What We Craft Box does

We Craft Box, LLC is a Miami, Florida-based direct-to-consumer subscription commerce company that delivers monthly themed craft kits to families with children ages 3-9. Each box contains 4-5 prepped craft projects with pre-measured materials for two crafters, accompanied by step-by-step photo instructions, video tutorials, and an exclusive themed story that ties the crafts together. The product line has expanded beyond the core monthly subscription (offered as 1, 3, 6, and 12-month prepaid plans at $39.99/month equivalent) to include individual themed craft kits and prepaid gift subscriptions, broadening the buyer base beyond active subscribers to one-off and gift purchasers.

The company operates exclusively through its own Shopify-powered e-commerce storefront (wecraftbox.com), with no retail or wholesale distribution. A secondary institutional channel is served through approved-vendor relationships with multiple charter school networks (iLEAD, Peak Prep Academy, Suncoast Preparatory Academy, Greater San Diego Academy, and Odyssey) and integrations with education-funding platforms (Classwallet, Step Up for Students), enabling K-4 schools and homeschool families to purchase boxes using charter or scholarship funds. The platform was migrated from Cratejoy to Shopify in April 2024. The business is bootstrapped and founder-led by Betsy Wild, a former Creative Director with a BFA from Art Center College of Design, supported by a team of 1-10 employees. Marketing is conducted through content marketing, email, organic social, PR/earned media, and a brand ambassador/affiliate program.

We Craft Box serves two primary segments: parents with children ages 3-9 seeking screen-free creative activities, and grandparents/extended family purchasing subscription gifts. The company reports 4.74/5 stars across 429 on-site reviews and 500+ combined 5-star reviews on Cratejoy and Amazon. It operates only within the United States and has not raised institutional capital.

Name

We Craft Box

Legal name

We Craft Box, LLC

Website

https://wecraftbox.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

We Craft Box is a Miami-based direct-to-consumer subscription commerce company that delivers monthly themed craft kits, including materials, instructions, video tutorials, and themed stories, to families with children ages 3-9 across the United States.

Ownership category

akta.pro rank

Product category

Kids Craft Subscription Box

NAICS

Hobby, Toy, and Game Retailers (459120), Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Toy Rentals & Subscription Boxes (CRALAFAK)

akta.pro secondary industries

Kids Crafts & Educational Craft Kits Retail (CRALACAG), DIY Craft Kits & Project Kits Retail (CRALACAH)

Keywords

• Kids craft subscription
• Monthly craft box
• Children activity kits
• Screen-free crafts
• Educational craft kits

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Monthly Craft Subscription Box: Recurring monthly subscription delivering themed craft kits for kids. Customers can choose monthly auto-renew, or prepay for 3, 6, or 12 months. Each box includes 4-5 crafts with materials for 2 crafters, video tutorials, photo instructions, and a themed story.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

We Craft Box curates and ships monthly themed craft subscription kits to U.S. households for children ages 3-9. Each box contains 4-5 pre-measured craft projects with supplies for two crafters, step-by-step photo-illustrated instructions, exclusive themed stories, and video tutorials. The company also sells individual themed craft kits and operates an approved-vendor program for charter schools and homeschool families.

Product overview

We Craft Box is a craft subscription box service offering monthly themed craft kits for children ages 3-9. The core product is a monthly subscription box (available as 1, 3, 6, or 12-month prepaid options) containing 4-5 themed craft projects with all materials included for two crafters, along with step-by-step photo instructions, video tutorials, and themed stories. The company also offers individual craft kits with various themes (space, dinosaurs, bugs, robots, nature, holidays) and a Charter & Homeschool educational program for K-4 students. Subscriptions auto-renew monthly until cancelled, with options to pause, skip, or cancel anytime.

Differentiator

Problem solved

Functional benefit

Products and services

• We Craft Box Monthly Subscription Recurring monthly themed craft kit for kids ages 3-9 containing 4-5 craft projects, pre-measured materials for two crafters, step-by-step photo instructions, themed story, and video tutorials. Auto-renews monthly at $39.99; pause, skip, or cancel anytime.
• We Craft Box 3-Month Subscription Prepaid 3-month craft subscription delivering themed craft boxes monthly with all materials included for two crafters, billed at $111.99 total ($37.33/month equivalent).
• We Craft Box 6-Month Subscription Prepaid 6-month craft subscription delivering themed craft boxes monthly with all materials included for two crafters, priced at $219.99 total.
• We Craft Box 12-Month Subscription Prepaid 12-month craft subscription delivering themed craft boxes monthly for a full year with all materials included for two crafters, priced at $479.88 total.
• King of The Pond Craft Kit Standalone pond-themed craft kit for ages 3-9 featuring 5 creative projects including Frog Prince & Princess Masks, Koi Windsocks, sensory bottles, and clay pond animals.
• Spectacular Space Craft Kit Standalone space-themed craft kit with six stellar projects including astronaut helmets, rocket ships, alien drawings, solar system model, and space coloring activities.
• Life at the Lake Craft Kit Standalone lake-themed craft kit with foam frog hangers, sun catcher turtles, windsock fish, stained glass lanterns, and coloring posters.
• Busy Bee Craft Kit Standalone bee-themed craft kit featuring paper plate bees, mini bees, scratch art ornaments, 3D cardboard bee sculptures, bee hive project, and pollination coloring page.
• Birdwatchers Craft Kit Standalone nature-themed educational craft kit featuring DIY birdhouses, bird kites, chick-in-a-nest crafts, pop-up cards, and kids binoculars for birdwatching activities.
• Bug Box Craft Kit Standalone insect-themed craft kit with bug antenna headbands, DIY bug jar habitats, dragonfly mini sculpts, butterfly masks, ladybug slap bracelets, and stag beetle paper sculptures.
• Owl's Wild Wilderness Craft Kit Standalone wilderness-themed craft kit featuring DIY owl puppets, woodland animal masks, mini campfire models, watercolor owl paintings, and pinecone animal friends.
• Dino Explorers Craft Kit Standalone dinosaur-themed craft kit with DIY standing dinosaurs, dino explorer hats, watercolor wax-resist dino collages, and DIY dino dig eggs.
• Halloween Hijinx Kids Craft Box Standalone Halloween-themed craft kit featuring felt monster puppets, paper bag cat crafts, haunted house boxes, ghost blow craft, and guided oil pastel creations.
• Rocking Robot Craft Kit Standalone robot-themed craft kit with DIY foam robot masks, standing robots, robot mom crafts, collage robot cards, and gears sensory bottle crafts.
• Pets in Space Craft Kit Standalone space-themed craft kit featuring space helmet crafts, astronaut pet magnets, flying saucer aliens, shooting star crafts, and outer space alien collage drawings.
• Stars, Stripes & Sparkles Craft Box Standalone patriotic-themed craft kit with six projects including craft tube poppers, 3D wooden stars, fireworks straw painting, DIY tic-tac-toe game, patriotic pony bead bracelet, and USA adventure map.
• Gift a Box Subscription Prepaid gift subscription product allowing customers to purchase 1, 3, 6, or 12 months of craft boxes as a gift for grandchildren or other children.
• Charter & Homeschool Program Educational partnership program for charter schools and homeschool families, offering approved-vendor status, purchase-order purchasing options, and direct shipping to students' homes for K-4 creative learning.

Quantifiable outcome

• 4.74/5 star average customer rating from 429 reviews
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• iLEAD Charter SchoolscoreChannel Partner/ Reseller/ DistributorApproved vendor status for iLEAD Charter Schools network. We Craft Box is offered as an enrichment resource for students, with boxes shipped directly to students' homes using charter funds or purchase orders.
• Peak Prep AcademycoreChannel Partner/ Reseller/ DistributorApproved vendor status for Peak Prep Academy. Charter school students can use We Craft Box as part of their educational enrichment curriculum.
• Suncoast Preparatory AcademycoreChannel Partner/ Reseller/ DistributorApproved vendor status for Suncoast Preparatory Academy charter school network.
• Greater San Diego AcademycoreChannel Partner/ Reseller/ DistributorApproved vendor status for Greater San Diego Academy charter school network.
• ClasswalletminorChannel Partner/ Reseller/ DistributorClasswallet platform integration allowing families to purchase We Craft Box using eligible education funds.
• Step Up for StudentsminorChannel Partner/ Reseller/ DistributorEducation savings account platform partner enabling families to access We Craft Box through scholarship funds.
• Odyssey (Utah, Wyoming and Louisiana)coreChannel Partner/ Reseller/ DistributorApproved vendor for Odyssey charter school network operating in Utah, Wyoming, and Louisiana.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Baketivity: Subscription baking kits for kids with pre-measured ingredients and instructions — comparable all-in-one kit delivery model targeting parents seeking structured kid activities.
• Tinkergarten: Outdoor play and nature-activity program for kids 0–8 with activity guides and lesson kits — overlaps on the screen-free enrichment value proposition for parents.

Direct peers

• Little Passports: Subscription boxes for kids focused on geography and science themes — adjacent product but same monthly subscription delivery model and parent buyer.
• KiwiCo: Largest kids subscription box company in the US offering themed crates (Kits, Kiwi, Atlas, Doodle) for multiple age bands — directly comparable in product, customer (parents of kids 3–9) and subscription business model.
• Bookroo: Children's book subscription box (Board Book, Picture Book, Chapter Book clubs) — shares the parent-of-young-kids subscription buyer and recurring revenue motion.
• Green Kid Crafts: Monthly STEAM and craft subscription boxes for kids ages 3–10 — overlapping target customer, similar pricing and similar craft-themes business model.
• The Crafter's Box: Monthly craft kit subscription with step-by-step tutorials — same craft-kit-plus-content structure, though targeting adults; useful benchmark for content-led craft subscription economics.
• Lovevery: Premium subscription play kits for children 0–4 with stage-based content and a strong parenting-trust brand — competes in the same screen-free enrichment category at a higher price point.

Broad incumbents

• Cratejoy: Subscription-box marketplace where We Craft Box previously sold — comparable infrastructure, marketplace dynamics and consumer subscription patterns across the category.
• Highlights: Long-established kids magazine and activity subscription brand — broader portfolio but overlaps in delivering enrichment content for the same age cohort via subscription.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wecraftbox
• Instagraminstagram.com/wecraftbox
• Xx.com/wecraftbox

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Craft Box