The New Pennsylvania Project

What The New Pennsylvania Project does

The New Pennsylvania Project (NPP) is a 501(c)(4) social welfare nonprofit founded in May 2021 by Kadida Kenner and modeled on the New Georgia Project methodology pioneered by Stacey Abrams. Headquartered in West Chester, PA, with 11–50 employees, the organization runs year-round voter registration, civic education, and voter mobilization services targeting historically disenfranchised communities in Pennsylvania — primarily Black, Indigenous, and other people of color, youth under 35, immigrant communities, and justice-impacted individuals. It engages residents across 20 Pennsylvania counties spanning Philadelphia, Pittsburgh, and surrounding urban, suburban, and rural geographies, and reports cumulative registrations exceeding 20,000 voters since founding, including 9,960 registrations assisted through its 2024 program.

NPP's core service portfolio comprises direct voter registration (canvassing, phone banking, text messaging, and in-person drives), civic education delivered at community events, college campuses, churches, and through bi-weekly eBlast newsletters, and voter mobilization tied to both primary and general elections. Its affiliated 501(c)(3), the New PA Project Education Fund (NPPEF), provides non-lobbying civic education, voter guides in multiple languages, and hosts the Why Courts Matter – PA campaign acquired in February 2024. NPP also operates Slingshot The Podcast, a bi-monthly multimedia platform launched in 2025 covering culture, sports, and entertainment through a civic lens. Operational infrastructure includes a newly opened Bucks County office in Bensalem (July 2025) and an active social presence on Facebook, Instagram, YouTube, and TikTok.

The organization is funded through political contributions and donations routed via ActBlue and direct channels, with no disclosed product pricing because services are free to eligible voters. Go-to-market relies entirely on community-led grassroots organizing rather than commercial sales. NPP has executed strategic litigation partnerships with the ACLU of Pennsylvania and Public Interest Law Center to protect mail-in ballot counting, and co-hosted an environmental justice press event with Climate Power at Temple University in August 2024, signaling intent to expand into intersectional advocacy beyond voting rights.

Name

The New Pennsylvania Project

Legal name

New Pennsylvania Project

Website

https://newpaproject.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

The New Pennsylvania Project is a 501(c)(4) voting rights organization founded in 2021 that runs year-round voter registration, civic education, and voter mobilization across 20 Pennsylvania counties, serving BIPOC, youth, immigrant, and justice-impacted communities.

Ownership category

akta.pro rank

Product category

Civic Engagement and Voter Rights Services

NAICS

Social Advocacy Organizations (8133), Human Rights Organizations (813311)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

akta.pro secondary industries

Civic Education & Community Engagement (Voting, Local Government) (EDAAAFAC), Civic Participation & Leadership Development (Voting, Advocacy, Community Leadership) (EDAAADAL)

Keywords

• Voter registration services
• Civic engagement organizing
• Voter mobilization outreach
• Nonprofit advocacy services
• Community voter education

Headquarters

HQ city

West Chester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Political Contributions and Donations: As a 501(c)(4) social welfare organization, NPP is funded primarily through political contributions and donations from individuals, foundations, and organizations committed to voting rights and civic engagement. The organization accepts donations through platforms like ActBlue and runs donation campaigns to sustain year-round operations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The New Pennsylvania Project (NPP) provides year-round voter registration, civic education, and voter mobilization services to eligible Pennsylvanians, with a particular focus on historically disenfranchised communities including Black, Indigenous and other people of color, youth, immigrant communities, and justice-impacted individuals. Services are delivered free of charge through direct grassroots outreach (canvassing, phone banking, text messaging), community events, digital communications, voter guides via its affiliated NPPEF, the Slingshot The Podcast media platform, and the Why Courts Matter–PA judicial education campaign.

Product overview

The New Pennsylvania Project (NPP) is a voting rights organization offering a unified suite of civic engagement services centered on year-round voter registration, civic education, and voter mobilization. Their core offerings include direct voter registration assistance targeting historically disenfranchised communities (Black, Indigenous, people of color, justice-impacted individuals, immigrants, and youth), comprehensive civic education delivered at community events and digitally, and voter mobilization through canvassing, phone banking, and community events. The organization also provides voter guides through affiliated organization NPPEF, operates the Slingshot The Podcast media platform, and runs the Why Courts Matter-PA campaign for judicial education. Their unique approach emphasizes year-round engagement rather than election-cycle-only activities.

Differentiator

Problem solved

Functional benefit

Brands

• Slingshot The Podcast: A platform for voices that are too often overlooked, misrepresented, or unheard. Through bold conversations on culture, sports, entertainment, and the forces shaping the world, it challenges narratives and amplifies perspectives that matter.

Products and services

• Year-Round Voter Registration Comprehensive, year-round voter registration assistance delivered free of charge to eligible Pennsylvanians, focused on historically disenfranchised communities including Black, Indigenous and other people of color, youth, immigrant communities, and justice-impacted individuals. Services are delivered through canvassing, phone banking, text messaging, community events, and referrals to the official vote.pa.gov platform.
• Civic Education Civic education programming delivered to Pennsylvania community members on issues including civil rights, fair education funding, marijuana legalization, economic justice, and environmental justice, delivered in-person at community events and digitally via newsletters and social media.
• Voter Mobilization (Get Out the Vote) Direct voter mobilization services to drive participation in Pennsylvania elections, including canvassing, phone banking, text messaging, and community events designed to turn out voters in primary, general, and special elections.
• Voter Guides and Resources Free voter education guides and resources distributed through the affiliated New PA Project Education Fund (NPPEF), including multilingual voter guides, judicial election educational materials, and other civic engagement resources for Pennsylvania voters.
• Slingshot The Podcast An original podcast platform positioned as a voice for perspectives that are too often overlooked, misrepresented, or unheard, featuring bold conversations on culture, sports, entertainment, and civic engagement to inform, inspire, and empower listeners. Episodes air bi-monthly every other Thursday across Spotify, YouTube, Apple Podcasts, and other podcast platforms.
• Why Courts Matter – PA Campaign Advocacy campaign and civic education program seeking to protect the independence of Pennsylvania state and federal courts and educate the electorate about judicial elections, including live town hall series, an infographic explaining Pennsylvania's state court structure, and judicial retention education presentations.

Quantifiable outcome

• Registered over 20,000 voters in Pennsylvania since founding in May 2021
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Why Courts Matter – PennsylvaniacoreStrategic or Co-development Partner · 1 February 2024NPP acquired the Why Courts Matter – PA campaign in February 2024, an advocacy project seeking to protect the independence of state and federal courts and educate the electorate about their importance. Since then, they have created and presented court educational materials at community engagement events.
• New PA Project Education Fund (NPPEF)coreStrategic or Co-development PartnerNPPEF is NPP's affiliated 501(c)(3) organization focused on civic education and voter education. While NPP (c4) focuses on voter registration and mobilization, NPPEF (c3) provides civic education at community events, local businesses, churches, college campuses, and universities. NPPEF also acquired the Why Courts Matter – PA campaign in 2024 to educate voters about judicial elections.
• ACLU of PennsylvaniacoreStrategic or Co-development PartnerNPP joined with ACLU of Pennsylvania and Public Interest Law Center in a 2024 lawsuit to demand an end to the disqualification of mail-in ballots for inconsequential dating errors. Collaborative litigation partnership to protect voting rights.
• Public Interest Law CentercoreStrategic or Co-development PartnerNPP partnered with Public Interest Law Center and ACLU of Pennsylvania in litigation to protect mail-in ballot counting and voting rights in Pennsylvania.
• Climate PowerminorStrategic or Co-development PartnerNPP and Climate Power co-hosted a press conference for environmental justice at Temple University in August 2024, partnering on intersectional issues connecting voting rights with environmental justice.
• League of Women VotersminorStrategic or Co-development PartnerLong-standing partner organization in voter registration efforts. The League of Women Voters has traditionally provided voter registration services at naturalization ceremonies, a partnership affected by USCIS policy changes restricting third-party voter registration at ceremonies.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• When We All Vote: Michelle Obama-affiliated nonpartisan voter registration and turnout organization. Direct peer in voter registration methodology, target audience (especially youth and underrepresented communities), and event-driven grassroots engagement.
• ACLU of Pennsylvania: Pennsylvania state affiliate of the ACLU, an active litigation partner of NPP. Direct peer in voting rights litigation and advocacy within PA; comparable in target issues (mail-in ballots, voter ID) and demographic focus.
• Voto Latino: National civic engagement organization registering and mobilizing Latinx voters. Direct peer in mission to expand the electorate among young communities of color; comparable use of digital-first outreach and grassroots organizing.
• New Georgia Project: The Stacey Abrams-founded voter registration organization whose methodology NPP explicitly modeled itself after. Most directly comparable peer — same year-round canvassing model, same focus on communities of color, same 501(c)(4) structure.
• Common Cause: National nonpartisan government accountability and voting rights organization with active state chapters. Direct peer in voter mobilization, civic education, and voting rights litigation; shares NPP's pro-democracy, pro-access mission.
• Fair Fight Action: Stacey Abrams-affiliated voting rights and voter protection 501(c)(4) focused on Georgia and now national. Direct peer in mission, structure, and target demographics, with litigation and voter mobilization as core activities.

Broad incumbents

• League of Women Voters: Established national civic engagement and voter registration organization. Broader incumbent peer with deeper institutional history (founded 1920); comparable in voter registration, civic education, and naturalization ceremony partnerships, but operates at much larger scale.
• NAACP Legal Defense Fund: Premier civil rights legal organization with major voting rights litigation practice. Broader incumbent peer focused on voting rights enforcement, redistricting, and Section 2 cases; overlapping litigation focus with NPP's 2024 ballot dating lawsuit.

Emerging players

• State Voices: National coalition coordinating state-level civic engagement tables. Comparable peer in coordinating voter registration and civic engagement across multiple states; provides infrastructure that complements NPP-style state organizations.

Others

• Movement Voter Project: Funding intermediary that supports state-based voter engagement organizations including NPP-style groups. Adjacent peer as ecosystem funder; comparable in methodology promotion but operates as a philanthropic pass-through rather than direct voter contact.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5mQx2Cn5PZSfK9dwJ0jY2w
• Facebookfacebook.com/NewPennsylvaniaProject
• Instagraminstagram.com/newpennsylvania
• LinkedInlinkedin.com/company/the-new-pennsylvania-project

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The New Pennsylvania Project