesonoma
• LinkedInlinkedin.com/company/sonoma-county-bicycle-coalition

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonoma County Bicycle Coalition