The|Tides
- Company typePrivate
- Founded2018
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
The|Tides firmographics
Firmographics- Name
- The|Tides
- Legal name
- MadebyStudiokA BV
- Website
- https://thetideswellness.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The|Tides industry classification
Industry- Product category
- Luxury Wellness Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)
- akta.pro secondary industries
- Spa Body Wraps & Cocoon Treatments (HSALAFAD), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF)
Keywords
Where The|Tides is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
The|Tides business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Direct-to-Consumer Product Sales: Online retail sales of skincare, body care, and aromatherapy wellness products through the company's e-commerce website. Products are sold as one-time purchases with refill options. Includes face oils, body oils, bath soaks, magnesium gels and sprays, roller balls, face mists, body scrubs, candles, and facial tools. Revenue is transaction-based with pricing ranging from €30 to €65 per product.
- Professional/B2B Wellness Products and Training: B2B sales of professional-grade products and BrainBodyMind Wellness training programs to spa partners, wellness professionals, and luxury hotel spas. The program includes specialized knowledge and skills for advanced therapeutic approaches. Partnership enquiries handled through dedicated registration and contact forms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual consumer products — one-time purchase with refill options |
| Other | Multi-year contract | Professional/B2B program for spa partners and wellness practitioners |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
The|Tides product offering
Product offeringCore offering
The|Tides develops and sells spa-grade skincare, body care, aromatherapy, and wellness tools built around proprietary seabed magnesium chloride and botanical ingredients. They also offer a BrainBodyMind Wellness treatment and training program for spa and wellness professionals, supplying luxury hotel spas with professional-grade products and protocols. Sales occur through a direct-to-consumer e-commerce site and through B2B partnerships with luxury hotel spas.
Product overview
The|Tides BrainBodyMind Wellness is a luxury Dutch wellness brand offering a unified portfolio of transformative skincare and high-impact wellness products rooted in 30 years of clinical experience. The core offering spans seabed magnesium-based transdermal treatments (Muscle Charger, Liquid Chill Pill), aromatic body oils (The Activator, Limitless, Ocean Skin Food, The Wanderer), bath and soak rituals (Ocean Healing), stress-relief aromatherapy (Peace Out Roller Ball and Mist, Pick me Up Roller Ball), facial care (Floral Dew, Pure Radiance, Tales of the Ocean mask), body scrubs (Salty Me), and facial tools (Cryo Globe, Gua Sha Stone, Double Jade Roller, Cupping Glasses). All products feature 100% natural and organic ingredients including sustainably sourced seabed magnesium from a 250-million-year-old Pangea Era sea, grey sea salt, seaweed and algae, combined with therapeutic-grade essential oils. The brand also offers a professional BrainBodyMind Wellness treatment and training program for spa partners integrating neuroscience, holistic medicine, traditional East Asian practices and wellness technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Muscle Charger | Transdermal Magnesium Gel A fast-absorbing magnesium gel infused with wintergreen, ginger, clove, vetiver and cypress oils for fatigued muscles and joints, delivering 100mg magnesium per 1ml with warming properties for faster recovery and improved performance.
- Ocean Healing | Magnesium and Grey Sea Salt Body Bath and Foot Soak A deeply restorative mineral bath soak combining seabed magnesium and grey sea salt with sea fennel, rosemary, eucalyptus, chamomile, cedarwood and sandalwood for whole-body relaxation, circulation stimulation and nervous system support.
- The Activator | Lymph Flow and Toning Body Oil A circulation-boosting body oil with sea fennel, rosemary, eucalyptus, chamomile, cedarwood and sandalwood that stimulates lymphatic flow, reduces puffiness, improves elasticity and enhances post-workout recovery.
- Limitless | Muscle and Mind Recovery Blend A warming recovery oil blending wintergreen, ginger, black pepper, clove, cypress and vetiver with botanical oils to soothe physical tension, support fascia release and calm the nervous system after stress or physical activity.
- Liquid Chill Pill | Transdermal Magnesium Oil A transdermal magnesium oil spray delivering 200mg magnesium per 10 sprays (57% NRV) in a pure bioavailable seabed magnesium chloride formula for energy, strength, muscle relaxation and sleep quality support.
- The Wanderer | Sleep and Calm Body Elixir A grounding nighttime body oil with bergamot, sweet orange, Roman chamomile, rose, geranium, ylang ylang, vetiver, sandalwood, frankincense and cedarwood for vagus nerve activation, emotional balance and restful sleep support.
- Peace Out | Stress Relieving Roller Ball A pocket-sized stress-relieving roller ball with bergamot, sweet orange, Roman chamomile, rose, geranium, ylang ylang, vetiver, sandalwood, frankincense and cedarwood in jojoba oil for instant vagus nerve stimulation and nervous system balance.
- Peace Out | Deep Sleep and Dream Mist An alcohol-free pillow and bedding mist with grounding vetiver, sandalwood, Roman chamomile, frankincense and ylang ylang to support circadian rhythm and prepare the body for restorative sleep.
- Floral Dew | Hydrating Face Mist and Toner A hydrating face mist crafted from 100% pure organic rose hydrosol distilled from Damask roses that restores skin pH balance, calms redness and leaves the complexion soft and radiant.
- Salty Me | Magnesium and Sea Salt Body Scrub An invigorating exfoliating body scrub with seabed magnesium and mineral-rich sea salt combined with eucalyptus, peppermint, rosemary, lemon, thyme and juniper berry to smooth skin, enhance clarity and energize the senses.
- Pick me Up | Mind Energizing Roller Ball A mind-energizing roller ball with lemon, peppermint, rosemary, thyme, eucalyptus and juniper berry in jojoba oil for mental clarity, focus, alertness and respiratory openness.
- Sarai | Aromatherapy Candle A 48-hour premium soy wax candle with bergamot, tangerine, green apple, rose, jasmine, patchouli, amber and vanilla essential oils for inner calm and sanctuary creation.
- Ocean Skin Food | Ultra-Nutrient Body Oil An ultra-nutrient body oil with seaweed extracts, rosehip, sea buckthorn, frankincense, patchouli, chamomile, rose, jasmine and grapefruit that deeply nourishes skin, supports elasticity and collagen production.
- Tales of the Ocean | Resurfacing Face Mask
Quantifiable outcome
- Transdermal magnesium absorption confirmed — 10 sprays of Liquid Chill Pill delivers 200mg of magnesium (57% NRV)
- +3 more outcomes
Companies that use The|Tides
Customer profileNamed customers6 records
Segments3 records
The|Tides technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The|Tides partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Grand HyattcoreLuxury hotel spa partner stocking BrainBodyMind Wellness professional treatments and products. Displays the Grand Hyatt logo on the brand's homepage partner section, indicating an active commercial relationship for product supply and treatment integration.
- Park HyattcoreLuxury hotel spa partner. Park Hyatt logo displayed on brand website as a partner, indicating commercial relationship for BrainBodyMind Wellness product and treatment supply.
- Waldorf AstoriacoreLuxury hotel spa partner. Waldorf Astoria logo displayed on brand website, indicating an active commercial relationship for BrainBodyMind Wellness treatments and professional products.
- The Set CollectioncoreLuxury hospitality collection partner. The Set Collection logo displayed as partner, indicating commercial relationship for BrainBodyMind Wellness product supply.
- Losinj Hotels and VillascoreLuxury hotel spa partner. Losinj Hotels and Villas logo displayed as partner, indicating commercial relationship for BrainBodyMind Wellness treatments and professional-grade products.
- JOALI BEING BodufushicoreLuxury resort spa partner in the Maldives. JOALI BEING Bodufushi logo displayed on brand website, indicating commercial relationship for BrainBodyMind Wellness product supply and treatment integration.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
The|Tides competitors and assessment
Company assessmentDirect peers
- ESPA: Luxury professional spa skincare and treatment brand with deep hotel and resort spa partnerships. Comparable as a science-based, results-oriented spa product line sold through both luxury hotel spas and DTC channels.
- Aromatherapy Associates: British luxury aromatherapy and wellness brand selling essential oils, bath, body, and sleep products with a parallel professional spa and hotel partnership program. Closely comparable in positioning, product mix, and dual DTC + B2B spa motion.
- This Works: British sleep-and-wellness brand with a focused product range spanning sleep, stress, and aromatherapy. Comparable in targeting sleep/stress/relaxation, premium pricing, and a hybrid DTC plus luxury retail/spa presence.
- BetterYou: UK-based specialist in transdermal magnesium and wellness supplementation. Directly comparable on the transdermal magnesium technology axis (sprays, gels, bath soaks), though positioned more mainstream than The|Tides' luxury framing.
- Omorovicza: Hungarian luxury skincare brand built around mineral-rich thermal spring water. Directly comparable: a science-led, mineral-based luxury wellness brand selling face oils, body products, and spa-grade treatments through DTC and luxury hotel spas.
- Voya: Irish luxury seaweed-based spa brand with a B2B spa line and a DTC skincare/wellness portfolio. Directly comparable marine-themed, mineral-based product line and spa partnership model.
- Tata Harper: Luxury natural and organic skincare brand sold DTC and through select luxury retailers/spas. Comparable in emphasizing 100% natural ingredients, founder-led brand story, and premium positioning.
Broad incumbents
- Dr. Barbara Sturm: Science-led luxury skincare brand combining dermatologist credibility with premium positioning. Comparable in marrying science claims with luxury pricing and global luxury hotel distribution.
- Elemis: Global luxury spa and skincare brand with extensive hotel/resort spa presence and a broad skincare/body portfolio. Comparable in serving the luxury hotel spa channel and DTC, but at significantly larger scale and brand recognition.
- Augustinus Bader: Luxury science-based skincare brand with a single proprietary technology (TFC8) and premium pricing. Comparable in combining science credibility, premium positioning, and luxury hotel spa placements, but operates at much larger scale and broader distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The|Tides social profiles
Digital presenceThe|Tides financial estimates
Financial estimateRevenue estimate
Valuation estimate
The|Tides leadership team
Management profileNumber of profiles
The|Tides funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The|Tides M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The|Tides
What does The|Tides do?
The|Tides develops and sells spa-grade skincare, body care, aromatherapy, and wellness tools built around proprietary seabed magnesium chloride and botanical ingredients. They also offer a BrainBodyMind Wellness treatment and training program for spa and wellness professionals, supplying luxury hotel spas with professional-grade products and protocols. Sales occur through a direct-to-consumer e-commerce site and through B2B partnerships with luxury hotel spas.
Is The|Tides a public or private company?
The|Tides is a private company. It is currently operating.
When was The|Tides founded?
The|Tides was founded in 2018. It employs 1 to 10 people.
Where is The|Tides based?
The|Tides is headquartered in Amsterdam, Netherlands, in the Europe region.
How does The|Tides make money?
Two revenue lines are on record. Direct-to-Consumer Product Sales are the primary driver. The others are professional/B2B Wellness Products and Training.
Who are The|Tides's main competitors?
Direct peers on record are ESPA, Aromatherapy Associates, This Works, BetterYou, Omorovicza, Voya and Tata Harper. Broad incumbents are Dr. Barbara Sturm, Elemis and Augustinus Bader.
Does The|Tides have an API?
No public API is recorded for The|Tides.
What industry is The|Tides in?
The|Tides's product category is Luxury Wellness Products. Its primary akta.pro industry code is CRABALAG, Spa Body Treatments & Massage (Oils, Scrubs, Wraps), with a secondary code of HSALAFAD, Spa Body Wraps & Cocoon Treatments. Its NAICS code is 32561 and its SIC code is 2840.