The Crafter's Box
The Crafter's Box is a direct-to-consumer craft education platform offering curated monthly subscription boxes, a digital maker community, and a marketplace of artisan-led workshops. It serves individual adult makers, kids ages 12+, homeschool families, and wholesale retailers, primarily in the United States.
- Company typePrivate
- Founded2017
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Crafter's Box does
The Crafter's Box (legal entity: Crafter) is a San Diego, California-based direct-to-consumer craft education and subscription platform founded in 2015 (with 2017 referenced in some company history). It operates three subscription products — The Crafter's Box (a $68/month physical subscription box of curated tools, materials, and digital video instruction led by featured artisan makers), The Crafter's Community (a digital subscription offering patterns, live make-along classes, and discounts), and Crafter Kids (a monthly craft box for ages 12+) — alongside a marketplace selling individual workshops ($75-$345), digital classes ($30), and artisan tools and supplies across categories spanning fiber art, textile, needlework, leather and woodworking, glass and metals, clay/cement/composite, paper art, printmaking, drawing/illustration, and farmer's-market crafts. The company maintains no disclosed proprietary technology stack beyond e-commerce, digital video hosting, and a community platform; its core IP is the curated library of artisan-led workshop content, vetted maker relationships (e.g., Bradley Mountain, Klum House, Craft + Foster, TO THE MARKET, Signori Italian mill), and editorial brand positioning around #slowcrafting.
The business model combines subscription recurring revenue (three subscription tiers), one-time marketplace sales, and emerging wholesale distribution through the Faire marketplace. Go-to-market is product-led and community-led: the curated box experience drives acquisition and retention, while social media engagement (Instagram, Pinterest, Facebook, Twitter), earned media in publications such as Oprah Daily, Apartment Therapy, and Real Simple, an affiliate program, and a podcast/multimedia presence support top- and mid-funnel demand. Customers are primarily individual adult makers, with secondary segments in kids/teens (12+), homeschool families (ESA-eligible), and retail/wholesale buyers. The company is privately held and appears to be bootstrapped with no disclosed external funding, no parent company, and a headcount of 11-50.
The Crafter's Box firmographics
Firmographics- Name
- The Crafter's Box
- Legal name
- Crafter
- Website
- https://crafter.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Crafter's Box is a direct-to-consumer craft education platform offering curated monthly subscription boxes, a digital maker community, and a marketplace of artisan-led workshops. It serves individual adult makers, kids ages 12+, homeschool families, and wholesale retailers, primarily in the United States.
- Ownership category
- akta.pro rank
The Crafter's Box industry classification
Industry- Product category
- Craft Subscription Boxes
- NAICS
- Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Sewing, Needlework, and Piece Goods Retailers (45913)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- Subscription Boxes & Curated Product Subscriptions (CRAFAIAF)
- akta.pro secondary industries
- Kids Crafts & Educational Craft Kits Retail (CRALACAG), Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media) (EDAMAAAD), Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC), Yarn, Knitting & Crochet Shops (CRALADAC), Toy Rentals & Subscription Boxes (CRALAFAK)
Keywords
Where The Crafter's Box is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Markets served
The Crafter's Box business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- The Crafter's Box Subscription: Monthly physical subscription box delivered to subscribers containing curated tools, materials, and digital video instruction led by featured makers. Priced at $68/month.
- The Crafter's Community Digital Subscription: Digital subscription offering community-oriented benefits including digital patterns, live make-along classes, exclusive discounts, freebies, and community crafting hours.
- Marketplace Sales: One-time purchases of individual workshops, digital classes, artisan kits, tools, materials, and supplies through the crafter.com marketplace. Workshops range from $75-$320+.
- Crafter Kids Subscription: Monthly craft subscription box designed for kids ages 12+, featuring tools, materials, and digital video instruction. Boxes ship monthly.
- Wholesale Distribution: Wholesale availability through Faire marketplace for retail partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | The Crafter's Box monthly physical subscription with workshop materials and video instruction |
| Subscription | Pay-as-you-go | Digital classes offering video-only access to workshops |
| Unit Pricing | Pay-as-you-go | Standard workshops with tools, materials, and digital video instruction |
| Unit Pricing | Pay-as-you-go | Premium workshops with extensive materials and tools |
| Unit Pricing | Pay-as-you-go | Ready-to-use craft materials and tools |
| Unit Pricing | Pay-as-you-go | Gift cards for subscription or marketplace purchases |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
The Crafter's Box product offering
Product offeringCore offering
The Crafter's Box sells curated monthly craft subscription boxes containing high-quality tools, materials, and digital video instruction led by featured artisan makers, priced at $68/month. It also operates an online marketplace where individual workshops ($75-$345), digital classes (~$30), artisan kits, tools, and materials can be purchased without a subscription, along with separate digital (The Crafter's Community) and youth-focused (Crafter Kids) subscriptions.
Product overview
The Crafter's Box operates a multi-product craft education and subscription platform consisting of three subscription offerings (The Crafter's Box physical monthly subscription box, The Crafter's Community digital subscription, and Crafter Kids for ages 12+), plus a Marketplace for individual purchases. The physical subscription box delivers curated craft workshops with high-quality tools, materials, and digital video instruction led by featured artisan makers. The digital subscription provides patterns, live classes, discounts, and community access. The Marketplace enables one-time purchases of individual workshops, digital classes, artisan-quality tools and materials, and workshop extensions across diverse craft categories including Fiber Art (Crochet, Knitting, Macrame, Weaving), Textile & Sewing, Needlework, Leather & Woodworking, Glass & Metals, Clay/Cement/Composite, Drawing/Lettering/Illustration, Paper Art, Printmaking, and Farmer's Market crafts. Workshop formats include standard workshops ($75-$185), premium workshops ($185-$345), digital-only classes ($30), and materials/supplies add-ons.
Differentiator
Problem solved
Functional benefit
Brands
- The Crafter's Box: A monthly physical box subscription with video tutorials, tools, and materials delivered to subscribers.
- The Crafter's Community
- Crafter Kids
Products and services
- The Crafter's Box Monthly Subscription
- The Crafter's Community Digital Subscription
- Crafter Kids Subscription
- Crafter Marketplace
- Gel Plate Printing Workshop
- Cyanotype Art Workshop
- Poured Soy Candles Premium Workshop
- Leather Bag Making Premium Workshop
- Linocut Landscape Printmaking Digital Class
- Shibori Indigo Dyeing Workshop
- Leather Belt Bag Workshop
- Botanical Plaster Casting Workshop
- Rolled Beeswax Candles Workshop
- Crafter's Box Canvas & Leather Toolbox
Companies that use The Crafter's Box
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
The Crafter's Box technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Crafter's Box partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- TO THE MARKETcoreSocial impact partnership for ethical manufacturing of canvas and leather crafting tools. Products made in India by vulnerable women who are paid fair living wages with access to childcare and healthcare. Supports the brand's #slowcrafting mission and community values.
- Emily JeffordscoreArtist collaboration for Cyanotype Art Workshop. Emily Jeffords, based in Greenville, SC, creates abstract impressionistic landscape paintings and cyanotype collages. Her workshop includes video instruction and curated materials.
- Rachel Denbow (Smile and Wave)coreArtist collaboration for Shibori Indigo Dyeing Workshop. Rachel Denbow is a fiber artist and creative skills teacher based in Missouri, author of best-selling weaving book DIY Woven Art. Workshop explores traditional Japanese indigo dyeing techniques.
- Melissa & Chad Burgess (Craft + Foster)coreHusband-and-wife team collaboration for Poured Soy Candles Premium Workshop. Started as local candle pop-up, grown to nationally recognized brand featured in Neiman Marcus, GQ, and FabFitFun. Six years of candle-making expertise.
- Aleisha Ellis (Utility Objects)minorCeramic artist collaboration for limited edition hand-crafted candle vessels. Based in Atlanta, Aleisha creates natural stoneware ceramics featured in Dwell Magazine, Architectural Digest, and New York Magazine.
- Tyler Axtell (Bradley Mountain)coreLeather craftsman collaboration for Leather Bag Making Premium Workshop. Founded Bradley Mountain in 2012 in San Diego, producing sustainable leather goods for adventurous living with focus on small batch production and quality.
- Liz WagnercoreCreative Lead for The Crafter's Box, leading multiple workshops including Botanical Plaster Casting, Hand-Dipped Beeswax Tapers, and Rolled Beeswax Candles. Based in Encinitas, CA with deep appreciation for Wabi-Sabi and heritage crafts.
- Janelle GramlingminorCeramic and fiber artist collaboration for Double Noodle Candlestick Holder workshop add-on. Based in Milwaukee, creates pieces combining fiber, ceramics, and found objects.
- Ellie Lum (Klum House)coreBag maker and pattern designer collaboration for Leather Belt Bag Workshop. Founded Klum House in Portland, Oregon - a bag making shop and school offering kits, patterns, supplies, and classes.
- Signori (Italian Mill)minorFamily-run Italian mill in Montemurlo, Italy producing sustainable recycled cashmere and merino wool yarns for knitting projects. Supports workshops featuring cashmere knit beanies and mittens.
- US-based Photo Studio (Small Business Collaboration)minorSmall business collaboration for cyanotype chemical processing supplies. Part of Emily Jeffords cyanotype workshop materials.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
The Crafter's Box competitors and assessment
Company assessmentEmerging players
- Skillshare: Subscription-based online learning community with extensive craft, fiber-art, and maker classes. Comparable on the digital-instruction/community subscription layer, though Skillshare is content-only with no physical materials.
Broad incumbents
- Michaels: Largest North American specialty retailer of arts, crafts, and hobby supplies. Overlaps on craft materials/tools retail and increasingly offers online classes; a broad incumbent against which The Crafter's Box competes for craft hobbyist dollars.
- Etsy: Global online marketplace for handmade crafts, vintage, and craft supplies. Adjacent competitor for handmade craft discovery and supplies, and increasingly for digital/online craft instruction.
- Cratejoy: Marketplace platform for subscription boxes across many categories including crafts. Comparable subscription-commerce infrastructure and craft-category overlap, though Cratejoy is a horizontal marketplace rather than a single-brand operator.
- JOANN: National specialty retailer of fabrics and crafts supplies with classes and project kits. Comparable category overlap on sewing, needlework, and craft supplies plus instructional offerings.
Direct peers
- KiwiCo: Subscription-based activity kits for kids and adults combining materials with instructional content. Most directly comparable subscription commerce model in the curated-kits category, though broader (STEM, science, art) and with significantly larger scale.
- ArtSnacks: Monthly art supply subscription box curated with premium artist-grade materials. Direct peer on the curated art-supply subscription model, with overlap on hobbyist/maker customer base.
- We Craft Box: Monthly craft subscription box for kids delivering themed craft projects with materials and instructions. Closely comparable on subscription commerce model, craft kit format, and parent/kid maker audience.
- Darby Smart: Curated DIY craft kits paired with video tutorials from artisan makers. Closely mirrors The Crafter's Box model of artisan-led, materials-plus-instruction craft kits, including a marketplace component.
Regional players
- Mmeraki: India-based artisan craft kit and workshop subscription brand with a similar curated-materials-plus-instruction model. Comparable business model but primarily serves the Indian market rather than competing directly in the US.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Crafter's Box social profiles
Digital presenceThe Crafter's Box financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Crafter's Box leadership team
Management profileNumber of profiles
Profiles1 record
The Crafter's Box funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Crafter's Box M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Crafter's Box
What does The Crafter's Box do?
The Crafter's Box sells curated monthly craft subscription boxes containing high-quality tools, materials, and digital video instruction led by featured artisan makers, priced at $68/month. It also operates an online marketplace where individual workshops ($75-$345), digital classes (~$30), artisan kits, tools, and materials can be purchased without a subscription, along with separate digital (The Crafter's Community) and youth-focused (Crafter Kids) subscriptions.
Is The Crafter's Box a public or private company?
The Crafter's Box is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Crafter's Box founded?
The Crafter's Box was founded in 2017. It employs 11 to 50 people.
Where is The Crafter's Box based?
The Crafter's Box is headquartered in San Diego, United States, in the North America region.
How does The Crafter's Box make money?
Five revenue lines are on record. The Crafter's Box Subscription is the primary driver. The others are the Crafter's Community Digital Subscription, marketplace Sales, crafter Kids Subscription and wholesale Distribution.
Who are The Crafter's Box's main competitors?
Skillshare is listed as an emerging player. Broad incumbents are Michaels, Etsy, Cratejoy and JOANN. Direct peers are KiwiCo, ArtSnacks, We Craft Box and Darby Smart. Mmeraki is listed as a regional player.
Does The Crafter's Box have an API?
No public API is recorded for The Crafter's Box.
What industry is The Crafter's Box in?
The Crafter's Box's product category is Craft Subscription Boxes. Its primary akta.pro industry code is CRAFAIAF, Subscription Boxes & Curated Product Subscriptions, with a secondary code of CRALACAG, Kids Crafts & Educational Craft Kits Retail. Its NAICS code is 45912 and its SIC code is 5945.