Goupil

Name

Goupil

Legal name

Goupil industrie SAS

Website

https://goupil-ev.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Electric Utility Vehicles

NAICS

Heavy Duty Truck Manufacturing (336120), Motor Vehicle Body Manufacturing (336211)

SIC

Truck & Bus Bodies (3713), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Specialty Utility & Maintenance Vehicle Manufacturing (Street Sweepers/Vacuum Trucks) (IMACAFAI)

akta.pro secondary industry

Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC)

Keywords

• Electric utility vehicles
• Compact commercial vehicles
• Electric fleet vehicles
• Utility vehicle manufacturing
• Municipal electric vehicles

Headquarters

HQ city

Bourran

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Electric Vehicle Sales: Sale of 100% electric utility vehicles (G2, G4, G4+, G6 models) with various configurations and customisation options. Pricing varies by wheelbase, battery type, body options, and accessories.
2. Custom Equipment and Body Options: Sale of proprietary and custom body equipment including tippers, waste collectors, hooklifts, column lifts, high-pressure washers, watering systems. More than 30 standard variants plus bespoke developments.
3. Fleet Services (Dealer-operated): Dealer network offers rental solutions, service maintenance plans, and second-hand vehicle sales. Dealers provide long-term leasing on entire vehicle basis.
4. Technical Training: Technical training services on complete vehicle range offered through training partner at headquarters in France

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Goupil designs and manufactures 100% electric compact utility vehicles (G2, G4, G4+, and G6 models) for professional applications including waste collection, street cleaning, green space maintenance, industrial logistics, last-mile delivery, and facility management. Each vehicle is modularly customisable with proprietary body equipment such as tippers, box vans, refuse collection bodies, watering systems, pressure washers, leaf collectors, column lifts, and hooklift containers, with payload capacity up to 1,200 kg and WLTP range up to 199 km.

Product overview

Goupil designs and manufactures 100% electric utility vehicles since 1996, based in Bourran, France. The product portfolio consists of four core vehicle models (G2, G4, G4+, and G6) forming a platform approach with customizable body configurations. G2 is the compact entry model with some off-road capability; G4 is the standard workhorse with extensive options; G4+ is the enhanced 2026 version; and G6 is the largest high-speed model for suburban applications. All vehicles share a modular architecture allowing attachment of specialized body equipment including tippers, box vans, waste collectors, watering systems, pressure washers, column lifts, and hooklift systems. These equipment modules integrate components from partners like DHOLLANDIA (tail lifts), DALBY (hooklifts), FAUN (bin lifters), and Klubb (aerial platforms). Goupil operates as part of Polaris Group since 2011, selling exclusively through exclusive dealer networks across 40+ countries with approximately 70% export sales.

Differentiator

Problem solved

Functional benefit

Products and services

• G2 Electric Utility Vehicle Compact electric utility vehicle designed for leisure and industrial applications. The smallest model in the Goupil range, offering robust construction and off-road capabilities for rough terrain typically reserved for ATV/4x4 vehicles.
• G4 Electric Utility Vehicle Standard electric utility vehicle with versatile configurations for professional applications. Compact size with payload capacity up to 1,200 kg, available with lead-acid (5.8-15.4 kWh) or lithium (5.2-28.8 kWh) batteries, and towing capacity of 1 ton (Class B) or 1.4 ton (Class BE).
• G4+ Electric Utility Vehicle Enhanced version of the G4 launched in 2026, described as compact, powerful, and suited to professional needs with improved specifications over the standard G4 model.
• G6 Electric Utility Vehicle Largest model in the Goupil range with higher performance specifications. Features max speed of 80 km/h, larger cab seating 3 passengers, WLTP range up to 199 km, payload capacity up to 1,200 kg, and towing capacity up to 1,700 kg. Ideal for suburban last-mile delivery and municipal applications.
• Tipper Body Equipment (Plateau basculant) Tilting load bed with removable aluminum drop-down gates for transporting bulky items, green waste, construction materials, tools, and packages. Can be combined with water tanks, pressure washers, or cage containers.
• Box Van Body Equipment (Fourgon) Cargo van body with cubic design and no wheel wells for maximum cargo capacity. Features 80 cm loading height, available with 1-3 shutters (side and/or rear), and customizable internal configurations including shelves and compartments.
• High Tip Waste Collection Body (Benne à bec) Waste collection bin with 1.40m discharge height, side drop-down doors at ground level for ergonomic loading, and capacity of 2.3-3.6 m3 depending on chassis. Designed for narrow urban streets and low-noise early morning or late-night collection.
• Watering System (Arrosage) Rotomolded water tank with 25m hose and automatic reel, 16mm diameter. Silent electric operation enables early morning watering. Includes fill cap with filter, water level indicator, side compartment for spray lance, and removable via lifting rings or forklift.
• Tipper with High Pressure Washer (Plateau basculant et nettoyeur haute pression) Combined configuration integrating tipper bed with 130-bar pressure washer for simultaneous waste collection and street cleaning operations. Used by Paris 'Urgence Propreté' program for cleaning public restrooms, graffiti removal, and illegal dumping.
• Leaf Collector (Aspirateur de feuilles) 100% electric leaf collection system for green spaces and road maintenance crews. Compact design accesses remote locations, operates silently compared to petrol equivalents, and can collect leaves during driving.
• Refuse Collection Vehicle (Benne de collecte de déchets) Rear-loading waste collection body for containers up to 1,000 liters. Compact design accesses narrow streets, silent operation for unsociable hours collection, suitable for cemeteries, hospitals, and industrial facilities.
• Load Bed with Column Lift (Plateau avec hayon à colonnes) Load bed equipped with DHOLLANDIA tail lift (up to 500 kg capacity) for heavy/bulky item handling. Platform loading volume 3.3-5.9 m3, payload up to 1,000 kg. Reduces physical strain on operators and enables autonomous loading/unloading.
• Hooklift with Container (Bras de levage avec caisson) G6 chassis with DALBY hooklift system and interchangeable containers. Enables multiple applications with single vehicle: green waste collection, bulky item pickup, rubble disposal. Containers can be customized with watering systems, pressure washers, or leaf mulchers.
• Camion Magasin (Mobile Shop Vehicle) Mobile shop vehicle configuration for efficient and sustainable retail operations.
• Second-hand Vehicles Certified pre-owned electric utility vehicles refurbished by the manufacturer. Service created in 2018 offering vehicles checked and refurbished before resale or rental, reducing environmental footprint while providing value.
• Warranty & Maintenance Plans Comprehensive warranty coverage including 2-year spare parts and labor for wheelbase and equipment, and 7-year warranty for batteries. Service partners offer preventative and curative maintenance plans for fleet customers.
• Technical Training Technical training programs on the complete vehicle range including former models. Covers vehicle operation, servicing, electrical and mechanical diagnostics, repairs, and electrical hazard awareness. Enables customers to handle preventative and curative maintenance.

Quantifiable outcome

• Reduce operating costs to approximately €0.02 per km or €2 per 100 km
• +3 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SpeedycoreImplementation/ SI/ Consulting Partner · 24 May 2022Exclusive maintenance partnership for electric utility vehicles. Speedy network provides service and maintenance for Goupil VUL (Véhicules Utilitaires Légers) in France.
• LoxamcoreChannel Partner/ Reseller/ Distributor · 8 April 2021Equipment rental company partnership for fleet electrification. Loxam adopted Goupil G6 to green their fleet as part of sustainability commitments.
• DALBYcoreStrategic or Co-development PartnerPartnership with French manufacturer DALBY for G6 hooklift and container system. Developed specifically for G6 chassis for transporting equipment, maintaining green areas, collecting green waste, and moving rubble. The system enables multiple containers for various applications.
• DHOLLANDIAcoreTechnology or IntegrationPartnership with Europe's leading manufacturer of tail lifts. DHOLLANDIA column lifts integrated with G4 and G6 load beds for handling operations. Wired remote control for safe lifting/lowering. Up to 500 kg lifting capacity.
• FAUNcoreStrategic or Co-development PartnerPartnership for refuse collection vehicle with bin lifter and shovel developed for large city waste collection operations.
• SNAM (Société Nouvelle d'Affinage des Métaux)coreOthersBattery collection and recycling partnership. SNAM guarantees recycling capability of at least 70% for lithium batteries. Based on residual capacity, batteries can be reprocessed for second-life applications or reduced to lithium carbonate powder.
• KLUBBminorStrategic or Co-development PartnerPartnership for aerial work platform (nacelle) for G4 100% electric. 10m reach for trimming operations, garden maintenance, and vertical wall maintenance.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Xos Trucks: Manufacturer of medium- and heavy-duty electric commercial vehicles for fleets. Operates in the broader electric commercial vehicle category that Goupil targets, but at a larger vehicle class and US market focus.
• Volta Trucks: European electric truck manufacturer focused on urban distribution and last-mile logistics. Comparable to Goupil in targeting European fleet electrification, but at a larger vehicle class (16-ton) and with broader incumbent positioning.

Emerging players

• Ayro: US-based manufacturer of compact electric vehicles for last-mile delivery, campus mobility, and light commercial applications. Comparable to Goupil in compact EV product category, though Ayro is smaller-scale and primarily focused on the US market.

Direct peers

• Club Car: Club Car (owned by Ingersoll Rand) manufactures compact electric and low-speed vehicles for utility, golf, and commercial applications. Directly comparable to Goupil in product category, customer use cases (municipal, industrial, hospitality), and electric LSV/utility vehicle positioning.
• Workhorse Group: US-based manufacturer of electric delivery vehicles targeting last-mile delivery and commercial fleet customers. Overlaps with Goupil's last-mile delivery and fleet electrification value proposition, though Workhorse focuses on larger Class 3-5 vehicles versus Goupil's compact N1 positioning.
• Melex: Polish manufacturer of compact electric utility vehicles for municipal services, industrial facilities, and last-mile delivery. Directly competes with Goupil in product offering, target customer segments, and European municipal/governmental customer base.
• Polaris GEM: Polaris GEM is a sister brand under the same Polaris Group parent (which owns Goupil). GEM manufactures neighborhood electric vehicles and low-speed utility vehicles targeting similar municipal, hospitality, and light commercial use cases, making it the most directly comparable peer operating under shared corporate ownership.
• Tropos Motors: Manufacturer of compact electric utility vehicles for last-mile delivery, facility maintenance, and municipal applications. Directly comparable niche positioning to Goupil, though with a smaller scale and primarily North American market focus.
• Piaggio Commercial: Piaggio's commercial vehicle division (including the Porter and Electric Porter lines) manufactures compact light commercial vehicles for urban delivery and municipal applications. Comparable to Goupil in compact commercial vehicle category and European urban electrification focus.
• Aixam: French manufacturer of light quadricycles and compact commercial vehicles. Comparable to Goupil as a French-headquartered manufacturer of small-format commercial vehicles, though Aixam focuses more heavily on passenger quadricycles versus Goupil's pure-play utility focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Goupil_EV
• Facebookfacebook.com/goupilev
• LinkedInlinkedin.com/company/goupil-ev

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goupil