SanDiet – Dietetyka & Lifestyle

Name

SanDiet – Dietetyka & Lifestyle

Legal name

SanDiet

Website

https://sandiet.pl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Health Education and Dietotherapy

NAICS

Health and Personal Care Retailers (456)

akta.pro primary industry

E-book Subscription & Bundling Services (MPAJAMAB)

akta.pro secondary industry

Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)

Keywords

• Clinical dietetics
• Digital health education
• Therapeutic diet plans
• Women's nutrition
• Online health courses

Headquarters

HQ city

Bydgoszcz

HQ country

Poland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Ready-made Diet Plans: One-time purchase digital products providing 7-14 day meal plans with recipes, shopping lists, and supplementation guidance. Prices range from 69-149 PLN per diet. Available in seasonal versions (spring-summer, autumn-winter) with unlimited access.
2. E-books: Comprehensive digital guides on specific health topics (SIBO, digestive health, PCOS, easy-digestion diet). One-time purchase at 69-149 PLN with unlimited access and free updates.
3. Video Courses with Certificates: Online video courses ranging from 1.5 to 5 hours on specific conditions. Include certificates of completion. Priced at 64-349 PLN with unlimited lifetime access.
4. 60-Day Challenges: Structured programs with daily video lessons, Facebook community access, workbooks, and ongoing support materials. Priced at 119-199 PLN with unlimited access and updates to all challenge editions.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

SanDiet sells ready-made digital diet plans, e-books, video courses with certificates, and 60-day structured challenge programs targeting women with hormonal disorders (Hashimoto, PCOS, insulin resistance), digestive conditions (SIBO, IBS, bloating, reflux), and weight-management needs. All products are sold as one-time perpetual-license digital downloads through the company's own WooCommerce storefront, with instant access via user accounts, unlimited updates, and a private Facebook community ('Zdrowa Redukcja') for challenge participants.

Product overview

SanDiet – Dietetyka & Lifestyle is a digital health education and dietotherapy platform for women, operated by clinical dietitian Emilia Ptak. The company offers three core product lines: (1) Gotowe diety – ready-made, calorie-customizable diet plans for specific health conditions (insulin resistance/Hashimoto, SIBO, PCOS, gut health, thyroid, easy-digest, weight reduction, and supermarket-specific diets from Biedronka and Lidl); (2) E-booki i Wideokursy – digital educational content including e-books on digestive health (SIBO, gut compendium, easy-digest diet) and video courses on PCOS and SIBO with completion certificates; and (3) Wyzwania 60 dni – a 60-day healthy weight reduction challenge with daily video lessons and a community Facebook group. The company also provides individual dietary consultations and publishes a blog with hundreds of health articles. The platform is built on a WooCommerce e-commerce model with customer accounts and downloadable digital products.

Differentiator

Problem solved

Functional benefit

Products and services

• Gotowe diety (Ready-Made Diet Plans) A category of professionally designed, ready-to-use diet plans targeting specific health conditions and goals, including calorie-customizable options. Plans include meal plans, recipes, shopping lists, and supplementation guidance for conditions such as insulin resistance, Hashimoto, SIBO, PCOS, gut health, easy-digestion, weight reduction, and supermarket-specific diets from Biedronka and Lidl. Prices 69-149 PLN with unlimited access.
• eBook – Nowoczesne podejście do diety lekkostrawnej (Modern Approach to Easy-to-Digest Diet) A nearly 100-page e-book guide on modern approaches to a light, easy-to-digest diet, providing knowledge, 2 days of simple diet, and 7 days of meal plans. Priced at 69 PLN.
• SIBO bez tajemnic – Kompletny przewodnik po SIBO (SIBO Without Secrets – Complete Guide to SIBO) A comprehensive e-book guide on SIBO (Small Intestinal Bacterial Overgrowth) covering diagnostic strategies, treatment options, diet plans, and supplementation, based on patient experience and current scientific findings. Priced at 149 PLN.
• eBook – Co w jelitach "piszczy"? Twoje kompendium wiedzy o zdrowym i chorym brzuchu An extensive e-book compendium covering digestive health problems including reflux, IBS, Crohn's disease, ulcers, H. pylori, and diarrhea, with chapters on microbiota, gut barrier health, and supplementation plans. Priced at 149 PLN.
• Wideokurs: Leczenie PCOS musisz to wiedzieć – od przyczyn do dietoterapii (PCOS Video Course) A 4-hour video course on PCOS (Polycystic Ovary Syndrome) covering causes, treatment, and diet therapy, targeting both patients and professionals, with completion certificate and unlimited access. Priced at 349 PLN.
• Wideokurs: SIBO bez nawrotów – przyczyny, leczenie, dietoterapia (SIBO Video Course) A 5-hour video course on SIBO covering diagnosis, treatment, and diet therapy, designed for both patients and specialists, with completion certificate and unlimited access. Priced at 349 PLN.
• Kurs ABC trawienia: Poznaj swój układ pokarmowy! (Digestion ABC Course) A 1.5-hour online training course covering the fundamentals of the digestive system, designed to help participants understand how the gut works and what it needs for optimal function.
• Zdrowa redukcja – Wyzwanie 60 dni (Healthy Reduction – 60-Day Challenge) A 60-day weight-loss challenge program combining daily 1-5 minute video lessons, a closed Facebook support group ('Zdrowa Redukcja'), mini e-books, meal planning guides, and supplementary materials for sustainable habit change and weight loss. Priced at 119-199 PLN with unlimited access and updates to all editions.

Quantifiable outcome

• Over 15 kg weight loss and over 1 meter in body measurements achieved by challenge participants
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• OnetminorOthersMajor Polish internet portal that has featured SanDiet's expert content. Represents earned media coverage rather than formal partnership.
• EmpikminorOthersMajor Polish media retailer/bookstore that has featured SanDiet's content. Represents earned media coverage rather than formal partnership.
• TVNminorOthersMajor Polish TV network that has featured SanDiet's expertise. Represents earned media coverage rather than formal partnership.
• HealthLabsminorOthersPolish health media company that has featured SanDiet's expert content. Represents earned media coverage rather than formal partnership.
• Food ForumminorOthersPolish food and health magazine/publication. Ongoing collaboration with Mariola Zmitrowicz (Head of Health&Beauty) on content creation for readers.
• Patryk Czerniejewski - Chcę Zostać PlatformminorStrategic or Co-development PartnerCEO of the 'Chcę Zostać' online education platform. Co-created the 'Zdrowie na talerzu' course with Emilia Ptak - a comprehensive guide on healthy eating topics.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nourish: Nourish is a digital platform connecting consumers with registered dietitians for virtual consultations and educational content — directly comparable to SanDiet's online clinical-dietitian-led model of paid digital content for women's health conditions.
• Zoe: Zoe is a personalized nutrition science company selling digital courses, programs, and content on gut health, metabolic health, and hormonal conditions — overlapping with SanDiet's SIBO, insulin-resistance, and gut-health educational offerings.

Broad incumbents

• Healthline:
• MyFitnessPal: MyFitnessPal is the dominant digital nutrition platform combining food tracking with educational content and meal planning — comparable to SanDiet's diet-plan and educational content model, but at massive scale with a mobile-first app.
• WW (Weight Watchers): WW is a global weight-management brand offering digital programs, meal plans, and community support — comparable to SanDiet's weight-reduction challenges and diet-plan subscription structure, though at vastly greater scale and brand recognition.
• Noom: Noom is a scaled digital weight-management and behavior-change platform combining educational content, coaching, and tracking — directly comparable to SanDiet's diet plans and 60-day challenge model, though operating at much larger scale and with mobile-app + personalization features SanDiet lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sandietpl
• Instagraminstagram.com/sandiet.pl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SanDiet – Dietetyka & Lifestyle