Fair Fight Action
Fair Fight Action is a Georgia-based nonprofit founded by Stacey Abrams in 2018 that combats voter suppression through litigation, voter-protection tools (including the Peaches chatbot and a purge-lookup tool), volunteer mobilization, and a coalition of voting rights partners serving primarily Georgia voters.
- Company typePrivate
- Founded2018
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Fair Fight Action does
Fair Fight Action is a Georgia-based nonprofit voting rights advocacy organization founded in 2018 by Stacey Abrams following her gubernatorial campaign. The organization's stated mission is to combat voter suppression and protect ballot access, with particular focus on Georgia voters and voters of color who are disproportionately affected by roll purges, restrictive ID laws, mass voter challenges, and polling place closures. It operates jointly with a separate nonprofit entity, Fair Fight, on the fairfight.com website, and maintains a 9-person staff out of Atlanta.
The organization's core product surface consists of three digital tools: (1) Peaches, a multilingual AI chatbot launched in August 2024 to help Georgia voters with registration, polling location lookup, and nonpartisan election information; (2) a Voter Purge Lookup Tool launched in 2025 that lets Georgians check whether they are on the state's inactive/purge list; and (3) a Voter Story Submission Platform that collects firsthand accounts of voting barriers for use in advocacy and litigation. Peaches is built on Zapier rather than proprietary AI infrastructure. The organization also runs the Democracy Warriors volunteer program, operates a Georgia Voter Protection Hotline, and publishes news and endorsements through its website, Substack newsletter, and social channels.
Fair Fight Action funds its operations entirely through donations processed via ActBlue and accepts no fees from the voters it serves. Its go-to-market is community-led: volunteer recruitment, direct voter contact via text, email, and social media, and coalition advocacy with at least 10 partner organizations including Black Voters Matter Fund, New Georgia Project Action Fund, CASA, and GALEO Impact Fund. The organization pursues impact through litigation (most notably the Fair Fight Action v. Raffensperger case, the longest voting rights trial in the Eleventh Circuit, which resulted in the reinstatement of 22,000+ wrongfully purged voters), ethics complaints, and public campaigns, including TV advertising. Beyond Georgia, it operates a National Fellowship Program for state legislators that expanded from 6 states in 2021 to 19 states by 2023, and a District Attorney Program launched in 2023.
Fair Fight Action firmographics
Firmographics- Name
- Fair Fight Action
- Legal name
- Fair Fight Action, Inc.
- Website
- https://fairfight.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fair Fight Action is a Georgia-based nonprofit founded by Stacey Abrams in 2018 that combats voter suppression through litigation, voter-protection tools (including the Peaches chatbot and a purge-lookup tool), volunteer mobilization, and a coalition of voting rights partners serving primarily Georgia voters.
- Ownership category
- akta.pro rank
Fair Fight Action industry classification
Industry- Product category
- Voter Rights Advocacy
- NAICS
- Social Advocacy Organizations (8133), Human Rights Organizations (813311)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)
- akta.pro secondary industries
- Human Rights & Anti-Discrimination Organizations (BPAGAFAB), Electoral Support & Election Observation (BPADAGAA)
Keywords
Where Fair Fight Action is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fair Fight Action business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Donations: Fair Fight Action relies on donations from supporters to fund its voting rights operations. The organization accepts donations through ActBlue (secure.actblue.com/donate/ff-web).
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Fair Fight Action product offering
Product offeringCore offering
Fair Fight Action is a nonprofit voting rights advocacy organization that protects ballot access and combats voter suppression in Georgia. It operates digital voter engagement tools including the Peaches AI chatbot and Voter Purge Lookup Tool, runs voter education programs, mobilizes volunteers through the Democracy Warriors program, and pursues legal action against discriminatory election practices.
Product overview
Fair Fight Action operates as a voting rights advocacy organization that offers a suite of voter-focused digital tools and services. The core offerings include Peaches, a multilingual AI chatbot that provides election information for Georgia voters, and a Voter Purge Lookup Tool that helps Georgians verify their registration status. The organization also maintains a Voter Story Submission Platform for collecting firsthand accounts of voting barriers. These products work together to combat voter suppression, provide election information, and empower voters to exercise their voting rights.
Differentiator
Problem solved
Functional benefit
Brands
- Peaches: An AI chatbot designed to help voters register, find their voting location, and access accurate election information for Georgia elections.
- Stop The Purges
Products and services
- Peaches AI Chatbot A multilingual automated AI chatbot powered by Zapier that answers voter questions about Georgia elections, helps with voter registration, and provides nonpartisan election information.
- Voter Purge Lookup Tool A web-based tool that allows Georgians to check if their voter registration is on the inactive or purge list and provides step-by-step guidance to ensure they remain on the voter rolls.
- Voter Story Submission Platform A platform for voters to share their experiences with voter suppression, registration issues, ballot casting problems, or challenges to their right to vote, enabling Fair Fight Action to advocate on their behalf.
- Democracy Warriors Volunteer Program A volunteer engagement program that mobilizes supporters in voter protection activities, including voter registration assistance, election monitoring, and grassroots advocacy.
Quantifiable outcome
- 22,000+ voters reinstated after Fair Fight Action's intervention in the 2019 Georgia Voter Purge
- +1 more outcomes
Companies that use Fair Fight Action
Customer profileSegments2 records
Ideal customer profiles2 records
Fair Fight Action technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature2 records
Fair Fight Action partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Black Voters Matter FundcoreJoint coalition partner in voting rights advocacy. Fair Fight Action and Black Voters Matter Fund issued joint statements on Supreme Court decisions and released shared reports on voting rights impact. They work together on voter protection initiatives and oppose discriminatory voting maps.
- New Georgia Project Action FundcorePart of a coalition of Georgia civil and voting rights advocates that signed joint letters opposing anti-voter nominations and championed pro-democracy candidates.
- Care in ActioncorePart of a coalition of Georgia civil and voting rights advocates that signed joint letters opposing anti-voter nominations.
- CASAminorCoalition partner in voting rights advocacy efforts in Georgia.
- All Voting is Local ActionminorCoalition partner in voting rights advocacy efforts in Georgia.
- Black Alliance for Just ImmigrationminorCoalition partner in voting rights advocacy efforts in Georgia.
- GALEO Impact FundminorCoalition partner in voting rights advocacy efforts in Georgia.
- Faith in Public Life Action FundminorCoalition partner in voting rights advocacy efforts in Georgia.
- Black Male Initiative FundminorCoalition partner in voting rights advocacy efforts in Georgia.
- CAIR GeorgiaminorCoalition partner in voting rights advocacy efforts in Georgia.
- ZapiercoreZapier provides the technology platform that powers Peaches, Fair Fight's automated AI chatbot for voter assistance with Georgia elections.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Fair Fight Action competitors and assessment
Company assessmentBroad incumbents
- Brennan Center for Justice: The Brennan Center is a national law and policy institute focused on democracy reform, voting rights, and election administration. It complements Fair Fight Action's voter protection work through research, policy advocacy, and litigation at the national level.
- American Civil Liberties Union: The ACLU is a broad civil liberties organization with a substantial voting rights program that litigates voter suppression cases and advocates for ballot access. It is comparable to Fair Fight Action as a larger, established player in civil rights and voting rights advocacy.
- Southern Poverty Law Center: The Southern Poverty Law Center is a civil rights organization based in the South that litigates and advocates on voting rights, including in Alabama and Georgia. It is comparable to Fair Fight Action as a regional civil rights incumbent with overlapping voting rights work.
- League of Women Voters: The League of Women Voters is a nonpartisan civic organization that promotes voter education, registration, and access. It shares Fair Fight Action's voter education and ballot access mission at a national scale with state and local affiliates.
- NAACP Legal Defense and Educational Fund: NAACP LDF is the nation's premier civil rights legal organization, litigating landmark voting rights cases including those affecting Georgia. It overlaps with Fair Fight Action's mission to combat racially discriminatory election practices and voter suppression.
Direct peers
- Lawyers' Committee for Civil Rights Under Law: The Lawyers' Committee is a national civil rights legal organization that litigates voting rights cases including redistricting and voter suppression challenges. It is comparable to Fair Fight Action's litigation-driven voting rights work, particularly around Georgia election practices.
- Common Cause: Common Cause is a nonpartisan democracy reform organization that works on voting rights, redistricting, and campaign finance reform. It shares Fair Fight Action's mission of protecting ballot access and is a peer in the civic participation advocacy space.
- Black Voters Matter Fund: Black Voters Matter Fund is a voting rights advocacy organization that works directly on voter mobilization, registration, and protection. It is Fair Fight Action's closest coalition partner, issuing joint statements and shared reports on Supreme Court decisions and voting rights impacts.
- All Voting is Local Action: All Voting is Local Action is a voting rights organization focused on eliminating barriers to the ballot, particularly for marginalized voters. It is a coalition partner of Fair Fight Action in Georgia voting rights advocacy efforts.
- New Georgia Project Action Fund: New Georgia Project Action Fund is a Georgia-based civic engagement organization focused on voter registration and protection for communities of color. It is a strategic coalition partner of Fair Fight Action, jointly signing letters and supporting pro-democracy candidates in Georgia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fair Fight Action social profiles
Digital presenceFair Fight Action financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fair Fight Action leadership team
Management profileNumber of profiles
Profiles5 records
Fair Fight Action funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fair Fight Action M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fair Fight Action
What does Fair Fight Action do?
Fair Fight Action is a nonprofit voting rights advocacy organization that protects ballot access and combats voter suppression in Georgia. It operates digital voter engagement tools including the Peaches AI chatbot and Voter Purge Lookup Tool, runs voter education programs, mobilizes volunteers through the Democracy Warriors program, and pursues legal action against discriminatory election practices.
Is Fair Fight Action a public or private company?
Fair Fight Action is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Fair Fight Action founded?
Fair Fight Action was founded in 2018. It employs 1 to 10 people.
Where is Fair Fight Action based?
Fair Fight Action is headquartered in Atlanta, United States, in the North America region.
How does Fair Fight Action make money?
One revenue line is on record: donations.
Who are Fair Fight Action's main competitors?
Broad incumbents on record are Brennan Center for Justice, American Civil Liberties Union, Southern Poverty Law Center, League of Women Voters and NAACP Legal Defense and Educational Fund. Direct peers are Lawyers' Committee for Civil Rights Under Law, Common Cause, Black Voters Matter Fund, All Voting is Local Action and New Georgia Project Action Fund.
Does Fair Fight Action have an API?
No public API is recorded for Fair Fight Action.
What industry is Fair Fight Action in?
Fair Fight Action's product category is Voter Rights Advocacy. Its primary akta.pro industry code is BPAGAFAJ, Democracy, Voting Rights & Civic Participation Advocacy, with a secondary code of BPAGAFAB, Human Rights & Anti-Discrimination Organizations. Its NAICS code is 8133 and its SIC code is 8111.