Afro Caribbean Tingz
Afro Caribbean Tingz Ltd is a UK-based, Black-owned online retailer that sells 2,000+ Afro-Caribbean groceries, fashion accessories, and health and beauty products directly to diaspora consumers via a Shopify storefront with UK and international delivery.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Afro Caribbean Tingz does
Afro Caribbean Tingz Ltd is a UK-incorporated private limited company (Companies House trade number 13593092; VAT GB405420049) that operates a single online retail storefront at afrocaribbeantingz.co.uk selling food, drinks, beauty, and grocery products aimed at the Afro-Caribbean diaspora. The firm describes itself as a Black-owned business that sources directly and indirectly from local Afro-Caribbean farmers, small businesses, and artisans, with a stated catalog of 2,000+ SKUs available in stock across three product groupings: groceries (alcoholic and non-alcoholic beverages, canned foods, condiments, sauces, syrups and molasses including Mauby, essences and flavourings, grains, beans and flour, herbs, spices, seasonings, and snacks), fashion accessories (country flag-themed earrings, bracelets, beanies, caps, lapel badges, and miniature boxing gloves), and health and beauty (home remedies and non-food wellness items).
The underlying technology stack is a Shopify-hosted storefront with SSL encryption and payment processing through standard providers (Visa, Mastercard, American Express, Apple Pay, Google Pay). Unit prices range from £0.99 to £36.99 with shipping calculated at checkout by weight and promotional free or reduced delivery offers. Orders are typically dispatched within 1–2 business days, with UK delivery in 3–5 working days and international delivery in 5–7 working days; the website also advertises a worldwide delivery capability. Customer support is delivered through WhatsApp (+44 7383 367429) and a Gmail address ([email protected]), and the marketing motion is direct-to-consumer via the website and an email newsletter.
The business operates a one-time-transaction, pay-as-you-go revenue model with no subscription tiers, no disclosed B2B or wholesale channel, and no named enterprise customers. Ownership is described as founder/management-owned with no institutional investors, parent entities, or acquisition history identified. There are no disclosed funding rounds, no headcount figures, and no revenue or transaction-volume metrics in the source data, limiting any quantitative scale assessment.
Afro Caribbean Tingz firmographics
Firmographics- Name
- Afro Caribbean Tingz
- Legal name
- Afro Caribbean Tingz Ltd
- Website
- https://afrocaribbeantingz.co.uk
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- Afro Caribbean Tingz Ltd is a UK-based, Black-owned online retailer that sells 2,000+ Afro-Caribbean groceries, fashion accessories, and health and beauty products directly to diaspora consumers via a Shopify storefront with UK and international delivery.
- Ownership category
- akta.pro rank
Afro Caribbean Tingz industry classification
Industry- Product category
- Specialty Ethnic Grocery Retail
- NAICS
- Other Specialty Food Retailers (44529), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), All Other Miscellaneous Retailers (45999)
- SIC
- Retail-Miscellaneous Retail (5900), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Latin American & Caribbean Grocery Stores (CRAHAFAG)
- akta.pro secondary industry
- African Grocery Stores (CRAHAFAH)
Keywords
Where Afro Caribbean Tingz is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Afro Caribbean Tingz business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Direct retail of Afro-Caribbean food, beverages, fashion, and beauty products through e-commerce storefront. One-time transaction model with prices displayed in GBP including VAT where applicable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at variable unit prices |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Afro Caribbean Tingz product offering
Product offeringCore offering
Afro Caribbean Tingz is a UK-based online retailer that sells 2,000+ Afro-Caribbean groceries, fashion accessories, and health and beauty products directly to consumers through a Shopify-powered e-commerce storefront. The company curates and dispatches items such as alcoholic and non-alcoholic beverages, canned foods, condiments, syrups, grains, herbs, spices, snacks, country flag-themed jewelry, headwear, and home remedies to customers in the UK and worldwide.
Product overview
Afro Caribbean Tingz is a UK-based online e-commerce retailer offering a diverse selection of products inspired by the Afro-Caribbean community. The business operates as a single online storefront (not a multi-product platform) with three main product categories: Groceries (featuring Afro-Caribbean food items such as snacks, canned foods, condiments, beverages, grains, spices, and more), Fashion (including country flag-themed accessories, earrings, bracelets, headwear, and lapel badges), and Health and Beauty (home remedies and non-food wellness products). The company sources products directly and indirectly from local Afro-Caribbean businesses and artisans. The platform is powered by Shopify and processes payments through multiple payment providers including Visa, Mastercard, American Express, Apple Pay, Google Pay, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Groceries A broad collection of Afro-Caribbean grocery items for individual and household consumption, including beverages, canned foods, condiments, sauces, syrups, molasses, Mauby, essences, grains, beans, flour, herbs, spices, seasonings, and snacks such as plantain chips, chin chin, biscuits, crackers, and nuts.
- Fashion Cultural fashion accessories for individual consumers, including country flag-themed earrings, bracelets, beanies, snapback caps, lapel badges, mini boxing gloves, mini flag banners, mesh marina jewelry, and wooden birth-month earrings.
- Health and Beauty Non-food health and beauty items targeted at Afro-Caribbean consumers, including home remedies and wellness products.
- Snack Box for Occasions A bundled, curated snack box for special occasions, assembled from the Afro-Caribbean snack range.
- Easter Bun Traditional Afro-Caribbean Easter bun sold as a standalone seasonal grocery item to consumers seeking heritage foods for cultural celebrations.
Quantifiable outcome
- 2000+ products available in stock for immediate dispatch
- +2 more outcomes
Companies that use Afro Caribbean Tingz
Customer profileSegments1 record
Ideal customer profiles1 record
Afro Caribbean Tingz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Afro Caribbean Tingz partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights4 records
Afro Caribbean Tingz competitors and assessment
Company assessmentDirect peers
- Tropik Foods: UK-based online retailer specializing in African and Caribbean food and drink products. Directly comparable to Afro Caribbean Tingz in target market (UK Afro-Caribbean diaspora), category focus (groceries, drinks, snacks), and e-commerce direct-to-consumer model.
- Ariels Kitchen / Caribbean Kitchen: UK specialist retailer of Caribbean groceries, drinks, and snacks. Comparable in ethnic-grocery positioning, diaspora customer base, and e-commerce-led sales model.
- Island Foods (Caribbean): UK-based retailer of Caribbean and African groceries, drinks, and pantry items. Comparable assortment, customer base, and omnichannel approach to Afro Caribbean Tingz.
- Original Caribbean Foods: UK specialist in Caribbean groceries, sauces, drinks, and pantry items. Comparable in Caribbean product curation, diaspora customer focus, and online-plus-wholesale fulfillment approach.
Emerging players
- Aduna: Africa-inspired superfood and grocery brand with UK and international distribution. Comparable as a values-driven African/Afro-Caribbean food brand targeting diaspora consumers through e-commerce and retail.
- Hodmedod's: UK-based retailer specializing in British-grown pulses, grains, and heritage foods with a community-sourcing ethos. Adjacent peer sharing DTC e-commerce, mission-driven sourcing, and diaspora/cultural food positioning.
- Afropolitan Shop: Online retailer of African-inspired fashion, beauty, and lifestyle products. Comparable as a diaspora-focused DTC brand spanning food-adjacent categories, with overlapping cultural-merchandise positioning.
Broad incumbents
- Grace Foods: Established Caribbean food brand with strong UK distribution across groceries, drinks, and condiments. Operates as a broader incumbent with deep retailer penetration, competing for the same diaspora consumer wallet as Afro Caribbean Tingz.
- Amazon UK (World Foods): General online retailer with growing World Foods assortment including African and Caribbean brands. Competes for the same customer basket via Prime delivery, putting pricing pressure on specialist Afro-Caribbean retailers.
- Ocado: UK online grocer with curated World Foods and ethnic ranges. A broad incumbent with overlapping diaspora grocery demand and delivery infrastructure advantages versus Afro Caribbean Tingz.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Afro Caribbean Tingz social profiles
Digital presenceAfro Caribbean Tingz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Afro Caribbean Tingz leadership team
Management profileNumber of profiles
Afro Caribbean Tingz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Afro Caribbean Tingz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Afro Caribbean Tingz
What does Afro Caribbean Tingz do?
Afro Caribbean Tingz is a UK-based online retailer that sells 2,000+ Afro-Caribbean groceries, fashion accessories, and health and beauty products directly to consumers through a Shopify-powered e-commerce storefront. The company curates and dispatches items such as alcoholic and non-alcoholic beverages, canned foods, condiments, syrups, grains, herbs, spices, snacks, country flag-themed jewelry, headwear, and home remedies to customers in the UK and worldwide.
Is Afro Caribbean Tingz a public or private company?
Afro Caribbean Tingz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Afro Caribbean Tingz founded?
Afro Caribbean Tingz was founded in 2021.
Where is Afro Caribbean Tingz based?
Afro Caribbean Tingz is headquartered in London, United Kingdom, in the Europe region.
How does Afro Caribbean Tingz make money?
One revenue line is on record: product Sales.
Who are Afro Caribbean Tingz's main competitors?
Direct peers on record are Tropik Foods, Ariels Kitchen / Caribbean Kitchen, Island Foods (Caribbean) and Original Caribbean Foods. Emerging players are Aduna, Hodmedod's and Afropolitan Shop. Broad incumbents are Grace Foods, Amazon UK (World Foods) and Ocado.
Does Afro Caribbean Tingz have an API?
No public API is recorded for Afro Caribbean Tingz.
What industry is Afro Caribbean Tingz in?
Afro Caribbean Tingz's product category is Specialty Ethnic Grocery Retail. Its primary akta.pro industry code is CRAHAFAG, Latin American & Caribbean Grocery Stores, with a secondary code of CRAHAFAH, African Grocery Stores. Its NAICS code is 44529 and its SIC code is 5900.